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ROYAL CARIBBEAN'S FIRST ROYAL BEACH CLUB NOW AVAILABLE TO BOOK

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Royal Caribbean (NYSE:RCL) has opened bookings for its first-ever Royal Beach Club Paradise Island in The Bahamas, set to debut in December 2025. The all-inclusive beach destination will offer various experiences combining Bahamian culture with Royal Caribbean's signature amenities.

The beach club will feature two pristine beaches, three pools, including The Floating Flamingo (world's largest swim-up bar), three beach grills, and 10 bars. Day passes start from $169.99 for adults (21+) with unlimited open bar and dining, and $129.99 for guests 13+ with non-alcoholic drinks and dining. Children aged 4-12 can access for $109.99, while those under 3 enter free.

Premium amenities include the Ultimate Family Cabana (first multi-level cabana), beach and poolside cabanas with personal attendant service, and The Party Deck for group reservations. The destination will be accessible through various sailings from six cities, marking the first of several planned Royal Caribbean beach destinations, including upcoming locations in Cozumel, Lelepa, and Mexico.

Royal Caribbean (NYSE:RCL) ha aperto le prenotazioni per il suo primo Royal Beach Club Paradise Island alle Bahamas, che debutterà a dicembre 2025. Questa destinazione balneare all-inclusive offrirà diverse esperienze che combinano la cultura bahamense con i servizi distintivi di Royal Caribbean.

Il beach club includerà due spiagge incontaminate, tre piscine, tra cui The Floating Flamingo (il più grande swim-up bar del mondo), tre griglie sulla spiaggia e 10 bar. I pass giornalieri partono da $169,99 per adulti (21+) con open bar illimitato e pasti inclusi, e $129,99 per ospiti dai 13 anni in su con bevande analcoliche e pasti. I bambini dai 4 ai 12 anni potranno accedere con $109,99, mentre i minori di 3 anni entrano gratuitamente.

I servizi premium comprendono l’Ultimate Family Cabana (la prima cabana su più livelli), cabane sulla spiaggia e a bordo piscina con servizio personale, e The Party Deck per prenotazioni di gruppo. La destinazione sarà raggiungibile tramite diverse crociere da sei città, segnando la prima di molte destinazioni balneari Royal Caribbean previste, tra cui Cozumel, Lelepa e Messico.

Royal Caribbean (NYSE:RCL) ha abierto las reservas para su primer Royal Beach Club Paradise Island en Las Bahamas, que debutará en diciembre de 2025. Este destino de playa todo incluido ofrecerá diversas experiencias que combinan la cultura bahameña con las comodidades características de Royal Caribbean.

El club de playa contará con dos playas vírgenes, tres piscinas, incluido The Floating Flamingo (el bar swim-up más grande del mundo), tres parrillas en la playa y 10 bares. Los pases diarios comienzan desde $169.99 para adultos (21+) con barra libre y comidas ilimitadas, y $129.99 para huéspedes de 13 años en adelante con bebidas sin alcohol y comidas. Los niños de 4 a 12 años pueden acceder por $109.99, mientras que los menores de 3 años entran gratis.

Las comodidades premium incluyen la Ultimate Family Cabana (la primera cabana de varios niveles), cabañas en la playa y junto a la piscina con servicio personal, y The Party Deck para reservas grupales. El destino será accesible a través de varios cruceros desde seis ciudades, marcando el primero de varios destinos de playa planeados por Royal Caribbean, incluyendo ubicaciones próximas en Cozumel, Lelepa y México.

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Royal Caribbean (NYSE:RCL) a ouvert les réservations pour son tout premier Royal Beach Club Paradise Island aux Bahamas, qui ouvrira en décembre 2025. Cette destination balnéaire tout compris proposera diverses expériences mêlant la culture bahaméenne aux équipements emblématiques de Royal Caribbean.

Le beach club comprendra deux plages immaculées, trois piscines, dont The Floating Flamingo (le plus grand bar swim-up au monde), trois grills de plage et 10 bars. Les pass journaliers commencent à 169,99 $ pour les adultes (21 ans et plus) avec bar ouvert illimité et restauration, et 129,99 $ pour les invités de 13 ans et plus avec boissons non alcoolisées et restauration. Les enfants de 4 à 12 ans peuvent accéder pour 109,99 $, tandis que les moins de 3 ans entrent gratuitement.

