Yellowstone Bourbon Launches Ready-to-Serve Cocktails
MGP Ingredients (NYSE:MGPI) has launched Yellowstone Cocktails, a new line of premium ready-to-serve bourbon-based cocktails. The collection features three distinct expressions: Gold Rush (25% ABV), Old Fashioned (35% ABV), and Espresso (25% ABV), each priced at $24.99 per 750mL bottle.
Crafted by Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery, these cocktails combine Yellowstone's 150-year bourbon heritage with convenience and sustainability. Each bottle contains the equivalent of six standard cocktails and features eco-friendly packaging made using clean energy and recyclable materials.
The launch aligns with Yellowstone Bourbon's ongoing partnership with the National Parks Conservation Association (NPCA), to which the brand has donated $1,000,000 over the past seven years.
MGP Ingredients (NYSE:MGPI) ha lanciato Yellowstone Cocktails, una nuova linea di cocktail premium a base di bourbon pronti da servire. La collezione comprende tre varianti distinte: Gold Rush (25% ABV), Old Fashioned (35% ABV) e Espresso (25% ABV), ciascuna al prezzo di 24,99 $ per bottiglia da 750 mL.
Creati da Stephen Beam, settima generazione di Master Distiller presso Limestone Branch Distillery, questi cocktail uniscono i 150 anni di tradizione del bourbon Yellowstone con praticità e sostenibilità. Ogni bottiglia contiene l'equivalente di sei cocktail standard e presenta un packaging ecologico realizzato con energia pulita e materiali riciclabili.
Il lancio si inserisce nella partnership continua tra Yellowstone Bourbon e la National Parks Conservation Association (NPCA), a cui il marchio ha donato 1.000.000 $ negli ultimi sette anni.
MGP Ingredients (NYSE:MGPI) ha lanzado Yellowstone Cocktails, una nueva línea de cócteles premium listos para servir a base de bourbon. La colección presenta tres expresiones distintas: Gold Rush (25% ABV), Old Fashioned (35% ABV) y Espresso (25% ABV), cada una con un precio de 24,99 $ por botella de 750 mL.
Elaborados por Stephen Beam, séptima generación de Maestro Destilador en Limestone Branch Distillery, estos cócteles combinan la herencia de 150 años de bourbon de Yellowstone con conveniencia y sostenibilidad. Cada botella contiene el equivalente a seis cócteles estándar y presenta un embalaje ecológico fabricado con energía limpia y materiales reciclables.
El lanzamiento se alinea con la asociación continua de Yellowstone Bourbon con la National Parks Conservation Association (NPCA), a la que la marca ha donado 1,000,000 $ en los últimos siete años.
MGP Ingredients (NYSE:MGPI)� 프리미엄 즉석 버번 칵테� 라인� Yellowstone Cocktails� 출시했습니다. � 컬렉션은 각각 Gold Rush (알코� 도수 25%), Old Fashioned (35%), Espresso (25%) � 가지 독특� 제품으로 구성되어 있으�, 750mL 병당 24.99달러� 판매됩니�.
Limestone Branch Distillery� 7대 마스� 증류사인 Stephen Beam� 제작� � 칵테일은 Yellowstone� 150� 버번 전통� 편리�, 지� 가능성� 결합했습니다. � 병에� 표준 칵테� 6� 분량� 들어 있으�, 청정 에너지와 재활� 가능한 소재� 만든 친환� 포장� 특징입니�.
이번 출시� Yellowstone Bourbon� 지� 7년간 1,000,000달러� 기부해온 National Parks Conservation Association (NPCA)과의 지속적� 파트너십과도 일치합니�.
MGP Ingredients (NYSE:MGPI) a lancé Yellowstone Cocktails, une nouvelle gamme de cocktails premium prêts à servir à base de bourbon. La collection comprend trois expressions distinctes : Gold Rush (25 % ABV), Old Fashioned (35 % ABV) et Espresso (25 % ABV), chacune au prix de 24,99 $ la bouteille de 750 mL.
Conçus par Stephen Beam, septième génération de maître distillateur à la distillerie Limestone Branch, ces cocktails allient les 150 ans d’héritage bourbon de Yellowstone à la commodité et à la durabilité. Chaque bouteille contient l’équivalent de six cocktails standards et est présentée dans un emballage écologique fabriqué à partir d’énergie propre et de matériaux recyclables.
Ce lancement s’inscrit dans le cadre du partenariat continu entre Yellowstone Bourbon et la National Parks Conservation Association (NPCA), à laquelle la marque a fait don de 1 000 000 $ au cours des sept dernières années.
MGP Ingredients (NYSE:MGPI) hat Yellowstone Cocktails vorgestellt, eine neue Linie hochwertiger, servierfertiger Bourbon-Cocktails. Die Kollektion umfasst drei verschiedene Varianten: Gold Rush (25% ABV), Old Fashioned (35% ABV) und Espresso (25% ABV), jeweils zum Preis von 24,99 $ pro 750ml-Flasche.
