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Autodesk Unveils Refreshed Brand to Strengthen Customer Connection and Shape the Future of Design and Make

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Autodesk (ADSK) has launched a major brand transformation with its "Let There Be Anything" campaign, marking one of its most significant rebranding efforts in 43 years. The campaign features a U.S.-only 60-second ad starring Emmy-winner Tony Hale, airing during the NBA Playoffs. The initiative aims to showcase Autodesk's evolution from being primarily known for AutoCAD to a unified brand serving the Design and Make industries. The campaign highlights real customer success stories and coincides with a refreshed brand identity. Notably, the Design and Make industries, which employ over 300 million professionals, are projected to reach a global value of $30 trillion by 2027. The campaign includes global storytelling featuring customers like architect Noella Nibakuze, adaptive bike designer Noel Joyce, and animator Cinzia Angelini.
Autodesk (ADSK) ha lanciato una trasformazione del marchio di grande rilievo con la campagna "Let There Be Anything", rappresentando uno dei pi霉 importanti rebranding degli ultimi 43 anni. La campagna include uno spot di 60 secondi esclusivamente per gli Stati Uniti con la partecipazione dell'attore vincitore di un Emmy Tony Hale, trasmesso durante i playoff NBA. L'iniziativa vuole evidenziare l'evoluzione di Autodesk, che da azienda conosciuta principalmente per AutoCAD si 猫 trasformata in un marchio unificato al servizio dei settori Design e Make. La campagna mette in risalto storie di successo reali dei clienti e coincide con un'identit脿 di marca rinnovata. 脠 importante sottolineare che i settori Design e Make, che impiegano oltre 300 milioni di professionisti, sono previsti raggiungere un valore globale di 30 trilioni di dollari entro il 2027. La campagna comprende racconti globali con clienti come l'architetto Noella Nibakuze, il designer di biciclette adattive Noel Joyce e l'animatrice Cinzia Angelini.
Autodesk (ADSK) ha lanzado una importante transformaci贸n de marca con su campa帽a "Let There Be Anything", marcando uno de sus esfuerzos de rebranding m谩s significativos en 43 a帽os. La campa帽a presenta un anuncio de 60 segundos exclusivo para EE. UU. protagonizado por el ganador del Emmy Tony Hale, que se transmite durante los playoffs de la NBA. La iniciativa busca mostrar la evoluci贸n de Autodesk, que pas贸 de ser conocido principalmente por AutoCAD a una marca unificada que atiende a las industrias de Dise帽o y Fabricaci贸n. La campa帽a destaca historias reales de 茅xito de clientes y coincide con una identidad de marca renovada. Cabe destacar que las industrias de Dise帽o y Fabricaci贸n, que emplean a m谩s de 300 millones de profesionales, se proyecta que alcanzar谩n un valor global de 30 billones de d贸lares para 2027. La campa帽a incluye narrativas globales con clientes como la arquitecta Noella Nibakuze, el dise帽ador de bicicletas adaptativas Noel Joyce y la animadora Cinzia Angelini.
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Autodesk (ADSK) a lanc茅 une transformation majeure de sa marque avec sa campagne "Let There Be Anything", marquant l'une de ses plus importantes op茅rations de rebranding en 43 ans. La campagne comprend une publicit茅 de 60 secondes diffus茅e uniquement aux 脡tats-Unis, mettant en vedette le laur茅at d'un Emmy, Tony Hale, diffus茅e pendant les playoffs de la NBA. Cette initiative vise 脿 montrer l'茅volution d'Autodesk, qui 茅tait principalement connu pour AutoCAD, vers une marque unifi茅e au service des industries du Design et de la Fabrication. La campagne met en avant de v茅ritables histoires de r茅ussite clients et co茂ncide avec une identit茅 de marque renouvel茅e. Il est 脿 noter que les industries du Design et de la Fabrication, qui emploient plus de 300 millions de professionnels, devraient atteindre une valeur mondiale de 30 000 milliards de dollars d'ici 2027. La campagne inclut des r茅cits mondiaux mettant en lumi猫re des clients tels que l'architecte Noella Nibakuze, le designer de v茅los adaptatifs Noel Joyce et l'animatrice Cinzia Angelini.
Autodesk (ADSK) hat mit seiner Kampagne "Let There Be Anything" eine bedeutende Markenver盲nderung eingeleitet, die eine der wichtigsten Neuausrichtungen der letzten 43 Jahre darstellt. Die Kampagne umfasst einen ausschlie脽lich in den USA ausgestrahlten 60-Sekunden-Spot mit dem Emmy-Gewinner Tony Hale, der w盲hrend der NBA-Playoffs zu sehen ist. Ziel der Initiative ist es, die Entwicklung von Autodesk von einem haupts盲chlich f眉r AutoCAD bekannten Unternehmen zu einer einheitlichen Marke f眉r die Design- und Fertigungsindustrie zu zeigen. Die Kampagne hebt echte Kundenerfolgsgeschichten hervor und f盲llt mit einer erneuerten Markenidentit盲t zusammen. Bemerkenswert ist, dass die Design- und Fertigungsbranchen, die 眉ber 300 Millionen Fachkr盲fte besch盲ftigen, bis 2027 einen globalen Wert von 30 Billionen US-Dollar erreichen sollen. Die Kampagne umfasst globale Geschichten mit Kunden wie der Architektin Noella Nibakuze, dem adaptiven Fahrrad-Designer Noel Joyce und der Animatorin Cinzia Angelini.
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Brand evolution launches with Let There Be Anything global campaign, refreshed identity, and a U.S.-only ad starring Tony Hale airing during the NBA Playoffs.

