Horizon Bank Announces Appointment of聽Senior Vice President, Director of Marketing, John D. Hatfield
Horizon Bank (NASDAQ GS: HBNC) has appointed John Hatfield as Senior Vice President, Director of Marketing. Hatfield brings over 20 years of experience in strategic marketing, business development, and branding across multiple industries.
CEO Thomas Prame emphasized that Hatfield's proven track record in building cohesive teams will contribute to the bank's strategic initiatives. In his new role, Hatfield will lead Horizon's marketing strategy, focusing on enhancing brand awareness, developing multi-channel marketing campaigns, and expanding local community outreach efforts.
Horizon Bank (NASDAQ GS: HBNC) ha nominato John Hatfield come Senior Vice President e Direttore Marketing. Hatfield vanta oltre 20 anni di esperienza nel marketing strategico, sviluppo commerciale e branding in diversi settori.
Il CEO Thomas Prame ha sottolineato che il comprovato successo di Hatfield nel creare team coesi sar脿 fondamentale per le iniziative strategiche della banca. Nel suo nuovo ruolo, Hatfield guider脿 la strategia di marketing di Horizon, concentrandosi sull'aumento della notoriet脿 del marchio, lo sviluppo di campagne di marketing multicanale e l'espansione delle attivit脿 di coinvolgimento nella comunit脿 locale.
Horizon Bank (NASDAQ GS: HBNC) ha nombrado a John Hatfield como Vicepresidente Senior y Director de Marketing. Hatfield aporta m谩s de 20 a帽os de experiencia en marketing estrat茅gico, desarrollo comercial y branding en diversas industrias.
El CEO Thomas Prame destac贸 que el historial comprobado de Hatfield en la formaci贸n de equipos cohesionados contribuir谩 a las iniciativas estrat茅gicas del banco. En su nuevo cargo, Hatfield liderar谩 la estrategia de marketing de Horizon, enfoc谩ndose en aumentar el reconocimiento de la marca, desarrollar campa帽as de marketing multicanal y ampliar los esfuerzos de alcance comunitario local.
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Horizon Bank (NASDAQ GS: HBNC) a nomm茅 John Hatfield au poste de Vice-pr茅sident senior et Directeur Marketing. Hatfield apporte plus de 20 ans d'exp茅rience en marketing strat茅gique, d茅veloppement commercial et branding dans plusieurs secteurs.
Le PDG Thomas Prame a soulign茅 que le parcours 茅prouv茅 de Hatfield dans la constitution d'茅quipes coh茅sives contribuera aux initiatives strat茅giques de la banque. Dans son nouveau r么le, Hatfield dirigera la strat茅gie marketing d'Horizon, en se concentrant sur l'am茅lioration de la notori茅t茅 de la marque, le d茅veloppement de campagnes marketing multicanal et l'茅largissement des efforts de sensibilisation communautaire locale.
Horizon Bank (NASDAQ GS: HBNC) hat John Hatfield zum Senior Vice President und Marketingdirektor ernannt. Hatfield bringt 眉ber 20 Jahre Erfahrung in strategischem Marketing, Gesch盲ftsentwicklung und Markenf眉hrung in verschiedenen Branchen mit.
CEO Thomas Prame betonte, dass Hatfields nachgewiesene F盲higkeit, schlagkr盲ftige Teams aufzubauen, zu den strategischen Initiativen der Bank beitragen wird. In seiner neuen Rolle wird Hatfield die Marketingstrategie von Horizon leiten, mit Fokus auf die Steigerung der Markenbekanntheit, die Entwicklung von Multichannel-Marketingkampagnen und die Erweiterung der lokalen Gemeinschaftsarbeit.
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MICHIGAN CITY, Ind., July 31, 2025 (GLOBE NEWSWIRE) -- Horizon Bank, a commercial banking subsidiary of Horizon Bancorp, Inc. (NASDAQ GS: HBNC), announced today the appointment of John Hatfield as the Senior Vice President, Director of Marketing.
鈥淛ohn is a seasoned professional with 20+ years of experience in strategic marketing, business development, and branding across multiple industry verticals. He brings to Horizon a proven track record of success building cohesive teams that contribute to the strategic initiatives of organizations and tangible results for our key stakeholders,鈥� CEO and President, Thomas Prame stated. 鈥淲e believe Horizon is well-positioned for future growth in our markets through enhanced brand awareness that aligns with our core business model. We have been our client鈥檚 trusted advisors for over 150 years, and we look forward to expanding on this success with John leading our Marketing strategy.鈥�
鈥淚 am excited to join Horizon Bank and lead a team that shares Horizon鈥檚 desire to expand on its superior reputation as a trusted financial partner for our clients and the communities we serve,鈥� stated Hatfield.
In his new role, John will lead the strategic direction of Horizon鈥檚 marketing, enhancing the brand awareness and sales effectiveness of Horizon Bank. He will provide oversight and insight into the creation of multi-channel marketing campaigns aimed at customer acquisition across all lines of business. Additionally, John will expand on Horizon鈥檚 local outreach efforts, ensuring Horizon鈥檚 desire to help the communities we call home continue to thrive.
About Horizon Bancorp, Inc.
Celebrating over 150 years of success, Horizon Bancorp, Inc. is an independent, commercial bank holding company serving Indiana and Michigan through its commercial banking subsidiary, Horizon Bank. Horizon Bank and Horizon Bancorp, Inc. may be reached online at www.horizonbank.com. Its common stock is traded on the NASDAQ Global Select Market under the symbol HBNC.
Contact: Thomas Prame
Chief Executive Officer and President
Phone: (219) 814-5983
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