Aterian Reports 2025 Second Quarter Financial Results and Provides Guidance for the Second Half of 2025
Aterian (NASDAQ:ATER) reported Q2 2025 financial results, with net revenue of $19.5 million, down from $28.0 million in Q2 2024, and a net loss of $4.9 million. The company's gross margin decreased to 54.3% from 60.4% year-over-year.
The company implemented significant cost-reduction initiatives, expecting annual pre-tax savings of $5.5 million. For H2 2025, Aterian projects net revenue of $36-38 million and Adjusted EBITDA of $0 to $(1.0) million loss. Notable operational achievements include launching products in Walmart, expanding on Temu and Mercado Libre, and reducing Chinese manufacturing dependency for dehumidifiers from 100% to 65%.
The company plans to enter the consumables market with Squatty Potty flushable wipes in September 2025, marking a strategic shift toward higher-margin products.
Aterian (NASDAQ:ATER) ha pubblicato i risultati del secondo trimestre 2025: ricavi netti per $19.5 milioni, in calo rispetto ai $28.0 milioni del Q2 2024, e una perdita netta di $4.9 milioni. Il margine lordo è sceso al 54,3% dal 60,4% su base annua.
La società ha avviato significative misure di riduzione dei costi, prevedendo risparmi annui ante imposte di $5.5 milioni. Per il secondo semestre 2025 Aterian stima ricavi netti per $36-38 milioni e un EBITDA rettificato tra $0 e -$1.0 milioni. Tra i risultati operativi rilevanti figurano il lancio di prodotti su Walmart, l'espansione su Temu e Mercado Libre e la riduzione della dipendenza dalla produzione cinese per i deumidificatori dal 100% al 65%.
La società intende entrare nel mercato dei consumabili a settembre 2025 con le salviette 'flushable' di Squatty Potty, segnando uno spostamento strategico verso prodotti a margine più elevato.
Aterian (NASDAQ:ATER) presentó los resultados del segundo trimestre de 2025: ingresos netos de $19.5 millones, frente a $28.0 millones en el Q2 de 2024, y una pérdida neta de $4.9 millones. El margen bruto se redujo al 54.3% desde el 60.4% respecto al año anterior.
La compañía implementó importantes medidas de reducción de costes, con previsión de ahorros anuales antes de impuestos de $5.5 millones. Para el segundo semestre de 2025 Aterian proyecta ingresos netos de $36-38 millones y un EBITDA ajustado entre $0 y -$1.0 millones. Entre los logros operativos destacan el lanzamiento de productos en Walmart, la expansión en Temu y Mercado Libre y la reducción de la dependencia de la fabricación en China para los deshumidificadores del 100% al 65%.
La compañía planea entrar en el mercado de consumibles en septiembre de 2025 con las toallitas 'flushable' de Squatty Potty, marcando un giro estratégico hacia productos con mayor margen.
Aterian (NASDAQ:ATER)� 2025� 2분기 실적� 발표했습니다. 순매� $19.5 million으로 2024� 2분기� $28.0 million에서 감소했으�, 순손실은 $4.9 million이었습니�. 총이익률은 전년 동기 대� 60.4%에서 54.3%� 하락했습니다.
회사� 대규모 비용 절감 조치� 시행� 연간 세전 절감� $5.5 million� 기대하고 있습니다. 2025� 하반� Aterian은 순매� $36-38 million� 조정 EBITDA� $0에서 -$1.0 million으로 예상합니�. 운영� 주요 성과로는 Walmart에서� 제품 출시, Temu � Mercado Libre로의 확장, 제습� 제조에서 중국 의존도를 100%에서 65%� 낮춘 점이 있습니다.
회사� 2025� 9� Squatty Potty� 'flushable' 물티슈로 소모� 시장� 진출� 계획이며, 이는 마진� 높은 제품으로� 전략� 전환� 의미합니�.
Aterian (NASDAQ:ATER) a publié ses résultats du 2e trimestre 2025: revenus nets de 19,5 M$, en baisse par rapport à 28,0 M$ au T2 2024, et une perte nette de 4,9 M$. La marge brute a diminué à 54,3% contre 60,4% un an auparavant.
