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URBAN EDGE SIGNS TRUGOLF FOR REVAMPED PLAZA AT CHERRY HILL

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Urban Edge Properties has signed a lease with TruGolf Links franchising for a 6,045SF flagship location at The Plaza at Cherry Hill in New Jersey. The location, set to open by end of 2025, will be TruGolf's first flagship storefront featuring an upscale restaurant and full bar component. The facility will include five premium golf simulators and the 'Horizon' - a 17' stadium-seating setup on an elevated platform. TruGolf (NASDAQ:TRUG), known for manufacturing high-tech golf simulators, is expanding into brick-and-mortar locations with their new franchised TruGolf Links Centers. The Cherry Hill location will be situated in a premium spot within the L-shaped strip, anchored by retailers like Aldi and Total Wine. The center will undergo enhancements to deliver a fresher shopping experience, offering an 'eatertainment' concept combining golf simulation technology with upscale dining and beverages.
Urban Edge Properties ha firmato un contratto di locazione con TruGolf Links franchising per una sede di punta di 6.045 piedi quadrati presso The Plaza at Cherry Hill nel New Jersey. La location, che aprirà entro la fine del 2025, sarà il primo negozio flagship di TruGolf con un ristorante di alto livello e un bar completo. La struttura includerà cinque simulatori di golf premium e l’«Horizon» - una configurazione con posti a sedere in stile stadio su una piattaforma elevata di 17 piedi. TruGolf (NASDAQ:TRUG), noto per la produzione di simulatori di golf ad alta tecnologia, sta espandendo la propria presenza con nuovi centri franchising TruGolf Links. La sede di Cherry Hill sarà situata in una posizione privilegiata all’interno della striscia a forma di L, ancorata da rivenditori come Aldi e Total Wine. Il centro sarà oggetto di miglioramenti per offrire un’esperienza di shopping più fresca, proponendo un concetto di «eatertainment» che combina la tecnologia di simulazione del golf con un’offerta di ristorazione e bevande di alta qualità.
Urban Edge Properties ha firmado un contrato de arrendamiento con TruGolf Links franchising para una ubicación emblemática de 6,045 pies cuadrados en The Plaza at Cherry Hill, Nueva Jersey. El local, que se abrirá a finales de 2025, será la primera tienda insignia de TruGolf con un restaurante de alta gama y un bar completo. La instalación contará con cinco simuladores de golf premium y el 'Horizon', una configuración de asientos tipo estadio de 17 pies en una plataforma elevada. TruGolf (NASDAQ:TRUG), conocido por fabricar simuladores de golf de alta tecnología, está expandiéndose a locales físicos con sus nuevos centros franquiciados TruGolf Links. La ubicación en Cherry Hill estará situada en un lugar privilegiado dentro de la franja en forma de L, anclada por minoristas como Aldi y Total Wine. El centro será mejorado para ofrecer una experiencia de compra renovada, presentando un concepto de 'eatertainment' que combina tecnología de simulación de golf con gastronomía y bebidas de alta calidad.
Urban Edge PropertiesëŠ� 뉴저지 체리 ížì˜ The Plaza at Cherry Hillì—� 위치í•� 6,045í‰ë°©í”¼íЏ 규모ì� TruGolf Links 프랜차ì´ì¦� 플래그십 매장 임대 계약ì� 체결했습니다. 2025ë…� ë§� 개장ì� 목표ë¡� 하는 ì� ë§¤ìž¥ì€ TruGolf 최초ì� 플래그십 매장으로 고급 레스토랑ê³� 완비ë� 바를 ê°–ì¶œ 예정입니ë‹�. 시설ì—는 5대ì� 프리미엄 골프 시뮬레ì´í„°ì™€ 17피트 높ì´ì� 스탠디움 좌ì„ì� 마련ë� '호ë¼ì´ì¦Œ' 플랫í¼ì´ í¬í•¨ë©ë‹ˆë‹�. 고급 골프 시뮬레ì´í„� ì œì¡°ì‚¬ì¸ TruGolf(NASDAQ:TRUG)ì€ ìƒˆë¡œìš� 프랜차ì´ì¦� TruGolf Links 센터ë¥� 통해 오프ë¼ì¸ 매장으로 사업ì� 확장하고 있습니다. 체리 íž� ë§¤ìž¥ì€ Aldi와 Total Wine ê°™ì€ ì£¼ìš” 소매ì ì´ ìžë¦¬í•� Lìží˜• 스트ë¦� ë‚� 프리미엄 위치ì—� ìžë¦¬ 잡습니다. ì� 센터ëŠ� 쇼핑 경험ì� 새롭ê²� 하기 위해 개선ë˜ë©°, 골프 시뮬레ì´ì…� 기술ê³� 고급 ì‹ìŒë£Œë¥¼ ê²°í•©í•� 'ì´í„°í…Œì¸ë¨¼íЏ(eatertainment)' 콘셉트를 제공합니ë‹�.
Urban Edge Properties a signé un bail avec TruGolf Links franchising pour un emplacement phare de 6 045 pieds carrés au The Plaza at Cherry Hill dans le New Jersey. Ce site, dont l'ouverture est prévue d'ici la fin 2025, sera la première boutique phare de TruGolf avec un restaurant haut de gamme et un bar complet. L’établissement comprendra cinq simulateurs de golf premium ainsi que « Horizon », une installation avec sièges de stade de 17 pieds sur une plateforme surélevée. TruGolf (NASDAQ:TRUG), reconnu pour la fabrication de simulateurs de golf high-tech, étend son réseau avec ses nouveaux centres franchisés TruGolf Links. L’emplacement de Cherry Hill sera situé dans un emplacement de choix au sein de la galerie commerciale en forme de L, ancrée par des enseignes telles qu’Aldi et Total Wine. Le centre bénéficiera d’améliorations pour offrir une expérience shopping renouvelée, proposant un concept d’� eatertainment » combinant technologie de simulation de golf et restauration haut de gamme.
Urban Edge Properties hat einen Mietvertrag mit TruGolf Links Franchising für einen 6.045 Quadratfuß großen Flaggschiff-Standort im The Plaza at Cherry Hill in New Jersey unterzeichnet. Der Standort, der bis Ende 2025 eröffnet werden soll, wird TruGolfs erstes Flaggschiff-Geschäft mit einem gehobenen Restaurant und einer voll ausgestatteten Bar sein. Die Anlage umfasst fünf Premium-Golfsimulatoren und das „Horizon� � eine 17 Fuß hohe Tribünenbestuhlung auf einer erhöhten Plattform. TruGolf (NASDAQ:TRUG), bekannt für die Herstellung hochmoderner Golfsimulatoren, expandiert mit seinen neuen Franchise TruGolf Links Centers in stationäre Geschäfte. Der Standort Cherry Hill befindet sich an einer erstklassigen Stelle im L-förmigen Einkaufsbereich, der von Einzelhändlern wie Aldi und Total Wine geprägt ist. Das Center wird verbessert, um ein frischeres Einkaufserlebnis zu bieten und ein „Eatertainment�-Konzept zu präsentieren, das Golfsimulationstechnologie mit gehobener Gastronomie und Getränken kombiniert.
Positive
  • First flagship location combining TruGolf's simulator technology with upscale dining experience
  • Strategic location in premium retail center anchored by national brands
  • Property-wide enhancements planned to improve shopping experience
  • Diversification into brick-and-mortar retail through franchising model
Negative
  • None.

