Celebrating Falcon鈥檚 Creative Group鈥檚 25 Years of Themed Entertainment Excellence
A homegrown
鈥淏ack in the very early days of Falcon鈥檚, there were only three of us and I had faith we were going to grow and land a handful of projects that would allow us to add a couple of dozen people to the team and perhaps move into a slightly bigger office space,鈥� said Cecil D. Magpuri, CEO of Falcon鈥檚 Beyond. 鈥淲hen I reflect on where we are now, I am incredibly proud of how far we鈥檝e come and grateful to our Falcon鈥檚 team, now more than 200 team members strong, who have had a hand in creating our ambitious projects.鈥�
Known for its simply masterful work, Falcon鈥檚 Creative Group is a creative design firm that specializes in master planning, attraction & experiential design, project management, development of content, interactives, software, and technologies. Dedicated to being a trusted and highly collaborative creative partner, Falcon鈥檚 prides itself on delivering visually spectacular and iconic work that can be enjoyed in theme parks, zoos, aquariums, location-based entertainment venues, themed restaurants and shops, resorts and more.
Over the past 25 years, Falcon鈥檚 talented team of creative directors, writers, designers, illustrators, producers, and programmers have brought some of the most well-known intellectual properties in the world to life. Client and IP collaborators over the years include Walt Disney World, Universal Studios, SeaWorld Parks & Entertainment, Qiddiya Investment Company,
"As the first employee at Falcon's, I鈥檝e had the incredible honor of growing with this company from its very beginning,鈥� said Yvette Whittaker, Chief Corporate Officer of Falcon鈥檚 Beyond. 鈥淔rom helping launch a startup to taking our company public, it鈥檚 been an exhilarating journey and every challenge we鈥檝e met along the way over the past 25 years has fueled my passion. I鈥檓 truly grateful to work alongside such a talented and dedicated team, whose commitment to excellence inspires me every day."
Falcon鈥檚 portfolio showcases spectacular range and a strong commitment to being one of the most innovative design studios in themed entertainment in the world. Some of these projects include:
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An extensive scope of work for the Qiddiya Investment Company focused on the master planning and designing of several first-of-its-kind immersive entertainment projects for Qiddiya City, the world鈥檚 first city built for play near
Riyadh, Saudi Arabia . One of these projects, Aquarabia, Saudi Arabia鈥檚 first water theme park, is set to open later this year (date TBA). -
Heroes and Legends featuring the
U.S. Astronaut Hall of Fame, an immersive storytelling experience at the Kennedy Space Center Visitor Complex that focuses on the pioneers of NASA space exploration. - Numerous exhibitions for National Geographic, including the award-winning Becoming Jane: The Evolution of Dr. Jane Goodall. This travelling exhibition includes multimedia experiences that bring Jane鈥檚 incredible journey to life.
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IMG Worlds of Adventure, the largest indoor theme park at the time of its opening in
Dubai , where visitors can join superheroes like The Incredible Hulk, Iron Man, Thor, and others across several attractions. Falcon鈥檚 created the master plan and attractions for the 1.5 million-square-foot entertainment destination, complete with Cartoon Network and dinosaur-themed zones, as well as themed restaurants and retail outlets. -
Dragon鈥檚 Treasure, a trailblazing 360-degree dome theatre experience at City of Dreams resort and casino in
Macau .
Great work leads to industry accolades. Falcon鈥檚 has been recognized with numerous awards from some of the most prestigious organizations in the entertainment industry, including the Visual Effects Society (VES), Themed Entertainment Association (TEA), and the International Association of Amusement Parks and Attractions (IAAPA).
Falcon鈥檚 Creative Group is in a time of unprecedented growth potential in the global theme park industry, which has inspired the Company to scale up its workforce to support creative projects worldwide. As part of this effort, Falcon鈥檚 moved into a new company corporate headquarters in February 2024, and in 2023, expanded its offices with the addition of Falcon鈥檚 Creative Philippines, located in the bustling capital city of
The future shines bright for Falcon鈥檚 as the Company continues to elevate and build the future of the experience economy. To learn more about Falcon鈥檚 Creative Group and look back on its quarter of a century of projects, visit .
About Falcon鈥檚 Beyond
Falcon鈥檚 Beyond is a visionary innovator in immersive storytelling, sitting at the intersection of three potential high growth business opportunities: content, technology, and experiences. Falcon鈥檚 Beyond propels intellectual property (IP) activations concurrently across physical and digital experiences through three core business units:
- Falcon鈥檚 Creative Group (鈥淔CG鈥�) creates master plans, designs attractions and experiential entertainment, and produces content, interactives and software.
- Falcon鈥檚 Beyond Destinations (鈥淔BD鈥�) develops a diverse range of entertainment experiences using both Falcon鈥檚 Beyond owned and third party licensed intellectual property, spanning location-based entertainment, dining, and retail.
- Falcon鈥檚 Beyond Brands (鈥淔BB鈥�) endeavors to bring brands and intellectual property to life through animation, movies, licensing and merchandising, gaming as well as ride and technology sales.
Falcon鈥檚 Beyond also invents immersive rides, attractions and technologies for entertainment destinations around the world.
FALCON鈥橲 BEYOND and its related trademarks are owned by Falcon鈥檚 Beyond.
Falcon鈥檚 Beyond is headquartered in
Cautionary Note Regarding Forward-Looking Statements
This press release contains statements that are 鈥渇orward-looking statements鈥� within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of Falcon鈥檚 Beyond鈥檚 management and are not predictions of actual performance. Forward-looking statements are not intended to serve as, and must not be relied upon as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those expressed in or implied by the forward-looking statements. Some of the factors that could cause actual events or results to differ include but are not limited to the following: (1) Falcon鈥檚 Beyond鈥檚 ability to sustain its growth, effectively manage its anticipated future growth, and implement its business strategies to achieve the results it anticipates, (2) impairments of Falcon鈥檚 Beyond鈥檚 intangible assets and equity method investment in its joint ventures, (3) Falcon鈥檚 Beyond鈥檚 ability to raise additional capital, (4) the closure of Katmandu Park DR and the repositioning and rebranding of the FBD business, (5) the success of growth plans in FCG, (6) customer concentration in FCG, (7) the risk that contractual restrictions relating to the Strategic Investment by Qiddiya Investment Company may affect Falcon鈥檚 Beyond鈥檚 ability to access the public markets and expand its business, (8) the risks of doing business internationally, including in the
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Falcon鈥檚 Beyond
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Source: Falcon鈥檚 Beyond Global, Inc.