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CLEAR Launches Concierge - a New Premium, Personalized Airport Experience

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CLEAR (NYSE: YOU) has launched CLEAR Concierge, a premium service exclusively for CLEAR+ Members offering two tiers: Concierge Express ($99) and Concierge Gate Service ($179). The service is currently available at 14 major U.S. airports, with Atlanta International Airport coming soon.

Concierge Express provides curbside assistance and expedited CLEAR+ Lane access, while Concierge Gate Service adds check-in, baggage, and gate guidance support. The launch addresses growing airport congestion, with U.S. airports projected to handle an additional one million daily travelers by 2030.

CLEAR (NYSE: YOU) ha lanciato CLEAR Concierge, un servizio premium riservato esclusivamente ai membri CLEAR+ con due opzioni: Concierge Express (99$) e Concierge Gate Service (179$). Il servizio è attualmente disponibile in 14 principali aeroporti statunitensi, con l'aeroporto internazionale di Atlanta in arrivo a breve.

Concierge Express offre assistenza al marciapiede e accesso rapido alla corsia CLEAR+, mentre Concierge Gate Service include supporto per il check-in, i bagagli e l'accompagnamento al gate. Il lancio risponde all'aumento della congestione aeroportuale, con gli aeroporti USA che prevedono di gestire un milione in più di viaggiatori al giorno entro il 2030.

CLEAR (NYSE: YOU) ha lanzado CLEAR Concierge, un servicio premium exclusivo para miembros CLEAR+ que ofrece dos niveles: Concierge Express (99$) y Concierge Gate Service (179$). El servicio está disponible actualmente en 14 aeropuertos principales de EE.UU., con el Aeropuerto Internacional de Atlanta próximamente.

Concierge Express proporciona asistencia en la acera y acceso rápido a la fila CLEAR+, mientras que Concierge Gate Service añade soporte para check-in, equipaje y guía hasta la puerta de embarque. Este lanzamiento responde al aumento de la congestión aeroportuaria, ya que se proyecta que los aeropuertos estadounidenses manejarán un millón más de viajeros diarios para 2030.

CLEAR (NYSE: YOU)가 CLEAR+ 회원 전용 프리미엄 서비스인 CLEAR Concierge� 출시했습니다. � 가지 옵션� Concierge Express(99달러)Concierge Gate Service(179달러)가 제공됩니�. � 서비스는 현재 미국 � 14� 주요 공항에서 이용 가능하�, � 애틀랜타 국제공항에서� 시작� 예정입니�.

Concierge Express� 도어사이� 지원과 신속� CLEAR+ 전용 라인 이용� 제공하며, Concierge Gate Service� 체크�, 수하� 처리 � 탑승� 안내 지원을 추가합니�. 이번 출시� 2030년까지 미국 공항에서 일일 여행객이 100� � � 증가� �이라� 예측� 대응한 것입니다.

CLEAR (NYSE : YOU) a lancé CLEAR Concierge, un service premium exclusivement réservé aux membres CLEAR+ proposant deux formules : Concierge Express (99$) et Concierge Gate Service (179$). Le service est actuellement disponible dans 14 grands aéroports américains, avec l'aéroport international d'Atlanta bientôt disponible.

Concierge Express offre une assistance au bord du trottoir et un accès rapide à la file CLEAR+, tandis que Concierge Gate Service ajoute un accompagnement pour l'enregistrement, les bagages et l'orientation jusqu'à la porte d'embarquement. Ce lancement répond à la congestion croissante des aéroports, les aéroports américains devant gérer un million de voyageurs supplémentaires par jour d'ici 2030.

CLEAR (NYSE: YOU) hat CLEAR Concierge eingeführt, einen Premium-Service exklusiv für CLEAR+ Mitglieder mit zwei Stufen: Concierge Express (99$) und Concierge Gate Service (179$). Der Service ist derzeit an 14 großen US-Flughäfen verfügbar, mit dem internationalen Flughafen Atlanta, der bald folgt.

Concierge Express bietet Unterstützung am Straßenrand und beschleunigten Zugang zur CLEAR+ Lane, während Concierge Gate Service zusätzlich Check-in, Gepäck- und Gate-Begleitung umfasst. Die Einführung reagiert auf die zunehmende Flughafenüberlastung, da US-Flughäfen bis 2030 eine Million zusätzliche Reisende pro Tag erwarten.

Positive
  • Launch of new premium revenue stream with Concierge services priced at $99-$179 per use
  • Expansion to 14 major U.S. airports with more locations planned
  • Strategic positioning ahead of projected airport traffic growth by 2030
  • Service enhances existing CLEAR+ membership value proposition
Negative
  • Premium pricing may limit adoption among price-sensitive travelers
  • Service currently limited to existing CLEAR+ Members only
  • Geographic availability restricted to select airports

Insights

CLEAR's new premium Concierge services create significant revenue opportunity through high-margin upsells to existing members.

CLEAR's introduction of Concierge services represents a strategic vertical expansion of their business model that leverages their existing infrastructure while potentially delivering substantial margin improvement. The two-tier pricing structure ($99 for Concierge Express and $179 for Concierge Gate Service) creates high-margin upsell opportunities from their established member base without requiring proportional cost increases.

