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BRP to Sell its Manitou Business to the Marcott Family

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BRP Inc. (NASDAQ: DOOO) has announced the sale of its Manitou pontoon boat business to the Marcott family, owners of Bentley Pontoons. The transaction, expected to close during BRP's third quarter of Fiscal 2026, involves the transfer of Manitou assets in Lansing, Michigan.

This divestment is part of BRP's strategic decision to exit its Marine businesses and focus on core Powersports activities. The Marcott family plans to continue Manitou's operations at the existing Lansing facility. This announcement follows the completed sale of Alumacraft in Q2 FY2026 and a pending agreement for the Telwater business sale.

BRP Inc. (NASDAQ: DOOO) ha annunciato la vendita del suo business delle barche pontone Manitou alla famiglia Marcott, proprietaria di Bentley Pontoons. La transazione, che dovrebbe concludersi nel terzo trimestre dell'anno fiscale 2026 di BRP, prevede il trasferimento degli asset di Manitou a Lansing, Michigan.

Questa cessione fa parte della decisione strategica di BRP di uscire dal settore Marine per concentrarsi sulle attività principali nel settore Powersports. La famiglia Marcott intende continuare le operazioni di Manitou presso la struttura esistente di Lansing. Questo annuncio segue la vendita completata di Alumacraft nel secondo trimestre dell'anno fiscale 2026 e un accordo in sospeso per la vendita del business Telwater.

BRP Inc. (NASDAQ: DOOO) ha anunciado la venta de su negocio de barcos pontón Manitou a la familia Marcott, propietarios de Bentley Pontoons. La transacción, que se espera cierre durante el tercer trimestre fiscal 2026 de BRP, implica la transferencia de los activos de Manitou en Lansing, Michigan.

Esta desinversión forma parte de la decisión estratégica de BRP de salir de sus negocios marinos y centrarse en las actividades principales de Powersports. La familia Marcott planea continuar las operaciones de Manitou en la instalación existente en Lansing. Este anuncio sigue a la venta completada de Alumacraft en el segundo trimestre del año fiscal 2026 y a un acuerdo pendiente para la venta del negocio Telwater.

BRP Inc. (NASDAQ: DOOO)Manitou 폰툰 보트 사업� Bentley Pontoons� 소유주인 Marcott 가족에� 매각한다� 발표했습니다. � 거래� BRP� 2026 회계연도 3분기 중에 완료� 예정이며, 미시� � 랜싱� 위치� Manitou 자산� 이전� 포함합니�.

이번 매각은 BRP가 해양 사업에서 철수고 핵심 파워스포� 활동� 집중하려� 전략� 결정� 일환입니�. Marcott 가족은 기존 랜싱 시설에서 Manitou 운영� 계속� 계획입니�. 이번 발표� 2026 회계연도 2분기� Alumacraft 매각� 완료� � 이어 Telwater 사업 매각� 위한 계약� 진행 중임� 알리� 것입니다.

BRP Inc. (NASDAQ : DOOO) a annoncé la vente de son activité de bateaux pontons Manitou à la famille Marcott, propriétaire de Bentley Pontoons. La transaction, qui devrait se finaliser au cours du troisième trimestre de l'exercice 2026 de BRP, implique le transfert des actifs de Manitou à Lansing, dans le Michigan.

Cette cession s'inscrit dans la décision stratégique de BRP de se retirer de ses activités marines pour se concentrer sur ses activités principales dans les sports motorisés. La famille Marcott prévoit de poursuivre les opérations de Manitou dans les installations existantes de Lansing. Cette annonce fait suite à la vente achevée d'Alumacraft au deuxième trimestre de l'exercice 2026 et à un accord en attente concernant la vente de l'activité Telwater.

BRP Inc. (NASDAQ: DOOO) hat den Verkauf seines Manitou Pontonboot-Geschäfts an die Familie Marcott, Eigentümer von Bentley Pontoons, bekannt gegeben. Die Transaktion, die voraussichtlich im dritten Quartal des Geschäftsjahres 2026 von BRP abgeschlossen wird, umfasst die Übertragung der Manitou-Vermögenswerte in Lansing, Michigan.

Diese Veräußerung ist Teil der strategischen Entscheidung von BRP, sich aus dem Marinegeschäft ܰüܳ und sich auf das Kerngeschäft im Bereich Powersports zu konzentrieren. Die Familie Marcott plant, den Betrieb von Manitou in der bestehenden Anlage in Lansing fortzusetzen. Diese Ankündigung folgt dem abgeschlossenen Verkauf von Alumacraft im zweiten Quartal des Geschäftsjahres 2026 und einer ausstehenden Vereinbarung zum Verkauf des Telwater-Geschäfts.