La société a mis en place d'importantes mesures de réduction des coûts et prévoit des économies annuelles avant impôts de 5,5 M$. Pour le second semestre 2025, Aterian projette des revenus nets de 36-38 M$ et un EBITDA ajusté entre 0 et -1,0 M$. Parmi les avancées opérationnelles: le lancement de produits chez Walmart, l'expansion sur Temu et Mercado Libre, et la réduction de la dépendance à la fabrication chinoise pour les déshumidificateurs de 100% à 65%.
La société prévoit d'entrer sur le marché des consommables en septembre 2025 avec les lingettes 'flushable' de Squatty Potty, marquant un virage stratégique vers des produits à marge plus élevée.
Aterian (NASDAQ:ATER) meldete die Finanzergebnisse für das 2. Quartal 2025: Nettoerlöse von $19,5 Millionen, gegenüber $28,0 Millionen im Q2 2024, und einen Nettverlust von $4,9 Millionen. Die Bruttomarge sank im Jahresvergleich von 60,4% auf 54,3%.
Das Unternehmen hat umfangreiche Kostenreduzierungsmaßnahmen umgesetzt und erwartet jährliche Vorsteuer-Einsparungen von $5,5 Millionen. Für das zweite Halbjahr 2025 rechnet Aterian mit Nettoerlösen von $36-38 Millionen und einem bereinigten EBITDA von $0 bis -$1,0 Millionen. Zu den operativen Erfolgen zählen Produkteinführungen bei Walmart, die Ausweitung auf Temu und Mercado Libre sowie die Reduzierung der chinesischen Fertigungsabhängigkeit bei Luftentfeuchtern von 100% auf 65%.
Das Unternehmen plant für September 2025 den Einstieg in den Verbrauchsmaterialmarkt mit spülbaren Feuchttüchern ('flushable') von Squatty Potty, was eine strategische Hinwendung zu margenstärkeren Produkten darstellt.
- Cost optimization plan expected to generate $5.5 million in annual pre-tax savings
- Expansion into higher-margin consumables market with new product launch
- Successfully reduced Chinese manufacturing dependency for dehumidifiers from 100% to 65%
- Enhanced sales channel diversification through Walmart, Temu, and Mercado Libre expansion
- Managed to negotiate tariffs down to 30% from potential 145% peak rates
- Net revenue declined 30.4% year-over-year to $19.5 million
- Gross margin decreased to 54.3% from 60.4% year-over-year
- Net loss widened to $4.9 million from $3.6 million in Q2 2024
- Cash balance decreased to $10.5 million from $18.0 million at end of 2024
- Contribution margin dropped significantly to 7.8% from 17.4%
Insights
Aterian faces Q2 challenges with 30% revenue drop but implements cost-cutting measures to reduce losses in second half 2025.
Aterian's Q2 2025 results reveal significant headwinds, with
The balance sheet shows concerning cash burn, with total cash dropping to
Management has implemented several strategic initiatives to stabilize the business. Their cost optimization plan, expected to generate
For the second half of 2025, Aterian projects revenue between
While management expresses optimism that "the most disruptive impacts are now behind us," the substantial revenue decline and margin compression indicate Aterian still faces significant challenges despite its mitigation efforts. The effectiveness of their cost-cutting measures and new product initiatives will be crucial in determining whether they can achieve their projected second-half improvements.
Tariff Mitigation Strategies, Cost Optimization Plan, New Product Introductions, and Sales Channel Expansion Position the Company for Improved Performance
SUMMIT, N.J., Aug. 13, 2025 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER) (“Aterian� or the “Company�), a consumer products company, today announced financial results for the second quarter ended June 30, 2025 (“Q2 2025�) and provided net revenue and Adjusted EBITDA guidance for the six months ending December 31, 2025.
