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Limited-release聽collection聽honors the聽spirit聽of聽the聽West and is聽celebrated with聽first-ever聽national ad painted with Coors Banquet beer

GOLDEN, Colo., Aug. 21, 2025 /PRNewswire/ -- From outfitting cowboys for generations to offering the same brewing tradition since 1873, Wrangler^庐 and ^庐 know firsthand what it takes to be the best in the West. Now, these two iconic brands are teaming up to create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Collection, a joint salute to the brands' shared craftsmanship and grit,聽whether it聽is聽stitched into聽a pair of聽jeans听辞谤听brewed into a signature, stubby bottle of Banquet.

Available starting August 21, the Wrangler x Coors Banquet Collection will feature more than twenty unique pieces. The designs showcase a Coors Banquet twist on classic Western wear across a variety of items, including denim vests with custom Coors-branded embroidery and patches, pullover sweaters with Western-inspired artwork, classic Wrangler^庐聽13MWZ聽Cowboy Cut^庐聽Jeans with limited-edition copper hardware, graphic t-shirts, and more.

"This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations," said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. "We're thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle.聽Whether it's聽at聽a rodeo,聽your聽local聽bar,听辞谤听an everyday聽moment,聽this collection lets fans wear the Banquet legacy on beloved Wrangler pieces."

To聽bring聽the聽collaboration聽to聽life聽in聽a聽bold聽new聽way,聽奥谤补苍驳濒别谤听and聽Coors聽Banquet partnered聽with artist Caitlin Hatch to paint - hand-painted, Western-style posters that will double as the first-ever national ads made with beer. Each poster was crafted using a custom watercolor blend made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters spotlight the limited-release apparel, and one was painted in a real rodeo arena. They will be featured in a variety of ad locations throughout the U.S.

"This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure," said John Meagher, Vice President of Global Brand Marketing at Wrangler. "Coors Banquet & Wrangler share an聽incredible聽interwoven聽western聽legacy,聽and聽this聽is聽a聽unique opportunity聽to聽unleash that in a fresh new way."

Wrangler and Coors Banquet are also hitting the road to give fans聽a chance to experience the collection up-close through a series of pop-up events at local bars in Dallas (September 4), Nashville聽(September聽11),聽and Denver聽(September聽25).聽Dubbed the聽Legends of聽the West聽Tour, the experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest and more.

Fans can bring home a piece of the聽Wrangler x Coors Banquet collection via a Wrangler store听辞谤听select western聽retailers,聽and聽online聽at 听辞谤听. Ten prints of the one-of-a-kind聽watercolor聽art聽will聽be聽made聽available each聽weekday聽at聽noon聽CST聽at 聽starting August 21 through September 3, while supplies last.

ABOUT WRANGLER
奥谤补苍驳濒别谤听^庐, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life.聽Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit .

ABOUT聽MOLSON COORS聽BEVERAGE聽COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and O啪ujsko to our above premium brands including Madr铆 Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA & APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit聽.

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