Leah Kateb Joins Skylar to Usher in a New, Elevated Era for the California-Inspired Fragrance Brand
Skylar (NYSE:STCB), the California-based clean fragrance brand, has appointed Love Island USA star Leah Kateb as its new Chief Creative Officer and "Refounder". In this newly created role, Kateb will lead the brand's evolution, including scent development, storytelling, brand vision, and partnerships.
Kateb, who gained prominence through Peacock's Love Island USA, first connected with the brand after featuring Skylar's Vanilla Sky fragrance in a viral shower routine video. She has already begun working with the Skylar team on new scent development and a complete brand refresh, aiming to create a more sophisticated and expressive identity for the brand.
Skylar (NYSE:STCB), il marchio californiano di fragranze pulite, ha nominato Leah Kateb, star di Love Island USA, come nuova Chief Creative Officer e "Refounder". In questo ruolo appena creato, Kateb guider脿 l'evoluzione del brand, occupandosi dello sviluppo delle fragranze, della narrazione, della visione del marchio e delle collaborazioni.
Kateb, diventata famosa grazie a Love Island USA su Peacock, ha conosciuto il brand dopo aver mostrato la fragranza Vanilla Sky di Skylar in un video virale della sua routine sotto la doccia. Ha gi脿 iniziato a collaborare con il team di Skylar per sviluppare nuove fragranze e un completo restyling del marchio, con l'obiettivo di creare un'identit脿 pi霉 sofisticata ed espressiva.
Skylar (NYSE:STCB), la marca californiana de fragancias limpias, ha nombrado a Leah Kateb, estrella de Love Island USA, como su nueva Directora Creativa y "Refundadora". En este nuevo puesto creado, Kateb liderar谩 la evoluci贸n de la marca, incluyendo el desarrollo de fragancias, la narrativa, la visi贸n de la marca y las asociaciones.
Kateb, quien gan贸 fama a trav茅s de Love Island USA en Peacock, se conect贸 con la marca despu茅s de mostrar la fragancia Vanilla Sky de Skylar en un video viral de su rutina en la ducha. Ya ha comenzado a trabajar con el equipo de Skylar en el desarrollo de nuevas fragancias y una renovaci贸n completa de la marca, con el objetivo de crear una identidad m谩s sofisticada y expresiva.
Skylar (NYSE:STCB), 旌橂Μ韽媹鞎� 旮半皹鞚� 韥措Π 頄レ垬 敫岆灉霌滉皜 Love Island USA 鞀ろ儉 毽晞 旒�鞚错厑(Leah Kateb)鞚� 靸堧鞖� 斓滉碃 韥Μ鞐愳澊韹半笇 毂呾瀯鞛愳澊鞛� '鞛敖毽届瀽(Refounder)'搿� 鞛勲獏頄堨姷雼堧嫟. 靸堧 鞁犾劋霅� 鞚� 鞐暊鞐愳劀 旒�鞚错厑鞚� 頄レ垬 臧滊皽, 鞀ろ啝毽厰毵�, 敫岆灉霌� 牍勳爠 氚� 韺岉姼雱堨嫮 霌� 敫岆灉霌滌潣 歆勴檾毳� 鞚措亴 鞓堨爼鞛呺媹雼�.
頂检綍(Peacock)鞚� Love Island USA毳� 韱淀暣 鞙犽獏靹鸽ゼ 鞏混潃 旒�鞚错厑鞚� 鞀れ勾鞚茧煬鞚� 氚旊嫄霛� 鞀れ勾鞚� 頄レ垬毳� 鞛愳嫚鞚� 靸れ泴 耄嫶 鞓侅儊鞐愳劀 靻岅皽頃橂┌ 敫岆灉霌滌檧 觳橃潓 鞐瓣舶霅橃棃鞀惦媹雼�. 攴鸽厐電� 鞚措 鞀れ勾鞚茧煬 韺�瓿� 頃粯 靸堧鞖� 頄レ垬 臧滊皽瓿� 敫岆灉霌� 鞝勲┐ 毽攧霠堨嫓 鞛戩梾鞚� 鞁滌瀾頄堨溂氅�, 敫岆灉霌滌潣 鞝曥泊靹膘潉 雿旍毐 靹鸽牗霅橁碃 響滍槃霠� 鞛堦矊 毵岆摛瓿犾瀽 頃╇媹雼�.
