Gray Media to Produce and Air Tomorrow鈥檚 New Orleans Saints Preseason Game in End-to-End Native HDR via NEXTGEN TV
Gray Media (NYSE:GTN) has announced two groundbreaking achievements in NEXTGEN TV broadcasting. The company will make history by producing and broadcasting the New Orleans Saints preseason football game using end-to-end native High Dynamic Range (HDR) through its station WVUE FOX8, marking the first over-the-air broadcast in the U.S. using native HDR throughout the entire production chain.
Additionally, Gray has become the first broadcast group to implement HDR upconversion across all Big Four Networks affiliated NEXTGEN TV stations, enhancing viewing experience for the upcoming football seasons. The company currently serves 113 television markets reaching approximately 37% of US television households.
Gray Media (NYSE:GTN) ha annunciato due importanti novit脿 nel broadcasting NEXTGEN TV. La societ脿 entrer脿 nella storia producendo e trasmettendo la partita di preseason dei New Orleans Saints tramite un flusso nativo High Dynamic Range (HDR) end-to-end sulla sua stazione WVUE FOX8, la prima trasmissione via etere negli Stati Uniti a utilizzare HDR nativo per l'intera catena di produzione.
Inoltre, Gray 猫 diventata il primo gruppo broadcast ad applicare l'upconversion HDR su tutte le stazioni NEXTGEN TV affiliate ai Big Four Networks, migliorando l'esperienza visiva per le prossime stagioni di football. L'azienda serve attualmente 113 mercati televisivi raggiungendo circa il 37% delle famiglie televisive statunitensi.
Gray Media (NYSE:GTN) ha anunciado dos logros pioneros en la transmisi贸n NEXTGEN TV. La compa帽铆a har谩 historia al producir y emitir el partido de pretemporada de los New Orleans Saints usando HDR nativo de extremo a extremo a trav茅s de su estaci贸n WVUE FOX8, la primera transmisi贸n terrestre en EE. UU. que emplea HDR nativo durante toda la cadena de producci贸n.
Adem谩s, Gray se ha convertido en el primer grupo de radiodifusi贸n en implementar upconversion HDR en todas las estaciones NEXTGEN TV afiliadas a las Big Four Networks, mejorando la experiencia de visualizaci贸n para las pr贸ximas temporadas de f煤tbol americano. Actualmente la empresa atiende a 113 mercados televisivos, alcanzando aproximadamente al 37% de los hogares con televisi贸n en EE.聽UU.
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Gray Media (NYSE:GTN) a annonc茅 deux avanc茅es majeures dans la diffusion NEXTGEN TV. La soci茅t茅 va entrer dans l'histoire en produisant et diffusant le match de pr茅saison des New Orleans Saints en HDR natif de bout en bout via sa station WVUE FOX8, la premi猫re diffusion hertzienne aux 脡tats-Unis utilisant le HDR natif sur l'ensemble de la cha卯ne de production.
Par ailleurs, Gray est devenue le premier groupe de diffusion 脿 mettre en 艙uvre l'upconversion HDR sur toutes les stations NEXTGEN TV affili茅es aux Big Four Networks, am茅liorant ainsi l'exp茅rience de visionnage pour les prochaines saisons de football. L'entreprise dessert actuellement 113 march茅s t茅l茅visuels, atteignant environ 37 % des foyers am茅ricains 茅quip茅s d'une t茅l茅vision.
Gray Media (NYSE:GTN) hat zwei bahnbrechende Errungenschaften im NEXTGEN TV-Broadcasting bekanntgegeben. Das Unternehmen schreibt Geschichte, indem es das Preseason-Spiel der New Orleans Saints 眉ber seinen Sender WVUE FOX8 in durchg盲ngigem nativen High Dynamic Range (HDR) produziert und ausstrahlt 鈥� die erste terrestrische Ausstrahlung in den USA, die HDR nativ 眉ber die gesamte Produktionskette nutzt.
Zus盲tzlich ist Gray die erste Rundfunkgruppe, die HDR-Upconversion f眉r alle NEXTGEN TV-Sender mit Affiliations zu den Big Four Networks implementiert hat, was das Seherlebnis f眉r die bevorstehenden Football-Saisons verbessert. Das Unternehmen erreicht derzeit 113 Fernseh-M盲rkte und damit rund 37 % der US-Fernsehhaushalte.
- First U.S. broadcaster to implement end-to-end native HDR broadcasting
- First broadcast group to achieve HDR upconversion across all Big Four Networks
- Demonstrates technological leadership in NEXTGEN TV implementation
- Enhanced viewing experience for upcoming football seasons
- None.
ATLANTA, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Gray Media is proud to announce two historic achievements for television stations broadcasting in the ATSC 3.0 (NEXTGEN TV) format.
First, Gray鈥檚 sports production company Tupelo Media Group will produce and its New Orleans station WVUE FOX8 will broadcast tomorrow鈥檚 New Orleans Saints preseason football game using end-to-end, native High Dynamic Range (HDR). This will be the first over-the-air broadcast in the United States of any programming that is produced in native HDR from the cameras to the production truck to the station to viewers with NEXTGEN TV television sets. It will allow New Orleans viewers to watch their hometown Saints with improved contrast between the brightest and darkest colors on the screen fulfilling one of the many promises that NEXTGEN TV brings to viewers.
Second, Gray is the first broadcast group to upconvert to HDR across all Big Four Networks. Gray completed this upgrade of all of its Big Four affiliated NEXTGEN TV stations in time for the upcoming college and professional football seasons to ensure a first-in-class viewing experience for Gray鈥檚 viewers.
鈥淲e are thrilled to build on our launch of HDR across our NEXTGEN stations by bringing our hometown New Orleans Saints to viewers in native HDR,鈥� said Gray鈥檚 Chief Operating Officer, and Saints fan, Sandy Breland. 鈥淕ray is proud of production and station teams for making this first-of-its-kind native HDR preseason NEXTGEN TV broadcast a reality.鈥�
鈥淣EXTGEN TV enables countless advanced features to boost viewer experience,鈥� said Rob Folliard, Gray鈥檚 Senior Vice President and currently chairperson of NEXTGEN TV consortium PearlTV. 鈥淏ringing football filmed, transmitted, and broadcast in native HDR free to viewers over-the-air is a great example of the benefits to viewers of NEXTGEN TV.鈥�
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation鈥檚 largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.聽 The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. 聽Gray鈥檚 additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit .
Gray Contact:
Robert J. Folliard, III, Senior Vice President - Distribution, 404-266-8333
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