Welcome to our dedicated page for Asana SEC filings (Ticker: ASAN), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Asana鈥檚 growth story lives in its numbers: paid-seat expansion, net retention and the Work Graph鈥檚 R&D costs are buried deep inside dense SEC reports. Our dedicated Asana filings hub surfaces those details the moment they hit EDGAR, turning sprawling documents into clear, concise insights.
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All core filings are here, explained simply: the Asana annual report 10-K simplified highlights seat-growth disclosures; the Asana proxy statement executive compensation breaks down equity grants and say-on-pay votes; and the Asana 8-K material events explained keeps you current on partnership announcements or leadership changes. Key benefits include:
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Whether you鈥檙e tracking insider trends, validating valuation models, or preparing competitive analyses, this page delivers the authoritative, clutter-free view of Asana鈥檚 regulatory narrative鈥攕o you can act on facts, not guesswork.
Asana, Inc. (ASAN) 鈥� Form 4 insider transaction: President, CEO, Chair and co-founder Dustin A. Moskovitz disclosed the open-market purchase of 450,000 Class A shares over two sessions.
- July 1 2025: 225,000 shares at a volume-weighted average price of $13.5838.
- July 2 2025: 225,000 shares at a volume-weighted average price of $13.6065.
Total cash outlay is roughly $6.12 million. The purchases were executed under a Rule 10b5-1 trading plan adopted on Sept 5 2024, indicating they were pre-scheduled and not reactive to near-term information.
After the transactions, Moskovitz directly owns 51,936,191 Class A shares and indirectly controls 4,147,046 additional shares through a trust, for an aggregate beneficial interest of about 56.1 million shares. No derivative securities were reported.
Large, recurring insider buying by a founder-CEO who already holds a double-digit ownership stake can signal long-term confidence and may be interpreted positively by investors. However, because the trades are under a pre-arranged plan, the signaling effect is somewhat muted compared with discretionary purchases.
Bowman Consulting Group Ltd. (BWMN) 鈥� Form 4 filing: Director Patricia Mulroy reported selling 400 shares of common stock on 06/30/2025 at $29.06 per share. The transaction was executed under a Rule 10b5-1 trading plan adopted on 03/14/2025 that permits the sale of up to 800 shares between June and July 2025. After the sale, Mulroy directly owns 23,136 shares. No derivative securities were involved, and there were no other transactions disclosed in this filing.
Asana (NYSE:ASAN) filed a Form 4 revealing that CEO, President & Chair Dustin Moskovitz executed two open-market purchases of Class A shares on 06/25-26/2025 under a Rule 10b5-1 plan.
- Shares acquired: 30,563 at $12.9984 and 57,192 at $12.9514, totaling 87,755 shares.
- Cash outlay: 鈮�$1.14 million.
- Ownership: Direct stake increases to 51,486,191 shares; an additional 4,147,046 shares are held indirectly via trust.
- Transactions coded 鈥淧鈥�; no shares were sold.
The pre-scheduled purchases reduce available float and may indicate insider confidence, yet size is modest relative to his >55 million-share position. No other material disclosures.
Asana, Inc. (NYSE: ASAN) filed a Form 8-K announcing a leadership transition effective July 21, 2025. The Board has appointed Daniel (Dan) Rogers, age 48, as Chief Executive Officer and Class III director, expanding the Board to ten members. Rogers brings senior operating experience from LaunchDarkly (CEO), Rubrik (President), ServiceNow (CMO) and prior roles at Symantec, Salesforce, Amazon and Microsoft. Incumbent CEO and co-founder Dustin Moskovitz will retire from management duties and remain Chair and non-employee Class I director.
Compensation package. Rogers will receive (i) $650 k base salary, (ii) target annual bonus of $650 k (FY-2026 bonus guaranteed at target and prorated), (iii) $18.2 million in time-based RSUs and (iv) $16.8 million in performance-based PSUs. RSUs vest 40 % after one year and 7.5 % quarterly thereafter over two additional years. PSUs vest in three annual tranches tied 20 % to revenue growth and 80 % to relative total shareholder return; payout ranges from 0 % to 200 % of target based on percentile performance thresholds (25th, 50th, 75th). Performance periods are rolling four-quarter blocks that may not align with the fiscal calendar.
Severance & change-in-control terms. If terminated without cause outside a CIC window, Rogers receives one year of salary, pro-rated bonus, one year of health benefit payments, and pro-rated RSU vesting; unvested PSUs are forfeited. Within the CIC window (three months pre- to 18 months post-transaction) severance increases to 1.5脳 (salary + target bonus), 18 months of health benefits, full RSU acceleration and PSU acceleration at the greater of actual or target performance (if before the CIC close). Death or disability results in immediate 100 % RSU vesting and 12 months of continued health coverage.
Other disclosures. Rogers has no family relationships or related-party transactions under Item 404(a). The company will enter its standard indemnification agreement with him. A press release (Exhibit 99.1) dated June 25, 2025, communicates the transition.
Investor takeaway: Asana is shifting from founder-led to externally recruited leadership, aligning equity awards heavily with rTSR and revenue growth. The sizeable $35 million equity grant creates headline dilution but is structured for performance alignment. Founder Moskovitz remains Chair, preserving continuity while freeing operational leadership.
