TruGolf Announces Portable Launch Monitor, LaunchBox, Available Globally on July 1st
TruGolf Holdings (NASDAQ: TRUG) has announced the global launch of LaunchBox, its first-ever portable launch monitor, available worldwide starting July 1, 2025. The device, priced at $2,200, targets the $300M launch monitor market with professional-grade accuracy at an accessible price point.
LaunchBox utilizes advanced hyper-speed camera technology and infrared sensors to measure 12+ shot metrics without requiring special balls or markers. The device integrates with TruGolf's E6 APEX simulation platform, powered by IBM watsonx.ai, offering features like club fitting, access to 1,500+ virtual golf courses, and gamified practice challenges. The system connects wirelessly via 5GHz Wi-Fi to PC and iOS devices.
This launch marks TruGolf's first entry into the high-growth portable simulator space in its 40-year history, positioning the company to compete in the consumer golf tech market while expanding its digital ecosystem through subscription-based software.
TruGolf Holdings (NASDAQ: TRUG) ha annunciato il lancio globale di LaunchBox, il suo primo monitor di lancio portatile, disponibile in tutto il mondo a partire dal 1掳 luglio 2025. Il dispositivo, dal prezzo di 2.200 dollari, si rivolge al mercato dei monitor di lancio da 300 milioni di dollari offrendo precisione professionale a un prezzo accessibile.
LaunchBox utilizza una tecnologia avanzata di fotocamere ad alta velocit脿 e sensori a infrarossi per misurare oltre 12 parametri del colpo senza richiedere palline o marcatori speciali. Il dispositivo si integra con la piattaforma di simulazione E6 APEX di TruGolf, alimentata da IBM watsonx.ai, offrendo funzionalit脿 come il fitting dei bastoni, l'accesso a pi霉 di 1.500 campi da golf virtuali e sfide di pratica gamificate. Il sistema si connette senza fili tramite Wi-Fi a 5 GHz a dispositivi PC e iOS.
Questo lancio rappresenta la prima incursione di TruGolf nel settore in rapida crescita dei simulatori portatili in 40 anni di storia, posizionando l鈥檃zienda per competere nel mercato consumer della tecnologia golfistica, espandendo al contempo il suo ecosistema digitale attraverso software in abbonamento.
TruGolf Holdings (NASDAQ: TRUG) ha anunciado el lanzamiento global de LaunchBox, su primer monitor de lanzamiento port谩til, disponible en todo el mundo a partir del 1 de julio de 2025. El dispositivo, con un precio de 2.200 d贸lares, apunta al mercado de monitores de lanzamiento de 300 millones de d贸lares ofreciendo precisi贸n profesional a un precio accesible.
LaunchBox utiliza tecnolog铆a avanzada de c谩maras de alta velocidad y sensores infrarrojos para medir m谩s de 12 m茅tricas del golpe sin necesidad de pelotas o marcadores especiales. El dispositivo se integra con la plataforma de simulaci贸n E6 APEX de TruGolf, impulsada por IBM watsonx.ai, ofreciendo funciones como ajuste de palos, acceso a m谩s de 1.500 campos de golf virtuales y desaf铆os de pr谩ctica gamificados. El sistema se conecta de forma inal谩mbrica mediante Wi-Fi de 5 GHz a dispositivos PC e iOS.
Este lanzamiento marca la primera incursi贸n de TruGolf en el espacio de simuladores port谩tiles de r谩pido crecimiento en sus 40 a帽os de historia, posicionando a la compa帽铆a para competir en el mercado consumidor de tecnolog铆a de golf mientras expande su ecosistema digital a trav茅s de software basado en suscripci贸n.
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TruGolf Holdings (NASDAQ : TRUG) a annonc茅 le lancement mondial de LaunchBox, son tout premier moniteur de lancement portable, disponible dans le monde entier 脿 partir du 1er juillet 2025. L'appareil, au prix de 2 200 dollars, vise le march茅 des moniteurs de lancement de 300 millions de dollars en offrant une pr茅cision professionnelle 脿 un prix accessible.
LaunchBox utilise une technologie avanc茅e de cam茅ras 脿 haute vitesse et des capteurs infrarouges pour mesurer plus de 12 param猫tres de frappe sans n茅cessiter de balles ou de marqueurs sp茅ciaux. L'appareil s'int猫gre 脿 la plateforme de simulation E6 APEX de TruGolf, propuls茅e par IBM watsonx.ai, offrant des fonctionnalit茅s telles que l'ajustement des clubs, l'acc猫s 脿 plus de 1 500 parcours de golf virtuels et des d茅fis d'entra卯nement ludiques. Le syst猫me se connecte sans fil via Wi-Fi 5 GHz aux appareils PC et iOS.
Ce lancement marque la premi猫re incursion de TruGolf dans le secteur en forte croissance des simulateurs portables en 40 ans d'histoire, positionnant l'entreprise pour concurrencer sur le march茅 grand public de la technologie golfique tout en 茅tendant son 茅cosyst猫me num茅rique gr芒ce 脿 des logiciels par abonnement.
TruGolf Holdings (NASDAQ: TRUG) hat die weltweite Markteinf眉hrung von LaunchBox angek眉ndigt, seinem ersten tragbaren Launch-Monitor, der ab dem 1. Juli 2025 weltweit verf眉gbar sein wird. Das Ger盲t kostet 2.200 US-Dollar und richtet sich an den 300-Millionen-Dollar-Markt f眉r Launch-Monitore, indem es professionelle Genauigkeit zu einem erschwinglichen Preis bietet.
