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Pega鈥檚 AI-powered decisioning and workflow automation capabilities recognized with highest scores possible in all strategy criteria

WALTHAM, Mass.--(BUSINESS WIRE)-- (NASDAQ: PEGA), The Enterprise Transformation Company^TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave鈩�: AI Decisioning Platforms, Q2 2025 (1). Pega earned the highest score in the strategy category, including the highest scores possible in the vision, innovation, roadmap, partner ecosystem, adoption, and supporting services and offerings criteria.

The report states: "Pega's approach is timeless 鈥� it aims to build a platform that enables enterprises to 'design for people, build for change.' The company is now using AI to do that, infusing it into every platform capability, including Pega GenAI Blueprint^TM, which enables users to generate full decisioning workflows and build AI agents using natural language. Pega is firing on all cylinders with its superior vision, innovation, roadmap, partner ecosystem, adoption, and support services."

On Pega's platform capabilities, the report states: "Pegasystems' platform excels in data modeling and integration, enabling enterprises to effectively create a simplified data abstraction layer for decisioning applications. Governance capabilities, including lifecycle management and observability, facilitate compliance and mission-critical monitoring. The platform's extensible architecture enables customers to integrate with enterprise systems and offers an on-ramp to Pegasystems' partners to add industry-specific modules."

The report also found that reference customers report "implementing the Pega platform broke down customer data silos, unified processes, and most importantly, enabled hyper-personalization for millions of consumers," noting that "Pega turns executives into customer-centric heroes."

This Forrester Wave report evaluated 15 vendors across 18 criteria spanning current offering, strategy, and also customer feedback. Pega received the highest scores possible for the following criteria: data modeling, data integration, decision testing, cohesive experience, lifecycle, observability, and extensibility.

Forrester evaluated , Pega鈥檚 suite of solutions for AI-powered decisioning and workflow automation, including , a powerful low-code platform combining AI-powered decisioning and workflow automation to help enterprises efficiently build scalable, intelligent apps. It also analyzed , an AI-powered, real-time decisioning engine that delivers hyper-personalized next-best-actions to optimize customer engagement. Additionally, the evaluation recognized , Pega's genAI-powered design agent that transforms client goals and documentation into modern, agent-driven app workflows using Pega鈥檚 best practices. These tools provide a comprehensive approach to AI decisioning for Pega clients to achieve measurable, optimized business outcomes.

This report is among Pega's many recent analyst recognitions for its customer engagement, enterprise AI, and workflow automation capabilities. Recently, Pega was recognized as a Leader in the Gartner庐 Magic Quadrant for Process Mining Platforms 2025 (2), Gartner庐 Magic Quadrant for CRM Customer Engagement Center (CEC) 2024 (3), and the Gartner庐 Magic Quadrant鈩� for Enterprise Low-code Application Platforms (LCAP) (4). It was also named a Leader in (5), (6), The Forrester Wave^TM: Customer Service Solutions 2024 (7), and (8). For more background on these and additional analyst reports, visit .

Quotes & Commentary:
鈥淭oday鈥檚 organizations need precise, adaptive AI that empowers both humans and AI agents to make fast, context-aware decisions,鈥� said Kerim Akgonul, chief product officer, Pega. 鈥淧ega鈥檚 AI decisioning capabilities are designed as a surgical, statistical engine that continuously learns and optimizes workflows鈥攚hether it鈥檚 guiding a customer interaction or automating a process. This recognition reinforces our commitment to delivering the right AI for the right purpose, enabling our clients to build self-optimizing systems that drive meaningful, transformational outcomes.鈥�

Supporting Resources:

• Report access: The Forrester Wave鈩�: AI Decisioning Platforms, Q2 2025
• Solution background:
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1. Forrester Research, 鈥淭he Forrester Wave鈩�: AI Decisioning Platforms, Q2 2025,鈥� by Mike Gualtieri with contributions from Sudha Maheshwari, Bardia Razzaghi, and Jen Barton, June 10, 2025
2. Gartner, Inc., 鈥淢agic Quadrant for Process Mining Platforms, Q1, 2025,鈥� by Tushar Srivastava, Marc Kerremans, David Sugden, April 16, 2025
3. Gartner, Inc., 鈥淢agic Quadrant for the CRM Customer Engagement Center (CEC) 2024,鈥� by Pri Rathnayake, Wynn White, Drew Kraus, December 2024
4. Gartner, Inc., 鈥淢agic Quadrant for Enterprise Low-Code Application Platforms,鈥� by Oleksandr Matviskyy, Kyle Davis, and Akash Jain, October 16, 2024
5. Forrester Research, 鈥淭he Forrester Wave鈩�: Customer Relationship Management Software, Q1 2025,鈥� by Kate Leggett, with contributions from Linda Ivy-Rosser and Faith Born, March 21, 2025
6. Forrester Research, 鈥淭he Forrester Wave鈩�: AG真人官方-Time Interaction Management, Q1 2024鈥� by Rusty Warner, February 26, 2024
7. Forrester Research, 鈥淭he Forrester Wave鈩�: Customer Service Solutions, Q1 2024鈥� by Kate Leggett, March 6, 2024
8. Forrester Research, 鈥淭he Forrester Wave鈩�: Task-Centric Automation Software, Q4 2024鈥� by Bernhard Schaffrik, Pascal Matzke, Faith Born, and Kara Hartig

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester鈥檚 objectivity .

About Pegasystems
Pega is The Enterprise Transformation Company^TM that helps organizations Build for Change庐 with enterprise AI decisioning and workflow automation. Many of the world鈥檚 most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we鈥檝e built our scalable and flexible architecture to help enterprises meet today鈥檚 customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit .

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Press Contact:

Ilena Ryan

Pegasystems

[email protected]

Source: Pegasystems Inc.