Insights

TruGolf's expansion into physical retail with premium "eatertainment" concept strengthens both companies' growth strategies in experiential retail.

TruGolf (NASDAQ: TRUG) is making a strategic pivot from purely product sales to franchise-based retail expansion with its new 6,045 square foot flagship location at Urban Edge Properties' Plaza at Cherry Hill. This represents a significant business model evolution for TruGolf, transforming from a technology manufacturer into an experiential retail operator.

The "eatertainment" concept—combining golf simulators with upscale dining—positions TruGolf within the growing premium leisure market that's increasingly vital for brick-and-mortar retail survival. This first-of-its-kind flagship with restaurant and bar components indicates TruGolf's commitment to creating comprehensive destination experiences rather than simple product showrooms.

For Urban Edge Properties, securing TruGolf aligns perfectly with the property's planned enhancements and reflects the landlord's strategy to diversify tenancy with experiential offerings that drive regular foot traffic. The Plaza's location adjacent to Cherry Hill Mall provides TruGolf with a built-in audience while simultaneously helping Urban Edge create a complementary rather than competing relationship with the neighboring mall.

The inclusion of five premium simulators and the 17-foot "Horizon" platform with stadium seating shows TruGolf is prioritizing high-end experiences that cannot be replicated online—a crucial differentiator in today's retail landscape. This moves TruGolf beyond being merely a technology provider to becoming a lifestyle entertainment brand with recurring revenue potential through both franchise fees and increased product exposure.

First-to-Market Flagship Location to Feature Premium "Eatertainment" Experience

NEW YORK, June 23, 2025 /PRNewswire/ --  (NYSE:UE) today announced the lease it has signed with  Links franchising for a 6,045SF flagship location at The Plaza at Cherry Hill in New Jersey. This is TruGolf Link's first signed Flagship storefront to also include an upscale restaurant and full bar component and aims to open before the end of 2025. As retail destinations diversify and work to create more compelling reasons to visit, adding this type of "eatertainment" concept is an ideal way to draw more customers on a regular basis to benefit the entire property.