Les prestations premium incluent l’Ultimate Family Cabana (la première cabane à plusieurs niveaux), des cabanes sur la plage et au bord de la piscine avec service personnel, ainsi que The Party Deck pour les réservations de groupe. La destination sera accessible via plusieurs croisières au départ de six villes, marquant la première de plusieurs destinations balnéaires prévues par Royal Caribbean, dont Cozumel, Lelepa et le Mexique.

Royal Caribbean (NYSE:RCL) hat die Buchungen für seinen ersten Royal Beach Club Paradise Island auf den Bahamas eröffnet, der im Dezember 2025 eröffnet wird. Dieses All-inclusive-Strandziel bietet verschiedene Erlebnisse, die die bahamaische Kultur mit den typischen Annehmlichkeiten von Royal Caribbean verbinden.

Der Beach Club verfügt über zwei unberührte Strände, drei Pools, darunter The Floating Flamingo (die weltweit größte Swim-up-Bar), drei Strandgrills und 10 Bars. Tagespässe beginnen bei 169,99 $ für Erwachsene (21+) mit unbegrenzter Offener Bar und Verpflegung, und bei 129,99 $ für Gäste ab 13 Jahren mit alkoholfreien Getränken und Verpflegung. Kinder von 4 bis 12 Jahren zahlen 109,99 $, während Kinder unter 3 Jahren kostenlos eintreten.

Premium-Annehmlichkeiten umfassen die Ultimate Family Cabana (die erste mehrstöckige Cabana), Strand- und Pool-Cabanas mit persönlichem Service sowie The Party Deck für Gruppenreservierungen. Das Ziel ist über verschiedene Abfahrten aus sechs Städten erreichbar und markiert den ersten von mehreren geplanten Royal Caribbean Strandzielen, darunter Cozumel, Lelepa und Mexiko.

Positive
  • Launch of first-ever Royal Beach Club with comprehensive amenities including 2 beaches, 3 pools, 3 beach grills, and 10 bars
  • Multiple revenue streams through tiered pricing strategy for different age groups and premium amenities
  • Strategic expansion with three additional beach clubs planned through 2027
  • All-inclusive model includes transportation, amenities, and dining options
Negative
  • Relatively high entry price point starting at $169.99 for adult all-inclusive passes
  • Limited initial availability (starting December 2025)

Insights

Royal Caribbean's new beach club represents a strategic expansion of high-margin destination offerings that should boost per-passenger revenue.

Royal Caribbean's announcement of bookings opening for its first Royal Beach Club marks a significant expansion of its destination portfolio strategy. The Paradise Island location in The Bahamas, opening December 2025, introduces a new revenue stream with all-inclusive day passes ranging from $109.99 to $169.99 per person, plus premium upgrades for cabanas and exclusive experiences.

This development follows the highly successful Perfect Day at CocoCay model, which has proven to be a substantial revenue driver for Royal Caribbean. The company is clearly executing a deliberate long-term growth strategy focused on owned destinations, with four more Royal Beach Clubs planned through 2027 (Cozumel, Lelepa, and Perfect Day Mexico).

The tiered pricing structure is particularly noteworthy, offering basic access starting at $109.99 for children and premium experiences like the multi-level Ultimate Family Cabana at significantly higher price points. This approach maximizes revenue potential across different passenger segments while maintaining high margins since Royal Caribbean controls the entire experience.

By creating exclusive destinations that can only be accessed through their cruises, Royal Caribbean strengthens its competitive positioning against other cruise lines while simultaneously reducing dependency on third-party excursion providers. These controlled environments also allow for better capacity management, consistent quality control, and the capture of 100% of passenger spending during port days.

Royal Beach Club Paradise Island will deliver an all-inclusive beach day in The Bahamas in December 2025

MIAMI, July 1, 2025 /PRNewswire/ -- Vacationers can officially add the ultimate beach day to their bucket lists as Royal Caribbean has opened bookings for the first-of-its-kind beach club experience in The Bahamas. Combining the vibrant culture and beauty of The Bahamas with signature Royal Caribbean touches, * will redefine the ultimate beach day across all-inclusive experiences for every vibe. Starting today, vacationers booked on sailings visiting Nassau beginning late December 2025 can purchase their all-inclusive day passes on Royal Caribbean's  ahead of the destination's highly anticipated debut in December 2025.

