Suntory Global Spirits chooses Globant to build a Commercial Insights AI Agent and unlock Business Intelligence at Scale
Globant (NYSE: GLOB) has announced a strategic partnership with Suntory Global Spirits to develop a generative AI-powered Commercial Insights Agent. The AI solution aims to transform business operations by automating insight retrieval and supporting real-time decision-making across product development, marketing, sales, and strategy.
The Commercial Insights Agent significantly reduces operational costs by eliminating manual insight requests and compressing days of work into seconds. The system enables self-service intelligence, allowing teams to independently access data insights and generate reports without dependencies on other departments. The AI agent is trained on internal data to provide contextual recommendations and serves as a foundation for future use cases in brand planning, commercial forecasting, and innovation pipelines.
Globant (NYSE: GLOB) ha annunciato una partnership strategica con Suntory Global Spirits per sviluppare un Agente di Insights Commerciali basato su AI generativa. Questa soluzione AI mira a trasformare le operazioni aziendali automatizzando il recupero di informazioni e supportando decisioni in tempo reale in ambito sviluppo prodotto, marketing, vendite e strategia.
L'Agente di Insights Commerciali riduce significativamente i costi operativi eliminando le richieste manuali di informazioni e comprimendo giorni di lavoro in pochi secondi. Il sistema consente un intelligence self-service, permettendo ai team di accedere autonomamente ai dati e generare report senza dipendere da altri reparti. L'agente AI 猫 addestrato su dati interni per fornire raccomandazioni contestuali e costituisce una base per futuri casi d'uso in pianificazione del brand, previsioni commerciali e pipeline di innovazione.
Globant (NYSE: GLOB) ha anunciado una asociaci贸n estrat茅gica con Suntory Global Spirits para desarrollar un Agente de Insights Comerciales impulsado por IA generativa. La soluci贸n de IA tiene como objetivo transformar las operaciones comerciales automatizando la obtenci贸n de insights y apoyando la toma de decisiones en tiempo real en desarrollo de productos, marketing, ventas y estrategia.
El Agente de Insights Comerciales reduce significativamente los costos operativos al eliminar solicitudes manuales de insights y comprimir d铆as de trabajo en segundos. El sistema permite una inteligencia de autoservicio, permitiendo a los equipos acceder de forma independiente a los datos y generar informes sin depender de otros departamentos. El agente de IA est谩 entrenado con datos internos para ofrecer recomendaciones contextuales y sirve como base para futuros casos de uso en planificaci贸n de marca, pron贸sticos comerciales y pipelines de innovaci贸n.
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Globant (NYSE : GLOB) a annonc茅 un partenariat strat茅gique avec Suntory Global Spirits pour d茅velopper un Agent d'Insights Commerciaux aliment茅 par une IA g茅n茅rative. Cette solution d'IA vise 脿 transformer les op茅rations commerciales en automatisant la r茅cup茅ration des insights et en soutenant la prise de d茅cision en temps r茅el dans le d茅veloppement produit, le marketing, les ventes et la strat茅gie.
L'Agent d'Insights Commerciaux r茅duit consid茅rablement les co没ts op茅rationnels en 茅liminant les demandes manuelles d'insights et en compressant des jours de travail en quelques secondes. Le syst猫me permet une intelligence en libre-service, permettant aux 茅quipes d'acc茅der de mani猫re autonome aux donn茅es et de g茅n茅rer des rapports sans d茅pendre d'autres d茅partements. L'agent IA est form茅 sur des donn茅es internes pour fournir des recommandations contextuelles et sert de base pour de futurs cas d'usage en planification de marque, pr茅visions commerciales et pipelines d'innovation.
Globant (NYSE: GLOB) hat eine strategische Partnerschaft mit Suntory Global Spirits angek眉ndigt, um einen generativen KI-gest眉tzten Commercial Insights Agent zu entwickeln. Die KI-L枚sung soll Gesch盲ftsprozesse transformieren, indem sie die Gewinnung von Erkenntnissen automatisiert und Echtzeit-Entscheidungen in Produktentwicklung, Marketing, Vertrieb und Strategie unterst眉tzt.
