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United Natural Foods Recognizes Grocery Retailers at 2025 Holiday and Winter Selling Show

Eleven retailers were honored in Circle of Excellence Awards;

Show highlights unique products and services to drive differentiation this holiday season

PROVIDENCE, R.I.--(BUSINESS WIRE)-- During its first Holiday and Winter Selling Show of 2025, United Natural Foods, Inc. (NYSE: UNFI) (the 鈥淐ompany鈥� or 鈥淯NFI鈥�), connected grocery retailers with a wide variety of supplier brands in preparation for the year鈥檚 biggest selling season.

UNFI鈥檚 first Holiday and Winter Selling Show of 2025 in Las Vegas connected more than 2,200 UNFI retail customer representatives and more than 900 supplier brands across the natural, organic, fresh, specialty, and conventional grocery product categories. Exhibitors featured thousands of unique items 鈥� including innovative programs and exclusive, on-trend offerings 鈥� in preparation for the year鈥檚 biggest selling season.

This year鈥檚 Holiday and Winter Selling Show brought together more than 5,300 attendees, including nearly 2,200 UNFI retail customer representatives and more than 900 supplier brands across the natural, organic, fresh, specialty, and conventional grocery product categories. Exhibitors featured thousands of unique items 鈥� including exclusive, on-trend, and seasonal offerings 鈥� and more than 50 new-to-market products.

Honoring Outstanding Retailers

During the show, UNFI recognized 11 high-performing retailers that are raising the bar with innovative products, programs, and experiences as part of the Company鈥檚 second annual Customer Circle of Excellence Awards.

鈥淎t UNFI, we鈥檙e proud to serve a diverse and dynamic network of 30,000 retail stores that are the heartbeat of their communities,鈥� said Mark Bushway, President of Natural, Organic, Specialty & Fresh Products and UNFI Chief Supply Chain Officer. 鈥淲e鈥檙e honored to shine a light on a few of the many outstanding retailers who are driving growth through unique product offerings, high-impact merchandising strategies, and differentiated shopping experiences that keep everyone in grocery at the top of their game.鈥�

In a live ceremony, UNFI named Harmons Neighborhood Grocer the Local Independent of the Year and Vallarta Supermarkets the National Chain of the Year. UNFI also honored the following retailers by both region and size for driving exceptional business performance and meaningful community impact.

Central Region

• Local Independent Performance Award 鈥� Marohn鈥檚 Marketplace
• Local Independent Impact Award 鈥� Plum Market
• Regional Chain Performance Award 鈥� Dave鈥檚 Supermarkets and Lucky鈥檚 Markets of Ohio
• Regional Chain Impact Award 鈥� Dierbergs

West Region

• Local Independent Performance Award 鈥� Market of Choice
• Local Independent Impact Award 鈥� 闯颈尘产辞鈥檚
• Regional Chain Performance Award 鈥� Good Food Holdings
• Regional Chain Impact Award 鈥� 搁补濒别测鈥檚

National

• National Chain Impact Award - National Co+op Grocers (NCG)

鈥淚t鈥檚 an incredible honor to be recognized by UNFI as part of their Circle of Excellence Awards. This recognition is a reflection of the entire Vallarta team and the passion they bring to every part of our business鈥攆rom merchandising and marketing to customer experience and community impact,鈥� said David Hinojosa, Chief Operating Officer, Vallarta Supermarkets. 鈥淲e鈥檙e proud to serve our communities and this award inspires us to keep striving for excellence. Thank you to UNFI for celebrating the work we do, and to our entire Vallarta family for making it possible."

Read more about the Central and West region winners . UNFI also during its Spring and Summer Selling Show earlier this year in Orlando, Fla.

Bringing Visibility to Emerging Brands

To complement the show鈥檚 focus on innovative products and new-to-market brands, UNFI also hosted its signature Pitch Slam competition, which gives emerging suppliers in the Company鈥檚 UpNext program the opportunity to present their products to a live audience of their peers and retail buyers.

鈥淲hen we created Huxley, we set out to make an energy drink that consumers would feel good about drinking - something as natural and balanced as it is delicious,鈥� said Simon Solis-Cohen, Huxley founder. 鈥淯NFI鈥檚 UpNext program has helped us broaden our visibility and reach more consumers in their favorite stores. We鈥檙e grateful for the partnership and look forward to continuing to grow together.鈥�

Exploring Insights & Services to Drive Differentiation During the Holidays

UNFI leaders shared the importance of differentiation for grocers to stand out and remain competitive in today鈥檚 evolving retail landscape. With online grocery shopping expected to grow an estimated 18% in the next 24 months*, data-driven digital solutions and forward-thinking partnerships are key to helping retailers meet shoppers where they are and drive profitable growth.

Examples include the UNFI Media Network鈥檚 Audience Optimizer, which helps retailers execute smarter promotions and sharper targeting while maximizing their return on advertising spend (ROAS). In addition, UNFI showcased AI-Powered Loss Prevention, a surveillance-integrated capability that has helped retailers drive up to 60% shrink reduction. This service is especially useful during the holiday season when many retailers see an uptick in loss.

UNFI鈥檚 Holiday and Winter Show for the East region will be held July 29-31, 2025, at the Mohegan Sun Casino & Resort in Uncasville, Conn.

Source*

• US Online Grocery Market Forecast Report 2025

About UNFI

UNFI is North America's premier grocery wholesaler delivering the widest variety of fresh, branded, and owned brand products to more than 30,000 locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce providers, and food service customers. UNFI also provides a broad range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights, and shelf management to help customers and suppliers build their businesses and brands. As the largest full-service grocery partner in North America, UNFI is committed to building a food system that is better for all and is uniquely positioned to deliver great food, more choices, and fresh thinking to customers. To learn more about how UNFI is delivering value for its stakeholders, visit

View source version on businesswire.com:

For Media:

Grace Turiano

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For UNFI Investors:

Kristyn Farahmand

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-or-

Steve Bloomquist

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Source: United Natural Foods, Inc.