BUBBA庐 x Major League Fishing庐 to Launch SCORETRACKER LIVE庐 Tournament Platform for All Anglers, Organizers
BUBBA (NASDAQ:AOUT) and Major League Fishing (MLF) have announced a strategic partnership to launch SCORETRACKER LIVE, a tournament platform that will be integrated into the BUBBA app in Spring 2026. The platform will bring MLF's professional tournament scoring technology to all anglers and organizers.
The system will utilize BUBBA's Smart Fish Scales, including the Pro Series and Lite versions, to enable real-time scoring and leaderboard updates. The platform has been extensively tested with over 63,000 hours of real-world use in MLF events. Tournament organizers can manage events through a Pro Subscription, while anglers can participate using the BUBBA app and compatible scales. Fans can track tournaments for free via the app or SCORETRACKERLIVE.com.
BUBBA (NASDAQ:AOUT) e Major League Fishing (MLF) hanno annunciato una partnership strategica per il lancio di SCORETRACKER LIVE, una piattaforma per tornei che sar脿 integrata nell'app BUBBA nella primavera del 2026. La piattaforma porter脿 la tecnologia di punteggio professionale di MLF a tutti i pescatori e organizzatori.
Il sistema utilizzer脿 le bilance intelligenti BUBBA, incluse le versioni Pro Series e Lite, per consentire il punteggio in tempo reale e l'aggiornamento delle classifiche. La piattaforma 猫 stata ampiamente testata con oltre 63.000 ore di utilizzo reale negli eventi MLF. Gli organizzatori di tornei potranno gestire gli eventi tramite un abbonamento Pro, mentre i pescatori potranno partecipare usando l'app BUBBA e le bilance compatibili. I fan potranno seguire i tornei gratuitamente tramite l'app o SCORETRACKERLIVE.com.
BUBBA (NASDAQ:AOUT) y Major League Fishing (MLF) han anunciado una alianza estrat茅gica para lanzar SCORETRACKER LIVE, una plataforma de torneos que se integrar谩 en la aplicaci贸n BUBBA en la primavera de 2026. La plataforma llevar谩 la tecnolog铆a profesional de puntuaci贸n de MLF a todos los pescadores y organizadores.
El sistema utilizar谩 las balanzas inteligentes de BUBBA, incluyendo las versiones Pro Series y Lite, para permitir la puntuaci贸n en tiempo real y la actualizaci贸n de las clasificaciones. La plataforma ha sido probada extensamente con m谩s de 63,000 horas de uso real en eventos de MLF. Los organizadores de torneos podr谩n gestionar los eventos mediante una suscripci贸n Pro, mientras que los pescadores podr谩n participar usando la aplicaci贸n BUBBA y balanzas compatibles. Los aficionados podr谩n seguir los torneos gratis a trav茅s de la app o SCORETRACKERLIVE.com.
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BUBBA (NASDAQ:AOUT) et Major League Fishing (MLF) ont annonc茅 un partenariat strat茅gique pour lancer SCORETRACKER LIVE, une plateforme de tournoi qui sera int茅gr茅e 脿 l'application BUBBA au printemps 2026. Cette plateforme apportera la technologie de scoring professionnel de MLF 脿 tous les p锚cheurs et organisateurs.
Le syst猫me utilisera les balances intelligentes BUBBA, y compris les versions Pro Series et Lite, pour permettre le scoring en temps r茅el et la mise 脿 jour des classements. La plateforme a 茅t茅 largement test茅e avec plus de 63 000 heures d'utilisation r茅elle lors des 茅v茅nements MLF. Les organisateurs de tournois pourront g茅rer les 茅v茅nements via un abonnement Pro, tandis que les p锚cheurs pourront participer en utilisant l'application BUBBA et des balances compatibles. Les fans pourront suivre les tournois gratuitement via l'application ou SCORETRACKERLIVE.com.
BUBBA (NASDAQ:AOUT) und Major League Fishing (MLF) haben eine strategische Partnerschaft angek眉ndigt, um SCORETRACKER LIVE zu starten, eine Turnierplattform, die im Fr眉hjahr 2026 in die BUBBA-App integriert wird. Die Plattform bringt die professionelle Turnier-Scoring-Technologie von MLF zu allen Anglern und Veranstaltern.
