CLEAR Launches Concierge - a New Premium, Personalized Airport Experience
CLEAR (NYSE: YOU) has launched CLEAR Concierge, a premium service exclusively for CLEAR+ Members offering two tiers: Concierge Express ($99) and Concierge Gate Service ($179). The service is currently available at 14 major U.S. airports, with Atlanta International Airport coming soon.
Concierge Express provides curbside assistance and expedited CLEAR+ Lane access, while Concierge Gate Service adds check-in, baggage, and gate guidance support. The launch addresses growing airport congestion, with U.S. airports projected to handle an additional one million daily travelers by 2030.
CLEAR (NYSE: YOU) ha lanciato CLEAR Concierge, un servizio premium riservato esclusivamente ai membri CLEAR+ con due opzioni: Concierge Express (99$) e Concierge Gate Service (179$). Il servizio 猫 attualmente disponibile in 14 principali aeroporti statunitensi, con l'aeroporto internazionale di Atlanta in arrivo a breve.
Concierge Express offre assistenza al marciapiede e accesso rapido alla corsia CLEAR+, mentre Concierge Gate Service include supporto per il check-in, i bagagli e l'accompagnamento al gate. Il lancio risponde all'aumento della congestione aeroportuale, con gli aeroporti USA che prevedono di gestire un milione in pi霉 di viaggiatori al giorno entro il 2030.
CLEAR (NYSE: YOU) ha lanzado CLEAR Concierge, un servicio premium exclusivo para miembros CLEAR+ que ofrece dos niveles: Concierge Express (99$) y Concierge Gate Service (179$). El servicio est谩 disponible actualmente en 14 aeropuertos principales de EE.UU., con el Aeropuerto Internacional de Atlanta pr贸ximamente.
Concierge Express proporciona asistencia en la acera y acceso r谩pido a la fila CLEAR+, mientras que Concierge Gate Service a帽ade soporte para check-in, equipaje y gu铆a hasta la puerta de embarque. Este lanzamiento responde al aumento de la congesti贸n aeroportuaria, ya que se proyecta que los aeropuertos estadounidenses manejar谩n un mill贸n m谩s de viajeros diarios para 2030.
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CLEAR (NYSE : YOU) a lanc茅 CLEAR Concierge, un service premium exclusivement r茅serv茅 aux membres CLEAR+ proposant deux formules : Concierge Express (99$) et Concierge Gate Service (179$). Le service est actuellement disponible dans 14 grands a茅roports am茅ricains, avec l'a茅roport international d'Atlanta bient么t disponible.
Concierge Express offre une assistance au bord du trottoir et un acc猫s rapide 脿 la file CLEAR+, tandis que Concierge Gate Service ajoute un accompagnement pour l'enregistrement, les bagages et l'orientation jusqu'脿 la porte d'embarquement. Ce lancement r茅pond 脿 la congestion croissante des a茅roports, les a茅roports am茅ricains devant g茅rer un million de voyageurs suppl茅mentaires par jour d'ici 2030.
CLEAR (NYSE: YOU) hat CLEAR Concierge eingef眉hrt, einen Premium-Service exklusiv f眉r CLEAR+ Mitglieder mit zwei Stufen: Concierge Express (99$) und Concierge Gate Service (179$). Der Service ist derzeit an 14 gro脽en US-Flugh盲fen verf眉gbar, mit dem internationalen Flughafen Atlanta, der bald folgt.
Concierge Express bietet Unterst眉tzung am Stra脽enrand und beschleunigten Zugang zur CLEAR+ Lane, w盲hrend Concierge Gate Service zus盲tzlich Check-in, Gep盲ck- und Gate-Begleitung umfasst. Die Einf眉hrung reagiert auf die zunehmende Flughafen眉berlastung, da US-Flugh盲fen bis 2030 eine Million zus盲tzliche Reisende pro Tag erwarten.
- Launch of new premium revenue stream with Concierge services priced at $99-$179 per use
- Expansion to 14 major U.S. airports with more locations planned
- Strategic positioning ahead of projected airport traffic growth by 2030
- Service enhances existing CLEAR+ membership value proposition
- Premium pricing may limit adoption among price-sensitive travelers
- Service currently limited to existing CLEAR+ Members only
- Geographic availability restricted to select airports
Insights
CLEAR's new premium Concierge services create significant revenue opportunity through high-margin upsells to existing members.
