The REESE'S and OREO庐 Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For
Hershey (NYSE:HSY) announced a groundbreaking collaboration between two iconic brands - REESE'S and OREO庐, introducing two new products: the REESE'S OREO庐 Cup and OREO庐 REESE'S Cookie. The REESE'S OREO庐 Cup combines milk chocolate and white creme peanut butter cups with OREO庐 cookie crumbs, while the OREO庐 REESE'S Cookie features OREO庐 chocolate sandwich cookies filled with REESE'S peanut buttery creme and OREO cookie crumbs.
Both products will be available for presale starting August 18, 2025, with nationwide retail rollout in September 2025. The REESE'S OREO庐 Cup will become a permanent addition to the REESE'S portfolio, while the OREO庐 REESE'S Cookies will return to shelves in January 2026 after the initial launch.
Hershey (NYSE:HSY) ha annunciato una collaborazione innovativa tra due marchi iconici - REESE'S e OREO庐 - presentando due nuovi prodotti: il REESE'S OREO庐 Cup e il OREO庐 REESE'S Cookie. Il REESE'S OREO庐 Cup unisce cioccolato al latte e creme bianche al burro di arachidi con pezzetti di biscotto OREO庐, mentre l'OREO庐 REESE'S Cookie 猫 composto da biscotti sandwich al cioccolato OREO庐 ripieni di crema al burro di arachidi REESE'S e pezzetti di biscotto OREO庐.
Entrambi i prodotti saranno disponibili in prevendita a partire dal 18 agosto 2025, con il lancio nazionale nei negozi previsto per settembre 2025. Il REESE'S OREO庐 Cup diventer脿 una presenza permanente nel portafoglio REESE'S, mentre gli OREO庐 REESE'S Cookie torneranno sugli scaffali a gennaio 2026 dopo il lancio iniziale.
Hershey (NYSE:HSY) anunci贸 una colaboraci贸n innovadora entre dos marcas ic贸nicas - REESE'S y OREO庐 - presentando dos nuevos productos: el REESE'S OREO庐 Cup y la OREO庐 REESE'S Cookie. El REESE'S OREO庐 Cup combina chocolate con leche y crema blanca de mantequilla de man铆 con migas de galleta OREO庐, mientras que la OREO庐 REESE'S Cookie presenta galletas s谩ndwich de chocolate OREO庐 rellenas con crema de mantequilla de man铆 REESE'S y migas de galleta OREO庐.
Ambos productos estar谩n disponibles para preventa a partir del 18 de agosto de 2025, con lanzamiento nacional en tiendas en septiembre de 2025. El REESE'S OREO庐 Cup se convertir谩 en una incorporaci贸n permanente al portafolio de REESE'S, mientras que las OREO庐 REESE'S Cookies regresar谩n a los estantes en enero de 2026 despu茅s del lanzamiento inicial.
項堨壃 (NYSE:HSY)電� 霊� 臧滌潣 靸侅鞝侅澑 敫岆灉霌滌澑 REESE'S鞕� OREO庐鞚� 順侅嫚鞝侅澑 順戩梾鞚� 氚滍憸頃橂┌, 霊� 臧�歆� 鞁犾牅頀堨澑 REESE'S OREO庐 旎�瓿� OREO庐 REESE'S 炜犿偆毳� 靹犽炒鞓�鞀惦媹雼�. REESE'S OREO庐 旎奠潃 氚�韥� 齑堨綔毽筷臣 頇旍澊韸� 韥 霑呾僵氩勴劙 旎奠棎 OREO庐 炜犿偆 韥熂鞚� 瓴绊暕頄堨溂氅�, OREO庐 REESE'S 炜犿偆電� REESE'S 霑呾僵氩勴劙 韥瓿� OREO 炜犿偆 韥熂鞚� 霌れ柎臧� OREO庐 齑堨綔毽� 靸岆摐鞙勳箻 炜犿偆鞛呺媹雼�.
