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Skechers Named Official Footwear Partner of Bay to Breakers Powered by Windsurf 2025

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Skechers (NYSE:SKX) has been named the Official Footwear Partner of the 2025 Bay to Breakers race in San Francisco, scheduled for May 18, 2025. The partnership will feature the debut activation of Skechers' new AERO series of technical running shoes, which launched on May 1. The company will enhance the race experience through branded on-course activations and Finish Line Festival presence, while also rewarding the top three finishers in each Hayes Hill Challenge category with AERO running shoes.

Bay to Breakers, a historic 12K race running since 1912, connects the San Francisco Bay to Ocean Beach, attracting athletes, families, and costume-wearing participants. Skechers, operating in 180 countries with over 5,300 retail stores, brings its Comfort Technology expertise to this iconic San Francisco event.

Skechers (NYSE:SKX) è stata nominata Partner Ufficiale delle Calzature per la gara Bay to Breakers 2025 a San Francisco, prevista per il 18 maggio 2025. La collaborazione vedrà il debutto della nuova linea di scarpe da corsa tecniche AERO series di Skechers, lanciata il 1° maggio. L'azienda arricchirà l'esperienza della gara con attività brandizzate lungo il percorso e una presenza al Finish Line Festival, premiando inoltre i primi tre classificati di ogni categoria della Hayes Hill Challenge con scarpe da corsa AERO.

Bay to Breakers, una storica gara di 12 km che si svolge dal 1912, collega la Baia di San Francisco a Ocean Beach, attirando atleti, famiglie e partecipanti in costume. Skechers, presente in 180 paesi con oltre 5.300 negozi, porta la sua esperienza nella Comfort Technology a questo iconico evento di San Francisco.

Skechers (NYSE:SKX) ha sido nombrado Socio Oficial de Calzado de la carrera Bay to Breakers 2025 en San Francisco, programada para el 18 de mayo de 2025. La asociación presentará la activación debut de la nueva serie técnica de zapatillas para correr AERO series de Skechers, lanzada el 1 de mayo. La compañía mejorará la experiencia de la carrera con activaciones de marca en el recorrido y presencia en el Festival de la Línea de Meta, además de premiar a los tres primeros en cada categoría del Hayes Hill Challenge con zapatillas de la serie AERO.

Bay to Breakers, una histórica carrera de 12 km que se celebra desde 1912, conecta la Bahía de San Francisco con Ocean Beach, atrayendo a atletas, familias y participantes disfrazados. Skechers, que opera en 180 países con más de 5,300 tiendas, aporta su experiencia en Comfort Technology a este icónico evento de San Francisco.

Skechers (NYSE:SKX)ê°€ 2025ë…� 5ì›� 18ì� 예정ë� ìƒŒí”„ëž€ì‹œìŠ¤ì½”ì˜ 2025 Bay to Breakers 경주ì� ê³µì‹ ì‹ ë°œ 파트너로 ì„ ì •ë˜ì—ˆìŠµë‹ˆë‹�. ì´ë²ˆ 파트너십ì—서ëŠ� 5ì›� 1ì� 출시ë� Skechersì� 새로ìš� 기술 러ë‹í™� AERO 시리ì¦�ì� ì²� 번째 활성화가 ì§„í–‰ë©ë‹ˆë‹�. 회사ëŠ� 코스 ë‚� 브랜ë“� 활ë™ê³� 피니ì‹� ë¼ì¸ 페스티벌 참여ë¥� 통해 경기 경험ì� í–¥ìƒì‹œí‚¤ê³�, Hayes Hill Challenge ê°� ë¶€ë¬� ìƒìœ„ 3명ì—ê²� AERO 러ë‹í™”를 시ìƒí•� 예정입니ë‹�.

1912ë…„ë¶€í„� ì´ì–´ì§� 12kmì� 역사ì ì¸ Bay to Breakers 경주ëŠ� 샌프란시스ì½� ë² ì´ì—서 오션 비치까지 ì´ì–´ì§€ë©�, 선수, ê°€ì¡�, 복장 ì°©ìš© 참가ìžë“¤ì� ëŒì–´ëª¨ì니다. 180개국ì—서 5,300ê°� ì´ìƒì� 매장ì� ìš´ì˜í•˜ëŠ” SkechersëŠ� ì� ìƒì§•ì ì¸ 샌프란시스ì½� 행사ì—� Comfort Technology ì „ë¬¸ì„±ì„ ì œê³µí•©ë‹ˆë‹�.

Skechers (NYSE:SKX) a été nommé Partenaire Officiel des Chaussures pour la course Bay to Breakers 2025 à San Francisco, prévue le 18 mai 2025. Ce partenariat mettra en avant le lancement de la nouvelle série de chaussures de course techniques AERO series de Skechers, lancée le 1er mai. L'entreprise améliorera l'expérience de la course grâce à des activations de marque sur le parcours et une présence au Festival de la Ligne d'Arrivée, tout en récompensant les trois premiers de chaque catégorie du Hayes Hill Challenge avec des chaussures de course AERO.