SAN FRANCISCO, May 9, 2025 /PRNewswire/ -- Autodesk today unveiled one of its boldest brand transformations in its 43-year history with the launch of Let There Be Anything, a campaign celebrating the ingenuity of the people who design and make the world around us 鈥� and the technology that powers their work.

Developed in partnership with Autodesk's new creative agency of record, Giant Spoon, the global campaign debuts with a 听starring Emmy-winner Tony Hale (Veep, Arrested Development). Airing during the NBA Playoffs starting in Round 2, the spot features Hale as God, traveling the world in awe of what Autodesk customers have designed and made 鈥� from buildings and bikes to blockbusters and beyond. The ad draws a playful parallel between the omnipresence of divine creation and the omnipresence of human ingenuity 鈥� celebrating our customers' impact while showcasing the power of Autodesk's platform in an entertaining, unified, and memorable way.

In an unexpected experiential twist, in-game fans and national viewers will spot Hale's character attending the NBA Playoff game live to ignite conversation and build anticipation. Autodesk will also give away the jersey worn by Hale's character and share an extended cut of the ad on the .

Directed by Jody Hill, the spot uses humor and metaphor to cut through, providing an approachable entry point into Autodesk's portfolio of Design and Make products. The spot bridges brand and product in a fresh, entertaining way that's rarely seen but built to capture attention.听

"This campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers," said Dara Treseder, Chief Marketing Officer of Autodesk. "It marks the next chapter of our brand and reinforces our commitment to helping people design and make anything. Every day, Autodesk customers are quietly shaping the world around us. For those looking to design and make with greater efficiency and impact, Autodesk offers technology that empowers them to do just that."

"Autodesk has a long-standing legacy of fueling the creativity and innovation of humanity. Few software-first companies can claim the kind of profound impact that affects and transforms our physical world," said Jonathan Haber, Co-Founder of Giant Spoon. "This campaign is a moment to celebrate the incredible people who use Autodesk's product services to bring ideas to life鈥攖he visionaries who imagine, design, and shape the way we live every day."

Celebrating AG真人官方 Customers Making a AG真人官方 Impact
While the ad will only air and be available in the U.S., the campaign will extend beyond broadcast with a global storytelling series that highlights real Autodesk customers making a tangible impact, such as:

  • Noella Nibakuze, architect behind Rwanda's new regenerative agriculture university, used Autodesk to optimize performance and sustainability.
  • Noel Joyce, designer of an adaptive mountain bike, is reshaping mobility for wheelchair users鈥攁nd accessibility education for students across disciplines.
  • Cinzia Angelini, director of the animated short Mila, united 350 volunteer artists across 35 countries using cloud collaboration tools鈥攑roving powerful storytelling needs heart, not a budget.

Learn more about these makers .

A Unified Autodesk Brand
Today, more than 300 million professionals work in the Design and Make industries* (architecture, engineering, construction, operations, manufacturing, product design, media, and entertainment)鈥攁 sector poised to reach $30 trillion in global value by 2027.**

This campaign marks a new era for the Autodesk brand, as the company transitions from being best known as the maker of AutoCAD, to a unified brand that connects the Autodesk portfolio across all these industries. The company's newly refreshed brand identity supports this transformation.听

"We've spent decades building technology that quietly powers the design and make process," Treseder added. "Now it's time to celebrate our customers, the people and businesses designing and making a better world, and to showcase their inspiring work."

About Autodesk
The world's designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the products we use, to the movies and games that move us. Autodesk's Design and Make Platform unlocks the power of data to accelerate insights and automate processes鈥攅mpowering customers to deliver better outcomes for their businesses, their communities, and the planet. Learn more at听听or follow @autodesk. #MakeAnything

*World Economic Forum
** , ,

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SOURCE Autodesk, Inc.

FAQ

What is Autodesk's (ADSK) new brand campaign called and what does it feature?

Autodesk's new campaign is called 'Let There Be Anything' and features a U.S.-only 60-second ad starring Emmy-winner Tony Hale, airing during the NBA Playoffs Round 2. The campaign celebrates customer innovation and Autodesk's design technology.

What is the projected market value of the Design and Make industries that Autodesk (ADSK) serves?

The Design and Make industries are projected to reach $30 trillion in global value by 2027, serving over 300 million professionals across architecture, engineering, construction, manufacturing, product design, media, and entertainment sectors.

Who are some of the real customers featured in Autodesk's (ADSK) global storytelling series?

The campaign features Noella Nibakuze (architect of Rwanda's regenerative agriculture university), Noel Joyce (designer of an adaptive mountain bike), and Cinzia Angelini (director of animated short Mila).

Why is Autodesk (ADSK) rebranding in 2025?

Autodesk is rebranding to transition from being primarily known as the maker of AutoCAD to a unified brand that connects its portfolio across multiple industries, while celebrating customer innovation and strengthening customer connections.
Autodesk

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