"The second quarter tested our resilience against significant tariff volatility, and our team responded with swift, decisive actions to put the business back on a path towards stabilization. We believe the most disruptive impacts are now behind us,� said Arturo Rodriguez, Chief Executive Officer. “By focusing on those areas that we can control, we met our goals with respect to fixed cost reduction, optimized our supply chain, and made strides towards diversifying our manufacturing footprint. We remain on track for additional new product introductions this year, highlighted by our entrance into the consumables market with the scheduled September 2025 full launch of our Squatty Potty flushable wipes. This will be the first major step in our strategic expansion toward the higher margin consumables market.�
Josh Feldman, Chief Financial Officer, commented, “Our previously announced workforce reductions and vendor savings initiatives are expected to generate annual pre-tax savings of approximately
Guidance Commentary
Aterian expects net revenue for the six months ending December 31, 2025 of
Second Quarter 2025 Highlights
All comparisons are to the second quarter ended June 30, 2024 (“Q2 2024�)
- Net revenue was
$19.5 million compared to$28.0 million , primarily reflecting the overall macroeconomic environment and lower unit volume on certain products due to price increases related to tariffs. - Gross margin was
54.3% compared to60.4% , reflecting a change in product mix and impact of tariffs on pricing and cost of goods sold. - Contribution margin decreased to
7.8% from17.4% . - Total operating expenses declined to
$15.1 million from$20.1 million . Operating expenses in Q2 2025 included restructuring costs of$1.8 million and$0.1 million of non-cash stock compensation while Q2 2024 operating loss included$2.9 million of non-cash stock compensation. - Operating loss was
$(4.5) million compared to an operating loss of$(3.2) million . - Net loss was
$(4.9) million compared to a net loss of$(3.6) million . - Adjusted EBITDA loss was
$(2.2) million compared to Adjusted EBITDA of$0.2 million . - Total cash balance at June 30, 2025 was
$10.5 million compared to$18.0 million at December 31, 2024.
Select Operating Highlights
- Launched the PurSteam Steam Station Max and the Mueller Living Cordless Portable Vacuum Sealer into Walmart locations across the country.
- Launched select products from our flagship brands—including Squatty Potty, hOmeLabs, Healing Solutions, Mueller Living, and PurSteam—on Temu.
- Expanded our presence on Mercado Libre, Latin America’s leading e-commerce platform, by offering select products from PurSteam, Mueller, and Squatty Potty on Mercado Libre’s platforms in Chile, Colombia, and Argentina.
- Advanced our product resourcing and diversification initiatives away from high-tariff regions, including manufacturing dehumidifiers in Indonesia (which will ship in the second half of 2025) instead of China. In 2025, we sourced approximately
65% of our dehumidifiers from China, down from100% in 2024. - Collaborated with Chinese manufacturers and supply chain partners to import the majority of goods in Q2 2025 at an average incremental 2025 tariff of
30% , predominantly avoiding the peak tariffs of145% . - Commenced the implementation of AI in our customer service operations, which has improved service quality metrics and efficiencies.
Webcast and Conference Call Information
Aterian will host a live conference call to discuss financial results today, August 13, 2025, at 5:00 p.m. Eastern Time, which will be accessible by telephone and the internet. Investors interested in participating in the live call can dial:
- (800) 715-9871 (Domestic)
- (646) 307-1963 (International)
Passcode: 6644814
Participants may also access the call through a live webcast at. The archived online replay will be available for a limited time after the call in the investors section of the Aterian corporate website.
Non-GAAP Financial Measures
For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the “Non-GAAP Financial Measures� section below. The most directly comparable GAAP financial measure for EBITDA and adjusted EBITDA is net loss and we are reporting a net loss for the quarter ending June 30, 2025 due primarily to our operating losses, which includes stock-based compensation expense, and interest expense. We are unable to reconcile the forward-looking statements of EBITDA and adjusted EBITDA in this press release to their nearest GAAP measures because the nearest GAAP financial measures are not accessible on a forward-looking basis and reconciling information is not available without unreasonable effort.
About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER) is a consumer products company that builds and acquires leading e-commerce brands with top-selling consumer products, in multiple categories, including home and kitchen appliances, health and wellness and air quality devices. The Company sells across the world's largest online marketplaces with a focus on Amazon, Walmart and Target in the U.S. and on its own direct to consumer websites. Our primary brands include Squatty Potty, hOmeLabs, Mueller Living, PurSteam, Healing Solutions and Photo Paper Direct.
