International Money Express (NASDAQ: IMXI) has announced a strategic partnership with the New York Red Bulls soccer team to enhance its presence in northeastern communities. The partnership aims to connect with Latino communities through soccer, leveraging the fact that Latinos represent 70% of MLS viewership among 85 million U.S. soccer fans. The collaboration will include in-stadium activations, community outreach events, and cultural initiatives across the Tri-State area. This partnership aligns with Intermex's mission of serving Latino communities while expanding their financial services reach in one of the most culturally diverse regions.
International Money Express (NASDAQ: IMXI) ha annunciato una partnership strategica con la squadra di calcio New York Red Bulls per rafforzare la propria presenza nelle comunit脿 del nord-est. L'obiettivo della collaborazione 猫 connettersi con le comunit脿 latine attraverso il calcio, sfruttando il fatto che i latini rappresentano il 70% degli spettatori della MLS tra gli 85 milioni di appassionati di calcio negli Stati Uniti. La partnership includer脿 attivit脿 all'interno dello stadio, eventi di sensibilizzazione comunitaria e iniziative culturali nell'area del Tri-State. Questa collaborazione 猫 in linea con la missione di Intermex di servire le comunit脿 latine, ampliando al contempo la propria offerta di servizi finanziari in una delle regioni culturalmente pi霉 diverse.
International Money Express (NASDAQ: IMXI) ha anunciado una alianza estrat茅gica con el equipo de f煤tbol New York Red Bulls para fortalecer su presencia en las comunidades del noreste. La asociaci贸n busca conectar con las comunidades latinas a trav茅s del f煤tbol, aprovechando que los latinos representan el 70% de la audiencia de la MLS entre los 85 millones de aficionados al f煤tbol en Estados Unidos. La colaboraci贸n incluir谩 activaciones en el estadio, eventos de alcance comunitario e iniciativas culturales en el 谩rea del Tri-State. Esta alianza est谩 alineada con la misi贸n de Intermex de servir a las comunidades latinas mientras ampl铆a su alcance de servicios financieros en una de las regiones culturalmente m谩s diversas.
International Money Express (NASDAQ : IMXI) a annonc茅 un partenariat strat茅gique avec l'茅quipe de football New York Red Bulls afin de renforcer sa pr茅sence dans les communaut茅s du nord-est. Ce partenariat vise 脿 se connecter avec les communaut茅s latino-am茅ricaines 脿 travers le football, en tirant parti du fait que les Latinos repr茅sentent 70 % des spectateurs de la MLS parmi les 85 millions de fans de football aux 脡tats-Unis. La collaboration comprendra des activations en stade, des 茅v茅nements communautaires et des initiatives culturelles dans la r茅gion du Tri-State. Ce partenariat s'aligne sur la mission d'Intermex qui est de servir les communaut茅s latinos tout en 茅tendant la port茅e de ses services financiers dans l'une des r茅gions les plus culturellement diverses.
International Money Express (NASDAQ: IMXI) hat eine strategische Partnerschaft mit dem Fu脽ballteam New York Red Bulls angek眉ndigt, um seine Pr盲senz in den nord枚stlichen Gemeinden zu st盲rken. Die Partnerschaft zielt darauf ab, durch Fu脽ball eine Verbindung zu den lateinamerikanischen Gemeinschaften herzustellen, wobei ber眉cksichtigt wird, dass Latinos 70 % der MLS-Zuschauer unter 85 Millionen US-Fu脽ballfans ausmachen. Die Zusammenarbeit umfasst Aktivit盲ten im Stadion, Community-Events und kulturelle Initiativen im gesamten Tri-State-Gebiet. Diese Partnerschaft steht im Einklang mit der Mission von Intermex, lateinamerikanische Gemeinschaften zu unterst眉tzen und gleichzeitig die Reichweite ihrer Finanzdienstleistungen in einer der kulturell vielf盲ltigsten Regionen auszubauen.
Positive
Strategic partnership targets key Latino demographic in northeastern market
Access to large potential customer base with 70% of MLS viewership being Latino
Enhanced brand visibility through stadium presence and community events
Negative
None.
MIAMI, June 17, 2025 (GLOBE NEWSWIRE) -- International Money Express, Inc. (NASDAQ: IMXI) ("Intermex" or the "Company"), a leading money remittance provider to Latin America and the Caribbean, today announced a new official partnership with the New York Red Bulls, one of Major League Soccer鈥檚 most dynamic and community-focused clubs. This collaboration brings together two organizations committed to serving and celebrating the diverse cultural richness of the Latino community, using soccer as a powerful platform for connection.
With over 85 million soccer fans across the United States and Latinos representing nearly 70% of MLS viewership, this partnership with the New York Red Bulls strengthens Intermex鈥檚 commitment to remain close to its customers in the northeast region 鈥� not only through financial services, but by supporting the sport that represents identity, family, and tradition for millions of Latino households.
"Intermex was built by Latinos for Latinos. Partnering with the New York Red Bulls allows us to engage directly with the vibrant northeast latin communities we proudly serve, in one of the most culturally diverse regions in the world," said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. "NY Red Bulls represents the聽cutting edge of the sport, This partnership demonstrates Intermex鈥檚 ambition to expand, grow, and redefine what it means to move money and provide financial services with meaning in the digital age."
"The Red Bulls and Sports Illustrated Stadium are proud to welcome Intermex to our club and venue," said Scott Epstein, Head of Corporate Partnerships, New York Red Bulls. "As valued partners, we both pride ourselves on the exceptional customer and fan experience we strive to deliver."
Through this partnership, Intermex and the New York Red Bulls will collaborate on in-stadium activations, community outreach events, and cultural initiatives that spotlight the passion, pride, and identity that soccer brings to Latino families across the Tri-State area.
About Intermex Founded in 1994, Intermex applies proprietary technology to enable consumers to send money from the United States, Canada, Spain, Italy, the United Kingdom, and Germany to more than 60 countries. The company facilitates digital money movement through its website and mobile app, as well as through a vast network of retail agents and company-operated stores. Headquartered in Miami, Florida, Intermex also operates international offices in Puebla, Mexico; Guatemala City, Guatemala; London, England; and Madrid, Spain. Learn more at .
About New York Red Bulls The New York Red Bulls are one of 29 teams in Major League Soccer (MLS). The club is owned by the global energy drink and media company Red Bull GmbH and plays its home matches at Red Bull Arena in Harrison, New Jersey. Since joining MLS as a founding member in 1996, the Red Bulls have won three Supporters鈥� Shields, earned multiple playoff appearances, and continue to serve as a leader in youth development through its Academy system. The club is deeply committed to connecting with the diverse communities of the New York and New Jersey metro area through soccer, community programs, and fan engagement. For more information, visit .
What is the purpose of Intermex's partnership with New York Red Bulls?
The partnership aims to connect with Latino communities in the northeast region through soccer while providing financial services, including in-stadium activations and community outreach events.
How does this partnership benefit IMXI stock?
The partnership gives Intermex access to a significant Latino customer base, with Latinos representing 70% of MLS viewership among 85 million U.S. soccer fans, potentially expanding their market presence.
What activities will Intermex (IMXI) conduct with NY Red Bulls?
Intermex will collaborate on in-stadium activations, community outreach events, and cultural initiatives that celebrate Latino culture in the Tri-State area.
Who are the key executives involved in the IMXI-NY Red Bulls partnership?
Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex, and Scott Epstein, Head of Corporate Partnerships at New York Red Bulls, are the key executives mentioned in the partnership.
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