The economics are compelling: assuming even modest adoption rates among CLEAR's member base, these premium services could generate significant incremental revenue with minimal additional fixed costs. The company is targeting high-value customer segments - business travelers and families - who are most willing to pay for convenience, effectively price discriminating within their user base.

The initial rollout to 15 airports (including major hubs like Denver, Orlando, and Atlanta) gives the program substantial reach, covering approximately 30% of domestic passenger volume. This phased deployment approach allows CLEAR to test operational logistics while limiting implementation risks.

Strategically, this move positions CLEAR to capitalize on expected airport congestion growth ("an additional one million travelers every single day" by 2030), creating a premium tier that becomes more valuable as standard airport experiences deteriorate. The offering also builds competitive moats against potential competitors by deepening relationships with both customers and airport partners.

NEW YORK, July 09, 2025 (GLOBE NEWSWIRE) -- CLEAR (NYSE: YOU), the secure identity platform, today announced CLEAR Concierge–a premium experience that gets travelers through the airport even faster, exclusive to CLEAR+ Members.

Members can choose from two options: Concierge Express, where a dedicated CLEAR Ambassador meets you curbside and speeds you through the CLEAR+ Lane for a quick, stress-free start to your journey; and Concierge Gate Service, which includes all the benefits of Concierge Express, plus help with check in, bags, directions, and guidance all the way to your gate–perfect for traveling families or seniors.

“Whether you’re catching a morning flight for work or traveling with your family on vacation, CLEAR Concierge helps you get through even faster every time,� said Caryn Seidman Becker, CEO of CLEAR. “It’s a premium experience that brings ease, predictability, and peace of mind to every journey.�

CLEAR Concierge is now live at the following major U.S. airports within the CLEAR+ network, with more locations set to launch in the coming months:

  • Austin-Bergstrom International Airport (AUS)
  • Dallas Love Field Airport (DAL)
  • Detroit Metropolitan Wayne County Airport (DTW)
  • William P. Hobby Airport (HOU)
  • Milwaukee Mitchell International Airport (MKE)
  • Minneapolis-Saint Paul International Airport (MSP)
  • Palm Springs International Airport (PSP)
  • Luis Muñoz Marín International Airport (SJU)
  • Salt Lake City International Airport (SLC)
  • Tulsa International Airport (TUL)
  • Denver International Airport (DEN)
  • Orlando International Airport (MCO)
  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Washington National Airport (DCA)

CLEAR Concierge is also expected to operate soon at Hartsfield–Jackson Atlanta International Airport (ATL).

Travel is hard, and it’s only getting harder. By 2030, U.S. airports are expected to see an additional one million travelers every single day, adding more stress to an already complex journey. CLEAR Concierge is designed to meet this moment—giving travelers a faster, more predictable, premium experience when they need it most.

CLEAR Concierge services are available for purchase only for CLEAR+ Members. Concierge Express is available for $99 per use and Concierge Gate Service is available for $179 per use. Travelers under 17 can join CLEAR+ Members in the Lane for free.

Additional information on CLEAR Concierge can be found .

About CLEAR
CLEAR's mission is to strengthen security and create frictionless experiences. With over 31 million Members and a growing network of partners across the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether you are traveling, at the stadium, or on your phone, CLEAR connects you to the things that make you, you � making everyday experiences easier, more secure, and friction-free. CLEAR is committed to privacy done right. Members are always in control of their own information, and we never sell Member data. For more information, visit clearme.com.

Forward-Looking Statements
This release may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any and such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties, and that actual results, developments and events may differ materially from those in the forward-looking statements as a result of various factors, including those described in the Company's filings within the Securities and Exchange Commission, including the sections titled "Risk Factors" in our Annual Report on Form 10- K. The Company disclaims any obligation to update any forward-looking statements contained herein.

CLEAR

This press release was published by a CLEAR® Verified individual.


FAQ

What are the two tiers of CLEAR Concierge service and their prices?

CLEAR offers Concierge Express for $99 per use (curbside assistance and CLEAR+ Lane access) and Concierge Gate Service for $179 per use (includes Express benefits plus check-in, baggage, and gate guidance).

At which airports is CLEAR (NYSE: YOU) Concierge service available?

CLEAR Concierge is available at 14 major U.S. airports including Denver, Orlando, Washington Dulles, and Reagan National, with planned expansion to Atlanta International Airport.

Who can use CLEAR Concierge services?

CLEAR Concierge is exclusively available to CLEAR+ Members. Children under 17 can join CLEAR+ Members in the Lane for free.

Why is CLEAR launching Concierge service now?

CLEAR is launching Concierge to address growing airport congestion, as U.S. airports are expected to see an additional one million daily travelers by 2030, making travel more complex and stressful.

What benefits does CLEAR Concierge Gate Service include?

Concierge Gate Service includes curbside assistance, expedited CLEAR+ Lane access, check-in help, baggage assistance, directions, and guidance to the gate, designed for families and seniors.
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