Forward Looking Statements
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements including, in particular, the statements regarding our ability to continue to successfully implement our tariff mitigation and cost optimization plans, and to realize the anticipated financial and operating benefits in the second half of 2025 and beyond, even under prolonged tariff pressure and an inflationary environment. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to our ability to continue as a going concern, the effect of tariffs and other costs on our results, our ability to continue to operate following our reduction in workforce, our ability to meet financial covenants with our lenders, our ability to maintain and to grow market share in existing and new product categories; our ability to continue to profitably sell the SKUs we operate; our ability to maintain Amazon’s Prime badge on our seller accounts or reinstate the Prime badge in the event of any removal of such badge by Amazon; our ability to create operating leverage and efficiency when integrating companies that we acquire, including through the use of our team’s expertise, the economies of scale of our supply chain and automation driven by our platform; those related to our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; those related to consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; our ability to disrupt the consumer products industry; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue; acquisitions of other companies and technologies and our ability to integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the “Risk Factors� section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC�), all of which you may obtain for free on the SEC’s website at .
Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
Investor Contact:
The Equity Group
Devin Sullivan
Managing Director
Conor Rodriguez
Associate
ATERIAN, INC. Condensed Consolidated Balance Sheets (Unaudited) (in thousands, except share and per share data) | ||||||||
June 30, 2025 | December 31, 2024 | |||||||
ASSETS | ||||||||
Current assets: | ||||||||
Cash | $ | 10,495 | $ | 17,998 | ||||
Accounts receivable, net | 3,032 | 3,782 | ||||||
Inventory | 18,496 | 13,749 | ||||||
Prepaid and other current assets | 3,287 | 3,190 | ||||||
Total current assets | 35,310 | 38,719 | ||||||
Property and equipment, net | 720 | 685 | ||||||
Intangibles, net | 8,975 | 9,757 | ||||||
Other non-current assets | 416 | 381 | ||||||
Total assets | $ | 45,421 | $ | 49,542 | ||||
LIABILITIES AND STOCKHOLDERS� EQUITY | ||||||||
Current liabilities: | ||||||||
Credit facility | $ | 7,248 | $ | 6,948 | ||||
Accounts payable | 6,124 | 3,080 | ||||||
Seller notes | 365 | 466 | ||||||
Accrued and other current liabilities | 7,149 | 8,804 | ||||||
Total current liabilities | 20,886 | 19,298 | ||||||
Other liabilities | 242 | 227 | ||||||
Total liabilities | 21,128 | 19,525 | ||||||
Commitments and contingencies (Note 10) | ||||||||
Stockholders' equity: | ||||||||
Common stock, | 9 | 9 | ||||||
Additional paid-in capital | 745,140 | 742,591 | ||||||
Accumulated deficit | (720,433 | ) | (711,677 | ) | ||||
Accumulated other comprehensive loss | (423 | ) | (906 | ) | ||||
Total stockholders� equity | 24,293 | 30,017 | ||||||
Total liabilities and stockholders' equity | $ | 45,421 | $ | 49,542 | ||||
ATERIAN, INC. Condensed Consolidated Statements of Operations (Unaudited) (in thousands, except share and per share data) | ||||||||||||||||
Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
2025 | 2024 | 2025 | 2024 | |||||||||||||
Net revenue | $ | 19,462 | $ | 27,984 | $ | 34,822 | $ | 48,199 | ||||||||
Cost of goods sold | 8,896 | 11,093 | 14,832 | 18,139 | ||||||||||||
Gross profit | 10,566 | 16,891 | 19,990 | 30,060 | ||||||||||||
Operating expenses: | ||||||||||||||||
Sales and distribution | 12,357 | 15,162 | 22,018 | 28,376 | ||||||||||||
