Reborn Coffee Signs $1.3 Million Exclusive China Licensing Agreement with Reborn Health Goods (Shenzhen) Co., Ltd.
Reborn Coffee (Nasdaq: REBN) has signed a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. for the development and sublicensing of Reborn Coffee locations throughout mainland China.
The China-based corporation will serve as the exclusive master licensee, overseeing national operations and expansion efforts, including direct store developments and regional sublicensing partnerships. The agreement includes coordination with existing and future regional licensees in provinces like Guangdong and Liaoning, with expansion plans targeting Sichuan and other metropolitan areas.
This strategic move aligns with Reborn Coffee's goal to establish over 300 global locations within the next two years and strengthens its presence in the Asia-Pacific region.
Reborn Coffee (Nasdaq: REBN) ha firmato un accordo esclusivo di licenza master da 1,3 milioni di dollari con Reborn Health Goods (Shenzhen) Co., Ltd. per lo sviluppo e la sublicenza di punti vendita Reborn Coffee in tutta la Cina continentale.
La societ脿 con sede in Cina agir脿 come licenziataria master esclusiva, gestendo le operazioni nazionali e le attivit脿 di espansione, inclusi lo sviluppo diretto dei negozi e le partnership di sublicenza regionali. L'accordo prevede la collaborazione con i licenziatari regionali esistenti e futuri in province come Guangdong e Liaoning, con piani di espansione rivolti a Sichuan e altre aree metropolitane.
Questa mossa strategica 猫 in linea con l'obiettivo di Reborn Coffee di stabilire oltre 300 sedi a livello globale nei prossimi due anni e rafforza la sua presenza nella regione Asia-Pacifico.
Reborn Coffee (Nasdaq: REBN) ha firmado un acuerdo exclusivo de licencia maestra por 1,3 millones de d贸lares con Reborn Health Goods (Shenzhen) Co., Ltd. para el desarrollo y sublicenciamiento de ubicaciones de Reborn Coffee en toda China continental.
La empresa con sede en China actuar谩 como licenciataria maestra exclusiva, supervisando las operaciones nacionales y los esfuerzos de expansi贸n, incluyendo el desarrollo directo de tiendas y asociaciones de sublicencia regionales. El acuerdo incluye la coordinaci贸n con licenciatarios regionales existentes y futuros en provincias como Guangdong y Liaoning, con planes de expansi贸n dirigidos a Sichuan y otras 谩reas metropolitanas.
Esta estrategia se alinea con el objetivo de Reborn Coffee de establecer m谩s de 300 ubicaciones globales en los pr贸ximos dos a帽os y fortalece su presencia en la regi贸n Asia-Pac铆fico.
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Reborn Coffee (Nasdaq : REBN) a sign茅 un contrat de licence ma卯tre exclusif de 1,3 million de dollars avec Reborn Health Goods (Shenzhen) Co., Ltd. pour le d茅veloppement et la sous-licence des emplacements Reborn Coffee 脿 travers la Chine continentale.
Cette entreprise bas茅e en Chine servira de licenci茅 ma卯tre exclusif, supervisant les op茅rations nationales et les efforts d'expansion, y compris le d茅veloppement direct des magasins et les partenariats de sous-licence r茅gionaux. L'accord inclut la coordination avec les licenci茅s r茅gionaux existants et futurs dans des provinces comme Guangdong et Liaoning, avec des plans d'expansion ciblant le Sichuan et d'autres zones m茅tropolitaines.
Cette d茅marche strat茅gique s'aligne avec l'objectif de Reborn Coffee d'茅tablir plus de 300 emplacements mondiaux au cours des deux prochaines ann茅es et renforce sa pr茅sence dans la r茅gion Asie-Pacifique.
Reborn Coffee (Nasdaq: REBN) hat eine exklusive Master-Lizenzvereinbarung im Wert von 1,3 Millionen US-Dollar mit Reborn Health Goods (Shenzhen) Co., Ltd. unterzeichnet, um die Entwicklung und Unterlizenzierung von Reborn Coffee-Standorten im chinesischen Festland voranzutreiben.
