CX360, Inc. Commends FCC Decision to Require SMS Georouting for the 988 Suicide & Crisis Lifeline
CX360 (NYSE:APO) welcomes the FCC's decision to mandate SMS georouting capabilities for the 988 Suicide & Crisis Lifeline. The company, through its Mosaicx division under WestCX, provides intelligent routing technology that supports both georouting and call routing for the crisis lifeline.
The new FCC regulation builds on their October decision for voice services, ensuring that help seekers receive localized care through text messaging while maintaining the 988 Lifeline's centralized routing system. The technology enables specialized crisis care and resources for diverse communities, including veterans and Spanish speakers.
CX360 (NYSE:APO) accoglie con favore la decisione della FCC di rendere obbligatorie le funzionalit脿 di georouting SMS per la 988 Suicide & Crisis Lifeline. La societ脿, tramite la sua divisione Mosaicx sotto WestCX, fornisce una tecnologia intelligente di instradamento che supporta sia il georouting sia l'instradamento delle chiamate per la linea di crisi.
La nuova normativa della FCC si basa sulla decisione di ottobre riguardante i servizi vocali, garantendo che chi cerca aiuto riceva assistenza localizzata tramite messaggi di testo, mantenendo al contempo il sistema centralizzato di instradamento della linea 988. La tecnologia consente di offrire cure specializzate e risorse per comunit脿 diverse, inclusi veterani e parlanti spagnoli.
CX360 (NYSE:APO) acoge con satisfacci贸n la decisi贸n de la FCC de exigir capacidades de georuteo por SMS para la 988 Suicide & Crisis Lifeline. La empresa, a trav茅s de su divisi贸n Mosaicx bajo WestCX, ofrece tecnolog铆a inteligente de enrutamiento que soporta tanto el georuteo como el enrutamiento de llamadas para la l铆nea de crisis.
La nueva regulaci贸n de la FCC se basa en su decisi贸n de octubre para servicios de voz, asegurando que quienes buscan ayuda reciban atenci贸n localizada mediante mensajes de texto, manteniendo al mismo tiempo el sistema centralizado de enrutamiento de la l铆nea 988. La tecnolog铆a permite cuidados especializados y recursos para diversas comunidades, incluidos veteranos y hablantes de espa帽ol.
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CX360 (NYSE:APO) accueille favorablement la d茅cision de la FCC d'imposer des capacit茅s de g茅oroutage SMS pour la 988 Suicide & Crisis Lifeline. L'entreprise, via sa division Mosaicx sous WestCX, fournit une technologie de routage intelligente qui prend en charge 脿 la fois le g茅oroutage et le routage des appels pour la ligne de crise.
La nouvelle r茅glementation de la FCC s'appuie sur leur d茅cision d'octobre concernant les services vocaux, garantissant que les personnes en d茅tresse re莽oivent une aide localis茅e par messagerie texte tout en maintenant le syst猫me de routage centralis茅 de la ligne 988. Cette technologie permet des soins sp茅cialis茅s en cas de crise et des ressources pour diverses communaut茅s, y compris les anciens combattants et les hispanophones.
CX360 (NYSE:APO) begr眉脽t die Entscheidung der FCC, SMS-Georouting-Funktionen f眉r die 988 Suicide & Crisis Lifeline verbindlich einzuf眉hren. Das Unternehmen bietet 眉ber seine Mosaicx-Division unter WestCX intelligente Routing-Technologie, die sowohl Georouting als auch Anrufrouting f眉r die Krisenhotline unterst眉tzt.
Die neue FCC-Regelung baut auf ihrer Oktober-Entscheidung f眉r Sprachdienste auf und stellt sicher, dass Hilfesuchende durch Textnachrichten lokalisierte Unterst眉tzung erhalten, w盲hrend das zentrale Routing-System der 988 Lifeline beibehalten wird. Die Technologie erm枚glicht spezialisierte Krisenbetreuung und Ressourcen f眉r vielf盲ltige Gemeinschaften, einschlie脽lich Veteranen und spanischsprachigen Nutzern.
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New decision ensures help seekers receive localized support across communication channels
OMAHA, Neb., July 24, 2025 (GLOBE NEWSWIRE) -- CX360, Inc. (鈥溾��), a leader in AI-powered customer experience solutions and part of WestCX under the West Technology Group portfolio, applauds today鈥檚 decision by Chairman Carr and the Federal Communications Commission (FCC) to adopt new regulations requiring text providers to develop a system for georouting text messages to the . This decision builds on the FCC鈥檚 decision last October for voice services and further enables help seekers to receive localized care, maintains the 988 Lifeline鈥檚 centralized routing system and promotes a uniform standard of care for people experiencing a mental health crisis.
Mosaicx provides the intelligent routing technology that supports both georouting and routing of calls from all help seekers, ensuring specialized crisis care and resources for diverse communities, including at-risk groups such as veterans and Spanish speakers.
鈥淲e applaud Chairman Carr and the other FCC Commissioners for working with the industry to enable texting as a means of expanding the communications options to better help individuals when they are experiencing a moment in crisis,鈥� said Sam Meckey, president of WestCX. 鈥淭his decision highlights the FCC鈥檚 commitment to ensuring help seekers receive the benefits of georouting either over voice calls or texting while protecting their privacy. We again applaud them for recognizing the importance of maintaining the centralized structure of the 988 Lifeline to support this effort and for giving the industry a sufficient timeline for incorporating texting into 988 Lifeline.鈥�
Mosaicx鈥� ongoing partnership with Vibrant Emotional Health, the 988 Lifeline network administrator, continues to advance the accessibility, responsibility, and efficiency of this vital resource.
If you or someone you know is struggling or in crisis, help is available. Text or call 988 or visit for 24/7 support.
To learn more about Mosaicx and its involvement in advancing the 988 Lifeline, visit聽.
About Mosaicx聽
Mosaicx is an AI-native platform that uses machine learning and agentic AI to automate interactions with customers and employees. Its next-generation customer engagement technology enables intelligent and adaptive self-service interactions across voice, SMS, email, and web chat channels, creating positive and human-like interactions that drive improved customer and employee satisfaction. Mosaicx brings over 30 years of experience delivering enterprise CX solutions and is part of WestCX, within West Technology Group, LLC, controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).
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Lucy Meneghello
Communiqu茅 PR鈥�
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FAQ
What is the FCC's new decision regarding 988 Suicide & Crisis Lifeline text messages?
How does CX360 (NYSE:APO) support the 988 Suicide & Crisis Lifeline?
When will the new 988 Lifeline text georouting system be implemented?
What communities will benefit from the 988 Lifeline's georouting system?
