Gray Media Announces Pioneering Hyper-Personalized Video Streaming Strategy Using Google Cloud and Quickplay
Gray Media (NYSE:GTN) has announced a groundbreaking partnership with Google Cloud and Quickplay to launch a hyper-personalized video streaming platform. The new infrastructure, set to roll out in January 2026, will leverage Google Cloud's AI capabilities and Quickplay's cloud-native platform to deliver personalized viewing experiences.
The streaming solution will feature real-time analysis of viewer behavior, dynamic content adaptation, personalized recommendations, and a scalable cloud-native architecture. This initiative positions Gray Media as a pioneer in local streaming technology, aiming to transform content delivery across its 113 television markets reaching approximately 37% of US television households.
Gray Media (NYSE:GTN) ha annunciato una partnership innovativa con Google Cloud e Quickplay per il lancio di una piattaforma di streaming video altamente personalizzata. La nuova infrastruttura, prevista per il gennaio 2026, sfrutter脿 le capacit脿 di IA di Google Cloud e la piattaforma cloud-native di Quickplay per offrire esperienze di visione su misura.
La soluzione di streaming includer脿 analisi in tempo reale del comportamento degli spettatori, adattamento dinamico dei contenuti, raccomandazioni personalizzate e un'architettura cloud-native scalabile. Questa iniziativa pone Gray Media come pioniere nella tecnologia di streaming locale, con l'obiettivo di trasformare la distribuzione dei contenuti nei suoi 113 mercati televisivi, raggiungendo circa il 37% delle famiglie televisive statunitensi.
Gray Media (NYSE:GTN) ha anunciado una asociaci贸n innovadora con Google Cloud y Quickplay para lanzar una plataforma de streaming de video altamente personalizada. La nueva infraestructura, programada para enero de 2026, aprovechar谩 las capacidades de IA de Google Cloud y la plataforma cloud-native de Quickplay para ofrecer experiencias de visualizaci贸n a medida.
La soluci贸n de streaming contar谩 con an谩lisis en tiempo real del comportamiento de los espectadores, adaptaci贸n din谩mica del contenido, recomendaciones personalizadas y una arquitectura cloud-native escalable. Esta iniciativa posiciona a Gray Media como pionera en tecnolog铆a de streaming local, con el objetivo de transformar la entrega de contenidos en sus 113 mercados televisivos, alcanzando aproximadamente al 37% de los hogares con televisi贸n en EE. UU.
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Gray Media (NYSE:GTN) a annonc茅 un partenariat majeur avec Google Cloud et Quickplay pour lancer une plateforme de streaming vid茅o hyper-personnalis茅e. La nouvelle infrastructure, pr茅vue pour janvier 2026, exploitera les capacit茅s d'IA de Google Cloud et la plateforme cloud-native de Quickplay pour proposer des exp茅riences de visionnage personnalis茅es.
La solution de streaming proposera une analyse en temps r茅el du comportement des spectateurs, une adaptation dynamique des contenus, des recommandations personnalis茅es et une architecture cloud-native 茅volutive. Cette initiative place Gray Media en pionnier de la technologie de streaming local, visant 脿 transformer la distribution de contenus sur ses 113 march茅s t茅l茅vis茅s, atteignant environ 37 % des foyers t茅l茅vis茅s am茅ricains.
Gray Media (NYSE:GTN) hat eine wegweisende Partnerschaft mit Google Cloud und Quickplay bekanntgegeben, um eine hochgradig personalisierte Video-Streaming-Plattform zu starten. Die neue Infrastruktur, die im Januar 2026 eingef眉hrt werden soll, wird die KI-F盲higkeiten von Google Cloud und die cloud-native Plattform von Quickplay nutzen, um personalisierte Seherlebnisse zu bieten.
Die Streaming-L枚sung wird Echtzeitanalysen des Zuschauerverhaltens, dynamische Inhaltsanpassung, personalisierte Empfehlungen und eine skalierbare cloud-native Architektur umfassen. Diese Initiative positioniert Gray Media als Vorreiter bei lokaler Streaming-Technologie und zielt darauf ab, die Inhaltslieferung in seinen 113 Fernseh-M盲rkten zu ver盲ndern und etwa 37 % der US-Fernsehaushalte zu erreichen.
- First-mover advantage in implementing AI-powered personalized streaming for local broadcast
- Partnership with major tech players Google Cloud and Quickplay
- Potential for increased viewer engagement and revenue through personalized content delivery
- Cloud-native infrastructure enables scalability and future adaptability
- Implementation risks and potential delays in the January 2026 rollout
- Significant technology infrastructure changes may require substantial investment
- Success depends on viewer adoption and acceptance of personalized streaming
Insights
Gray Media's Google Cloud-Quickplay partnership introduces AI-driven personalization that could significantly enhance viewer engagement and advertising effectiveness.
Gray Media's strategic partnership with Google Cloud and Quickplay represents a significant technological pivot that could substantially differentiate its streaming capabilities in the local broadcast space. The implementation of real-time machine learning algorithms to analyze viewer behavior creates opportunities for dynamic content adaptation that goes beyond basic recommendation systems seen in first-generation streaming platforms.