A Nasdaq-listed tech and manufacturing company of high-tech golf simulators, TruGolf (Nasdaq:TRUG) has historically sold their tech throughout the United States to end-users. Now, the company is rolling out their own brick and mortar TruGolf Links Center franchised locations with a new, proprietary, best-in-class operating model that offers a high-end entertainment experience for guests.

"Plaza at Cherry Hill is one of the top retail centers in the country and we are excited to be bringing a flagship TruGolf Links Center there later this year," said Dr. Ben Litalien, Chief Development Officer for TruGolf. "Our regional developer, Nick Reimondo, will be providing an unparalleled golf simulator, arcade, and elevated bar experience. I can't think of a better place for a TruGolf Links Center than Cherry Hill."

The new flagship will be located within the L-shaped strip of Plaza at Cherry Hill. Anchored by national brands including Aldi and a brand-new Total Wine, the center is positioned in a premium and easily accessible location and directly adjacent to the highly trafficked Cherry Hill Mall. The entire property will undergo enhancements and upgrades to deliver an overall fresher experience for the shopper, with this deal kicking off the exciting new chapter for Plaza at Cherry Hill.Ìý

"We invest a lot of time and energy into identifying retail categories that fill needs within the marketplaces where we operate and will excite the community," said Ronnie Bertrand, Director, Leasing for Urban Edge. "This will be one of TruGolf Link's first flagship locations in the U.S. to include their new bar and kitchen concept, and we're looking forward to adding them to our portfolio as they look to expand their U.S. footprint."

The new TruGolf Links Center facility includes five premium golf simulators and the "Horizon" which features a 17', stadium seating and sits on an elevated platform. The upscale and elevated food & beverage menu is paired with a full bar of cocktails and a curated wine and beer selection. It's the perfect setting for a night out with friends or a family weekend excursion, as well as serious golfers wanting the ultimate indoor golf experience.

"Bringing TruGolf Links to Cherry Hill is incredibly exciting—not just as a flagship location, but as a new hub for the community," said Nicholas Reimondo, Regional Developer. "Whether you're an avid golfer, looking for a fun night out with friends, planning a family outing or a company event, our center is designed to deliver something for everyone. Cherry Hill deserves a destination that blends immersive indoor golf, great food and drinks, and entertainment for all audiences. We're proud to make that vision a reality."

TruGolf worked with Ryan Wesner from Quadra Commercial, TruGolf Links national broker, on this transaction. Urban Edge was represented by Ronnie Bertrand from Urban Edge.

ABOUT TRUGOLF, INC.
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology. Learn more at .

ABOUT TRUGOLF LINKS FRANCHISING

While the company offers individual franchises, the focus of its expansion efforts is with Regional Developers who acquire a territory of 1M or more in population, open a flagship location within that territory, then develop the territory with additional units they own or with independent franchisees. Regional Developers are compensated for attracting franchisees and providing support locally to all TruGolf Links locations within their territory.

For more information about TruGolf Links franchise program, visit  or contact Andrew Johnson, Vice President of Franchise at [email protected].

ABOUT URBAN EDGE PROPERTIES
Urban Edge Properties is a NYSE-listed real estate investment trust focused on managing, acquiring, developing, and redeveloping retail real estate in urban communities, primarily in the supply constrained corridor between Washington D.C. and Boston. Urban Edge owns 73 properties totaling 17.2 million square feet of gross leasable area. For further information, please visit .Ìý

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SOURCE TruGolf Holdings, Inc.

FAQ

What is TruGolf's new flagship location at Cherry Hill Plaza?

TruGolf is opening a 6,045SF flagship location featuring premium golf simulators, upscale restaurant, and full bar at The Plaza at Cherry Hill in New Jersey, scheduled to open by end of 2025.

What amenities will the TruGolf Links Center in Cherry Hill offer?

The facility will feature five premium golf simulators, a 17' Horizon stadium-seating setup, upscale food & beverage menu, full bar with cocktails, and curated wine and beer selection.

How is TRUG expanding its business model?

TruGolf is expanding from selling golf simulators to end-users to launching brick-and-mortar TruGolf Links Center franchised locations with a proprietary operating model combining entertainment and dining.

Where will the new TruGolf Links Center be located in Cherry Hill?

The flagship location will be situated within the L-shaped strip of Plaza at Cherry Hill, adjacent to Cherry Hill Mall and anchored by retailers including Aldi and Total Wine.

What makes the Cherry Hill TruGolf Links location unique?

This will be TruGolf's first flagship location to include their new bar and kitchen concept, offering an integrated 'eatertainment' experience combining golf simulation with upscale dining.
TruGolf Holdings

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