Vivos Therapeutics Adds to Management TeamĀ to Support Expansion and Growth
Vivos Therapeutics (NASDAQ: VVOS), a medical technology company focused on treating obstructive sleep apnea (OSA), has announced two strategic executive appointments to support its expansion plans. Michael E. Bruhn joins as Executive Vice President of Business Operations Integration, while Dr. Terry Jones becomes Senior Vice President of Human Resources.
Bruhn, formerly EVP and COO at the United States Institute of Peace, will focus on expanding Vivos' operations in the Eastern United States and managing acquisitions integration, including the recent Sleep Center of Nevada acquisition. Dr. Jones, with over 20 years of leadership experience across federal agencies and private sector, will lead human resources strategy to support the company's growth phase.
Both executives will report directly to CEO R. Kirk Huntsman as Vivos implements its new business model focused on sleep testing centers and direct patient treatment operations.
Vivos Therapeutics (NASDAQ: VVOS), un'azienda tecnologica medica specializzata nel trattamento dell'apnea ostruttiva del sonno (OSA), ha annunciato due nomine strategiche nel proprio team esecutivo per sostenere i piani di espansione. Michael E. Bruhn assume il ruolo di Vicepresidente Esecutivo per l'Integrazione delle Operazioni Aziendali, mentre Dr. Terry Jones diventa Vicepresidente Senior delle Risorse Umane.
Bruhn, ex EVP e COO presso il United States Institute of Peace, si concentrerĆ sull'espansione delle operazioni di Vivos nella parte orientale degli Stati Uniti e sulla gestione dell'integrazione delle acquisizioni, inclusa quella recente del Sleep Center of Nevada. Il Dr. Jones, con oltre 20 anni di esperienza dirigenziale in agenzie federali e nel settore privato, guiderĆ la strategia delle risorse umane per supportare la fase di crescita dell'azienda.
Entrambi i dirigenti riporteranno direttamente al CEO R. Kirk Huntsman mentre Vivos implementa il nuovo modello di business incentrato sui centri di test del sonno e sulle operazioni di trattamento diretto ai pazienti.
Vivos Therapeutics (NASDAQ: VVOS), una empresa de tecnologĆa mĆ©dica enfocada en el tratamiento de la apnea obstructiva del sueƱo (OSA), ha anunciado dos nombramientos ejecutivos estratĆ©gicos para apoyar sus planes de expansión. Michael E. Bruhn se incorpora como Vicepresidente Ejecutivo de Integración de Operaciones Comerciales, mientras que Dr. Terry Jones asume el cargo de Vicepresidente Senior de Recursos Humanos.
Bruhn, ex EVP y COO en el United States Institute of Peace, se centrarĆ” en expandir las operaciones de Vivos en el este de Estados Unidos y en gestionar la integración de adquisiciones, incluyendo la reciente adquisición del Sleep Center of Nevada. El Dr. Jones, con mĆ”s de 20 aƱos de experiencia en liderazgo en agencias federales y el sector privado, liderarĆ” la estrategia de recursos humanos para apoyar la fase de crecimiento de la compaƱĆa.
Ambos ejecutivos reportarƔn directamente al CEO R. Kirk Huntsman mientras Vivos implementa su nuevo modelo de negocio enfocado en centros de pruebas de sueƱo y operaciones de tratamiento directo al paciente.
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Vivos Therapeutics (NASDAQ : VVOS), une entreprise de technologie mƩdicale spƩcialisƩe dans le traitement de l'apnƩe obstructive du sommeil (AOS), a annoncƩ deux nominations stratƩgiques au sein de sa direction pour soutenir ses plans d'expansion. Michael E. Bruhn rejoint l'entreprise en tant que vice-prƩsident exƩcutif chargƩ de l'intƩgration des opƩrations commerciales, tandis que Dr. Terry Jones devient vice-prƩsident senior des ressources humaines.
Bruhn, ancien EVP et COO de l'United States Institute of Peace, se concentrera sur l'expansion des opĆ©rations de Vivos dans l'est des Ćtats-Unis et sur la gestion de l'intĆ©gration des acquisitions, y compris celle rĆ©cente du Sleep Center of Nevada. Le Dr Jones, fort de plus de 20 ans d'expĆ©rience en leadership dans des agences fĆ©dĆ©rales et le secteur privĆ©, dirigera la stratĆ©gie des ressources humaines pour soutenir la phase de croissance de l'entreprise.
Les deux cadres rendront compte directement au PDG R. Kirk Huntsman alors que Vivos met en Åuvre son nouveau modĆØle commercial axĆ© sur les centres de tests du sommeil et les opĆ©rations de traitement direct des patients.
Vivos Therapeutics (NASDAQ: VVOS), ein Medizintechnikunternehmen, das sich auf die Behandlung der obstruktiven Schlafapnoe (OSA) spezialisiert hat, gab zwei strategische Ernennungen im Führungsteam bekannt, um seine Expansionspläne zu unterstützen. Michael E. Bruhn tritt als Executive Vice President für die Integration der Geschäftsabläufe bei, während Dr. Terry Jones die Position des Senior Vice President für Personalwesen übernimmt.
