Penelope Bourbon introduces the 2025 Estate Collection
Penelope Bourbon (NYSE:MGPI) has unveiled its prestigious 2025 Estate Collection, featuring five premium bourbon expressions with minimum age statements of 10 years. The collection includes the 13-year-old Founders Reserve ($199.99), new Omega 11-Year Straight Bourbon ($129.99), two variants of Single Barrel 10-Year Bourbon ($89.99), and Private Select 10-Year Bourbon ($79.99).
The highlight is the introduction of Omega, finished in premium Radoux Omega French Oak barrels using advanced OakScan庐 technology. The collection will be available in September 2025, with first access at Lux Row Distillers on September 5. Limited allocations range from 1,300 to 6,900 cases depending on the expression.
Penelope Bourbon (NYSE:MGPI) ha presentato la sua prestigiosa 2025 Estate Collection, composta da cinque bourbon di fascia alta con indicazione d'et脿 minima di 10 anni. La collezione include il Founders Reserve 13 anni (199,99 $), il nuovo Omega 11 anni Straight Bourbon (129,99 $), due versioni del Single Barrel 10 anni Bourbon (89,99 $) e il Private Select 10 anni Bourbon (79,99 $).
La novit脿 principale 猫 Omega, affinato in botti di rovere francese Radoux Omega tramite la tecnologia avanzata OakScan庐. La collezione sar脿 disponibile a settembre 2025, con accesso anticipato presso Lux Row Distillers il 5 settembre. Le allocazioni sono limitate e variano da 1.300 a 6.900 casse a seconda dell'espressione.
Penelope Bourbon (NYSE:MGPI) ha revelado su prestigiosa 2025 Estate Collection, que incluye cinco expresiones de bourbon premium con declaraci贸n de edad m铆nima de 10 a帽os. La colecci贸n comprende el Founders Reserve de 13 a帽os (199,99 $), el nuevo Omega 11 a帽os Straight Bourbon (129,99 $), dos variantes del Single Barrel 10 a帽os Bourbon (89,99 $) y el Private Select 10 a帽os Bourbon (79,99 $).
La novedad destacada es la introducci贸n de Omega, terminado en barricas de roble franc茅s Radoux Omega mediante la tecnolog铆a avanzada OakScan庐. La colecci贸n saldr谩 a la venta en septiembre de 2025, con acceso anticipado en Lux Row Distillers el 5 de septiembre. Las asignaciones son limitadas y oscilan entre 1.300 y 6.900 cajas seg煤n la expresi贸n.
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臧�鞛� 欤茧頃� 鞝愳潃 Radoux Omega 頂勲爩旃� 鞓ろ伂 韱奠棎靹� 瓿犼笁 OakScan庐 旮办垹搿� 毵堦皭頃� Omega鞚� 霃勳瀰鞛呺媹雼�. 旎爥靺橃潃 2025雲� 9鞗旍棎 於滌嫓霅橂┌, 9鞗� 5鞚� Lux Row Distillers鞐愳劀 毹检爛 毵岆倶氤� 靾� 鞛堨姷雼堧嫟. 靸濎偘 頃犽嫻霟夓潃 響滍槃(靸來拡)氤勲 1,300鞐愳劀 6,900 旒�鞚挫姢旯岇 鞝滍暅霅╇媹雼�.
Penelope Bourbon (NYSE:MGPI) a d茅voil茅 sa prestigieuse 2025 Estate Collection, compos茅e de cinq expressions de bourbon haut de gamme indiquant un 芒ge minimum de 10 ans. La collection comprend le Founders Reserve 13 ans (199,99 $), le nouveau Omega 11-Year Straight Bourbon (129,99 $), deux variantes du Single Barrel 10-Year Bourbon (89,99 $) et le Private Select 10-Year Bourbon (79,99 $).
Le point fort est l'introduction d'Omega, finition en f没ts Radoux Omega en ch锚ne fran莽ais gr芒ce 脿 la technologie avanc茅e OakScan庐. La collection sera disponible en septembre 2025, avec un acc猫s prioritaire chez Lux Row Distillers le 5 septembre. Les allocations sont limit茅es et varient de 1 300 脿 6 900 caisses selon l'expression.
Penelope Bourbon (NYSE:MGPI) hat seine gehobene 2025 Estate Collection vorgestellt, bestehend aus f眉nf Premium-Bourbons mit Mindestalterangaben von 10 Jahren. Zur Kollektion geh枚ren der 13-j盲hrige Founders Reserve (199,99 $), der neue Omega 11-Year Straight Bourbon (129,99 $), zwei Varianten des Single Barrel 10-Year Bourbon (89,99 $) und der Private Select 10-Year Bourbon (79,99 $).
Highlight ist die Einf眉hrung von Omega, das in hochwertigen Radoux Omega French Oak-F盲ssern mit der fortschrittlichen OakScan庐-Technologie vollendet wurde. Die Kollektion wird im September 2025 erh盲ltlich sein, mit fr眉hem Zugang bei Lux Row Distillers am 5. September. Die limitierten Zuteilungen reichen je nach Ausdruck von 1.300 bis 6.900 Kisten.
- None.