Der Commercial Insights Agent reduziert die Betriebskosten erheblich, indem manuelle Anfragen nach Erkenntnissen entfallen und Arbeit, die fr眉her Tage dauerte, auf Sekunden komprimiert wird. Das System erm枚glicht Self-Service-Intelligence, sodass Teams eigenst盲ndig auf Dateninsights zugreifen und Berichte erstellen k枚nnen, ohne auf andere Abteilungen angewiesen zu sein. Der KI-Agent wird mit internen Daten trainiert, um kontextbezogene Empfehlungen zu geben und dient als Grundlage f眉r zuk眉nftige Anwendungsf盲lle in Markenplanung, kommerzieller Prognose und Innovationspipelines.
- Implementation of AI agent reduces operational costs by eliminating manual insight requests
- Compression of days of work into seconds for faster decision-making
- Self-service intelligence capability eliminates bottlenecks between teams
- Platform serves as foundation for future AI use cases across various business functions
- None.
Insights
Globant's AI partnership with Suntory demonstrates practical enterprise AI implementation, strengthening its market position in high-value digital transformation services.
Globant's partnership with Suntory Global Spirits represents a significant practical application of generative AI technology in the enterprise space. Rather than theoretical AI use cases, this implementation delivers tangible business value by transforming days of analytics work into seconds and enabling real-time decision support across multiple business functions.
The Commercial Insights Agent creates several strategic advantages for Globant. First, it establishes the company as capable of delivering enterprise-grade AI solutions to global industry leaders, positioning them competitively in the high-growth AI services market. Second, the solution targets critical business pain points around data accessibility and decision velocity that affect virtually every large enterprise.
What's particularly valuable about this implementation is its horizontal applicability across multiple business functions (sales, marketing, product development) rather than being siloed to a single department. The mention that this serves as a foundational template for additional AI agent use cases suggests potential for expanded work with Suntory, creating opportunities for ongoing revenue rather than a one-time project.
This partnership aligns perfectly with Globant's strategic positioning as a digital transformation partner rather than just a technology provider. By automating insight retrieval and reducing operating costs tied to traditional business intelligence workflows, Globant demonstrates its ability to deliver solutions that directly impact business performance metrics that executives care about.
- Globant is partnering with Suntory Global Spirits to build a generative AI-powered Commercial Insights Agent
- With the Agent,聽Suntory Global Spirits employees can access data insights and self-service intelligence, speeding up decision-making across product development, marketing, sales and strategy
The AI-powered agent can interpret complex business questions across dashboards, reports, and unstructured documentation for Suntory Global Spirits, eliminating the need for manual insight requests. By automating insight retrieval, the Commercial Insights Agent reduces operating costs tied to traditional business intelligence workflows and significantly reduces time-to-action. What once required multiple cycles of back-and-forth between business and analytics teams can now be executed on demand, freeing up employees to focus on higher-value strategic tasks.
"Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate," said Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant. "The Commercial Insights Agent is more than a productivity tool; it's a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we're pushing the boundaries of what's possible when building an AI-powered enterprise."
Additional benefits of the Commercial Insights Agent include:
- Self-serve decision support at scale: Teams at Suntory Global Spirits, especially across marketing, sales and product management, can independently access data insights, ask questions, or generate reports without bottlenecks or dependencies on other teams.
- Contextual recommendations powered by聽GenAI: The Commercial Insights Agent is trained on internal data to provide contextual GenAI recommendations that speed up decision-making.
- AI Agent foundation:聽The Commercial Insights Agent is just the beginning for Suntory Global Spirits, which can now use the agent as a template for new use cases across brand planning, commercial forecasting and innovation pipelines.
To learn more about Globant's AI-powered tools, visit .
About Globant
At Globant, we create the digitally-native products that people love. We bridge the gap between businesses and consumers through technology and creativity, leveraging our expertise in AI. We dare to digitally transform organizations and strive to delight their customers.
- We have more than 31,100 employees and are present in 36 countries across 5 continents, working for companies like Google, Electronic Arts, and聽Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and a Worldwide Leader in Media Consultation, Integration, and Business Operations Cloud Service Providers (2024) by聽IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were featured as a business case study at Harvard,聽MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
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