General and administrative | 2,714 | 4,934 | 6,173 | 10,166 | ||||||||||||
Total operating expenses | 15,071 | 20,096 | 28,191 | 38,542 | ||||||||||||
Operating loss | (4,505 | ) | (3,205 | ) | (8,201 | ) | (8,482 | ) | ||||||||
Interest expense, net | 222 | 228 | 397 | 552 | ||||||||||||
Change in fair value of warrant liabilities | (35 | ) | (52 | ) | (90 | ) | (569 | ) | ||||||||
Other expense, net | 157 | 43 | 217 | 50 | ||||||||||||
Loss before provision for income taxes | (4,849 | ) | (3,424 | ) | (8,725 | ) | (8,515 | ) | ||||||||
Provision for income taxes | 11 | 205 | 31 | 276 | ||||||||||||
Net loss | $ | (4,860 | ) | $ | (3,629 | ) | $ | (8,756 | ) | $ | (8,791 | ) | ||||
Net loss per share, basic and diluted | $ | (0.63 | ) | $ | (0.52 | ) | $ | (1.16 | ) | $ | (1.28 | ) | ||||
Weighted-average number of shares outstanding, basic and diluted | 7,674,910 | 6,973,218 | 7,564,523 | 6,881,648 | ||||||||||||
ATERIAN, INC. Condensed Consolidated Statement of Cash Flows(Unaudited) (in thousands) | ||||||||
Six Months Ended June 30, | ||||||||
2025 | 2024 | |||||||
OPERATING ACTIVITIES: | ||||||||
Net loss | $ | (8,756 | ) | $ | (8,791 | ) | ||
Adjustments to reconcile net loss to net cash used in operating activities: | ||||||||
Depreciation and amortization | 812 | 858 | ||||||
Provision for sales returns | (49 | ) | 87 | |||||
Amortization of deferred financing cost and debt discounts | 75 | 121 | ||||||
Stock-based compensation | 905 | 4,588 | ||||||
Change in deferred tax expense | � | (5 | ) | |||||
Change in inventory provisions | 574 | (1,301 | ) | |||||
Change in fair value of warrant liabilities | (90 | ) | (569 | ) | ||||
Allowance for credit losses | (147 | ) | � | |||||
Changes in assets and liabilities: | ||||||||
Accounts receivable | 897 | 462 | ||||||
Inventory | (5,322 | ) | 3,313 | |||||
Prepaid and other current assets | (91 | ) | (656 | ) | ||||
Accounts payable, accrued and other liabilities | 2,905 | 4,789 | ||||||
Cash (used in) provided by operating activities | (8,287 | ) | 2,896 | |||||
INVESTING ACTIVITIES: | ||||||||
Purchase of fixed assets | (6 | ) | (42 | ) | ||||
Purchase of minority equity investment | � | (200 | ) | |||||
Cash used in investing activities | (6 | ) | (242 | ) | ||||
FINANCING ACTIVITIES: | ||||||||
Repayments on seller notes | (113 | ) | (383 | ) | ||||
Borrowings from MidCap credit facilities | 23,424 | 29,637 | ||||||
Repayments for MidCap credit facilities | (23,220 | ) | (31,275 | ) | ||||
Insurance obligation payments | (409 | ) | (315 | ) | ||||
Insurance financing proceeds | 706 | � | ||||||
Cash provided by(used in) financing activities | 388 | (2,336 | ) | |||||
Foreign currency effect on cash and restricted cash | 448 | (29 | ) | |||||
Net change in cash and restricted cash for the period | (7,457 | ) | 289 | |||||
Cash and restricted cash at beginning of year | 19,143 | 22,195 | ||||||
Cash and restricted cash at end of period | $ | 11,686 | $ | 22,484 | ||||
RECONCILIATION OF CASH AND RESTRICTED CASH: | ||||||||
Cash | 10,495 | 20,328 | ||||||
Restricted Cash—Prepaid and other current assets | 1,061 | 2,027 | ||||||
Restricted cash—Other non-current assets | 130 | 129 | ||||||
TOTAL CASH AND RESTRICTED CASH | $ | 11,686 | $ | 22,484 | ||||
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION | ||||||||
Cash paid for interest | $ | 395 | $ | 660 | ||||
Cash paid for taxes | $ | 50 | $ | 151 | ||||
NON-CASH INVESTING AND FINANCING ACTIVITIES: | ||||||||
Non-cash consideration paid to contractors | $ | � | $ | 620 | ||||
Non-cash minority equity investment | $ | � | $ | 50 | ||||
Non-GAAP Financial Measures
We believe that our financial statements and the other financial data included in this press release have been prepared in a manner that complies, in all material respects, with generally accepted accounting principles in the U.S. (“GAAP�). However, for the reasons discussed below, we have presented certain non-GAAP measures herein.
