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Build-A-Bear Workshop Reports Record Second Quarter and First Half Fiscal 2025 Results and Increases Annual Guidance

ST. LOUIS--(BUSINESS WIRE)-- Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced results for the second quarter of fiscal year 2025 ended August 2, 2025.

• Total revenues were a second-quarter record $124.2 million, an increase of 11.1%, pre-tax income was a second-quarter record $15.3 million, an increase of 32.7%, and diluted earnings per share was also a second-quarter record $0.94, an increase of 46.9%
• For the first half of fiscal 2025, total revenues were a first-half record $252.6 million, an increase of 11.5%, pre-tax income was a first-half record $34.9 million, an increase of 31.5%, and diluted earnings per share was also a first-half record $2.11, an increase of 44.5%
• Through the first half of fiscal 2025, the Company returned $13.1 million to shareholders through share repurchases and quarterly dividends
• The Company increases its guidance for fiscal 2025 revenue, pre-tax income, and net new unit growth

鈥淲e are pleased with our record first-half results, driven by continued strong store performance and contribution margins in our Direct-to-Consumer segment, and double-digit revenue growth for our Commercial segment, leading us to raise our revenue and profit guidance for the year,鈥� commented Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop. 鈥淟ooking ahead, we remain committed to advancing our long-term strategic initiatives, with a particular focus on the global expansion of our partner-operated model. As a result, we have achieved a stronger-than-anticipated pace of new location openings, leading us to raise our net new unit guidance. These efforts continue while navigating the dynamic economic environment,鈥� concluded Ms. John.

Voin Todorovic, Chief Financial Officer of Build-A-Bear Workshop, added, 鈥淭he Company鈥檚 most profitable second quarter and first half in our history underscore the durability of our evolved business model. Build-A-Bear鈥檚 solid balance sheet, robust cash flow generation, and strong returns on capital reinforce our confidence in the future."

Second Quarter Fiscal 2025 Results

(13 weeks ended August 2, 2025, compared to the 13 weeks ended August 3, 2024)

• Total revenues were $124.2 million and increased 11.1%.
  • Net retail sales were $114.6 million and increased 10.8%.
  • Consolidated e-commerce demand (online orders fulfilled from either the Company鈥檚 warehouses or its stores) increased 15.1%.
  • Commercial and international franchise revenues were a combined $9.6 million and increased 15.2%.
• Pre-tax income grew 32.7% to $15.3 million, or 12.3% of total revenues, an increase of 200 basis points compared to the prior year. This was driven by a 340-basis-point improvement in gross margin from an expansion in Retail gross margin, primarily from reduced promotional activity, leverage of fixed costs, and selective price increases, as well as an expansion in Commercial gross margin, partially offset by a 140-basis point increase in Selling, General and Administrative (鈥淪G&A鈥�) expense, mainly from higher store-level compensation, corporate costs, and general inflationary pressures, partially offset by favorable marketing expense timing.
• Diluted earnings per share (鈥淓PS鈥�) was $0.94, an increase of 46.9%, reflecting higher pre-tax income, a lower income tax rate, and a reduction in share count.
• Earnings before interest, taxes, depreciation and amortization (鈥淓BITDA鈥�) was $18.8 million, an increase of 25.3%, and represented 15.1% of total revenues.

First Half Fiscal 2025 Results

(26 weeks ended August 2, 2025, compared to the 26 weeks ended August 3, 2024)

• Total revenues were $252.6 million and increased 11.5%.
  • Net retail sales were $234.2 million and increased 10.8%.
  • Consolidated e-commerce demand (online orders fulfilled from either the Company鈥檚 warehouses or its stores) increased 6.8%.
  • Commercial and international franchise revenues were a combined $18.4 million and increased 21.1%.
• Pre-tax income grew 31.5% to $34.9 million, or 13.8% of total revenues, an increase of 210 basis points compared to the prior year. This was driven by a 300-basis point improvement in gross margin from an expansion in Retail gross margin, primarily from reduced promotional activity, leverage of fixed costs, and selective price increases, as well as an expansion in Commercial gross margin, partially offset by a 80-basis point increase in SG&A expense, mainly from higher store-level compensation, corporate costs, and general inflationary pressures, partially offset by favorable marketing expense timing, as well as a decline in interest income.
• Diluted EPS was $2.11, an increase of 44.5%, reflecting higher pre-tax income, a lower income tax rate, and a reduction in share count.
• EBITDA was $41.9 million, an increase of 26.0%, and represented 16.6% of total revenues.

Store Activity

For the quarter, the Company had net new unit growth of 14 global experience locations, comprised of nine partner-operated locations, six franchise locations, and a decrease of one corporately-managed location. At the end of the second quarter, Build-A-Bear had 627 global locations through a combination of its corporately-managed, partner-operated, and franchise models. Globally, this reflects 368 corporately-managed, 157 partner-operated, and 102 franchise locations.

