Bem-vindo, City Express by Marriott -- Now Arriving in Brazil
Marriott International (NYSE:MAR) has announced the signing of seven City Express by Marriott hotels in Brazil, marking the brand's debut in the country. This is part of a larger development agreement with F脕BRICA DE HOT脡IS to open 30 properties across Northeast Brazil over the next 15 years.
The seven new properties will add over 750 guest rooms across key locations, including the Suape Industrial Port Complex in Ipojuca, Porto de Galinhas, Natal, and Fortaleza. The first openings are expected by 2028, with additional properties planned along Cabo de Santo Agostinho by 2029.
This expansion follows City Express by Marriott's recent growth across the Caribbean and Latin America region, with the brand now present in five countries and over 60 projects in the pipeline.
Marriott International (NYSE:MAR) ha annunciato la firma di sette hotel City Express by Marriott in Brasile, segnando il debutto del marchio nel paese. Questo fa parte di un accordo di sviluppo pi霉 ampio con F脕BRICA DE HOT脡IS per aprire 30 strutture nel Nordest del Brasile nei prossimi 15 anni.
Le sette nuove strutture aggiungeranno oltre 750 camere in localit脿 chiave, tra cui il Complesso Portuale Industriale di Suape a Ipojuca, Porto de Galinhas, Natal e Fortaleza. Le prime aperture sono previste entro il 2028, con ulteriori propriet脿 pianificate lungo Cabo de Santo Agostinho entro il 2029.
Questa espansione segue la recente crescita di City Express by Marriott nella regione dei Caraibi e dell'America Latina, con il marchio ora presente in cinque paesi e oltre 60 progetti in programma.
Marriott International (NYSE:MAR) ha anunciado la firma de siete hoteles City Express by Marriott en Brasil, marcando el debut de la marca en el pa铆s. Esto forma parte de un acuerdo de desarrollo m谩s amplio con F脕BRICA DE HOT脡IS para abrir 30 propiedades en el noreste de Brasil durante los pr贸ximos 15 a帽os.
Las siete nuevas propiedades sumar谩n m谩s de 750 habitaciones en ubicaciones clave, incluyendo el Complejo Portuario Industrial de Suape en Ipojuca, Porto de Galinhas, Natal y Fortaleza. Se esperan las primeras aperturas para 2028, con propiedades adicionales planeadas a lo largo de Cabo de Santo Agostinho para 2029.
Esta expansi贸n sigue al reciente crecimiento de City Express by Marriott en la regi贸n del Caribe y Am茅rica Latina, con la marca ahora presente en cinco pa铆ses y m谩s de 60 proyectos en desarrollo.
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Marriott International (NYSE:MAR) a annonc茅 la signature de sept h么tels City Express by Marriott au Br茅sil, marquant ainsi le lancement de la marque dans le pays. Cela s鈥檌nscrit dans le cadre d鈥檜n accord de d茅veloppement plus large avec F脕BRICA DE HOT脡IS visant 脿 ouvrir 30 茅tablissements dans le nord-est du Br茅sil au cours des 15 prochaines ann茅es.
Ces sept nouveaux 茅tablissements ajouteront plus de 750 chambres dans des emplacements cl茅s, notamment le complexe portuaire industriel de Suape 脿 Ipojuca, Porto de Galinhas, Natal et Fortaleza. Les premi猫res ouvertures sont pr茅vues pour 2028, avec d鈥檃utres propri茅t茅s pr茅vues le long de Cabo de Santo Agostinho d鈥檌ci 2029.
Cette expansion fait suite 脿 la croissance r茅cente de City Express by Marriott dans la r茅gion des Cara茂bes et d鈥橝m茅rique latine, la marque 茅tant d茅sormais pr茅sente dans cinq pays avec plus de 60 projets en cours.
Marriott International (NYSE:MAR) hat die Unterzeichnung von sieben City Express by Marriott Hotels in Brasilien bekannt gegeben, was den Markteintritt der Marke in diesem Land markiert. Dies ist Teil einer gr枚脽eren Entwicklungsvereinbarung mit F脕BRICA DE HOT脡IS, um in den n盲chsten 15 Jahren 30 Hotels im Nordosten Brasiliens zu er枚ffnen.
Die sieben neuen Hotels werden 眉ber 750 G盲stezimmer an wichtigen Standorten hinzuf眉gen, darunter der Industriehafenkomplex Suape in Ipojuca, Porto de Galinhas, Natal und Fortaleza. Die ersten Er枚ffnungen sind f眉r 2028 geplant, mit weiteren Hotels entlang von Cabo de Santo Agostinho bis 2029.
Diese Expansion folgt dem j眉ngsten Wachstum von City Express by Marriott in der Karibik und Lateinamerika, wobei die Marke nun in f眉nf L盲ndern vertreten ist und 眉ber 60 Projekte in der Pipeline hat.
