Cumulus Media and Rumble Announce Joint Strategic Partnership
Cumulus Media (OTCQB: CMLS) and Rumble (NASDAQ: RUM) have announced a strategic partnership aimed at expanding their digital media presence. The collaboration involves Cumulus Media's subsidiaries - Westwood One and the Cumulus Podcast Network - working with Rumble's video-sharing platform.
The partnership will focus on three key areas: content distribution across both platforms, maximizing advertising opportunities through multi-platform solutions, and creating new monetization channels for creators. Westwood One will distribute audio and video content on Rumble's platform, while both companies will work together to develop unique advertising solutions for brand partners.
Cumulus Media (OTCQB: CMLS) e Rumble (NASDAQ: RUM) hanno annunciato una partnership strategica volta a espandere la loro presenza nei media digitali. La collaborazione coinvolge le filiali di Cumulus Media - Westwood One e la Cumulus Podcast Network - che lavoreranno con la piattaforma di condivisione video di Rumble.
La partnership si concentrer脿 su tre aree chiave: la distribuzione di contenuti su entrambe le piattaforme, la massimizzazione delle opportunit脿 pubblicitarie attraverso soluzioni multi-piattaforma e la creazione di nuovi canali di monetizzazione per i creatori. Westwood One distribuir脿 contenuti audio e video sulla piattaforma di Rumble, mentre entrambe le aziende collaboreranno per sviluppare soluzioni pubblicitarie uniche per i partner di brand.
Cumulus Media (OTCQB: CMLS) y Rumble (NASDAQ: RUM) han anunciado una alianza estrat茅gica destinada a ampliar su presencia en medios digitales. La colaboraci贸n involucra a las filiales de Cumulus Media - Westwood One y la Cumulus Podcast Network - que trabajar谩n con la plataforma de compartici贸n de videos de Rumble.
La alianza se centrar谩 en tres 谩reas clave: la distribuci贸n de contenido en ambas plataformas, maximizar las oportunidades publicitarias mediante soluciones multiplataforma y crear nuevos canales de monetizaci贸n para los creadores. Westwood One distribuir谩 contenido de audio y video en la plataforma de Rumble, mientras que ambas compa帽铆as colaborar谩n para desarrollar soluciones publicitarias 煤nicas para socios de marca.
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Cumulus Media (OTCQB : CMLS) et Rumble (NASDAQ : RUM) ont annonc茅 un partenariat strat茅gique visant 脿 茅tendre leur pr茅sence dans les m茅dias num茅riques. La collaboration implique les filiales de Cumulus Media - Westwood One et le Cumulus Podcast Network - qui travailleront avec la plateforme de partage vid茅o de Rumble.
Le partenariat se concentrera sur trois axes principaux : la distribution de contenu sur les deux plateformes, la maximisation des opportunit茅s publicitaires via des solutions multiplateformes, et la cr茅ation de nouveaux canaux de mon茅tisation pour les cr茅ateurs. Westwood One distribuera du contenu audio et vid茅o sur la plateforme de Rumble, tandis que les deux entreprises collaboreront pour d茅velopper des solutions publicitaires uniques pour les partenaires de marque.
Cumulus Media (OTCQB: CMLS) und Rumble (NASDAQ: RUM) haben eine strategische Partnerschaft angek眉ndigt, die darauf abzielt, ihre Pr盲senz im digitalen Medienbereich auszubauen. Die Zusammenarbeit umfasst Tochtergesellschaften von Cumulus Media 鈥� Westwood One und das Cumulus Podcast Network 鈥� die mit der Video-Sharing-Plattform von Rumble zusammenarbeiten.
Der Fokus der Partnerschaft liegt auf drei Schl眉sselbereichen: der Inhaltsverteilung auf beiden Plattformen, der Maximierung von Werbem枚glichkeiten durch Multi-Plattform-L枚sungen und der Schaffung neuer Monetarisierungskan盲le f眉r Kreatoren. Westwood One wird Audio- und Videoinhalte auf der Rumble-Plattform verbreiten, w盲hrend beide Unternehmen gemeinsam einzigartige Werbel枚sungen f眉r Markenpartner entwickeln.
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Insights
Cumulus Media-Rumble partnership creates new distribution channels and monetization opportunities in the evolving digital media landscape.
This strategic partnership between Cumulus Media and Rumble represents a significant cross-platform collaboration in the digital media space. Cumulus brings its substantial audio distribution network through Westwood One and the Cumulus Podcast Network, while Rumble contributes its growing video platform with its creator-focused ecosystem.
The partnership has several key strategic elements:
- Cross-platform content distribution allowing Westwood One to distribute audio and video content on Rumble's platform
- Joint advertising opportunities packaging assets across both companies' portfolios
- New monetization channels for creators on both platforms
- Enhanced options for advertisers seeking host-read opportunities with brand safety considerations
For Cumulus Media, which trades on the OTCQB market, this partnership provides access to video distribution capabilities that complement their audio-first approach, potentially expanding their addressable market. For Nasdaq-listed Rumble, the deal brings established audio content and advertising relationships that could accelerate their revenue growth.
The focus on host-read advertising highlights the industry's shift toward more authentic, creator-driven ad formats that typically command premium rates. This partnership appears designed to create a more comprehensive offering for advertisers while giving both companies access to each other's distribution channels and audience bases.
What makes this partnership particularly notable is how it bridges traditional radio broadcasting infrastructure (Cumulus) with newer digital video platforms (Rumble), creating potential synergies in both content distribution and monetization strategies in the rapidly evolving digital media ecosystem.
NEW YORK, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Cumulus Media, one of the largest audio creators and distributors, (OTCQB: CMLS) and Rumble (NASDAQ:RUM), the high-growth video-sharing platform and cloud services provider empowering creators and brands, today announced a multi-pronged strategic partnership that recognizes the evolution of podcasting and video in today鈥檚 media landscape. This collaboration will unlock new opportunities across Cumulus Media 鈥� including Westwood One and the Cumulus Podcast Network 鈥� and , including expanded distribution of content from both companies.听听
This initiative reflects both companies鈥� commitment to innovation in digital media and their shared vision for the future of creator-driven content and monetization opportunities. Under the agreement, Rumble and Westwood One will collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble鈥檚 video platform.听听听
鈥淭his partnership represents a powerful alignment between two media innovators,鈥� said鈥疌ollin Jones, President, Westwood One and EVP, Corporate Strategy & Development, Cumulus Media. 鈥淏y combining our premium podcast inventory with Rumble鈥檚 dynamic creator ecosystem, we鈥檙e creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.鈥澨�
Rumble CEO, Chris Pavloski,鈥痑dded, 鈥淲e鈥檙e excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.鈥澨�
About Rumble听听
Rumble is a high-growth video platform and cloud services provider that creates an independent infrastructure. Rumble's mission is to restore the internet to its roots by making it free and open once again. For more information, visit .听
About Cumulus Media鈥�听
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month 鈥� wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit 听
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颁辞苍迟补肠迟蝉:鈥赌�听
Cumulus Media | Westwood One: Lisa Dollinger, Dollinger Strategic Communication, 听
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FAQ
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