Bruhn, ehemals EVP und COO am United States Institute of Peace, wird sich auf die Ausweitung der Vivos-AktivitƤten im Osten der USA und die Integration von Akquisitionen, einschlieĆlich der kürzlichen Ćbernahme des Sleep Center of Nevada, konzentrieren. Dr. Jones, mit über 20 Jahren Führungserfahrung in Bundesbehƶrden und der Privatwirtschaft, wird die Personalstrategie leiten, um das Wachstum des Unternehmens zu unterstützen.
Beide Führungskräfte berichten direkt an CEO R. Kirk Huntsman, während Vivos sein neues Geschäftsmodell mit Fokus auf Schlaftestzentren und direkte Patientenbehandlung umsetzt.
- Strategic expansion of management team with highly experienced executives from federal and healthcare sectors
- Recent acquisition of Sleep Center of Nevada demonstrates execution of growth strategy
- Active exploration of additional acquisitions and collaborations to scale revenue
- Focus on high-margin revenue growth through new business model
- Potential conflict of interest with siblings in executive positions (Bruhn and McCullough)
- Integration risks associated with new acquisitions and business model transition
Insights
Vivos strengthens management for business model shift, targeting revenue growth through sleep center acquisitions and direct patient operations.
Vivos Therapeutics has made two strategic executive appointments aimed at accelerating its business transformation and growth initiatives. The company has brought on Michael Bruhn as EVP of Business Operations Integration and Dr. Terry Jones as SVP of Human Resources to support its expansion into sleep testing centers and direct patient treatment operations.
These appointments highlight a significant pivot in Vivos' business model. The company is shifting from solely providing OSA treatment devices to healthcare providers toward a vertically integrated approach that includes owning sleep testing facilities and direct patient care operations. This strategic evolution began with the acquisition of The Sleep Center of Nevada and continues with what the company describes as "ongoing, active exploration of similar acquisitions or collaborations."
Mr. Bruhn brings valuable healthcare operations experience from IQVIA Holdings and 20+ years in the U.S. Air Force Medical Service. His focus on the Eastern United States suggests a targeted geographic expansion strategy. Meanwhile, Dr. Jones' extensive human resources background across federal agencies and international operations positions him to build the organizational infrastructure needed for rapid scaling.
The company is clearly positioning itself to capture more of the OSA treatment value chain. By controlling both diagnostic testing and treatment delivery, Vivos could potentially improve patient conversion rates, reduce customer acquisition costs, and capture higher margins than in its previous business model that relied on third-party healthcare providers.
This management expansion reflects Vivos' intention to aggressively pursue what the CEO describes as "high-margin revenue growth" through vertical integration in the sleep apnea market, which remains significantly underdiagnosed and undertreated according to the company.
Two Key Hires Add Significant Experience and Strengthen Vivosā� Ability to Scale Its Promising New Sleep Testing Center and Direct Patient Treatment Operations
LITTLETON, Colo., July 30, 2025 (GLOBE NEWSWIRE) -- Vivos Therapeutics, Inc. (NASDAQ: VVOS) (āVivosā� or the āCompanyā�), a pioneering medical technology company revolutionizing the treatment of obstructive sleep apnea (OSA) and snoring, today announced the appointments of Michael (Mike) E. Bruhn as its Executive Vice President of Business Operations Integration, and Dr. Terry Jones as its new Senior Vice President of Human Resources.
These hires demonstrate Vivosā� commitment to the successful implementation and expansion of its new sleep testing center and direct patient treatment operations, highlighted by Vivosā� recent acquisition of The Sleep Center of Nevada and Vivosā� ongoing, active exploration of similar acquisitions or collaborations, which are intended to scale revenue.
Each of Mr. Bruhn and Dr. Jones was drawn to Vivos by its mission to eliminate OSA, a highly prevalent and severely underdiagnosed and undertreated public health challenge. Both Mr. Bruhn and Dr. Jones will report directly to Vivos Chairman and CEO, R. Kirk Huntsman.
Michael Bruhn
Dr. Terry Jones
In his new role, Mr. Bruhn will work to expand Vivosā� operations under its new business model, with a particular focus on the Eastern United States, and manage the integration of existing and new acquisitions and collaborations into Vivosā� business. His focus will be on scalable growth, efficiency, and expanding access to Vivos devices for patients with OSA. He will work in collaboration with Susan McCullough, Executive Vice President of Operations and Co-Founder of Vivos, who will continue to oversee all aspects related to the in-practice implementation of Vivosā� proprietary suite of OSA treatments and value-added services for dentists and other medical professionals, as well as other operational matters.
