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Tel Aviv, Israel, May 06, 2025 (GLOBE NEWSWIRE) -- Jeffs鈥� Brands Ltd (鈥淛effs鈥� Brands鈥� or the 鈥淐ompany鈥�) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, recently announced two significant transactions with two public companies, that collectively value its assets at approximately $23.4 million to $26 million, marking a significant milestone in its global expansion strategy.

Strategic Sale of Key U.S. Assets for an Approximate Valuation $11.8 Million

As previously announced on April 30, 2025, Jeffs鈥� Brands entered into a definitive agreement with Plantify Foods, Inc. (鈥淧lantify Foods鈥�), a Canadian public company, to sell its wholly-owned subsidiary, Smart Repair Pro, and its 49.1% ownership interest in SciSparc Nutraceutical Inc. (鈥淪NI鈥�), which is currently held by its wholly-owned subsidiary, Jeffs鈥� Brands Holdings Inc. In exchange, Jeffs鈥� Brands is expected to receive an initial 75% equity interest in Plantify Foods, with the potential to increase to up to a 90% equity interest in Plantify Foods, upon achieving specific milestones, calculated as of immediately following the closing and based on a valuation of CAD 17.125 million (approximately $11.8 million) for Smart Repair Pro and the minority interest in SNI, and a valuation of CAD 4.85 million (taking into account the full potential consideration and contingent on Plantify Foods having cash holdings of at least CAD 300,000 (approximately USD $207,000). The transaction, which is expected to close by July 31, 2025, expects to strengthen the Company鈥檚 financial position and aligns with its focus on high-growth e-commerce opportunities.

Valuation Report of Fort Products for $11.6鈥�$14.2 million

As previously announced on March 13, 2025, further advancing its strategic roadmap, an independent valuation report for Evans & Evans, its wholly-owned U.K.-based subsidiary, Fort Products Limited (鈥淔ort Products鈥�) was received, estimating the fair market of its equity interests value at approximately $11.6 million to $14.2 million, on a controlling, marketable basis, subject to the assumptions and qualifications specified therein. This valuation was obtained in connection with the proposed merger of Fort Products with Impact Acquisitions Corp. (鈥淚mpact鈥�), a capital pool company listed on the TSX Venture Exchange, as one of the closing conditions for the proposed transaction is the receipt of a minimum valuation for Fort Products of CAD 14 million (approximately US 9.6 million). Pursuant to the proposed merger, Impact will acquire from the Company 100% of Fort Products鈥� equity interests in consideration for 75.02% ownership of Impact鈥檚 share capital, or up to 83.29% ownership contingent upon meeting predetermined milestones. The merger, which is anticipated to close by May 31, 2025, expects to position Fort Products for enhanced market leadership within the Amazon Marketplace.

Investor Benefits and Strategic Outlook

These transactions underscore Jeffs鈥� Brands鈥� commitment to creating shareholder value through strategic asset optimization and targeted growth initiatives. By securing up to 90% and 83.29% equity stakes in Plantify Foods and Impact, respectively, the Company will gain significant influence in high-potential markets while diversifying its portfolio. The combined proceeds and equity positions expect to enhance Jeffs鈥� Brands鈥� financial flexibility, aimed to enable further investment in technology and product development to capitalize on the vast potential of the Amazon Marketplace.

About Jeffs鈥櫬燘rands Ltd

Jeffs鈥� Brands aims to transform the world of e-commerce by creating and acquiring products sold on Amazon Marketplace and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company鈥檚 management team鈥檚 insight into the Fulfillment by Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs鈥� Brands Ltd visit聽.

Forward-Looking Statement Disclaimer

This press release contains 鈥渇orward-looking statements鈥� within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the 鈥渟afe harbor鈥� created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company鈥檚 future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as 鈥渂elieve,鈥� 鈥渆xpect,鈥� 鈥渕ay,鈥� 鈥渟hould,鈥� 鈥渃ould,鈥� 鈥渟eek,鈥� 鈥渋ntend,鈥� 鈥減lan,鈥� 鈥済oal,鈥� 鈥渆stimate,鈥� 鈥渁nticipate鈥� or other comparable terms. For example, the Company is using forward-looking statements when discussing the transactions, the timing of their completion, the project valuations, ownership percentages, and conditions required for the transaction; the Company鈥檚 potential to gain significant influence in high-potential markets while diversifying its portfolio; the combined proceeds from the transaction and equity positions and their potential to enhance the Company鈥檚 financial flexibility, enabling further investment in technology and product development; and the Company鈥檚 growth, shareholder value, and leadership in the global e-commerce ecosystem. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on the Company鈥檚 current beliefs, expectations and assumptions regarding the future of the Company鈥檚 business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company鈥檚 control. The Company鈥檚 actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company鈥檚 actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company鈥檚 ability to adapt to significant future alterations in Amazon鈥檚 policies; the Company鈥檚 ability to sell its existing products and grow its brands and product offerings, including by acquiring new brands; the Company鈥檚 ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon鈥檚 policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Hezbollah Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company鈥檚 Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (鈥淪EC鈥�), on March 31, 2025 and the Company鈥檚 other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR