Women plan to increase outdoor activity to record levels in 2025, according to Winnebago Industries insights survey
Winnebago Industries (NYSE: WGO) has released findings from its annual Spotlight Survey showing a significant increase in women's planned outdoor activities for 2025. The survey reveals that 52% of women plan to increase their outdoor activity in 2025, marking a six-point increase from the previous year. Currently, 55% of women spend six or more hours outside weekly.
The survey identified key motivators for women's outdoor participation, including staying active (56%), improving overall health (54%), reducing stress (52%), and boosting mood (48%). However, challenges persist, with 90% of women reporting at least one obstacle to outdoor participation, primarily safety concerns when venturing out alone.
To encourage greater participation, 52% of women indicated they would be more likely to engage in outdoor activities if accompanied by friends or family. The study also highlighted generational differences, with Baby Boomers focusing on physical health benefits while Gen Z and Millennials seek self-reliance and skill development opportunities.
Winnebago Industries (NYSE: WGO) ha pubblicato i risultati del suo sondaggio annuale Spotlight, che evidenziano un significativo aumento delle attivit脿 all'aperto pianificate dalle donne per il 2025. Il sondaggio mostra che il 52% delle donne intende aumentare le proprie attivit脿 all'aperto nel 2025, con un incremento di sei punti percentuali rispetto all'anno precedente. Attualmente, il 55% delle donne trascorre sei o pi霉 ore all'aperto ogni settimana.
Lo studio ha identificato i principali motivi che spingono le donne a partecipare ad attivit脿 all'aperto, tra cui mantenersi attive (56%), migliorare la salute generale (54%), ridurre lo stress (52%) e migliorare l'umore (48%). Tuttavia, permangono delle difficolt脿, con il 90% delle donne che segnala almeno un ostacolo alla partecipazione, principalmente legato a preoccupazioni sulla sicurezza quando si avventurano da sole.
Per favorire una maggiore partecipazione, il 52% delle donne ha dichiarato che sarebbe pi霉 propenso a svolgere attivit脿 all'aperto se accompagnato da amici o familiari. Lo studio ha inoltre evidenziato differenze generazionali: i Baby Boomer si concentrano sui benefici per la salute fisica, mentre la Generazione Z e i Millennials cercano opportunit脿 di autosufficienza e sviluppo di competenze.
Winnebago Industries (NYSE: WGO) ha publicado los resultados de su encuesta anual Spotlight, que muestran un aumento significativo en las actividades al aire libre planificadas por mujeres para 2025. La encuesta revela que el 52% de las mujeres planea aumentar su actividad al aire libre en 2025, lo que representa un aumento de seis puntos porcentuales respecto al a帽o anterior. Actualmente, el 55% de las mujeres pasa seis o m谩s horas a la semana al aire libre.
La encuesta identific贸 los principales motivadores para la participaci贸n de las mujeres en actividades al aire libre, incluyendo mantenerse activas (56%), mejorar la salud general (54%), reducir el estr茅s (52%) y mejorar el estado de 谩nimo (48%). Sin embargo, persisten desaf铆os, ya que el 90% de las mujeres reporta al menos un obst谩culo para participar en actividades al aire libre, principalmente preocupaciones de seguridad al salir solas.
Para fomentar una mayor participaci贸n, el 52% de las mujeres indic贸 que ser铆a m谩s probable que participaran en actividades al aire libre si estuvieran acompa帽adas por amigos o familiares. El estudio tambi茅n destac贸 diferencias generacionales, con los Baby Boomers centrados en los beneficios para la salud f铆sica, mientras que la Generaci贸n Z y los Millennials buscan oportunidades de autosuficiencia y desarrollo de habilidades.
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Winnebago Industries (NYSE : WGO) a publi茅 les r茅sultats de son enqu锚te annuelle Spotlight, r茅v茅lant une augmentation significative des activit茅s de plein air pr茅vues par les femmes pour 2025. L'enqu锚te montre que 52 % des femmes pr茅voient d'augmenter leurs activit茅s en plein air en 2025, soit une hausse de six points par rapport 脿 l'ann茅e pr茅c茅dente. Actuellement, 55 % des femmes passent six heures ou plus 脿 l'ext茅rieur chaque semaine.
L'enqu锚te a identifi茅 les principaux facteurs motivant la participation des femmes aux activit茅s de plein air, notamment rester actives (56 %), am茅liorer leur sant茅 globale (54 %), r茅duire le stress (52 %) et am茅liorer l'humeur (48 %). Cependant, des obstacles subsistent, 90 % des femmes signalant au moins un obstacle 脿 la participation, principalement des pr茅occupations li茅es 脿 la s茅curit茅 lorsqu'elles sortent seules.
Pour encourager une plus grande participation, 52 % des femmes ont indiqu茅 qu'elles seraient plus susceptibles de pratiquer des activit茅s en plein air si elles 茅taient accompagn茅es d'amis ou de membres de la famille. L'茅tude a 茅galement mis en lumi猫re des diff茅rences g茅n茅rationnelles, les Baby Boomers se concentrant sur les bienfaits physiques, tandis que la G茅n茅ration Z et les Millennials recherchent l'autonomie et des opportunit茅s de d茅veloppement de comp茅tences.
Winnebago Industries (NYSE: WGO) hat die Ergebnisse seiner j盲hrlichen Spotlight-Umfrage ver枚ffentlicht, die einen deutlichen Anstieg der geplanten Outdoor-Aktivit盲ten von Frauen f眉r 2025 zeigen. Die Umfrage zeigt, dass 52 % der Frauen planen, ihre Outdoor-Aktivit盲ten 2025 zu erh枚hen, was einen Anstieg um sechs Prozentpunkte gegen眉ber dem Vorjahr bedeutet. Derzeit verbringen 55 % der Frauen sechs oder mehr Stunden pro Woche im Freien.
Die Umfrage identifizierte wichtige Motivatoren f眉r die Outdoor-Teilnahme von Frauen, darunter aktiv bleiben (56 %), die allgemeine Gesundheit verbessern (54 %), Stress abbauen (52 %) und die Stimmung heben (48 %). Dennoch bestehen Herausforderungen, da 90 % der Frauen mindestens ein Hindernis f眉r die Teilnahme im Freien berichten, haupts盲chlich Sicherheitsbedenken beim Alleinunterwegssein.
Um die Teilnahme zu f枚rdern, gaben 52 % der Frauen an, dass sie eher an Outdoor-Aktivit盲ten teilnehmen w眉rden, wenn sie von Freunden oder Familie begleitet werden. Die Studie hob auch generationelle Unterschiede hervor: Babyboomer konzentrieren sich auf k枚rperliche Gesundheitsvorteile, w盲hrend Gen Z und Millennials Selbstst盲ndigkeit und die Entwicklung von F盲higkeiten suchen.
- 52% of women plan to increase outdoor activity in 2025, up 6 points from previous year
- 89% of women will at least maintain their outdoor activity level in 2025
- 55% of women currently spend 6+ hours outside weekly
- Survey shows strong motivation for outdoor activities across multiple generations
- 90% of women report at least one obstacle to outdoor participation
- Safety concerns remain a significant barrier for women venturing outdoors alone
- Number of women reducing outdoor time due to uninterested family members has doubled since 2022
EDEN PRAIRIE, Minn., July 01, 2025 (GLOBE NEWSWIRE) -- When it comes to the outdoors, more women are lacing up their hiking boots, unrolling yoga mats in the park and charting weekend getaways under open skies, according to a recent survey from Winnebago Industries (NYSE: WGO), a leading manufacturer of outdoor recreation products.
The company鈥檚 annual Spotlight Survey found that 52 percent of women plan to increase their outdoor activity in 2025鈥攁 six-point jump from last year鈥攚ith over half (
鈥淚t鈥檚 inspiring to see more women recognizing the power of the outdoors and its positive impact on health and well-being,鈥� said Amber Holm, chief marketing officer at Winnebago Industries. 鈥淔rom empowerment to connection to a sense of freedom, spending time outside delivers meaningful benefits for everyone. That鈥檚 why at Winnebago Industries, through innovative products and meaningful partnerships, we鈥檙e breaking down barriers so all people, especially women, can get outside and thrive.鈥�
Now in its fifth year, the Winnebago Industries Spotlight Survey examines outdoor industry trends and consumer behavior. Building on , the premium RV and boat maker looked at the benefits and barriers to getting more women outdoors for 2025.
The Power of the Outdoors
For many women, the outdoors is more than a destination鈥攊t鈥檚 a path to well-being. Among those planning to increase their time outside in 2025, the top motivations are deeply personal: to stay active (
What鈥檚 Holding Women Back?
Despite the growing enthusiasm, barriers remain. A striking 90 percent of women report at least one obstacle to outdoor participation. Chief among them is safety鈥攎any women feel uneasy venturing out alone. Social dynamics also play a role: the number of women reducing outdoor time because family members aren鈥檛 interested has doubled since 2022. And for some, a lack of experience or knowledge continues to be a persistent hurdle.
Creating a More Inclusive Outdoors
So what would help more women step outside with confidence? According to the survey, the answer lies in connection and reassurance. Over half of respondents (
鈥淐ommunity, safety and education are critical factors in the enjoyment of outdoor recreation,鈥� said Holm. 鈥淎s an outdoor industry, it's time for us to unite and ensure that every woman feels welcome, safe, and empowered in the outdoors. By breaking down barriers and building inclusive spaces, we can create a future where women not only participate鈥攂ut lead鈥攊n shaping the outdoor experience for generations to come."
The survey was conducted in the spring of 2025. The sample size was 1,000 United States-based female adults 18+.
About聽Winnebago Industries
Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Chris-Craft, Newmar and Barletta brands, which are used primarily in leisure travel and outdoor recreation activities. The Company builds high-quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats, pontoons, and commercial community outreach vehicles. Committed to advancing sustainable innovation and leveraging vertical integration in key component areas, Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company鈥檚 common stock is listed on the New York Stock Exchange and traded under the symbol WGO. For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for Company news releases, visit http://investor.wgo.net.
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