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Natural Grocers® Expands Private-Label Brand with Organic Wellness Shots

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Natural Grocers (NYSE:NGVC) has expanded its private-label brand with the introduction of Organic Wellness Shots, available in six functional flavors. The 2-ounce shots, priced at $2.99 each, are packaged in recyclable glass bottles and crafted in partnership with a women- and minority-owned manufacturer.

The new product line features unique combinations including matcha, tart cherry, pomegranate, and pineapple-ginger blends, with select varieties containing probiotics. All shots are certified organic, gluten-free, non-GMO, and free from artificial preservatives.

This launch adds to Natural Grocers' private-label portfolio, which has grown to over 900 products since its 2016 inception, recently expanded with organic cheese varieties and a vegan skincare collection.

Natural Grocers (NYSE:NGVC) ha ampliato il suo marchio privato con il lancio di Organic Wellness Shots, disponibili in sei gusti funzionali. Le bottigliette da 2 once, al prezzo di 2,99 $ ciascuna, sono confezionate in vetro riciclabile e realizzate in collaborazione con un produttore di proprietà femminile e di minoranze.

La nuova linea propone combinazioni esclusive come matcha, ciliegia acerba, melograno e miscele di ananas e zenzero, con alcune varianti arricchite da probiotici. Tutti i prodotti sono certificati biologici, senza glutine, non OGM e privi di conservanti artificiali.

Questo lancio si aggiunge al portafoglio di prodotti a marchio privato di Natural Grocers, che dal 2016 è cresciuto fino a superare le 900 referenze, recentemente ampliato con varietà di formaggi biologici e una linea di cosmetici vegani.

Natural Grocers (NYSE:NGVC) ha ampliado su marca propia con la introducción de Organic Wellness Shots, disponibles en seis sabores funcionales. Los shots de 2 onzas, con un precio de 2,99 $ cada uno, vienen en botellas de vidrio reciclable y se elaboran en colaboración con un fabricante propiedad de mujeres y minorías.

La nueva línea presenta combinaciones únicas que incluyen matcha, cereza ácida, granada y mezclas de piña-jengibre, con algunas variedades que contienen probióticos. Todos los shots están certificados como orgánicos, sin gluten, no transgénicos y libres de conservantes artificiales.

Este lanzamiento se suma al portafolio de marca propia de Natural Grocers, que ha crecido a más de 900 productos desde su inicio en 2016, recientemente ampliado con variedades de quesos orgánicos y una colección de cuidado de la piel vegana.

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이번 출시� 2016� 시작 이후 900� 이상� 제품으로 성장� Natural Grocers 자체 브랜� 포트폴리오에 추가� 것으�, 최근에는 유기� 치즈 종류와 비건 스킨케� 컬렉션도 확장되었습니�.

Natural Grocers (NYSE:NGVC) a élargi sa marque maison avec le lancement des Organic Wellness Shots, disponibles en six saveurs fonctionnelles. Ces shots de 2 onces, au prix de 2,99 $ chacun, sont conditionnés dans des bouteilles en verre recyclables et élaborés en partenariat avec un fabricant détenu par des femmes et des minorités.

La nouvelle gamme propose des combinaisons uniques incluant matcha, cerise acidulée, grenade et mélanges ananas-gingembre, certaines variétés contenant des probiotiques. Tous les shots sont certifiés biologiques, sans gluten, non-OGM et exempts de conservateurs artificiels.

Ce lancement vient enrichir le portefeuille de marques maison de Natural Grocers, qui compte désormais plus de 900 produits depuis sa création en 2016, récemment étendu avec des variétés de fromages biologiques et une collection de soins de la peau vegan.

Natural Grocers (NYSE:NGVC) hat seine Eigenmarke mit der Einführung von Organic Wellness Shots erweitert, die in sechs funktionalen Geschmacksrichtungen erhältlich sind. Die 2-Unzen-Shots kosten jeweils 2,99 $, sind in recycelbaren Glasflaschen verpackt und werden in Zusammenarbeit mit einem von Frauen und Minderheiten geführten Hersteller hergestellt.

Die neue Produktlinie bietet einzigartige Kombinationen wie Matcha, Sauerkirsche, Granatapfel und Ananas-Ingwer-Mischungen, wobei einige Sorten Probiotika enthalten. Alle Shots sind zertifiziert biologisch, glutenfrei, gentechnikfrei und frei von künstlichen Konservierungsstoffen.

Diese Einführung ergänzt das Eigenmarken-Portfolio von Natural Grocers, das seit seiner Gründung im Jahr 2016 auf über 900 Produkte angewachsen ist und kürzlich um Bio-Käsesorten sowie eine vegane Hautpflegekollektion erweitert wurde.

Positive
  • Expansion of private-label portfolio with premium wellness products
  • Partnership with women- and minority-owned manufacturer enhances ESG profile
  • Sustainable packaging choice with recyclable glass bottles
  • Competitive pricing at $2.99 per unit
Negative
  • Limited distribution through Natural Grocers stores only

Now available in stores: six functional flavors in 2-ounce glass bottles

LAKEWOOD, Colo., July 15, 2025 /PRNewswire/ -- Natural Grocers® is raising a glass—or rather, a bottle—to wellness with the latest addition to its house brand lineup: . These flavorful 2-ounce shots are designed to support customers' wellness goals, whether that means an energizing boost, or maintaining the normal, healthy function of immune or digestive systems.

Each shot combines vibrant fruit juices and botanical ingredients, with select varieties featuring probiotics, creating a delicious, on-the-go wellness option with a Certified Organic twist. Like all Natural Grocers Brand products, they're made with the highest quality standards. These refreshing mini tonics are gluten free, non-GMO and made without artificial preservatives.

FUNCTION MEETS FLAVOR
From energizing matcha to zesty pineapple-ginger blends, the are available in six unique flavors:

  • Organic Balance Shot � Tart cherry, cucumber, lemon and probiotics
  • Organic Boost Shot � Matcha, ginger, lemon and lime
  • Organic Digest Shot � Coconut water, pineapple, ginger and probiotics
  • Organic Revive Shot � Pomegranate, ginger and elderberry
  • Organic Thrive Shot � Pineapple-ginger tonic
  • Organic Vitality Shot � Apple cider vinegar, apple, ginger and lemon

Crafted in partnership with a women- and minority-owned manufacturer, the shots are also bottled in recyclable glass, making them a more sustainable option compared to common single-use plastic packaging. Customers can purchase them individually for $2.99, exclusively at Natural Grocers stores.

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, feature over 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include and with even more premium-quality, Always AffordableSM products on the way.

  • , courtesy of Natural Grocers.
  • To request media samples or for any press-related questions, please contact Katie Macarelli: [email protected].

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the new Natural Grocers (NGVC) Organic Wellness Shots?

Natural Grocers' new Organic Wellness Shots are 2-ounce functional beverages available in six flavors, including varieties with probiotics, matcha, and botanical ingredients. They are certified organic, gluten-free, and non-GMO.

How much do Natural Grocers (NGVC) Wellness Shots cost?

Natural Grocers Organic Wellness Shots are priced at $2.99 per bottle and are available exclusively at Natural Grocers stores.

What flavors are available in Natural Grocers' new Wellness Shots?

The six flavors include Balance (tart cherry), Boost (matcha), Digest (coconut water), Revive (pomegranate), Thrive (pineapple-ginger), and Vitality (apple cider vinegar).

How many private-label products does Natural Grocers (NGVC) currently offer?

Natural Grocers' private-label brand, launched in 2016, now features over 900 high-quality products available exclusively at their stores.

What type of packaging does Natural Grocers use for their Wellness Shots?

Natural Grocers Organic Wellness Shots come in recyclable glass bottles, offering a more sustainable alternative to conventional single-use plastic packaging.
Natural Grocers By Vitamin Cot

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