Truist Merchant Engage powers SMB growth in bank's latest payments suite expansion
Truist Financial Corporation (NYSE: TFC) has launched Truist Merchant Engage, an integrated merchant services platform designed for small and medium-sized businesses (SMBs). The platform, powered by Pollinate, marks Truist's first-to-market implementation in the U.S. and will be rolled out from June 2025 through early 2026.
The platform unifies business banking and merchant services into a single digital experience, featuring real-time dashboards, dynamic onboarding, and self-service tools. This initiative targets the $40 billion U.S. merchant acquiring market, addressing the needs of over 30 million SMBs that currently spend up to a full day weekly on administrative tasks due to non-integrated services.
Truist Financial Corporation (NYSE: TFC) ha lanciato Truist Merchant Engage, una piattaforma integrata di servizi per commercianti pensata per le piccole e medie imprese (PMI). La piattaforma, sviluppata in collaborazione con Pollinate, rappresenta la prima implementazione di questo tipo negli Stati Uniti da parte di Truist e sar脿 distribuita da giugno 2025 fino all'inizio del 2026.
La piattaforma integra servizi bancari aziendali e servizi per commercianti in un'unica esperienza digitale, offrendo dashboard in tempo reale, onboarding dinamico e strumenti self-service. Questa iniziativa si rivolge al mercato statunitense dell'acquisizione di commercianti da 40 miliardi di dollari, rispondendo alle esigenze di oltre 30 milioni di PMI che attualmente dedicano fino a un'intera giornata settimanale a compiti amministrativi a causa di servizi non integrati.
Truist Financial Corporation (NYSE: TFC) ha lanzado Truist Merchant Engage, una plataforma integrada de servicios para comerciantes dise帽ada para peque帽as y medianas empresas (PYMES). La plataforma, impulsada por Pollinate, representa la primera implementaci贸n de Truist en el mercado estadounidense y se desplegar谩 desde junio de 2025 hasta principios de 2026.
La plataforma unifica la banca empresarial y los servicios para comerciantes en una sola experiencia digital, con paneles en tiempo real, incorporaci贸n din谩mica y herramientas de autoservicio. Esta iniciativa apunta al mercado estadounidense de adquisici贸n de comerciantes de 40 mil millones de d贸lares, atendiendo las necesidades de m谩s de 30 millones de PYMES que actualmente dedican hasta un d铆a completo a la semana a tareas administrativas debido a servicios no integrados.
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Truist Financial Corporation (NYSE : TFC) a lanc茅 Truist Merchant Engage, une plateforme int茅gr茅e de services marchands destin茅e aux petites et moyennes entreprises (PME). Propuls茅e par Pollinate, cette plateforme marque la premi猫re mise en march茅 de Truist aux 脡tats-Unis et sera d茅ploy茅e de juin 2025 脿 d茅but 2026.
La plateforme unifie les services bancaires professionnels et les services marchands en une seule exp茅rience num茅rique, offrant des tableaux de bord en temps r茅el, un onboarding dynamique et des outils en libre-service. Cette initiative cible le march茅 am茅ricain de l'acquisition marchande de 40 milliards de dollars, r茅pondant aux besoins de plus de 30 millions de PME qui consacrent actuellement jusqu'脿 une journ茅e compl猫te par semaine aux t芒ches administratives en raison de services non int茅gr茅s.
Truist Financial Corporation (NYSE: TFC) hat Truist Merchant Engage eingef眉hrt, eine integrierte H盲ndlerdienstleistungsplattform, die f眉r kleine und mittelst盲ndische Unternehmen (KMU) entwickelt wurde. Die von Pollinate unterst眉tzte Plattform ist Truists erster Markteintritt in den USA und wird von Juni 2025 bis Anfang 2026 eingef眉hrt.
Die Plattform vereint Gesch盲ftskonten und H盲ndlerdienstleistungen in einer einzigen digitalen Erfahrung mit Echtzeit-Dashboards, dynamischem Onboarding und Self-Service-Tools. Diese Initiative richtet sich an den 40-Milliarden-Dollar-H盲ndlerakquisitionsmarkt in den USA und adressiert die Bed眉rfnisse von 眉ber 30 Millionen KMU, die derzeit bis zu einen ganzen Tag pro Woche mit administrativen Aufgaben aufgrund nicht integrierter Dienste verbringen.
