Interpublic Launches Agentic Systems for Commerce to Help Brands Accelerate and Sustain Profitable Sales Growth Across Channels
Interpublic Group (NYSE: IPG) has launched Agentic Systems for Commerce (ASC), an AI-powered commerce optimization platform leveraging data from its recently acquired Intelligence Node. The system helps brands manage complex commerce ecosystems by analyzing data signals at SKU and store levels, including consumer searches, digital shelf position, pricing, and inventory.
Led by Dr. Jeriad Zoghby, IPG's Chief Commerce Strategy Officer, ASC has already demonstrated success with over 20 CPG brands reporting double-digit improvements in impressions and sales. The initiative is supported by Yaniv Sarig, Global Head of AI Commerce, and represents IPG's strategic expansion beyond traditional marketing communications into AI-driven commerce solutions.
Interpublic Group (NYSE: IPG) ha lanciato Agentic Systems for Commerce (ASC), una piattaforma di ottimizzazione commerciale basata sull'intelligenza artificiale che sfrutta i dati della sua recente acquisizione, Intelligence Node. Il sistema aiuta i brand a gestire ecosistemi commerciali complessi analizzando segnali di dati a livello di SKU e negozio, inclusi ricerche dei consumatori, posizionamento digitale sugli scaffali, prezzi e inventario.
Guidato dal Dott. Jeriad Zoghby, Chief Commerce Strategy Officer di IPG, ASC ha gi脿 dimostrato successo con oltre 20 brand CPG che hanno riportato miglioramenti a doppia cifra in termini di impression e vendite. L'iniziativa 猫 supportata da Yaniv Sarig, Responsabile Globale di AI Commerce, e rappresenta l'espansione strategica di IPG oltre la comunicazione di marketing tradizionale verso soluzioni commerciali guidate dall'intelligenza artificiale.
Interpublic Group (NYSE: IPG) ha lanzado Agentic Systems for Commerce (ASC), una plataforma de optimizaci贸n comercial impulsada por IA que utiliza datos de su reciente adquisici贸n Intelligence Node. El sistema ayuda a las marcas a gestionar ecosistemas comerciales complejos analizando se帽ales de datos a nivel de SKU y tienda, incluyendo b煤squedas de consumidores, posici贸n en estantes digitales, precios e inventario.
Dirigido por el Dr. Jeriad Zoghby, Director de Estrategia Comercial de IPG, ASC ya ha demostrado 茅xito con m谩s de 20 marcas CPG que reportan mejoras de dos d铆gitos en impresiones y ventas. La iniciativa cuenta con el apoyo de Yaniv Sarig, Jefe Global de Comercio con IA, y representa la expansi贸n estrat茅gica de IPG m谩s all谩 de la comunicaci贸n de marketing tradicional hacia soluciones comerciales impulsadas por IA.
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Interpublic Group (NYSE : IPG) a lanc茅 Agentic Systems for Commerce (ASC), une plateforme d'optimisation commerciale aliment茅e par l'IA utilisant les donn茅es de sa r茅cente acquisition Intelligence Node. Ce syst猫me aide les marques 脿 g茅rer des 茅cosyst猫mes commerciaux complexes en analysant les signaux de donn茅es au niveau des SKU et des magasins, y compris les recherches des consommateurs, la position sur les rayons num茅riques, les prix et les stocks.
Dirig茅 par le Dr Jeriad Zoghby, Chief Commerce Strategy Officer d'IPG, ASC a d茅j脿 d茅montr茅 son succ猫s avec plus de 20 marques CPG rapportant des am茅liorations 脿 deux chiffres en impressions et en ventes. L鈥檌nitiative est soutenue par Yaniv Sarig, responsable mondial du commerce IA, et repr茅sente l鈥檈xpansion strat茅gique d鈥橧PG au-del脿 de la communication marketing traditionnelle vers des solutions commerciales pilot茅es par l鈥橧A.
Interpublic Group (NYSE: IPG) hat Agentic Systems for Commerce (ASC) eingef眉hrt, eine KI-gest眉tzte Plattform zur Handelsoptimierung, die Daten aus der k眉rzlich erworbenen Intelligence Node nutzt. Das System unterst眉tzt Marken dabei, komplexe Handels枚kosysteme zu verwalten, indem es Datensignale auf SKU- und Filialebene analysiert, darunter Verbrauchersuchen, digitale Regalplatzierung, Preise und Lagerbest盲nde.