Das System nutzt die Smart Fish Scales von BUBBA, einschlie脽lich der Pro Series und Lite Versionen, um Echtzeit-Scoring und Leaderboard-Updates zu erm枚glichen. Die Plattform wurde mit 眉ber 63.000 Stunden realer Nutzung bei MLF-Veranstaltungen umfassend getestet. Turnierveranstalter k枚nnen Events 眉ber ein Pro-Abonnement verwalten, w盲hrend Angler mit der BUBBA-App und kompatiblen Waagen teilnehmen k枚nnen. Fans k枚nnen Turniere kostenlos 眉ber die App oder SCORETRACKERLIVE.com verfolgen.
- Integration brings professional-grade tournament technology to all fishing enthusiasts
- Platform promotes conservation through catch, weigh, and immediate-release format
- Extensive testing with over 63,000 hours of real-world use validates reliability
- Creates new revenue stream through Pro Subscription model
- Requires purchase of specific BUBBA Smart Fish Scales for participation
- Pro Subscription requirement may limit accessibility
Insights
AOUT's BUBBA expands into tournament fishing software through MLF partnership, potentially opening new subscription revenue streams.
American Outdoor Brands' BUBBA fishing brand has secured a strategic partnership with Major League Fishing to integrate MLF's SCORETRACKER technology into the BUBBA app, creating SCORETRACKER LIVE for Spring 2026 launch. This move transforms BUBBA from primarily a fishing equipment provider into a technology platform player in the competitive fishing space.
The partnership strategically positions AOUT to capture recurring revenue through the required Pro Subscription while potentially driving increased sales of BUBBA's Smart Fish Scales (SFS) hardware, which serve as essential companion devices for the platform. The integration creates an ecosystem that spans hardware, software, and subscription services鈥攁 significant evolution in AOUT's business model.
What's particularly valuable is how this platform targets the entire tournament fishing pyramid: from professional leagues down to casual neighborhood competitions. By democratizing access to professional-grade tournament technology, BUBBA expands its addressable market to 30 million American bass anglers mentioned in the release.
The catch-weigh-release functionality aligns with conservation trends in fishing, potentially broadening appeal to environmentally-conscious anglers and tournament organizers looking to reduce fish mortality. The extensive testing (63,000+ hours in professional competitions) suggests a mature, reliable product rather than an untested concept.
For AOUT investors, this represents a potential diversification of revenue streams beyond traditional outdoor equipment sales into the growing competitive fishing technology segment, though financial projections and pricing details remain undisclosed in this announcement.
BUBBA庐聽App to Exclusively Launch MLF庐 SCORETRACKER LIVE Beginning Spring 2026
Host Tournaments Like a Pro
Whether you're running a professional league, college team, high school competition, fishing club, or just a friendly neighborhood derby 鈥揝CORETRACKER LIVE empowers tournament organizers to build, host and manage custom fishing tournaments with ease. All from one platform.
The MLF庐 Bass Pro Tour Experience at Your Fingertips
Feel the thrill and intensity of Major League Fishing with live, real-time SCORETRACKER LIVE leaderboards on the BUBBA app. Using compatible BUBBA scales, including the Pro Series Smart Fish Scale (SFS) and the BUBBA Smart Fish Scale (SFS) Lite, anglers can rapidly catch, weigh and release their fish, while the catch data automatically syncs with SCORETRACKER LIVE.
Everyone's Watching
From the dock, a couch, or across the country, spectators can experience SCORETRACKER LIVE tournaments as they happen 鈥� live scoring, from anywhere. Just like the pros.
Support Sustainable Fishing
SCORETRACKER LIVE allows everyone, everywhere to participate in catch, weigh, and immediate-release tournaments with real-time scoring, reducing fish stress and mortality. Thanks to the BUBBA Smart Fish Scale, BUBBA app and MLF SCORETRACKER technology, anglers and organizers can support conservation while enhancing the thrill of competition with live, real-time scoring.