Balance Sheet

At second-quarter end, cash and cash equivalents totaled $39.1 million, an increase of $13.9 million, or 55.4%, compared to second-quarter end last year. The Company finished the quarter with no borrowings under its revolving credit facility.

For the second quarter and first half of fiscal 2025, capital expenditures totaled $3.4 million and $6.3 million, respectively.

Inventory at quarter-end totaled $81.8 million, an increase of $14.8 million, or 22.1%, compared to second-quarter end last year, primarily driven by the added cost of tariffs, in addition to the accelerated purchase of core products aligned with our tariff-mitigation plans. The Company remains comfortable with the level and composition of its inventory.

Return of Capital to Shareholders

For the second quarter, the Company utilized $3.1 million in cash to repurchase 59,083 shares of its common stock and paid a quarterly cash dividend of $2.9 million to shareholders. For the first half of fiscal 2025, the Company utilized $7.3 million in cash to repurchase 167,585 shares of its common stock and paid $5.8 million in quarterly cash dividends to shareholders.

Since the second-quarter end through August 27, the Company has utilized $1.6 million in cash to repurchase an additional 30,585 shares of its common stock. The Company has $80.3 million remaining under the board-authorized $100.0 million stock repurchase program adopted on September 11, 2024.

2025 Outlook

The Company increases its 2025 revenue, pre-tax income, and net new unit guidance.

Specifically, the Company now expects:

• Total revenues to grow on a mid-to-high-single-digit percentage basis
• Pre-tax income in the range of $62 million to $70 million
• Net new unit growth to increase from at least 50 to at least 60 experience locations through a combination of corporately-managed, partner-operated, and franchised business models

In addition, for fiscal 2025, the Company continues to expect:

• Capital expenditures in the range of $20 million to $25 million
• Depreciation and amortization to approximate $16 million
• The income tax rate to be in the range of 22% to 24%, excluding discrete items

The Company鈥檚 guidance considers various factors, including the current tariff rates, medical and labor costs, changes in freight expense, and ongoing inflationary challenges. Additionally, the Company鈥檚 outlook does not contemplate any further material changes in tariffs, the macroeconomic or geopolitical environment, or relevant foreign currency exchange rates.

Note Regarding Non-GAAP Financial Measures

In this press release, the Company鈥檚 financial results are provided both in accordance with generally accepted accounting principles (GAAP) and using certain non-GAAP financial measures. In particular, the Company provides historic income adjusted to exclude certain costs, which are non-GAAP financial measures. These results are included as a complement to results provided in accordance with GAAP because management believes these non-GAAP financial measures help identify underlying trends in the Company鈥檚 business and provide useful information to both management and investors by excluding certain items that may not be indicative of the Company鈥檚 core operating results. These measures should not be considered a substitute for or superior to GAAP results. These non-GAAP financial measures are defined and reconciled to the most comparable GAAP measure later in this document.

Webcast and Conference Call Information

Today, at 9:00 AM ET, Build-A-Bear Workshop will host a conference call with investors and financial analysts to discuss its financial results. The call will be webcast on Build-A-Bear鈥檚 Investor Relations website, .

The dial-in number for the live conference call is (877) 407-3982 or (201) 493-6780 for international callers. The access code is Build-A-Bear. The call is expected to conclude by 10 AM ET.

A replay of the conference call webcast will be available on the investor relations website for one year. A telephone replay will be available from approximately 1:00 p.m. ET on Thursday, August 28, 2025, until 11:59 p.m. ET on Thursday, September 4, 2025. The telephone replay is available by calling (412) 317-6671 (toll/international) or (844) 512-2921 (toll-free). The access code is 13754926.

About Build-A-Bear

Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to 鈥渁dd a little more heart to life,鈥� where guests of all ages make their own 鈥渇urry friends鈥� in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company鈥檚 own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 600 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear鈥檚 pop-culture appeal, often fosters a lasting and emotional brand connection with consumers and has enabled the Company to expand beyond its retail stores to include e-commerce sales on and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand鈥檚 newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $496.4 million for fiscal 2024. For more information, visit the Investor Relations section of buildabear.com.

Forward-Looking Statements

This press release contains certain statements that are, or may be considered to be, 鈥渇orward-looking statements鈥� for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as 鈥渕ay,鈥� 鈥渕ight,鈥� 鈥渟hould,鈥� 鈥渆xpect,鈥� 鈥減lan,鈥� 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渋ntend,鈥� 鈥減redict,鈥� 鈥渇uture,鈥� 鈥減otential鈥� or 鈥渃ontinue,鈥� the negative or any derivative of these terms and other comparable terminology. All the information concerning our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.

These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled 鈥淩isks Related to Our Business鈥� and 鈥淔orward-Looking Statements鈥� in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (鈥淪EC鈥�) on April 18, 2024 and other periodic reports filed with the SEC which are incorporated herein.

All our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects, and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

All other brand names, product names, or trademarks belong to their respective holders.

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Investor Relations Contact

Gary Schnierow, Vice President, Investor Relations & Corporate Finance

[email protected]

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Source: Build-A-Bear Workshop, Inc.