- Premium pricing strategy with bottles ranging from $79.99 to $199.99
- Limited availability with restricted case numbers for most expressions
Insights
Penelope's premium bourbon lineup expands MGP's ultra-premium portfolio, strategically targeting higher-margin premium spirits market with prestige offerings.
Penelope Bourbon's 2025 Estate Collection represents a significant premiumization strategy for parent company MGP Ingredients, as they continue expanding their branded spirits portfolio with higher-margin products. The collection features five expressions with minimum age statements of 10 years, positioning them firmly in the ultra-premium bourbon category where margins typically exceed 60
The flagship 13-year Founders Reserve at
Most notable is the introduction of Omega, which leverages scientific barrel selection through Radoux's OakScan technology鈥攕ignaling MGP's investment in technical innovation to differentiate in an increasingly crowded premium bourbon landscape. This approach addresses the growing consumer preference for production transparency and technological craftsmanship narratives.
The expanded allocation volumes across the portfolio (over 16,000 cases total) indicate increased production capacity and inventory management maturity, enabling MGP to scale their premium offerings while maintaining age statements. This suggests improved operational efficiency in their aged whiskey inventory, a critical financial factor for spirit producers where carrying costs for aged inventory significantly impact working capital.
This release builds on Penelope's award momentum from last year, strategically timing the announcement ahead of fall/winter bourbon buying season when premium spirits typically see their strongest sales performance. For MGP, whose branded spirits segment has been a growth driver, this collection reinforces their transformation from primarily a contract distiller to a branded spirits company with higher margins and greater brand equity.
Highly anticipated collection showcases higher age statements, new innovation and increased allocations across each release
The 2024 Penelope Estate Collection received multiple top spirits industry awards including platinum at the 2025 ASCOT Awards and gold at the 2025 San Francisco World Spirits Awards for Single Barrel. Private Select earned gold at the 2025 ASCOT Awards and the 2025 SIP Awards. This year's collection is anticipated to be even more impressive.
"We are excited to introduce Omega as part of the Estate Collection 鈥� we've been experimenting with these French Oak finishing casks, built by the Radoux Cooperage, which utilizes oak from the most prestigious French forests," said Penelope Founder and Master Blender, Danny Polise. "In addition, our 2025 Founders Reserve is a 13-year-old
Penelope Founders Reserve 13 Year Kentucky Straight Bourbon Whiskey:
Inspired by passion for sharing truly special whiskey, the single lot of 2025 Founders Reserve is a testament to patience. With a mash bill of
Founders Reserve opens with an aroma of rich caramel, vanilla, faint hints of tobacco and candied fruit. The body features toasted nuts, graham cracker, sweet oak, butterscotch and dark fruit on the palate and finishes with lingering spice, caramel sweetness and black pepper spice.
Penelope Omega 11 Year Straight Bourbon Whiskey:
The 2025 Estate Collection reaches new heights with Omega, a whiskey that unites exceptional age with the most advanced oak finishing available. After 11 years of maturation, this straight bourbon whiskey is refined for an additional year in Radoux Omega barrels, considered the pinnacle of French Oak innovation. Crafted with rare, tight-grain oak and a meticulously designed toast profile, these barrels embody the highest level of precision and artistry in coopering.
Radoux Cooperage, a global leader in barrel production, pioneered OakScan庐 technology to scientifically select staves with the exact chemical composition needed to achieve the desired flavor profile. This data-driven approach, paired with Penelope's vision, creates a whiskey of remarkable balance, refinement, and modern craftsmanship.
With a mash bill of
Omega opens with a nose of warm vanilla, honey, toffee and allspice followed by a body of brown sugar, dark fruit, leather and cocoa. The finish features sweet spice, cinnamon gum and buttery sweet nougat.
Single Barrel 10 Year Bourbon:
Each barrel chosen for the 2025 Single Barrel release was hand-selected to showcase the nuanced complexity of the finest stocks of well-aged bourbon deemed too exceptional to blend. The 2025 Single Barrel offerings feature two different mash bills and proof points:
Single Barrel Straight Bourbon Whiskey with a mash bill of
Single Barrel Straight Bourbon Whiskey with a mash bill of
Penelope Private Select 10 Year Bourbon:
Award-winning Private Select is a masterpiece in blended bourbon, showcasing the finest of hand-selected aged barrel stocks. Aged 10 years, 2025 Private Select features a mash bill of
Opening with aromas of rich caramel, cinnamon and red fruits, 2025 Private Select features flavors of caramel, brown sugar, cherry and baking spice, and a vanilla honey bun finish with notes of oak spice and light smoke.
"Our Estate Collection brings together the best bourbons we release each year," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "For 2025, we're introducing Omega, finished in some of the most prestigious French Oak barrels in the world, and bringing back Founders Reserve as a 13-year Kentucky Straight Bourbon. We've also raised the age statement on Private Select and expanded allocations across the lineup, making this year's collection our most exciting and accessible yet."
The full 2025 Estate Collection will be available this September in select markets, with first access to the entire collection exclusively at Lux Row Distillers beginning Friday, Sept. 5 at 9 a.m. EST. A product locator for the award-winning Penelope family of offerings can be found .
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won many spirits industry awards including best in class finalist and a double gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a double platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum medals at the 2025 ASCOT Awards.聽We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit and follow on and .
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FAQ
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