- Strategic expansion into Brazil's Northeast region with 30 properties planned over 15 years
- Addition of over 750 new guest rooms across high-growth destinations
- Expansion of Marriott's presence in the growing midscale segment
- Properties will be part of the Marriott Bonvoy ecosystem, enhancing value proposition
- None.
Insights
Marriott's aggressive midscale expansion in Brazil strengthens its CALA footprint and diversifies its portfolio with 30 new properties planned.
Marriott International's planned expansion of City Express into Brazil represents a strategic deepening of its presence in the Caribbean and Latin America (CALA) region. The agreement with F脕BRICA DE HOT脡IS LTDA to develop 30 properties over 15 years - beginning with seven hotels adding over 750 rooms - targets Brazil's economically vibrant Northeast region.
This move comes at a pivotal time for Marriott's midscale strategy. The City Express brand, which only joined Marriott Bonvoy in 2023, is showing remarkable momentum with presence now in five countries and plans for six additional markets with over 60 projects in development. This rapid scaling demonstrates Marriott's commitment to the cost-conscious segment while leveraging its powerful distribution platform.
The targeted locations reveal a sophisticated market-entry strategy. Properties in the Suape Industrial Port Complex will capture corporate demand from Brazil's industrial development hub, while hotels in Porto de Galinhas, Natal, and Fortaleza position Marriott to benefit from both business and leisure travel. This dual-purpose approach maximizes occupancy potential across business cycles.
For Marriott, this expansion accomplishes multiple strategic objectives: it diversifies their portfolio into the growing midscale segment, strengthens their CALA footprint in a key emerging market, and creates new touchpoints for Marriott Bonvoy member acquisition in previously underserved locations. The development timeline (2028-2029 openings) suggests a measured approach that balances growth with proper market preparation.
The brand makes its anticipated debut with seven new hotels, part of a long-term agreement to develop 30 properties across
The signing was celebrated at a special ceremony in
This announcement builds on the brand's recent momentum across the
City Express by Marriott now has a presence in five countries, with an additional six markets and over 60 projects in the pipeline鈥攗nderscoring its rapid growth and increasing impact in the midscale hospitality segment.
"We're excited to continue our collaboration with F脕BRICA DE HOT脡IS. to bring the City Express by Marriott brand to
"These new hotel signings are a testament to the trust our owners and franchisees place in Marriott International and the strength of our world-class brands," said Bojan Kumer, Regional听Vice President of Development for Marriott International in CALA. "
"We believe hospitality is a driver of development. City Express by Marriott in the Northeast is not just a new hotel 鈥� it's the connection between a global brand and the region's economic potential," said Tarcysio Malheiros, Director of F脕BRICA DE HOT脡IS.
The seven newly signed properties will contribute with over 750 guest rooms across key, high-growth destinations in
In听Ipojuca,
Additionally, by early 2028, the brand plans to expand into the vibrant cities of听Natal听and听
These developments will be followed by additional hotels along the听coastal area of Cabo de Santo Agostinho听and in other regions, with openings expected by听2029. Together, these properties will serve a diverse mix of corporate, logistics, and leisure travelers, reflecting the economic and tourism growth of
City Express by Marriott, which joined Marriott Bonvoy portfolio in 2023, is designed to meet the needs of cost-conscious business and leisure travelers seeking modern, comfortable, and centrally located accommodations. The brand's regional expansion aligns with Marriott International's strategy to diversify its offerings and capture new customer segments.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc.听(Nasdaq: MAR) is based in
ABOUT CITY EXPRESS BY MARRIOTT
City Express by Marriott offers travelers a space where convenience meets comfort. Catering to the needs of both business and leisure travelers, the brand offers seamless and efficient stays in convenient locations ensuring a hassle-free journey. With a focus on quality and simplicity, guests do more than just stay 鈥� they relax, recharge, and get ready for whatever comes next. With over 150 properties in 5 countries, City Express by Marriott, our flagship, stands alongside City Express Plus by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, and City Centro by Marriott each uniquely designed for a different segment of travelers. City Express by Marriott is proud to participate in Marriott Bonvoy庐, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on , and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit . For more information or reservations, visit , and for the latest company updates, visit .
ABOUT F脕BRICA DE HOT脡IS
F谩brica de Hot茅is develops hospitality projects that connect global brands, investors, and regions, combining economic viability with regional impact. More than just developments, we deliver end-to-end solutions 鈥� from concept to operation 鈥� focused on generating value, boosting local economies, and translating each region's identity into authentic hospitality experiences. We design experiences. We deliver destinations.
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SOURCE Marriott International, Inc.
FAQ
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