Skylar (NYSE:STCB), la marque californienne de parfums propres, a nomm茅 Leah Kateb, star de Love Island USA, en tant que nouvelle Chief Creative Officer et "Refounder". Dans ce r么le nouvellement cr茅茅, Kateb dirigera l'茅volution de la marque, incluant le d茅veloppement des parfums, le storytelling, la vision de la marque et les partenariats.
Kateb, qui s'est fait conna卯tre gr芒ce 脿 Love Island USA sur Peacock, a d茅couvert la marque apr猫s avoir pr茅sent茅 le parfum Vanilla Sky de Skylar dans une vid茅o virale de sa routine sous la douche. Elle a d茅j脿 commenc茅 脿 collaborer avec l'茅quipe Skylar sur le d茅veloppement de nouveaux parfums et une refonte compl猫te de la marque, visant 脿 cr茅er une identit茅 plus sophistiqu茅e et expressive.
Skylar (NYSE:STCB), die in Kalifornien ans盲ssige Marke f眉r saubere D眉fte, hat Love Island USA-Star Leah Kateb als neue Chief Creative Officer und "Refounder" ernannt. In dieser neu geschaffenen Position wird Kateb die Weiterentwicklung der Marke leiten, einschlie脽lich Duftentwicklung, Storytelling, Markenvision und Partnerschaften.
Kateb, die durch Peacock's Love Island USA bekannt wurde, kam erstmals mit der Marke in Kontakt, nachdem sie Skylar's Duft Vanilla Sky in einem viralen Dusch-Routine-Video gezeigt hatte. Sie hat bereits begonnen, mit dem Skylar-Team an neuen D眉ften und einem vollst盲ndigen Marken-Relaunch zu arbeiten, mit dem Ziel, eine anspruchsvollere und ausdrucksst盲rkere Markenidentit盲t zu schaffen.
- None.
- None.
听Love Island Alum, and Fragrance Aficionado, Assumes Role of Brand's "Refounder" and Chief Creative Officer听
Widely recognized as the breakthrough star of Peacock's Love Island
Kateb first spotlighted Skylar's Vanilla Sky fragrance in her now-viral shower routine video鈥揳n organic moment that immediately caught the attention of both the brand and its community. That authentic connection sparked deeper conversations and ultimately led to her appointment as Chief Creative Officer, where she will help shape the brand's future and bring a fresh, elevated perspective.
"Vanilla Sky by Skylar was my secret weapon, warm, cozy, a little flirty. People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy, and completely me. So when they called, it just made sense. Now I get to help reimagine a brand I genuinely love, from the inside out. We're making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal and it's going to smell so good," said Kateb.
Behind the scenes, Kateb has already been working closely with the Skylar team on new scent development and a full brand refresh鈥搖shering in a Skylar that feels more sophisticated, expressive, and aligned with the evolving identity of the brand and its community.
"To know Leah is to love her. Her innate sense of style, passion for fragrance, and rigorous work ethic make her an incredible match for Skylar. We couldn't be more excited to officially welcome her to the Skylar family," said Ross Sklar, CEO Starco Brands (parent company of Skylar).
For more information, visit 听or follow along @Skylar on Instagram and TikTok.听
About Skylar
Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly
Originally founded in 2017 as a pioneer in clean fragrance, 2025 ushers in a bold new chapter for the brand with LA-native Leah Kateb joining Skylar as its "Refounder" and Chief Creative Officer. With Kateb at the helm, the brand has embraced its roots more than ever鈥攃elebrating West Coast confidence, trend-setting individuality, and pushing the bounds of fragrance with adventurous new scents.
The brand's full scent portfolio delights fans at stores nationwide, including Sephora, Macy's, Nordstrom, and Anthropologie. Skylar's full lineup, as well as its cult-favorite Scent Club, can also be found on its website - Skylar.com.
Skylar is proudly vegan, cruelty-free, hypoallergenic, and safe for sensitive skin.听
About Starco Brands听
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots庐, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona庐, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange. Visit听for more information.
About Leah Kateb
Leah Kateb has emerged as the undeniable breakout star of Love Island
Media Contact:
Reade Norman
CLD PR
[email protected]
View original content to download multimedia:
SOURCE Skylar
FAQ
Who is the new Chief Creative Officer of Skylar (NYSE:STCB)?
What will be Leah Kateb's role at Skylar (NYSE:STCB)?
How did Leah Kateb initially connect with Skylar (NYSE:STCB)?
What changes are planned for Skylar (NYSE:STCB) under Leah Kateb's leadership?
