Primis and Absolute Sports Announce Partnership to Deliver Video Discovery Across Their Global Portfolio of Websites
Primis, a video discovery platform owned by IPG (NYSE: IPG), has formed an exclusive partnership with Absolute Sports, the company behind Sportskeeda.com. Absolute Sports, which reaches over 80 million monthly users across 150+ countries, will integrate Primis' video player technology across its entire website portfolio.
The partnership focuses on delivering contextual video content through Primis' lightweight player technology, designed to create an engaging, non-intrusive viewing experience. The collaboration includes advanced contextual targeting capabilities, demand integrations, and real-time analytics to enhance monetization opportunities while maintaining premium user experience.
Primis, una piattaforma di scoperta video di propriet脿 di IPG (NYSE: IPG), ha stretto una partnership esclusiva con Absolute Sports, l'azienda dietro Sportskeeda.com. Absolute Sports, che raggiunge oltre 80 milioni di utenti mensili in pi霉 di 150 paesi, integrer脿 la tecnologia del lettore video di Primis in tutto il suo portfolio di siti web.
La collaborazione si concentra sulla fornitura di contenuti video contestuali tramite la tecnologia del lettore leggero di Primis, progettata per offrire un'esperienza di visione coinvolgente e non invasiva. La partnership include funzionalit脿 avanzate di targeting contestuale, integrazioni di domanda e analisi in tempo reale per migliorare le opportunit脿 di monetizzazione mantenendo un'esperienza utente di alta qualit脿.
Primis, una plataforma de descubrimiento de videos propiedad de IPG (NYSE: IPG), ha establecido una asociaci贸n exclusiva con Absolute Sports, la empresa detr谩s de Sportskeeda.com. Absolute Sports, que alcanza a m谩s de 80 millones de usuarios mensuales en m谩s de 150 pa铆ses, integrar谩 la tecnolog铆a del reproductor de video de Primis en todo su portafolio de sitios web.
La asociaci贸n se centra en ofrecer contenido de video contextual a trav茅s de la tecnolog铆a ligera del reproductor de Primis, dise帽ada para crear una experiencia de visualizaci贸n atractiva y no intrusiva. La colaboraci贸n incluye capacidades avanzadas de segmentaci贸n contextual, integraciones de demanda y an谩lisis en tiempo real para mejorar las oportunidades de monetizaci贸n sin sacrificar la experiencia premium del usuario.
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Primis, une plateforme de d茅couverte vid茅o d茅tenue par IPG (NYSE: IPG), a conclu un partenariat exclusif avec Absolute Sports, la soci茅t茅 derri猫re Sportskeeda.com. Absolute Sports, qui atteint plus de 80 millions d'utilisateurs mensuels dans plus de 150 pays, int茅grera la technologie du lecteur vid茅o de Primis sur l'ensemble de son portefeuille de sites web.
Ce partenariat vise 脿 proposer du contenu vid茅o contextuel gr芒ce 脿 la technologie l茅g猫re du lecteur de Primis, con莽ue pour offrir une exp茅rience de visionnage engageante et non intrusive. La collaboration comprend des capacit茅s avanc茅es de ciblage contextuel, des int茅grations de la demande et des analyses en temps r茅el afin d'am茅liorer les opportunit茅s de mon茅tisation tout en pr茅servant une exp茅rience utilisateur premium.
Primis, eine Video-Entdeckungsplattform im Besitz von IPG (NYSE: IPG), hat eine exklusive Partnerschaft mit Absolute Sports, dem Unternehmen hinter Sportskeeda.com, geschlossen. Absolute Sports erreicht 眉ber 80 Millionen monatliche Nutzer in mehr als 150 L盲ndern und wird die Video-Player-Technologie von Primis in sein gesamtes Website-Portfolio integrieren.
Die Partnerschaft konzentriert sich darauf, kontextbezogene Videoinhalte 眉ber die leichtgewichtige Player-Technologie von Primis bereitzustellen, die darauf ausgelegt ist, ein ansprechendes und nicht aufdringliches Seherlebnis zu schaffen. Die Zusammenarbeit umfasst fortschrittliche kontextbezogene Targeting-Funktionen, Nachfrage-Integrationen und Echtzeitanalysen, um Monetarisierungsm枚glichkeiten zu verbessern und gleichzeitig ein hochwertiges Nutzererlebnis zu gew盲hrleisten.
- Partnership reaches over 80 million monthly users across 150+ countries
- Integration provides new monetization opportunities through advanced contextual targeting
- Expands IPG's digital media presence in sports content
- None.
Insights
IPG expands digital reach through Primis partnership with Absolute Sports, enhancing monetization across 80M monthly users in 150+ countries.
The partnership between Primis (part of McCann and IPG network) and Absolute Sports represents a strategic expansion of IPG's digital media footprint. With Absolute Sports reaching over 80 million monthly users across 150+ countries through properties like Sportskeeda.com, this integration significantly extends IPG's video discovery capabilities in the sports media sector.
The core value proposition of this partnership lies in how Primis' technology delivers contextually relevant video content within editorial environments. This approach creates a non-intrusive user experience that naturally guides audiences through content, keeping them engaged with the brand for longer periods. For publishers, this translates to increased session duration and potentially higher revenue per user.
From a monetization perspective, the deal unlocks new revenue streams through advanced contextual targeting capabilities and seamless demand integrations. For IPG, this represents an opportunity to capture more digital advertising value from highly engaged sports audiences - a demographic particularly valuable to advertisers due to their passion and purchasing power.
The partnership also highlights IPG's ongoing investment in technical solutions that balance user experience with monetization efficiency - a critical balance in today's digital ecosystem where audiences increasingly reject intrusive advertising formats. By focusing on discovery rather than interruption, Primis demonstrates IPG's commitment to sustainable digital revenue models that respect audience preferences.
As part of the partnership, the聽Primis online video player has been fully integrated across all Absolute Sports websites. This lightweight video technology fits seamlessly within editorial environments, surfacing original video content in context. The result is a non-intrusive viewing experience that encourages users to keep exploring. It guides them naturally from one story to the next and creates a self-contained discovery journey that keeps audiences immersed in the brand experience.
"At Absolute Sports, we view Primis as a true strategic partner, a company that shares our passion for innovation and audience-first solutions." said Umesh Sharma, Business Head - Ad Operations at Absolute Sports. "This collaboration strengthens our commitment to delivering impactful and engaging experiences, while unlocking new monetization opportunities for our ecosystem."
The collaboration also includes access to advanced contextual targeting, seamless demand integrations, and real-time performance insights. These capabilities empower Absolute Sports to unlock more value from their inventory, while offering advertisers a way to connect with a loyal and highly engaged audience in premium video environments.
"We've had the pleasure of knowing the incredible team at Absolute Sports for several years, and I'm excited for the opportunity to officially join forces," said聽Matan Agi, Director of Business Development at Primis. "Primis is proud to support Absolute Sports on their strategic growth journey and to play a key role in helping them scale with confidence."
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