We have presented the following non-GAAP measures to assist investors in understanding our core net operating results on an on-going basis: (i) Contribution Margin; (ii) Contribution margin as a percentage of net revenue; (iii) EBITDA (iv) Adjusted EBITDA; and (v) Adjusted EBITDA as a percentage of net revenue. These non-GAAP financial measures may also assist investors in making comparisons of our core operating results with those of other companies.
As used herein, Contribution margin represents gross profit less amortization of inventory step-up from acquisitions (included in cost of goods sold) and e-commerce platform commissions, online advertising, selling and logistics expenses (included in sales and distribution expenses). As used herein, Contribution margin as a percentage of net revenue represents Contribution margin divided by net revenue. As used herein, EBITDA represents net loss plus depreciation and amortization, interest expense, net and provision for income taxes. As used herein, Adjusted EBITDA represents EBITDA plus stock-based compensation expense, changes in fair-market value of warrant liability, restructuring expenses, and other expenses, net. As used herein, Adjusted EBITDA as a percentage of net revenue represents Adjusted EBITDA divided by net revenue. Contribution margin, EBITDA and Adjusted EBITDA do not represent and should not be considered as alternatives to loss from operations or net loss, as determined under GAAP.
We present Contribution margin and Contribution margin as a percentage of net revenue, as we believe each of these measures provides an additional metric to evaluate our operations and, when considered with both our GAAP results and the reconciliation to gross profit, provides useful supplemental information for investors. Specifically, Contribution margin and Contribution margin as a percentage of net revenue are two of our key metrics in running our business. All product decisions made by us, from the approval of launching a new product and to the liquidation of a product at the end of its life cycle, are measured primarily from Contribution margin and/or Contribution margin as a percentage of net revenue. Further, we believe these measures provide improved transparency to our stockholders to determine the performance of our products prior to fixed costs as opposed to referencing gross profit alone.
In the reconciliation to calculate contribution margin, we add e-commerce platform commissions, online advertising, selling and logistics expenses (“sales and distribution variable expense�) to gross profit to inform users of our financial statements of what our product profitability is at each period prior to fixed costs (such as sales and distribution expenses such as salaries as well as general and administrative expenses). By excluding these fixed costs, we believe this allows users of our financial statements to understand our products performance and allows them to measure our products performance over time.
We present EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue because we believe each of these measures provides an additional metric to evaluate our operations and, when considered with both our GAAP results and the reconciliation to net loss, provide useful supplemental information for investors. We use these measures with financial measures prepared in accordance with GAAP, such as sales and gross margins, to assess our historical and prospective operating performance, to provide meaningful comparisons of operating performance across periods, to enhance our understanding of our operating performance and to compare our performance to that of our peers and competitors. We believe EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue are useful to investors in assessing the operating performance of our business without the effect of non-cash items.
Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue should not be considered in isolation or as alternatives to net loss, loss from operations or any other measure of financial performance calculated and prescribed in accordance with GAAP. Neither EBITDA, Adjusted EBITDA or Adjusted EBITDA as a percentage of net revenue should be considered a measure of discretionary cash available to us to invest in the growth of our business. Our Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue may not be comparable to similar titled measures in other organizations because other organizations may not calculate Contribution margin, Contribution margin as a percentage of net revenue, EBITDA, Adjusted EBITDA or Adjusted EBITDA as a percentage of net revenue in the same manner as we do. Our presentation of Contribution margin and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by the expenses that are excluded from such terms or by unusual or non-recurring items.