霊� 鞝滍拡 氇憪 2025雲� 8鞗� 18鞚�攵�韯� 鞓堨暯 韺愲Г臧� 鞁滌瀾霅橂┌, 2025雲� 9鞗�鞐� 鞝勱淡 毵れ灔鞐愳劀 於滌嫓霅╇媹雼�. REESE'S OREO庐 旎奠潃 REESE'S 鞝滍拡甑办棎 鞓侁惮鞝侅溂搿� 於旉皜霅� 鞓堨爼鞚措┌, OREO庐 REESE'S 炜犿偆電� 齑堦赴 於滌嫓 頉� 2026雲� 1鞗旍棎 雼れ嫓 毵れ灔鞐� 靹犽炒鞚� 鞓堨爼鞛呺媹雼�.
Hershey (NYSE:HSY) a annonc茅 une collaboration r茅volutionnaire entre deux marques embl茅matiques - REESE'S et OREO庐 - en lan莽ant deux nouveaux produits : le REESE'S OREO庐 Cup et le OREO庐 REESE'S Cookie. Le REESE'S OREO庐 Cup combine du chocolat au lait et des cups 脿 la cr猫me de beurre de cacahu猫te blanche avec des miettes de biscuits OREO庐, tandis que le OREO庐 REESE'S Cookie se compose de biscuits sandwich au chocolat OREO庐 fourr茅s 脿 la cr猫me de beurre de cacahu猫te REESE'S et aux miettes de biscuits OREO庐.
Les deux produits seront disponibles en pr茅commande 脿 partir du 18 ao没t 2025, avec un lancement national en magasin pr茅vu pour septembre 2025. Le REESE'S OREO庐 Cup deviendra un ajout permanent 脿 la gamme REESE'S, tandis que les OREO庐 REESE'S Cookies feront leur retour en rayons en janvier 2026 apr猫s le lancement initial.
Hershey (NYSE:HSY) k眉ndigte eine bahnbrechende Zusammenarbeit zwischen zwei ikonischen Marken 鈥� REESE'S und OREO庐 鈥� an und stellt zwei neue Produkte vor: den REESE'S OREO庐 Cup und den OREO庐 REESE'S Cookie. Der REESE'S OREO庐 Cup vereint Milchschokolade und wei脽e Erdnussbutter-Cremetassen mit OREO庐-Keksst眉ckchen, w盲hrend der OREO庐 REESE'S Cookie aus OREO庐 Schokoladen-Sandwichkeksen besteht, die mit REESE'S erdnussbuttriger Creme und OREO-Keksst眉ckchen gef眉llt sind.
Beide Produkte sind ab dem 18. August 2025 im Vorverkauf erh盲ltlich, mit bundesweiter Markteinf眉hrung im September 2025. Der REESE'S OREO庐 Cup wird dauerhaft ins REESE'S Sortiment aufgenommen, w盲hrend die OREO庐 REESE'S Cookies nach dem ersten Launch im Januar 2026 wieder in den Regalen erh盲ltlich sein werden.
- Strategic collaboration between America's #1 Candy (REESE'S) and #1 Cookie (OREO庐) brands
- Expansion of product portfolio with permanent addition of REESE'S OREO庐 Cup
- Leveraging strong consumer demand and social media engagement for product development
- Multiple product formats available (King Size, Standard Size, and Miniature Cups)
- Limited availability of OREO庐 REESE'S Cookies (temporary release until supplies last)
- Four-month gap in OREO庐 REESE'S Cookies availability between September 2025 and January 2026
Insights
Hershey's collaboration with OREO leverages brand strength, meets consumer demand, and expands product portfolio with permanent offerings.
Hershey's strategic collaboration with Mondel膿z's OREO brand represents a calculated market expansion move that capitalizes on existing consumer behavior. The launch includes two distinct products: the REESE'S OREO Cup joining Hershey's permanent portfolio in September 2025, and the OREO REESE'S Cookie initially launching as limited-edition before becoming permanent in January 2026.
This partnership combines America's #1 candy brand with the #1 cookie brand, creating significant cross-category potential. What's notable is Hershey's responsiveness to consumer-driven innovation - the press release explicitly mentions they've observed consumers already combining these products on social media, essentially validating market demand before product development.