LaunchBox nutzt fortschrittliche Hochgeschwindigkeitskameratechnologie und Infrarotsensoren, um 眉ber 12 Schlagmetriken zu messen, ohne spezielle B盲lle oder Marker zu ben枚tigen. Das Ger盲t ist in die TruGolf-Simulationsplattform E6 APEX integriert, die von IBM watsonx.ai unterst眉tzt wird, und bietet Funktionen wie Schl盲geranpassung, Zugang zu 眉ber 1.500 virtuellen Golfpl盲tzen und gamifizierte Trainingsherausforderungen. Das System verbindet sich drahtlos 眉ber 5-GHz-WLAN mit PC- und iOS-Ger盲ten.
Dieser Start markiert TruGolfs ersten Einstieg in den schnell wachsenden Markt f眉r tragbare Simulatoren in seiner 40-j盲hrigen Geschichte und positioniert das Unternehmen, um im Consumer-Golftechnologie-Markt zu konkurrieren und gleichzeitig sein digitales 脰kosystem durch abonnementbasierte Software zu erweitern.
- None.
- First-time entry into a new market segment carries execution risks
- Exclusive distribution through TruGolf's website may limit market reach
Insights
TruGolf enters $300M launch monitor market with LaunchBox, expanding from premium simulators to high-volume consumer segment with IBM AI integration.
TruGolf's entry into the portable launch monitor market represents a significant strategic pivot for the 40-year-old company. Historically focused on premium golf simulators, this
The product's specifications indicate sophisticated engineering: dual high-speed cameras with infrared sensors delivering 12+ metrics without special balls or markers鈥攆eatures typically reserved for professional-grade systems. The wireless connectivity and compatibility with both PC and iOS platforms demonstrate strong consideration for user experience across multiple environments.
Strategically, TruGolf is employing a vertically integrated ecosystem approach. The hardware serves as an entry point to their subscription-based E6 APEX software platform offering 1,500+ virtual courses. This creates a compelling recurring revenue opportunity beyond the initial hardware sale. The IBM watsonx.ai partnership adds differentiation through AI-powered commentary and analysis鈥攁 feature not commonly found in competitor offerings from companies like Trackman, Foresight, or Garmin.
By positioning at
This new portable Launch Monitor by TruGolf is simple to use, compatible with PC and iOS Devices, and utilizes advanced hyper-speed camera technology to measure ball data inside and outdoors.
Salt Lake City, Utah, June 30, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, has announced that its highly anticipated portable launch monitor,聽LaunchBox, will be available globally on July 1, 2025. This sleek, camera-based launch monitor delivers professional-grade accuracy at a price point that opens the door to millions of golfers around the world.
鈥�LaunchBox offers tour-level precision in a portable package that is truly affordable for everyday golfers,鈥� said Doug Bybee, Chief Revenue Officer at TruGolf. 鈥淲hether you鈥檙e a weekend warrior trying to drop a few strokes, or an elite player working on shot consistency, LaunchBox gives you the tools the pros rely on 鈥� without breaking the bank. We are thrilled to introduce this product and its features to all markets around the world.鈥�
Disrupting the
For the first time in TruGolf鈥檚 40-year history, the company is entering the high-growth, high-volume portable simulator space. Priced for accessibility, LaunchBox empowers TruGolf to compete directly in a global market of millions of home users, and driving range regulars鈥攚ithout sacrificing the accuracy or realism the brand is known for.聽
鈥�LaunchBox is a major step forward鈥攏ot just for TruGolf, but for the game itself,鈥� said Nate Larsen, Chief Experience Officer at TruGolf. 鈥淲e鈥檙e delivering tour-level performance and accuracy to all golfers, whether they鈥檙e practicing in the backyard or playing one of the thousands of golf courses available to play in E6 APEX. LaunchBox positions us to compete in the fast-growing consumer golf tech market while expanding our digital ecosystem through subscription-based software. It also brings our IBM partnership into sharper focus, with E6 APEX powered by IBM watsonx.ai to deliver smarter, more immersive golf experiences. It鈥檚 a proud moment for our team鈥攁nd a big win for golfers everywhere.鈥�
A New Era of Golf Performance + Entertainment
Fully integrated with E6 APEX, TruGolf鈥檚 next-gen simulation platform, LaunchBox unlocks a full suite of features:
- Club Fitting + Bag Mapping
- 1,500+ Virtual Golf Courses (with new content monthly)
- Gamified Practice + Improvement Challenges
- Broadcast-Quality Commentary, powered by IBM watsonx.ai
- Geospatial Mapping, GPS integration, and ultra-realistic course accuracy
No Markers. No Special Balls. Just Incredible Data.
LaunchBox leverages ultra high-speed cameras and infrared sensors to deliver 12+ key Shot metrics鈥攚ithout any stickers, special balls, or calibration. Its intuitive display and lightweight form factor make it ideal for use in the garage, backyard, or on the range using a mat. LaunchBox starts at
The system connects wirelessly via 5GHz Wi-Fi to PCs or iOS devices, ensuring seamless performance at home or on the go.
LaunchBox is available exclusively on .
*As per June 2025 Business Research Insight鈥檚 Golf Launch Monitor Report
About TruGolf, Inc.
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.
Forward-Looking Statements
This news release contains certain statements that constitute 鈥渇orward-looking statements鈥� within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements that are not of historical fact constitute 鈥渇orward-looking statements鈥� and accordingly, involve estimates, assumptions, forecasts, judgements and uncertainties. Forward-looking statements include, without limitation, the timing of the reverse stock split. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, .
Contact: Michael Bacal
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聽 聽 聽 聽 聽 聽 聽 917-886-9071
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FAQ
When will TruGolf's LaunchBox launch monitor be available for purchase?
How much does the TruGolf LaunchBox launch monitor cost?
What devices is TruGolf's LaunchBox compatible with?
How many golf courses are available on TruGolf's LaunchBox system?
What technology does TruGolf's LaunchBox use to track shots?
