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Stagwell (STGW) Advances Executive Team with Four Key Appointments

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Stagwell (NASDAQ: STGW) has announced four key executive appointments to strengthen its leadership team. Ryan Greene has been promoted to Chief Financial Officer, having previously achieved $65 million in cost synergies as COO since 2021. Frank Lanuto transitions to EVP, Finance, while Jason Reid becomes Chief Strategy Officer and Niels Laurberg takes the role of Chief Investment Officer.

The restructuring aligns with Stagwell's ambitious "5x5 plan" targeting $5 billion in revenue within 5 years. The company also aims to achieve $80-100 million in AI-led efficiencies. All four executives will report directly to CEO Mark Penn and join the Senior Leadership Committee.

Stagwell (NASDAQ: STGW) ha annunciato quattro nomine chiave nel suo team dirigenziale per rafforzare la leadership. Ryan Greene è stato promosso a Chief Financial Officer, dopo aver realizzato 65 milioni di dollari in sinergie di costo come COO dal 2021. Frank Lanuto assume il ruolo di EVP, Finance, mentre Jason Reid diventa Chief Strategy Officer e Niels Laurberg ricopre la carica di Chief Investment Officer.

La riorganizzazione è in linea con il ambizioso "piano 5x5" di Stagwell, che punta a raggiungere 5 miliardi di dollari di ricavi entro 5 anni. L’azienda mira inoltre a conseguire efficienze guidate dall’IA per 80-100 milioni di dollari. Tutti e quattro i dirigenti riferiranno direttamente al CEO Mark Penn e faranno parte del Comitato di Alta Direzione.

Stagwell (NASDAQ: STGW) ha anunciado cuatro nombramientos clave en su equipo ejecutivo para fortalecer su liderazgo. Ryan Greene ha sido promovido a Director Financiero, tras haber logrado 65 millones de dólares en sinergias de costos como COO desde 2021. Frank Lanuto pasa a ser EVP de Finanzas, mientras que Jason Reid se convierte en Director de Estrategia y Niels Laurberg asume el cargo de Director de Inversiones.

La reestructuración se alinea con el ambicioso "plan 5x5" de Stagwell, que apunta a alcanzar 5 mil millones de dólares en ingresos en 5 años. La compañía también busca lograr eficiencias impulsadas por IA de 80 a 100 millones de dólares. Los cuatro ejecutivos reportarán directamente al CEO Mark Penn y formarán parte del Comité de Liderazgo Senior.

스태그웰(NASDAQ: STGW)은 리더� 강화� 위해 4명의 핵심 임원 인사� 발표했습니다. 라이� 그린(Ryan Greene)은 2021년부� COO로서 6500� 달러� 비용 시너지� 달성� � 최고재무책임�(CFO)� 승진했습니다. 프랭� 라누�(Frank Lanuto)� EVP, 재무� 이동하며, 제이� 리드(Jason Reid)� 최고전략책임�(CSO)가 되고 닐스 라우버그(Niels Laurberg)� 최고투자책임�(CIO) 역할� 맡습니다.

이번 조직 개편은 5� � 50� 달러 매출� 목표� 하는 스태그웰� 야심� "5x5 계획"� 일치합니�. 회사� 또한 AI 기반 효율� 8000만~1� 달러 달성� 목표� 합니�. � 명의 임원 모두 CEO 마크 �(Mark Penn)에게 직접 보고하며 수석 리더� 위원회에 합류합니�.

Stagwell (NASDAQ : STGW) a annoncé quatre nominations clés au sein de son équipe de direction afin de renforcer son leadership. Ryan Greene a été promu Directeur Financier, après avoir réalisé 65 millions de dollars d’économies en tant que COO depuis 2021. Frank Lanuto devient EVP Finance, tandis que Jason Reid prend le poste de Chief Strategy Officer et Niels Laurberg celui de Chief Investment Officer.

Cette réorganisation s’inscrit dans le cadre du plan ambitieux "5x5" de Stagwell, visant 5 milliards de dollars de chiffre d’affaires en 5 ans. L’entreprise souhaite également atteindre 80 à 100 millions de dollars d’efficacités générées par l’IA. Les quatre dirigeants rapporteront directement au CEO Mark Penn et rejoindront le Comité de Direction.

Stagwell (NASDAQ: STGW) hat vier wichtige Führungskräfte ernannt, um sein Führungsteam zu stärken. Ryan Greene wurde zum Chief Financial Officer befördert, nachdem er als COO seit 2021 65 Millionen US-Dollar an Kostensynergien erzielt hatte. Frank Lanuto wechselt zum EVP Finance, während Jason Reid Chief Strategy Officer wird und Niels Laurberg die Rolle des Chief Investment Officer übernimmt.

Die Umstrukturierung steht im Einklang mit Stagwells ehrgeizigem "5x5-Plan", der 5 Milliarden US-Dollar Umsatz innerhalb von 5 Jahren anstrebt. Das Unternehmen will zudem 80-100 Millionen US-Dollar an KI-basierten Effizienzgewinnen erzielen. Alle vier Führungskräfte berichten direkt an CEO Mark Penn und werden dem Senior Leadership Committee angehören.

Positive
  • Achieved $65 million in cost synergies since 2021
  • Targeting additional $80-100 million in AI-led efficiencies
  • Ambitious growth plan targeting $5 billion revenue in 5 years
  • Strengthened leadership team with experienced internal promotions
Negative
  • Significant executive restructuring may lead to temporary transitional challenges

Insights

Stagwell's leadership reshuffle strategically positions the company for its ambitious $5B revenue goal with operational efficiency focus.