From the moment they arrive in paradise, vacationers will experience the spirit of The Bahamas while creating their ideal beach days across a combination of family, chill and party experiences. Guests can soak up the sun at two pristine beaches and three pools, from laidback vibes at The Deep End pool to DJ-spun tunes at The Floating Flamingo, the world's largest swim-up bar. Throughout the beach club, vacationers can refuel with island fare across three beach grillsԻ 10 bars, and immerse themselves in Bahamian culture with live music, entertainment, local artisan shops and more.Plus, everything in between is included with roundtrip water transportation, beach games for the whole family, Wi-Fi, umbrellas and lounge chairs, lockers and towels.

Vacationers can choose from a selection of all-inclusive day passes** with access to Royal Beach Club Paradise Island's experiences and beach day amenities. The options for day passes include:

  • Day Pass with Unlimited Open Bar & Dining, starting from $169.99 for guests ages 21+
  • Day Pass with Non-Alcoholic Drinks & Dining, starting from $129.99 for guests ages 13+; $109.99 for ages 4-12; and free for guests ages 3 and under

For an upgraded experience, guests can bundle their day pass with a beverage package onboard or pair it with exclusive destination experiences at the vacation brand's top-rated .

Adventurers have more ways to take their beach day to the next level at Royal Beach Club Paradise Island with special amenities:

  • Families can max out memories at the Ultimate Family Cabana, the vacation brand's first multi-level cabana. The two-story private retreat features a variety of premium experiences for every member of the family, including a thrilling slide, a frozen drink machine, Ultimate Family Cabana attendant and more.
  • For those looking to take relaxation to a whole new level, both beach and poolside cabanas offer an upgrade for the whole crew, including personal attendant service, upgraded amenities, as well as day beds with dedicated beverage service, an umbrella, storage space and towels.
  • To keep the party vibes going all day long, adventurers can reserve the east or west side of The Party Deck, located on the second floor of The Floating Flamingo. The private pool-front space for up to 12 guests includes dedicated food and beverage service and unique poolside amenities, alongside amazing ocean views and nonstop DJ beats.

Whether it's family time, relaxation or party vibes, vacationers can find it all at Royal Beach Club Paradise Island starting December 2025 on vacations from six cities. There are more ways than one to visit Nassau on a range of sailings, including an end-to-end Royal Caribbean experience on . Royal Beach Club Paradise Island is the next in the vacation brand's growing lineup of ultimate destinations, including Royal Beach Club Cozumel in 2026, Lelepa in early 2027, and Perfect Day Mexico in fall 2027.

For more information on Royal Beach Club Paradise Island and day pass options, guests can visit Royal Caribbean's .

*NOTE TO EDITOR: Assets and additional information on Royal Beach Club Paradise Island can be found at .

**All-inclusive day pass pricing is subject to change contingent upon seasonality.

About Royal Caribbean 
, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 22 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line's top-rated exclusive destination, Perfect Day at CocoCay in The Bahamas.

Media can stay up to date by following on X and visit . For additional information or to book, vacationers can visit , call (800) ROYAL-CARIBBEAN or contact their travel advisor.

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SOURCE Royal Caribbean International

FAQ

When does Royal Caribbean's Royal Beach Club Paradise Island open?

The Royal Beach Club Paradise Island is scheduled to open in December 2025 in The Bahamas.

How much are the day passes for Royal Caribbean's Beach Club Paradise Island?

Day passes start at $169.99 for adults 21+ with unlimited open bar and dining, $129.99 for guests 13+ with non-alcoholic drinks, $109.99 for children 4-12, and free for children under 3.

What amenities are included in RCL's Beach Club Paradise Island day pass?

The day pass includes access to two beaches, three pools, three beach grills, 10 bars, roundtrip water transportation, beach games, Wi-Fi, umbrellas, lounge chairs, lockers, and towels.

What premium experiences does Royal Caribbean offer at Beach Club Paradise Island?

Premium experiences include the Ultimate Family Cabana (two-story retreat with slide), beach and poolside cabanas with personal attendant service, and The Party Deck for group reservations.

Where is Royal Caribbean planning to open future Royal Beach Clubs?

Royal Caribbean plans to open beach clubs in Cozumel (2026), Lelepa (early 2027), and Perfect Day Mexico (fall 2027).
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