We recognize that EBITDA, Adjusted EBITDA and Adjusted EBITDA as a percentage of net revenue, have limitations as analytical financial measures. For example, neither EBITDA nor Adjusted EBITDA reflects:
- our capital expenditures or future requirements for capital expenditures or mergers and acquisitions;
- the interest expense or the cash requirements necessary to service interest expense or principal payments, associated with indebtedness;
- depreciation and amortization, which are non-cash charges, although the assets being depreciated and amortized will likely have to be replaced in the future, or any cash requirements for the replacement of assets;
- changes in cash requirements for our working capital needs; or
- changes in fair value of warrant liabilities
Additionally, Adjusted EBITDA excludes non-cash expense for stock-based compensation, which is and is expected to remain a key element of our overall long-term incentive compensation package.
We also recognize that Contribution margin and Contribution margin as a percentage of net revenue have limitations as analytical financial measures. For example, Contribution margin does not reflect:
- general and administrative expense necessary to operate our business;
- the fixed costs portion of our sales and distribution expenses including stock-based compensation expense; or
- changes in fair value of warrant liabilities
Contribution Margin
The following table provides a reconciliation of Contribution margin to gross profit and Contribution margin as a percentage of net revenue to gross profit as a percentage of net revenue, which are the most directly comparable financial measures presented in accordance with GAAP.
Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
2025 | 2024 | 2025 | 2024 | |||||||||||||
(in thousands, except percentages) | ||||||||||||||||
Gross Profit | $ | 10,566 | $ | 16,891 | $ | 19,990 | $ | 30,060 | ||||||||
Less: | ||||||||||||||||
E-commerce platform commissions, online advertising, selling and logistics expenses | (9,048 | ) | (12,024 | ) | (16,421 | ) | (22,345 | ) | ||||||||
Contribution margin | $ | 1,518 | $ | 4,867 | $ | 3,569 | $ | 7,715 | ||||||||
Gross Profit as a percentage of net revenue | 54.3 | % | 60.4 | % | 57.4 | % | 62.4 | % | ||||||||
Contribution margin as a percentage of net revenue | 7.8 | % | 17.4 | % | 10.2 | % | 16.0 | % | ||||||||
Adjusted EBITDA
The following table provides a reconciliation of EBITDA and Adjusted EBITDA to net loss, which is the most directly comparable financial measure presented in accordance with GAAP:
Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||||||
2025 | 2024 | 2025 | 2024 | |||||||||||||
(in thousands, except percentages) | ||||||||||||||||
Net loss | $ | (4,860 | ) | $ | (3,629 | ) | $ | (8,756 | ) | $ | (8,791 | ) | ||||
Add: | ||||||||||||||||
Provision for income taxes | 11 | 205 | 31 | 276 | ||||||||||||
Interest expense, net | 222 | 228 | 397 | 552 | ||||||||||||
Depreciation and amortization | 404 | 430 | 812 | 858 | ||||||||||||
EBITDA | (4,223 | ) | (2,766 | ) | (7,516 | ) | (7,105 | ) | ||||||||
Other expense, net | 157 | 43 | 217 | 50 | ||||||||||||
Change in fair market value of warrant liabilities | (35 | ) | (52 | ) | (90 | ) | (569 | ) | ||||||||
Restructuring expense(1) | 1,795 | 17 | 1,795 | 575 | ||||||||||||
Stock-based compensation expense | 122 | 2,921 | 905 | 4,588 | ||||||||||||
Adjusted EBITDA | $ | (2,184 | ) | $ | 163 | $ | (4,689 | ) | $ | (2,461 | ) | |||||
Net loss as a percentage of net revenue | (25.0 | )% | (13.0 | )% | (25.1 | )% | (18.2 | )% | ||||||||
Adjusted EBITDA as a percentage of net revenue | (11.2 | )% | 0.6 | % | (13.5 | )% | (5.1 | )% |
(1) | Restructuring expenses include non-recurring employee severance costs relating to the Company reorganization executed during the three and six months ended June 30, 2025and 2024. | |
Each of our products typically goes through the Launch phase and depending on its level of success is moved to one of the other phases as further described below:
i. Launch phase: During this phase, we leverage technology and market data to target opportunities. This phase also includes revenue from new product variations and relaunches. During this period of time, due to the combination of discounts and investment in marketing, our net margin for a product could be as low as approximately negative
ii. Sustain phase: Our goal is for every product we launch to enter the sustain phase and become profitable, with a target of positive
iii. Liquidate phase: If a product does not enter the sustain phase or if the customer satisfaction of the product (i.e., ratings) is not satisfactory, then it will go to the liquidate phase and we will sell through the remaining inventory. Products can also be liquidated as part of inventory normalization especially when steep discounts are required.