From a strategic perspective, this represents a low-risk, high-reward product extension. Both brands maintain their core identities while accessing each other's customer base. The phased rollout strategy with presale opportunities creates artificial scarcity and urgency, likely driving initial trial rates higher.
For Hershey, this collaboration provides access to OREO's massive distribution network (over 100 countries) and customer base (60 billion cookies sold annually worldwide). The permanent addition to REESE'S portfolio indicates confidence in sustainable sales growth rather than merely creating a limited-time novelty product. This aligns with Hershey's broader strategy of expanding beyond traditional chocolate into premium and innovative offerings while leveraging their established brand equity.
Introducing the REESE'S OREO庐 Cup and OREO庐 REESE'S Cookie 鈥� a two-way collaboration between America's #1 Candy and #1 Cookie.
We've seen the comments and DMs. You've twisted, you've dipped and you've combined the two flavors on social media. The devoted brand fans have been asking for this flavor mashup 鈥� mixing and stacking the two flavors together in all kinds of creative and delicious ways. Always committed to delivering bold, exciting snacking experiences, the OREO庐 brand and REESE'S brand knew this request was simply too good to ignore.
"This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for," said Michelle Deignan, Vice President, the OREO庐 brand, US. "At OREO, we're always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE'S brand to deliver the collab of their dreams."
"At REESE'S, we're obsessed with pushing the boundaries of what chocolate and peanut butter can become 鈥� and our fans fuel that fire," said Dan Mohnshine, Vice President,
More on the OREO庐 REESE'S Cookie
There's no need to play favorites when you can have the best of both worlds in one delicious treat with the OREO庐 REESE'S Cookie. Each cookie features signature OREO庐 chocolate sandwich cookies filled with a REESE'S peanut buttery creme with OREO cookie crumbs.
More on the REESE'S OREO庐 Cup:
You asked. We crushed it. Introducing the REESE'S x OREO庐 collab - when America's #1 Candy and the #1 Cookie finally decided to break the internet (and your snack standards). This is the iconic duo our fans have been dreaming about. Begging for. And, now it's here. You're welcome. The REESE'S OREO庐 Cup brings together milk chocolate and white creme peanut butter cups with OREO庐 cookie crumbs.
How to get the products:
The new REESE'S OREO庐 Cup will be available for presale on The Hershey's Store starting August 18. Fans can sign up 听for first access as soon as it goes live. The REESE'S OREO庐 Cup will be rolling out at retailers nationwide starting September 2025 and available in King Size, Standard Size and Miniature Cups. The product is the latest, permanent edition to the REESE'S portfolio.
The OREO庐 REESE'S Cookies will be available for presale starting on August 18, but fans can sign up for early access at starting July 30. The OREO庐 REESE'S Cookies will be available nationwide starting September 2025, while supplies last, and will return to shelves as part of the OREO brand's portfolio in January 2026.
For more information about the REESE'S OREO庐 Cup and REESE'S products, visit , or follow REESE'S on Instagram , Twitter/X , Facebook , and TikTok .
For more information about the OREO庐 REESE'S Cookie and OREO庐 brand products, fans can visit , or follow OREO on Instagram @OREO, Twitter/X @OREO, Facebook @OREOUnitedStates, and TikTok , to be among the first to know about future brand news.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
For more than 130 years,
To learn more visit www.thehersheycompany.com.
贵辞濒濒辞飞:听
About听OREO庐 Cookie听
OREO庐 is AMERICA'S FAVORITE COOKIE庐, available in more than 100 countries around the globe. Over 60 billion OREO庐 cookies are sold each year with more than 20 billion of those cookies sold in the
About Mondel膿z International
Mondel膿z International, Inc. (Nasdaq: ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
View original content to download multimedia:
SOURCE The Hershey Company
FAQ
When will the new REESE'S OREO庐 products be available in stores?
Is the REESE'S OREO庐 Cup a permanent or limited-time product?
What are the different sizes available for the new REESE'S OREO庐 Cup?
How long will the OREO庐 REESE'S Cookies be available?
Where can I pre-order the new REESE'S and OREO庐 collaboration products?