Bay to Breakers, une course historique de 12 km organisée depuis 1912, relie la baie de San Francisco à Ocean Beach, attirant athlètes, familles et participants costumés. Skechers, opérant dans 180 pays avec plus de 5 300 magasins, apporte son expertise en Comfort Technology à cet événement emblématique de San Francisco.

Skechers (NYSE:SKX) wurde zum offiziellen Schuhpartner des Bay to Breakers Rennens 2025 in San Francisco ernannt, das für den 18. Mai 2025 geplant ist. Die Partnerschaft umfasst die Premiere der neuen technischen Laufschuhserie AERO series von Skechers, die am 1. Mai auf den Markt kam. Das Unternehmen wird das Rennerlebnis durch markenbezogene Aktionen entlang der Strecke und eine Präsenz beim Finish Line Festival bereichern und die drei Erstplatzierten jeder Hayes Hill Challenge-Kategorie mit AERO Laufschuhen belohnen.

Bay to Breakers, ein historisches 12-km-Rennen, das seit 1912 stattfindet, verbindet die Bucht von San Francisco mit Ocean Beach und zieht Athleten, Familien und verkleidete Teilnehmer an. Skechers, das in 180 Ländern mit über 5.300 Einzelhandelsgeschäften tätig ist, bringt seine Expertise in Comfort Technology zu diesem ikonischen Event in San Francisco ein.

Positive
  • Partnership provides exposure for Skechers' new AERO series technical running shoes
  • Enhances brand visibility in a major market through iconic event sponsorship
  • Opportunity to showcase products to diverse audience of athletes and families
Negative
  • None.

Footwear Leader Joins as New Sponsor for San Francisco's Most Iconic Footrace On Sunday, May 18

SAN FRANCISCO, May 7, 2025 /PRNewswire/ -- Step by step, a new partnership is lacing up to energize San Francisco's most legendary race: Bay to Breakers Powered by Windsurf is proud to welcome Skechers as the Official Footwear Partner of the 2025 race. The iconic San Francisco event, set for Sunday, May 18, continues its tradition of partnering with innovative and community-led brands to enhance the runner experience at every level.  

Skechers Named Official Footwear Partner of Bay to Breakers Powered by Windsurf.,Ìý San Francisco's Iconic Footrace

Known as the Comfort Technology Company�, Skechers will bring their dynamic energy, signature Comfort that Performs, and innovation to this year's event by introducing the new Skechers AERO series of technical running shoes to race attendees and participants. Representing the latest evolution of technical running shoes from the brand, Skechers AERO is engineered to deliver an exhilarating blend of speed, style, and comfort to help runners push beyond their personal bests—the Bay to Breakers Powered by Windsurf race will be the first event where Skechers activates to showcase Skechers AERO, which launched on May 1.

Race participants and spectators can also look forward to Skechers branded on-course activations and memorable moments at the Finish Line Festival designed to celebrate runners and further enhance the bold and inclusive energy that has defined the iconic race since 1912. Skechers will also award the top three finishers in each category of the Hayes Hill Challenge with a new pair of Skechers AERO running shoes.

"Skechers' involvement adds a whole new dimension to this year's Bay to Breakers," said Phyllis Blanchard of Motiv Sports/Bay to Breakers Powered by Windsurf. "We're excited about the energy they'll bring, and the opportunity to showcase footwear that keeps pace with the most delightfully unpredictable race in America."

Bay to Breakers is a San Francisco original, known for its spirited race that has been a staple of the city since 1912. It brings together athletes, families, community members, and costume-clad participants for a 12K race from the San Francisco Bay to the breakers on the Pacific Coast. Bay to Breakers is a celebration of life, laughter, and the personality of San Francisco, embodying the city's inclusive spirit and community engagement. During the annual Bay to Breakers Race, participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May � in 2025, May 18. The course travels west through the City and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience.

To learn more about Bay to Breakers or sign up for the fun, visit . For sponsorship or Corporate Teams information, email Alex Jee at [email protected].

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit  and follow us on ,ÌýÌý²¹²Ô»åÌý.

Media contact:
David Perry / (415) 676-7007 / [email protected]

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SOURCE Bay to Breakers; Skechers

FAQ

What is Skechers' role in the 2025 Bay to Breakers race?

Skechers (SKX) is the Official Footwear Partner of the 2025 Bay to Breakers race, featuring their new AERO series running shoes and providing branded on-course activations and Finish Line Festival presence.

When is the 2025 Bay to Breakers race taking place?

The 2025 Bay to Breakers race is scheduled for Sunday, May 18, 2025, in San Francisco.

What products will Skechers (SKX) showcase at Bay to Breakers 2025?

Skechers will showcase their new AERO series of technical running shoes, which launched on May 1, 2025, designed for speed, style, and comfort.

What prizes is Skechers offering at Bay to Breakers 2025?

Skechers will award the top three finishers in each Hayes Hill Challenge category with a new pair of Skechers AERO running shoes.
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