The following tables present our results of operations for the three- and six-month periods ended June 30, 2025 and 2024, broken down by product phase (in thousands):
Three months ended June 30, 2025 | ||||||||||||||||||||||||
Sustain | Launch | Liquidation/ Other | Fixed Costs | Stock Based Compensation | Total | |||||||||||||||||||
Net revenue | $ | 19,043 | $ | 334 | $ | 85 | $ | � | $ | � | $ | 19,462 | ||||||||||||
Cost of goods sold | 8,412 | 470 | 14 | � | � | 8,896 | ||||||||||||||||||
Gross profit | 10,631 | (136 | ) | 71 | � | � | 10,566 | |||||||||||||||||
Operating expenses: | ||||||||||||||||||||||||
Sales and distribution expenses | 8,800 | 244 | 3 | 3,185 | 125 | 12,357 | ||||||||||||||||||
General and administrative | � | � | � | 2,717 | (3 | ) | 2,714 | |||||||||||||||||
Three months ended June 30, 2024 | ||||||||||||||||||||||||
Sustain | Launch | Liquidation/ Other | Fixed Costs | Stock Based Compensation | Total | |||||||||||||||||||
Net revenue | $ | 26,292 | $ | 485 | $ | 1,207 | $ | � | $ | � | $ | 27,984 | ||||||||||||
Cost of goods sold | 10,092 | 227 | 774 | � | � | 11,093 | ||||||||||||||||||
Gross profit | 16,200 | 258 | 433 | � | � | 16,891 | ||||||||||||||||||
Operating expenses: | ||||||||||||||||||||||||
Sales and distribution expenses | 10,993 | 239 | 792 | 2,192 | 946 | 15,162 | ||||||||||||||||||
General and administrative | � | � | � | 2,959 | 1,975 | 4,934 | ||||||||||||||||||
Six months ended June 30, 2025 | ||||||||||||||||||||||||
Sustain | Launch | Liquidation/ Other | Fixed Costs | Stock Based Compensation | Total | |||||||||||||||||||
Net revenue | $ | 33,681 | $ | 720 | $ | 421 | $ | � | $ | � | $ | 34,822 | ||||||||||||
Cost of goods sold | 13,911 | 711 | 210 | � | � | 14,832 | ||||||||||||||||||
Gross profit | 19,770 | 9 | 211 | � | � | 19,990 | ||||||||||||||||||
Operating expenses: | ||||||||||||||||||||||||
Sales and distribution expenses | 15,679 | 512 | 329 | 5,181 | 317 | 22,018 | ||||||||||||||||||
General and administrative | � | � | � | 5,585 | 588 | 6,173 | ||||||||||||||||||
Six months ended June 30, 2024 | ||||||||||||||||||||||||
Sustain | Launch | Liquidation/ Other | Fixed Costs | Stock Based Compensation | Total | |||||||||||||||||||
Net revenue | $ | 44,494 | $ | 892 | $ | 2,813 | $ | � | $ | � | $ | 48,199 | ||||||||||||
Cost of goods sold | 16,540 | 353 | 1,246 | � | � | 18,139 | ||||||||||||||||||
Gross profit | 27,954 | 539 | 1,567 | � | � | 30,060 | ||||||||||||||||||
Operating expenses: | ||||||||||||||||||||||||
Sales and distribution expenses | 19,827 | 471 | 2,047 | 4,786 | 1,245 | 28,376 | ||||||||||||||||||
General and administrative | � | � | � | 6,823 | 3,343 | 10,166 | ||||||||||||||||||