Das in China ans盲ssige Unternehmen wird als exklusiver Master-Lizenznehmer fungieren und die landesweiten Betriebs- und Expansionsbem眉hungen 眉berwachen, einschlie脽lich direkter Filialentwicklungen und regionaler Unterlizenzpartnerschaften. Die Vereinbarung umfasst die Koordination mit bestehenden und zuk眉nftigen regionalen Lizenznehmern in Provinzen wie Guangdong und Liaoning, mit Expansionspl盲nen, die Sichuan und andere Metropolregionen ins Visier nehmen.
Dieser strategische Schritt steht im Einklang mit Reborn Coffees Ziel, innerhalb der n盲chsten zwei Jahre 眉ber 300 globale Standorte zu etablieren und st盲rkt die Pr盲senz in der Asien-Pazifik-Region.
- Secured $1.3 million exclusive master licensing agreement for China market expansion
- Strategic entry into one of the world's largest consumer markets
- Expansion plans aligned with goal of 300+ global locations in 2 years
- Leveraging local partner for operational excellence and market penetration
- Success depends heavily on performance of single master licensee in China
- Significant execution risk in highly competitive Chinese coffee market
Insights
Reborn Coffee's $1.3M China licensing deal establishes significant growth opportunity in world's largest consumer market.
Reborn Coffee's
The structure of this agreement is particularly noteworthy. As an exclusive master licensing arrangement, it creates a unified expansion strategy under a single partner who will coordinate both direct store operations and regional sublicensing. This model offers several advantages: faster market penetration, reduced regulatory hurdles, and streamlined quality control across the territory.
The deal aligns with Reborn's ambitious target of establishing over 300 global locations within two years. China represents an ideal growth market given rising disposable incomes and increasing premiumization of consumer habits, particularly in first and second-tier cities. The expansion plans already in progress in Sichuan province and other metropolitan areas suggest a well-coordinated implementation strategy.
For context, this agreement establishes a foundation for unified brand growth in what is projected to be the world's largest consumer market. While the
Reborn Coffee Partners with Shenzhen-Based Operator to Lead Multi-Province Expansion in China
BREA, Calif., July 24, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a
Under this agreement, Reborn Health Goods (Shenzhen) Co., Ltd. will serve as the exclusive master licensee for the Chinese market. As part of its role, the company will oversee national operations and expansion efforts, including executing direct store developments and coordinating regional sublicensing partnerships aligned with Reborn Coffee鈥檚 brand standards and growth objectives.
鈥淭his master agreement sets the foundation for unified growth and brand consistency across one of the most dynamic consumer markets in the world,鈥� said Jay Kim, CEO of Reborn Coffee Inc. 鈥淥ur partner brings the scale, strategy, and operational excellence to lead Reborn鈥檚 multi-format rollout across key provinces and cities in China.鈥�
The agreement also ensures that Reborn Health Goods (Shenzhen) Co., Ltd. will coordinate with existing and future regional licensees, including Guangdong and Liaoning provinces, to unify brand execution across the territory. Expansion plans are already in progress in Sichuan and other metropolitan hubs, aligning with the company鈥檚 roadmap to establish over 300 global locations within the next two years.
This strategic move supports Reborn Coffee鈥檚 broader international vision and strengthens its presence in the Asia-Pacific region, where the demand for premium specialty coffee continues to rise.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are 鈥渇orward-looking statements.鈥� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management鈥檚 Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (鈥淪EC鈥�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC鈥檚 website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company鈥檚 ability to continue as a going concern as indicated in an explanatory paragraph in the Company鈥檚 independent registered public accounting firm鈥檚 audit report as a result of recurring net losses, among other things, the Company鈥檚 ability to successfully open the additional locations described herein as planned or at all, the Company鈥檚 ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
Reborn Coffee, Inc.
FAQ
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