CLEAR's introduction of Concierge services represents a strategic vertical expansion of their business model that leverages their existing infrastructure while potentially delivering substantial margin improvement. The two-tier pricing structure (
The economics are compelling: assuming even modest adoption rates among CLEAR's member base, these premium services could generate significant incremental revenue with minimal additional fixed costs. The company is targeting high-value customer segments - business travelers and families - who are most willing to pay for convenience, effectively price discriminating within their user base.
The initial rollout to 15 airports (including major hubs like Denver, Orlando, and Atlanta) gives the program substantial reach, covering approximately
Strategically, this move positions CLEAR to capitalize on expected airport congestion growth ("an additional one million travelers every single day" by 2030), creating a premium tier that becomes more valuable as standard airport experiences deteriorate. The offering also builds competitive moats against potential competitors by deepening relationships with both customers and airport partners.
NEW YORK, July 09, 2025 (GLOBE NEWSWIRE) -- CLEAR (NYSE: YOU), the secure identity platform, today announced CLEAR Concierge鈥揳 premium experience that gets travelers through the airport even faster, exclusive to CLEAR+ Members.
Members can choose from two options: Concierge Express, where a dedicated CLEAR Ambassador meets you curbside and speeds you through the CLEAR+ Lane for a quick, stress-free start to your journey; and Concierge Gate Service, which includes all the benefits of Concierge Express, plus help with check in, bags, directions, and guidance all the way to your gate鈥損erfect for traveling families or seniors.
鈥淲hether you鈥檙e catching a morning flight for work or traveling with your family on vacation, CLEAR Concierge helps you get through even faster every time,鈥� said Caryn Seidman Becker, CEO of CLEAR. 鈥淚t鈥檚 a premium experience that brings ease, predictability, and peace of mind to every journey.鈥�
CLEAR Concierge is now live at the following major U.S. airports within the CLEAR+ network, with more locations set to launch in the coming months:
- Austin-Bergstrom International Airport (AUS)
- Dallas Love Field Airport (DAL)
- Detroit Metropolitan Wayne County Airport (DTW)
- William P. Hobby Airport (HOU)
- Milwaukee Mitchell International Airport (MKE)
- Minneapolis-Saint Paul International Airport (MSP)
- Palm Springs International Airport (PSP)
- Luis Mu帽oz Mar铆n International Airport (SJU)
- Salt Lake City International Airport (SLC)
- Tulsa International Airport (TUL)
- Denver International Airport (DEN)
- Orlando International Airport (MCO)
- Washington Dulles International Airport (IAD)
- Ronald Reagan Washington National Airport (DCA)
CLEAR Concierge is also expected to operate soon at Hartsfield鈥揓ackson Atlanta International Airport (ATL).
Travel is hard, and it鈥檚 only getting harder. By 2030, U.S. airports are expected to see an additional one million travelers every single day, adding more stress to an already complex journey. CLEAR Concierge is designed to meet this moment鈥攇iving travelers a faster, more predictable, premium experience when they need it most.
CLEAR Concierge services are available for purchase only for CLEAR+ Members. Concierge Express is available for
Additional information on CLEAR Concierge can be found .
About CLEAR
CLEAR's mission is to strengthen security and create frictionless experiences. With over 31 million Members and a growing network of partners across the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether you are traveling, at the stadium, or on your phone, CLEAR connects you to the things that make you, you 鈥� making everyday experiences easier, more secure, and friction-free. CLEAR is committed to privacy done right. Members are always in control of their own information, and we never sell Member data. For more information, visit clearme.com.
Forward-Looking Statements
This release may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any and such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties, and that actual results, developments and events may differ materially from those in the forward-looking statements as a result of various factors, including those described in the Company's filings within the Securities and Exchange Commission, including the sections titled "Risk Factors" in our Annual Report on Form 10- K. The Company disclaims any obligation to update any forward-looking statements contained herein.
CLEAR
This press release was published by a CLEAR庐 Verified individual.
FAQ
What are the two tiers of CLEAR Concierge service and their prices?
At which airports is CLEAR (NYSE: YOU) Concierge service available?
Who can use CLEAR Concierge services?
Why is CLEAR launching Concierge service now?
What benefits does CLEAR Concierge Gate Service include?