Positive
  • Strategic focus on core Powersports business through divestment of non-core assets
  • Continuity of Manitou operations under experienced pontoon industry operators
  • Part of a broader successful execution of Marine business exit strategy
Negative
  • Loss of revenue stream from Marine segment
  • Potential short-term operational disruption during transition

Insights

BRP's sale of Manitou to Marcott family advances strategic exit from marine segment to focus on core powersports business.

BRP's divestiture of Manitou represents a strategic portfolio realignment that reflects the company's decision to exit the marine sector entirely and concentrate resources on its powersports segment. This transaction follows the recently completed Alumacraft sale and pending Telwater divestiture, signaling a comprehensive strategic pivot rather than isolated asset sales.

The decision to "double down on core Powersports activities" indicates management's assessment that BRP's competitive advantages and growth opportunities lie primarily in its powersports portfolio. By divesting marine assets, BRP is streamlining operations and allocating capital toward businesses where it likely sees stronger margins, better growth trajectories, and more defensible market positions.

The transaction structure, selling to the Marcott family who already own Bentley Pontoons, suggests a strategic buyer with industry expertise rather than a financial buyer. This typically results in smoother transitions for employees and dealers, as the Marcotts explicitly committed to maintaining operations at the Lansing facility and continuing the brand.

The expected closing in BRP's third quarter of Fiscal 2026 indicates the deal has progressed significantly through due diligence with remaining conditions likely being regulatory approvals and operational transition planning. The systematic divestiture of three marine businesses (Alumacraft, Manitou, and Telwater) demonstrates a deliberate execution of BRP's strategic realignment rather than opportunistic sales.

VALCOURT, QC, July 8, 2025 /PRNewswire/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO) today announced that it has entered into a definitive agreement whereby members of the Marcott family, owners of Bentley Pontoons, will be acquiring Manitou assets in Lansing, Michigan. This transaction comes on the heels of to double down on its core Powersports activities, enhancing its position for long-term success.

"Today marks another key step in our process to sell our Marine businesses. I am proud of the strong foundation we have built for Manitou and I sincerely thank all employees and dealers for their commitment and resilience over the years. I wish them the very best in this next journey," said José Boisjoli, President and CEO of BRP.

With a proven track record in the pontoon industry and deep understanding of the business, the Marcott family is excited about this new chapter:

"We are committed to ensuring the continuity of the Manitou brand and we intend to further its reputation for performance, quality and service within the industry, while continuing to support dealers' needs and success," said Dennis Marcott. "We will keep building Manitou boats in the existing Lansing facility, and are looking forward to welcoming talented employees as part of the team."

This transaction is expected to close during BRP's third quarter of Fiscal 2026. Until then, BRP and the Marcott family will work in collaboration to ensure a smooth and successful transition for all parties involved.

This announcement follows the sale of , which was finalized during the second quarter of BRP's Fiscal 2026 as expected, and the agreement for the sale of the businessstill subject to certain customary closing conditions.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS

Certain information included in this release, including, but not limited to, statements relating to the completion of the transaction, the anticipated benefits associated with the completion of this transaction, the closing date of the acquisition and the business and strategic plans of BRP and its subsidiaries, and other statements that are not historical facts, are "forward-looking statements" within the meaning of Canadian and United States securities laws. Forward-looking statements are typically identified by the use of terminology such as "may", "will", "would", "should", "could", "expects", "committed", "forecasts", "plans", "intends", "trends", "indications", "anticipates", "believes", "estimates", "outlook", "predicts", "projects", "likely" or "potential" or the negative or other variations of these words or other comparable words or phrases. Forward looking statements, by their very nature, involve inherent risks and uncertainties and are based on several assumptions, both general and specific. BRP cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance of BRP and its subsidiaries and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of BRP to be materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed under the heading "Risk Factors" of BRP's management's discussion and analysis for the fiscal year ended on January 31, 2025.

About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.


Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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SOURCE BRP Inc.

FAQ

When will BRP (NASDAQ:DOOO) complete the sale of Manitou to the Marcott family?

The transaction is expected to close during BRP's third quarter of Fiscal 2026.

Why is BRP (NASDAQ:DOOO) selling its Manitou business?

BRP is selling Manitou as part of its strategic decision to exit Marine businesses and focus on core Powersports activities for long-term success.

What are the Marcott family's plans for the Manitou business?

The Marcott family plans to continue building Manitou boats in the existing Lansing facility and maintain the brand's reputation for performance, quality, and service.

What other marine businesses has BRP (NASDAQ:DOOO) sold recently?

BRP has completed the sale of Alumacraft in Q2 FY2026 and has a pending agreement for the sale of the Telwater business.

Will the Manitou operations continue in the same location?

Yes, the Marcott family has confirmed they will continue manufacturing Manitou boats at the existing Lansing, Michigan facility.
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