Hergestellt von Stephen Beam, dem siebten Master Distiller der Limestone Branch Distillery, verbinden diese Cocktails die 150-jährige Bourbon-Tradition von Yellowstone mit Komfort und Nachhaltigkeit. Jede Flasche enthält die Menge von sechs Standard-Cocktails und verfügt über eine umweltfreundliche Verpackung aus sauberer Energie und recycelbaren Materialien.
Die Einführung steht im Einklang mit der fortlaufenden Partnerschaft von Yellowstone Bourbon mit der National Parks Conservation Association (NPCA), an die die Marke in den letzten sieben Jahren 1.000.000 $ gespendet hat.
- Launch of premium ready-to-serve cocktails expands product portfolio into growing RTD market
- Strategic pricing at $24.99 per bottle positions product competitively in premium segment
- Sustainable packaging and clean energy manufacturing aligns with environmental initiatives
- $1,000,000 in donations to NPCA strengthens brand's conservation credentials
- Lower ABV content (25-35%) compared to traditional bourbon might impact margins
- Limited initial distribution through select retailers may constrain early sales potential
Insights
MGPI expands into high-growth ready-to-serve cocktail market with premium Yellowstone Bourbon line, targeting convenience-seeking consumers.
The launch of Yellowstone Cocktails represents a strategic expansion for MGP Ingredients into the rapidly growing ready-to-serve (RTS) cocktail market, which has seen double-digit growth in recent years. This move allows MGPI to leverage its established Yellowstone Bourbon brand while capturing new market share in a premium segment.
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The product line shows careful market segmentation with three distinct offerings: Gold Rush (honey and lemon notes), Old Fashioned (blood orange and cherry), and Espresso (coffee and vanilla). The higher ABV Old Fashioned variant at
This launch capitalizes on several key consumer trends: convenience-focused consumption, premium ready-to-drink options, and eco-conscious packaging. By emphasizing both the heritage of the 150-year-old brand and sustainable packaging, MGPI is appealing to both traditional bourbon enthusiasts and younger demographics concerned with environmental impact.
The continued partnership with the National Parks Conservation Association (
The New Collection of Premium Cocktails Offers Three Distinct Bourbon-Based Expressions That Blend the Brand's 150-Year Heritage With Convenience and Sustainability
Yellowstone Cocktails offer a versatile and elevated drinking experience rooted in 150 years of bourbon expertise. Dating back to 1872 when it was first distilled by Joseph Dant as a tribute to America's first national park, Yellowstone Bourbon has become known for its smooth, high-quality whiskey while embracing innovation in making premium small-batch bourbons. Crafted under the supervision of Stephen Beam, seventh-generation Master Distiller at Limestone Branch Distillery, home of Yellowstone Bourbon, Yellowstone Cocktails are designed for those who appreciate and expect quality with ease.
"We created Yellowstone Cocktails to bring the rich character of our bourbon into flavorful, ready-to-serve formats that fit into the on-the-go lifestyle of today's consumer," said Beam. "Each expression is designed to highlight the depth and versatility of our whiskey, and offers an effortless way to enjoy a quality cocktail wherever the moment takes you."
Every bottle delivers a bold, bourbon-forward taste in a convenient, shareable 750mL format, equivalent to six standard cocktails. The lineup of Yellowstone Cocktails includes:
- Gold Rush: A rush of fig honey, and lemon—this cocktail combines classic flavors with a fresh, modern twist. The sweetness of fig honey is balanced by the brightness of fresh lemon, offering a sophisticated yet contemporary experience. (ABV
25% , SRP )$24.99 - Old Fashioned: The Old Fashioned combines blood orange, bitters, and cherry for a refreshing take on a classic. The bright tang of blood orange adds a lively contrast to the bitters, while the rich cherry finish brings a touch of sweetness and depth. (ABV
35% , SRP )$24.99 - Espresso: A perfect kick of coffee, vanilla, and raisin, this bourbon-based, ready-to-serve espresso drink combines the rich, robust flavor of espresso with the smoothness of bourbon, creating a bold, indulgent treat for coffee lovers. The warmth of vanilla and raisin add depth and complexity to every sip. (ABV
25% , SRP )$24.99
True to Yellowstone Bourbon's values, the cocktails were crafted with the intention to be enjoyed in moments outside - whether that be in a national park or in your local city park - and with sustainability at heart. Each lightweight, spill-proof bottle is made using clean energy and packaged in fully recyclable materials, allowing drinkers to savor the great outdoors while helping to preserve it. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association (NPCA) in a shared mission to protect our nation's public lands. Over the past seven years, the brand has donated
"As a company, we are proud of our ongoing commitment to sustainability and our partnership with the NPCA," added Beam. "We believe in protecting the lands that inspired our brand, and with the launch of Yellowstone Cocktails, we aim to continue that commitment by offering a product that allows people to enjoy our bourbon in a convenient and eco-conscious way."
Yellowstone Cocktails will be rolling out on shelves at select retailers nationwide and will be available , at a suggested retail price of
To find out more about Yellowstone Cocktails, including where to seek out bottles near you, visit the or find us on .
About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named after
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