Eleanor B. Lacey, General Counsel and Corporate Secretary of Asana, reported two significant stock transactions:
- On June 20, 2025, sold 13,915 shares of Class A Common Stock at $13.167 per share in a sell-to-cover transaction to satisfy tax obligations related to RSU vesting
- On June 23, 2025, sold 13,760 shares at an average price of $12.9533 per share (range: $12.94-$13.05) pursuant to a Rule 10b5-1 trading plan established on March 12, 2025
Following these transactions, Lacey directly owns 559,293 shares of Asana Class A Common Stock. The second sale was executed under a pre-planned trading arrangement, demonstrating compliance with insider trading regulations. These transactions represent standard executive stock management practices for tax obligations and portfolio diversification.
Asana COO Anne Raimondi reported a significant insider transaction on June 20, 2025, involving the sale of 27,016 shares of Class A Common Stock at a price of $13.167 per share. Following the transaction, Raimondi maintains direct ownership of 889,936 shares of Asana stock.
The sale was executed as part of a mandatory sell-to-cover transaction to satisfy tax obligations related to the vesting and settlement of Restricted Stock Units (RSUs). This type of transaction is conducted in accordance with the company's policy and is a routine practice for handling tax liabilities associated with equity compensation.
Key Transaction Details:
- Transaction Type: Sale (S)
- Total Value: Approximately $355,660
- Ownership Type: Direct
- Filing Date: June 24, 2025
- Transaction Purpose: Tax obligation coverage
On 24 Jun 2025, Asana, Inc. (ASAN) filed a Form 4 disclosing a modest insider transaction by Chief Financial Officer Sonalee Elizabeth Parekh. On 20 Jun 2025, Parekh sold 4,230 Class A shares at an average price of $13.167, realizing roughly $55.7 thousand in gross proceeds. Following the sale, she continues to beneficially own 1,336,927 shares, a reduction of only about 0.32 % of her prior stake.
The transaction was executed under Asana鈥檚 mandatory 鈥渟ell-to-cover鈥� policy, which requires executives to sell shares upon RSU vesting to cover associated tax obligations. The filing cites no additional open-market sales, derivative activity, or use of a Rule 10b5-1 trading plan.
Because the disposition is small relative to the executive鈥檚 remaining holdings and is clearly linked to tax-withholding requirements, it is generally considered administrative rather than a discretionary insider exit. Investors may view the event as neutral but should watch upcoming Form 4s for larger or repeated discretionary sales that could alter insider-sentiment signals.
Asana, Inc. (ticker ASAN) filed a Form 144 indicating a proposed disposition of insider-held shares under Rule 144. The notice covers the sale of 13,760 common shares through broker Morgan Stanley Smith Barney on or about 23 June 2025 on the NYSE. The shares carry an aggregate market value of approximately $180,944, based on the price at the time of filing. With 155,760,507 shares outstanding, the transaction represents roughly 0.009 % of the company鈥檚 total common stock, indicating limited dilution or market-moving potential.
The filing also discloses that the same account holder (name not listed in the excerpt) previously sold 4,911 shares for gross proceeds of $73,085.01 on 24 March 2025. The securities being sold were acquired as Restricted Stock Units on 20 June 2025, with no cash consideration indicated, suggesting they stem from equity compensation. No adverse information about the issuer was acknowledged, and no details were provided on a Rule 10b5-1 trading plan. While insider sales can raise sentiment concerns, the amount is immaterial relative to Asana鈥檚 float and unlikely to affect corporate strategy or liquidity.
Asana, Inc. (NYSE:ASAN) filed an 8-K disclosing the voting results of its 16 June 2025 Annual Meeting of Stockholders (Item 5.07). Shareholders:
- Elected Class II directors Andrew Lindsay (94.4% support), Lorrie Norrington (95.3%), and co-founder Justin Rosenstein (97.3%). Each will serve until the 2028 annual meeting.
- Ratified PricewaterhouseCoopers LLP as independent auditor for the fiscal year ending 31 January 2026 with 99.2% support (924.1 M FOR vs. 1.3 M AGAINST).
- Approved, on an advisory basis, 2025 executive compensation ("say-on-pay") with 97.1% support (873.3 M FOR).
No other matters were brought forward, and no material financial information or strategic actions were announced. The filing is routine governance disclosure and does not change the company鈥檚 financial or operational outlook.
Form 4 highlights: Co-founder, director and >10% owner Justin Rosenstein converted 5,350,000 Class B shares into Class A shares on 04 Apr 2025 and received a grant of 13,089 Restricted Stock Units (RSUs) on 16 Jun 2025. The conversion was executed at a price of $0 and lifted Rosenstein鈥檚 directly held Class A position from 847,309 to 6,197,309 shares. After the transaction he still owns 10,716,532 Class B shares that remain convertible 1-for-1 into Class A, plus 847,458 Class A shares held indirectly through a 2024 Grantor Retained Annuity Trust.
Liquidity & capital-structure impact: The 5.35 million share conversion increases the freely tradable Class A float, potentially enhancing liquidity for ASAN while reducing the relative weight of high-voting Class B shares. No cash changed hands, so there is no immediate balance-sheet effect; however, the additional Class A shares will be included in outstanding share count for future EPS calculations.
Incentive alignment: The single-tranche RSU award vests in full on the earlier of 16 Jun 2026 or the next annual shareholder meeting, contingent upon continued service. Though small (<0.01 % of current basic shares), it further aligns Rosenstein鈥檚 compensation with shareholder value.