Stagwell's executive reorganization represents a strategic realignment focused on operational efficiency and growth execution. The appointment of Ryan Greene as CFO is particularly significant given his proven track record delivering $65 million in cost synergies since 2021. His transition from COO to CFO signals the company's prioritization of financial discipline and operational efficiency in pursuing their ambitious "5x5 plan" ($5 billion revenue target within 5 years).

The emphasis on achieving $80-100 million in AI-led efficiencies suggests a technology-driven approach to margin improvement. This executive restructuring maintains continuity while redistributing responsibilities among seasoned internal leaders - all four appointees are company veterans being elevated rather than external hires, which minimizes transition risks.

The appointments strategically strengthen key functional areas: financial management (Greene/Lanuto), corporate strategy (Reid), and M&A execution (Laurberg). Having the former CFO (Lanuto) remain in a senior finance role as EVP ensures institutional knowledge retention during the transition. Meanwhile, Jason Reid's shift from investment-focused roles to Chief Strategy Officer indicates potential evolution in Stagwell's growth approach beyond the acquisition-driven strategy that has characterized its expansion to date.

This leadership realignment positions Stagwell to better execute against both organic growth initiatives and continued M&A opportunities in the marketing services sector, with clearer executive accountability for the company's ambitious growth targets.

NEW YORK, July 8, 2025 /PRNewswire/ --(ٴ: STGW), the challenger network built to transform marketing, today announced the appointments of Ryan Greene as Chief Financial Officer, Frank Lanuto as EVP, Finance, Jason Reid as Chief Strategy Officer and Niels Laurberg as Chief Investment Officer.

"These moves strategically advance our executive team and are aimed at building the most effective, efficient and forward-looking leadership group to tackle the industry's behemoths head on," said Mark Penn, Chairman and CEO of Stagwell. "Ryan, Frank, Jason and Niels have each demonstrated strong leadership and contributed to efficiency gains over years of service to Stagwell, and we believe this change will help us achieve our 5x5 plan: $5 billion in revenue in the next 5 years."

"As COO, Ryan has spearheaded Stagwell's achievement of $65 million in cost synergies since 2021, while leading our operations, IT and real estate consolidation. He will now bring that drive to the entire finance organization and lead the effort to attain $80 to 100 million in AI-led efficiencies announced at our," Penn added. Before the 2021 merger, Greene served as CFO of Stagwell Media and The Stagwell Group.

As EVP, Finance, Lanuto will continue to play a key role in managing the tax, finance and public accounting of the company.

Reid has spearheaded the merger and acquisitions area of the company and previously served in that role for The Stagwell Group. Over the last decade he has run over 50 deals and now moves to a role to define the strategic direction of the company in an industry making critical transitions to the next leap of technology.

Laurberg has worked closely with Reid for the last 7 years, rising up to number two in the department, and will now move up to head all mergers and acquisitions for the company.

"Jason will focus on new growth strategies for our lines of business and evaluate new frontiers to differentiate our client offerings worldwide. And Niels, who has been part of our M&A team since 2018, will now lead this critical part of our company's global expansion," continued Penn.

Greene, Lanuto, Reid and Laurberg will each report to Penn in their new roles and be part of the Senior Leadership Committee. Prior to these appointments, Greene served as Chief Operating Officer, Lanuto as Chief Financial Officer, Reid as Chief Investment Officer, and Laurberg as Vice President, Investments.

"It's been extremely rewarding to serve as CFO alongside Stagwell's incredible leadership team, and as I move into the role of EVP, Finance, I look forward to continuing to support and work with the whole Stagwell team in its next chapter of growth," Lanuto said.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). Forward-looking statements can generally be identified by words such as "ability," "aim," "anticipate," "assume," "believe," "build," "continue," "drive," "estimate," "expect," "focus," "forward," "future," "look," "may," "opportunity," "plan," "positioned," "potential," "predict," "target," "will" or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections. Forward-looking statements in this document include, but are not limited to, statements about the effects of senior leadership changes and the effectiveness and efficiency of the Company's leadership team, the Company's beliefs and expectations, the Company's future financial performance (including its ability to achieve its long-term financial targets), anticipated AI-led efficiencies, the Company's strategies, including with respect to artificial intelligence and M&A activity, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual cost saving opportunities, and long-term growth and value-led innovation.

These forward-looking statements are subject to change based on a number of factors and are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These assumptions are based on current plans, estimates and projections, and are subject to change based on a number of factors.

These forward-looking statements are also subject to various risks and uncertainties, many of which are outside the Company's control, including but not limited to risks related to the Company's ability to execute on its strategy and the other risks and uncertainties discussed in the Company's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, in particular under the captions "Forward-Looking Statements" and "Risk Factors," and in the Company's other filings with the Securities and Exchange Commission, accessible on the SEC's website at . Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed herein might not occur.

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FAQ

What changes did Stagwell (STGW) announce to its executive team in July 2025?

Stagwell announced four key appointments: Ryan Greene as CFO, Frank Lanuto as EVP Finance, Jason Reid as Chief Strategy Officer, and Niels Laurberg as Chief Investment Officer.

What is Stagwell's (STGW) 5x5 plan announced in 2025?

Stagwell's 5x5 plan aims to achieve $5 billion in revenue within the next 5 years.

How much cost synergy has Stagwell (STGW) achieved since 2021?

Under Ryan Greene's leadership as COO, Stagwell has achieved $65 million in cost synergies since 2021.

What efficiency targets has Stagwell (STGW) set for AI implementation?

Stagwell is targeting $80 to 100 million in AI-led efficiencies, as announced at their April Investor Day.

Who will the new Stagwell (STGW) executives report to?

All four executives - Greene, Lanuto, Reid, and Laurberg - will report directly to CEO Mark Penn and join the Senior Leadership Committee.
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