Proven and Reliable Performance
The BUBBA Pro Series SFS, BUBBA app and SCORETRACKER have logged over 63,000 hours of intense, real-world use in MLF events, including the 2025 season, making it the most thoroughly tested and vetted on-the-water scoring platform in existence.
"SCORETRACKER is absolutely intense! At all times, you know you've got to put the pedal to the metal. Knowing you've got to catch that next fish, or that a guy is getting some momentum and starting to catch up with you, it pushes you harder, lets you process information faster, and makes you a better angler. And now with SCORETRACKER LIVE and BUBBA, any angler or fan can experience that intensity."
鈥� Jacob Wheeler
Three-Time Bass Pro Tour Pro聽Angler of the Year
Introduced in 2023, the revolutionary BUBBA Pro Series SFS and BUBBA mobile fishing app deliver speed and accuracy for anglers by allowing them to rapidly weigh their catch, automatically upload the data to the connected BUBBA app and immediately release every fish. No need to transport fish to shore for a weigh-in. MLF named the BUBBA Pro Series SFS the Official Scale of Major League Fishing beginning with the 2024 season, citing its rapid data capture, accuracy and communication features that support the catch, weigh, and immediate-release format long advocated by the league to drive tournament excitement and conservation.
The MLF SCORETRACKER platform is currently accessible only by MLF administrators and pro anglers, and visible to Bass Pro Tour fans following the action live on MajorLeagueFishing.com, the MLF app, RUMBLE, MOTV and Game and Fish TV. The new, integrated SCORETRACKER LIVE platform will allow any angler, school, team or organization to use the platform to host and manage a tournament from anywhere while providing live scoring for fans. The organizer simply downloads the BUBBA Fishing app, purchases a Pro Subscription, clicks SCORETRACKER LIVE, and follows the easy setup process to build and manage a real-time scoring tournament, including inviting anglers to participate, managing entry fees and payouts, and enforcing custom rule sets. Anglers participate by launching their BUBBA app with paid Pro Subscription, selecting the SCORETRACKER LIVE tournament to which they were invited, and weighing their catch on a BUBBA Pro SFS or SFS Lite scale during tournament hours. Both anglers and fans can track tournament results live for FREE via the real-time leaderboard in the BUBBA app or at .
"Today's announcement marks an exciting step forward in the evolution of tournament fishing," said Boyd Duckett, President and CEO of Major League Fishing. "At MLF, we are focused on improving bass fishing by creating experiences that are engaging for anglers and fans while removing logistical hurdles for organizers and promoting stewardship of our natural resources. By partnering with BUBBA to expand availability of our SCORETRACKER platform, we are enabling anglers around the world to experience the thrill of competing in real-time scoring events, just like the Bass Pro Tour pros. We are changing tournament fishing forever, and I could not be more excited about the future of our sport and our fisheries."
Brian Murphy, President and CEO of American Outdoor Brands, Inc., parent company of BUBBA, said, "Bass fishing holds a special place in the hearts of the 30 million American bass anglers and their fans, and at BUBBA, we have always worked to provide them with the absolute best tools. BUBBA is proud to partner with Major League Fishing to play an important role in advancing and preserving this pastime, giving today's tournament anglers a competitive edge, while helping to sustain bass populations for generations to come. Together, we continue to pioneer the sport of bass fishing."
Join BUBBA and MLF at ICAST 2025 in
About BUBBA庐
A member of the American Outdoor Brands, Inc. (NASDAQ:AOUT) family, BUBBA庐 is a leading lifestyle brand specializing in high-quality fishing tools and accessories. With a commitment to innovation and excellence, BUBBA庐 delivers premium products designed to enhance the angling experience. From fillet knives to fishing scales, BUBBA's tools are trusted by professional anglers and fishing enthusiasts worldwide. For more information about BUBBA庐, visit .
About Major League Fishing
Major League Fishing (MLF) is the world's largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America's living rooms on CBS, Discovery, Discovery+, Discovery GO, Animal Planet, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network and Game & Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in
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SOURCE American Outdoor Brands, Inc.
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