Stacy DeRiso Appointed Initiative Brand President to Lead Agency Globally
Over the last few years, Stacy has been instrumental in helping to shape Initiative's vision and strategy, particularly through the "Fame & Flow" framework. She has a proven track record, deep understanding of Initiative and its clients, and a strong collaborative history with Initiative leadership worldwide.
"We are so happy for Stacy and we are confident that her leadership and strategic vision, combined with her deep understanding of Initiative's brand and culture, will ensure continued success for our clients, our people and the agency,� said Eileen Kiernan, Global CEO of IPG Mediabrands.
This appointment follows Dimitri Maex's decision to leave his role as Global CEO of Initiative and Global President, Mediabrands later this year to pursue a new opportunity.
"I'm grateful for the strong partnership I shared with Dimitri, and I'm excited to build upon the successful foundation we've created together,� said Stacy, newly named Global Brand President of Initiative. She adds, “As I step into this new role, we will ensure the continuity of 'Fame & Flow' to drive innovative and effective solutions for our clients as part of the IPG Mediabrands family.�
Eileen Kiernan, Global CEO of IPG Mediabrands, added, “Dimitri has served IPG Mediabrands and Initiative with dedication for the past 6-years, and we are thankful for his leadership. His contributions have been important to our success, and we wish him the very best in his future endeavors.�
About IPG Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over
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Source: IPG Mediabrands