What makes this initiative particularly noteworthy is the focus on personalized ad loads alongside content recommendations. This approach addresses the dual challenge broadcasters face: maintaining viewer engagement while maximizing advertising revenue. By tailoring ad experiences to individual viewing patterns, Gray could potentially increase both viewer retention and advertising effectiveness.
The cloud-native architecture provides important scalability advantages as viewer consumption patterns continue to fragment across devices and platforms. Unlike traditional broadcasting infrastructure with fixed capacity constraints, this Google Cloud implementation can dynamically scale resources based on viewing demands and peak usage periods.
The January 2026 rollout timeline allows for substantial development and testing but puts Gray behind some competitors already implementing similar personalization features. However, being first among local broadcasters with this comprehensive approach could create meaningful differentiation in markets where Gray maintains leading positions in 78 markets and second position in 99 markets, reaching approximately
The focus on future-proofing infrastructure suggests Gray recognizes the rapidly evolving media landscape and is positioning for long-term adaptation rather than incremental improvements to legacy systems.
聽 聽 聽 聽聽 ATLANTA, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Gray Media today announced a new, cutting-edge video streaming deal for a full end-to-end solution on Google Cloud, powered by Quickplay, that will redefine the streaming experience for viewers.聽聽 This partnership combines the power of Google Cloud's AI infrastructure with Quickplay鈥檚 flexible, cloud-native platform to deliver deeply personalized viewing experiences.聽聽 By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry.
聽 聽 聽 聽 聽 Gray鈥檚 new video streaming environment will revolutionize media streaming in four key ways:
- Understand Viewer Preferences in AG真人官方 Time:聽Leveraging advanced machine learning to analyze viewer behavior, content consumption patterns, and engagement metrics in real-time.
- Dynamically Adapt the Viewing Experience:聽Adjusting content sequences, ad loads, and overall presentation based on individual viewer preferences and engagement levels.
- Optimize Content Delivery for Maximum Engagement:聽Delivering personalized content recommendations, tailored search results, and seamless access across all devices.
- Future-Proof the Infrastructure:聽Embracing a cloud-native architecture that can scale, adapt, and evolve with the ever-changing media landscape.
聽 聽 聽 聽 聽 鈥淭his newly created video partnership marks a pivotal moment for Gray.聽聽 With this game-changing infrastructure, we are leading the charge into the future of local streaming, one personalized viewing experience at a time,鈥� Gray鈥檚 President and Co-CEO Pat LaPlatney said.
聽 聽 聽 聽 聽 鈥淲e are excited to be the first to deliver this innovative technology to viewers, including tailored recommendations and a personalized content experience that is seamless across devices,鈥� Gray鈥檚 Executive Vice President and Chief Operating Officer Sandy Breland said.聽聽
聽 聽 聽 聽 聽 鈥淲e are proud to collaborate with Gray Media and Quickplay to bring the power of Google Cloud AI to the local broadcast industry,鈥� said Albert Lai, Global Director, Strategic Industries, Media & Entertainment, Google Cloud. 鈥淥ur AI capabilities enable Gray Media to understand viewer preferences and deliver personalized content that drives engagement and revenue. This collaboration demonstrates our commitment to helping media companies transform their businesses with AI.鈥�
聽 聽 聽 聽 聽 Gray鈥檚 new streaming structure and viewer personalization strategy are expected to start rolling out in all Gray markets in January 2026.
Forward-Looking Statements:
聽 聽 聽 聽 聽 This press release contains certain forward-looking statements that are based largely on Gray鈥檚 current expectations and reflect various estimates and assumptions by Gray. These statements are statements other than those of historical fact and may be identified by words such as 鈥渆stimates,鈥� 鈥渆xpect,鈥� 鈥渁nticipate,鈥� 鈥渨ill,鈥� 鈥渋mplied,鈥� 鈥渁ssume鈥� and similar expressions. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results and achievements to differ materially from those expressed in such forward-looking statements. Such risks, trends and uncertainties, which in some instances are beyond Gray鈥檚 control, include the inability to provide the new streaming structure and viewer personalization strategy within the expected timeframe, or at all, realize the expected benefits from such strategy, and other future events. Gray is subject to additional risks and uncertainties described in its quarterly and annual reports filed with the Securities and Exchange Commission from time to time, including in the 鈥淩isk Factors,鈥� and management鈥檚 discussion and analysis of financial condition and results of operations sections contained therein, which reports are made publicly available via . Any forward-looking statements in this communication should be evaluated in light of these important risk factors. This press release reflects management鈥檚 views as of the date hereof. Except to the extent required by applicable law, Gray undertakes no obligation to update or revise any information contained in this communication beyond the date hereof, whether as a result of new information, future events or otherwise.
About Gray Media:
聽 聽 聽 聽 聽 Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation鈥檚 largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.聽 The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. 聽Gray鈥檚 additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit .
Gray Contact:
Sandy Breland, Executive Vice President and Chief Operating Officer, 404-266-8333
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