Unter der Leitung von Dr. Jeriad Zoghby, Chief Commerce Strategy Officer bei IPG, hat ASC bereits Erfolge mit 眉ber 20 CPG-Marken erzielt, die zweistellige Verbesserungen bei Impressionen und Verk盲ufen melden. Die Initiative wird von Yaniv Sarig, Global Head of AI Commerce, unterst眉tzt und stellt die strategische Erweiterung von IPG 眉ber traditionelle Marketingkommunikation hinaus hin zu KI-gesteuerten Handelsl枚sungen dar.
- Early adoption by over 20 CPG brands showing double-digit improvements in impressions and sales
- Strategic expansion beyond core marketing capabilities into AI-driven commerce solutions
- Integration with Intelligence Node acquisition provides real-time market data capabilities
- Potential new revenue stream for IPG through AI-powered commerce solutions
- Significant investment required in AI technology and data infrastructure
- Complex integration process with existing systems and client platforms
Insights
IPG's new AI-powered commerce system generates double-digit sales improvements, creating a new revenue stream beyond traditional marketing services.
Interpublic Group (IPG) has launched Agentic Systems for Commerce (ASC), a strategic AI-powered offering that represents a significant expansion beyond the company's traditional marketing communications core. This new system leverages their recent Intelligence Node acquisition to help brands navigate the increasingly complex commerce ecosystem.
What makes ASC particularly valuable is its ability to capture and analyze granular data signals at the SKU and store level, including consumer search patterns, digital shelf positioning, product page content, pricing dynamics, and inventory status. This enables real-time optimization of both sales performance and profit margins across digital commerce channels.
The early business impact appears substantial, with nearly two dozen CPG brands already implementing the system and achieving double-digit improvements in impressions and sales. This rapid adoption suggests strong market demand for autonomous commerce solutions that move beyond simple AI tools to integrated systems capable of both identifying opportunities and executing in real-time.
Strategically, this represents IPG's push to diversify revenue streams by leveraging AI to scale their expertise. As CEO Philippe Krakowsky noted, this initiative aims to "flatten the cost curve" associated with commerce complexity while delivering "quantifiable results" 鈥� language that signals IPG's intention to move deeper into performance-based service offerings that can command premium pricing.
The appointment of Dr. Jeriad Zoghby (formerly of Accenture) to lead this initiative, alongside Yaniv Sarig as Global Head of AI Commerce, demonstrates IPG's commitment to building genuine technological capabilities rather than simply repackaging existing services with AI branding. This leadership team brings enterprise systems integration expertise that will be crucial for implementation at scale.
New York, NY, July 22, 2025 (GLOBE NEWSWIRE) -- (NYSE: IPG) today announced the launch of Agentic Systems for Commerce (ASC), a new offering designed to help brands manage the scaled and complex commerce ecosystem in ways that are not possible without automation and artificial intelligence. To optimize commerce performance, ASC leverages Interpublic鈥檚 proprietary agentic system and is powered by data from Intelligence Node, the transaction data company Interpublic acquired earlier this year.
ASC captures data signals for every product and its competitors, including at the SKU and store level, generating actionable intelligence from insights into consumer searches, digital shelf position, product page content, pricing, and inventory levels, and enabling brands to optimize sales and margin performance across digital commerce channels. The new offering will be led by Dr. Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic, who joined IPG from Accenture in 2023 and has deep experience with the design and integration of large-scale enterprise systems across a variety of sectors.
ASC is already being piloted by almost two dozen brands with results to date that have shown double-digit improvements in impressions and sales.
"Agentic Systems for Commerce can help brands compete and succeed in an evolving and demanding marketplace and flatten the cost curve associated with the complex commerce landscape," said Philippe Krakowsky, CEO at Interpublic. "We believe ASC can become a new revenue stream for us, and it鈥檚 another way in which we can use AI to scale our expertise and expand our business beyond our core capabilities of marketing communications and media, into solution sets that deliver quantifiable results.鈥�
"We're seeing strong early momentum with ASC," said Dr. Zoghby. "Over 20 CPG brands have already deployed our agentic commerce system. This quick adoption demonstrates our clients' recognition that today's commerce environment demands more than tools, even AI-enabled ones. They need integrated agentic systems that autonomously capture market-wide signals, identify performance opportunities, and execute in real time, enabling brands to move with the speed, precision, and enterprise agility this new era demands."
To support initiatives such as this one, earlier this year Interpublic appointed Yaniv Sarig as the Global Head of AI Commerce and completed the strategic acquisition of Intelligence Node, whose market-wide, real-time signal capabilities power the commerce intelligence and activation at the core of the offering.
ASC marks a foundational shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the entire commerce ecosystem.
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About Interpublic
Interpublic (NYSE: IPG) () is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world鈥檚 best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
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Contact Information
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(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
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