- First U.S. bank to implement the Pollinate platform, showing innovation leadership
- Targets $40 billion U.S. merchant acquiring market opportunity
- Addresses efficiency gap for 30 million SMBs, expanding market reach
- Platform reduces administrative burden for business clients
- Extended rollout period through early 2026 may delay full market impact
- Significant investment required in technology infrastructure and implementation
Insights
Truist's new SMB platform targets the $40B merchant acquiring market, potentially boosting fee income and client retention.
Truist's launch of Merchant Engage represents a strategic move into the $40 billion U.S. merchant acquiring market, positioning the bank to capture greater wallet share from America's 30 million SMBs. The platform's integration of business banking and merchant services addresses a critical pain point鈥攖he full day per week many small businesses currently lose to administrative tasks due to fragmented financial services.
This platform differentiates Truist in several ways. As the first U.S. bank to deploy Pollinate's technology, Truist gains first-mover advantage in offering a unified digital experience. The platform's real-time dashboards and self-service tools should drive operational efficiencies while generating valuable transaction data that Truist can leverage for cross-selling opportunities.
For investors, this initiative aligns with two key banking sector trends: increasing non-interest income through payment processing fees and strengthening client retention through integrated service offerings. By embedding merchant services within its banking ecosystem, Truist creates stronger client relationships that are less vulnerable to fintech disintermediation.
The phased rollout through early 2026 suggests Truist is taking a measured approach to implementation, likely minimizing integration risks while allowing for adjustments based on initial client feedback. This product expansion demonstrates Truist's commitment to technological innovation as a growth driver in an increasingly competitive banking landscape.
New platform, powered by Pollinate, unifies business banking and merchant services to simplify operations and deliver intelligent insights
颁贬础搁尝翱罢罢贰,听狈.颁., July 8, 2025 /PRNewswire/ -- Truist Financial Corporation (NYSE: TFC) today unveiled Truist Merchant Engage, a new integrated merchant services platform designed to help small and medium-sized businesses (SMBs) streamline operations, gain real-time insights and scale with certainty. The launch marks a significant expansion of Truist's payments product suite and underscores the company's commitment to delivering modern, scalable technology that deepens client relationships and drives focused growth.
This milestone reinforces Truist's ongoing investment in innovative payments technology 鈥� built to meet evolving client needs and position the bank at the forefront of digital financial services. The rollout, which began in late June and will continue into early 2026, marks a major step in Truist's journey to modernize business banking and deliver integrated, insight-driven solutions. It also marks the
Truist Merchant Engage offers a smarter approach to serving business clients by unifying core financial services and merchant solutions into a single, intuitive digital experience. The platform features real-time dashboards, dynamic onboarding, product discovery and self-service tools that simplify operations and unlock insights.
Many of the over 30 million SMBs in the
"At Truist, our approach to payments is built on simplicity, speed, and safety 鈥� principles that guide how we create meaningful value for our clients," said Truist Head of Enterprise Payments Chris Ward. "Truist Merchant Engage is more than a product 鈥� it's a reflection of our purpose-driven commitment to lead the industry with integrated solutions that help businesses thrive. By unifying business banking and merchant services into one seamless experience, we're enabling SMBs to operate more efficiently, make data-driven decisions and grow with confidence."
"Our partnership with Truist is about helping a forward-looking institution deliver on its promise to small and medium-sized business customers," said Pollinate CEO Fiona Roach Canning. "Banks have the product breadth to serve SMBs better than anyone 鈥� but what's been missing is the experience layer to unify merchant acquiring with business banking. Pollinate helps banks bring this together in a way that's intuitive, intelligent and built for modern business owners."
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in听Charlotte,
About Pollinate
Founded in 2017, Pollinate is a global fintech dedicated to ensuring that banks are at the heart of every Small and Medium-sized Business (SMB). Pollinate's proprietary, digital experience platform enables banks to better integrate merchant acquiring with business banking for their SMB customers. This platform brings together a comprehensive suite of bank and third-party products for SMBs through a single, bank-owned solution. Pollinate's platform is trusted by banks and their merchants around the world. The company's investors include Mastercard, NatWest, NAB, CIBC, Fiserv, EFM Asset Management, and Insight听Partners.
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