Before joining Vivos, Mr. Bruhn served as Executive Vice President and Chief Operating Officer at the United States Institute of Peace (USIP), an independent organization funded by Congress with a staff of approximately 300 people and a 2023 annual operating budget of approximately
Dr. Jones brings more than two decades of distinguished leadership across federal agencies, international nonprofits, and the private sector, most recently serving as Vice President of Human Resources at the USIP. Jones holds a Doctorate in Management, an MBA in Human Resources Management, and a Bachelor of Science in Business. He is widely respected for his strategic vision, people-first leadership, and ability to build dynamic and high-performing teams.
A seasoned human capital executive and U.S. Air Force veteran, Jones has led transformative human resources strategies supporting large workforces, overseeing global operations, employee engagement, and leadership development programs. During his tenure at USIP, Jones played a pivotal role in strengthening organizational culture, modernizing systems, and enhancing talent management frameworks aligned with the USIPās peacebuilding mission.
Before USIP, Jones held senior human resources and operations roles at the U.S. Environmental Protection Agency, the U.S. Agency for International Development, and the U.S. Department of Defense, where he supported civilian and military personnel in high-impact, international contexts, including Afghanistan and Pakistan.
āI am eager to bring my years of business operational experience, including in healthcare, to Vivos as it seeks to grow business operations under its new business model,ā� said Mr. Bruhn. āMy goal is to focus on helping ensure that Vivosā� business acquisitions and collaborations, like the recent Sleep Center of Nevada, are integrated into Vivosā� larger business in as seamless a manner as possible. This is how Vivos can best take advantage of its evolving strategies to drive high-margin revenue growth.ā�
āI'm honored to join Vivos at such an important time in its evolution and growth. This is an exciting opportunity to help shape an agile, people-centered human resources function that fuels Vivos' next phase of growth and impact," said Dr. Jones. "I look forward to collaborating with leaders and employees across the organization to create a thriving workplace where every voice is valued and empowered.ā�
āWe are very pleased to bring these two accomplished leaders to our organization,ā� said Kirk Huntsman, Chairman and CEO of Vivos. āThese additions show we are committed to growing under our new business model in as quick and efficient a way as we can, and we are excited to have them on the team.ā�
Mr. Bruhn and Ms. McCullough are siblings.
About Vivos Therapeutics
Vivos Therapeutics, Inc. (NASDAQ: VVOS) is a medical technology company focused on developing and commercializing innovative diagnostic and treatment methods that promote sleep wellness and health for patients suffering from breathing and sleep issues such as obstructive sleep apnea (OSA) and snoring. Vivosā� Complete Airway Repositioning and/or Expansion (CARE) devices are the only oral appliances cleared by the U.S. Food and Drug Administration (FDA) for adult patients diagnosed with all severity levels of OSA (including severe OSA) and moderate-to-severe OSA in children ages 6 to 17, within the FDA-cleared usage for such devices.
Obstructive sleep apnea (OSA) affects over 1 billion people worldwide, yet
Vivos Therapeutics, founded in 2016 and based in Littleton, CO, is changing this. Through innovative technology, education, and collaborations with or acquisitions of functional medicine doctors and sleep specialists, Vivos is empowering healthcare providers to more thoroughly address the complex needs of patients suffering with OSA.
Vivosā� portfolio of cutting-edge oral appliances offers a proprietary, clinically effective OSA solution that is nonsurgical, noninvasive, and nonpharmaceutical, providing hope to allow patients to Breathe New Life. For more information, visit www.vivos.com.Ā
Cautionary Note Regarding Forward-Looking Statements
This press release, including statements of the Companyās management and other parties made herein, contain āforward-looking statementsā� (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events. Words such as āmayā�, āwouldā�, āshouldā�, āexpectsā�, āprojects,ā� āopportunity,ā� āpotential,ā� āintendsā�, āplansā�, ābelievesā�, āanticipatesā�, āhopesā�, āestimatesā�, āgoalā�. āaimā� and variations of such words and similar expressions are intended to identify forward-looking statements. In this press release, forward-looking statements include, without limitation, those relating to the anticipated benefits to Vivos of the new management team members described herein and Vivosā� growth plans and strategies generally. These statements involve significant known and unknown risks and are based upon several assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond Vivosā� control. Readers are cautioned that actual results may differ materially and adversely from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to: (i) the risk that Vivos may be unable to successfully implement sales, marketing and other strategies that increase revenues, (ii) the risk that some patients may not achieve the desired results from using Vivosā� products, (iii) the risk that published study data may not be predictive of results with Vivos treatment for all patients, (iv) risks associated with regulatory scrutiny of and adverse publicity in the sleep apnea diagnosis and treatment sector; (v) the risk that Vivos may be unable to secure additional financing when needed, if at all, or maintain its Nasdaq listing, (vi) market and other conditions that could impact Vivosā� business or ability to obtain financing (including whether insurance will cover the cost of Vivos treatment), and (vii) other risk factors described in Vivosā� filings with the Securities and Exchange Commission (āSECā�). Vivosā� filings can be obtained free of charge on the SECās website at www.sec.gov. Except to the extent required by law, Vivos expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in Vivosā� expectations with respect thereto or any change in events, conditions, or circumstances on which any statement is based.
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