Marriott International Completes Acquisition of citizenM Brand
Marriott International (Nasdaq: MAR) has completed the acquisition of citizenM, a lifestyle hotel brand known for its tech-savvy accommodations and innovative design. The acquisition adds 37 open hotels with 8,789 rooms across more than 20 cities in the U.S., Europe, and Asia Pacific to Marriott's portfolio, plus a pipeline of two additional hotels with over 300 rooms.
The integration of citizenM properties into Marriott's systems is expected to complete later this year, at which point citizenM will become a fully participating brand in the Marriott Bonvoy loyalty program. The acquisition strengthens Marriott's select-service lifestyle offerings, complementing existing brands like AC, Moxy, and Aloft.
Marriott International (Nasdaq: MAR) ha completato l'acquisizione di citizenM, un marchio di hotel lifestyle noto per le sue strutture tecnologicamente avanzate e il design innovativo. L'acquisizione aggiunge 37 hotel operativi con 8.789 camere in oltre 20 citt脿 negli Stati Uniti, in Europa e nella regione Asia Pacifico al portafoglio di Marriott, oltre a una pipeline di due hotel aggiuntivi con pi霉 di 300 camere.
L'integrazione delle propriet脿 citizenM nei sistemi Marriott 猫 prevista per la fine di quest'anno, momento in cui citizenM diventer脿 un marchio a pieno titolo nel programma fedelt脿 Marriott Bonvoy. L'acquisizione rafforza l'offerta lifestyle di servizi selezionati di Marriott, integrando marchi esistenti come AC, Moxy e Aloft.
Marriott International (Nasdaq: MAR) ha completado la adquisici贸n de citizenM, una marca de hoteles lifestyle conocida por sus alojamientos tecnol贸gicos y dise帽o innovador. La adquisici贸n a帽ade 37 hoteles abiertos con 8,789 habitaciones en m谩s de 20 ciudades de EE. UU., Europa y Asia Pac铆fico al portafolio de Marriott, adem谩s de una cartera de dos hoteles adicionales con m谩s de 300 habitaciones.
Se espera que la integraci贸n de las propiedades citizenM en los sistemas de Marriott se complete a finales de este a帽o, momento en el cual citizenM se convertir谩 en una marca participante completa en el programa de fidelidad Marriott Bonvoy. La adquisici贸n fortalece las ofertas lifestyle de servicio selecto de Marriott, complementando marcas existentes como AC, Moxy y Aloft.
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citizenM 順疙厰鞚� Marriott 鞁滌姢韰滌棎 韱淀暕頃橂姅 鞛戩梾鞚� 鞓暣 毵� 鞕勲霅� 鞓堨爼鞚措┌, 鞚� 鞁滌爯攵�韯� citizenM鞚� Marriott Bonvoy 搿滌棿韹� 頂勲攴鸽灗鞐� 鞕勳爠頌� 彀胳棳頃橂姅 敫岆灉霌滉皜 霅╇媹雼�. 鞚措矆 鞚胳垬電� AC, Moxy, Aloft鞕� 臧欖潃 旮办〈 敫岆灉霌滊ゼ 氤挫檮頃橂┌ Marriott鞚� 靺�霠夗姼 靹滊箘鞀� 霛检澊頂勳姢韮�鞚� 鞝滉车鞚� 臧曧檾頃╇媹雼�.
Marriott International (Nasdaq : MAR) a finalis茅 l'acquisition de citizenM, une marque d'h么tels lifestyle reconnue pour ses h茅bergements technophiles et son design innovant. Cette acquisition ajoute 37 h么tels ouverts totalisant 8 789 chambres r茅partis dans plus de 20 villes aux 脡tats-Unis, en Europe et en Asie-Pacifique au portefeuille de Marriott, ainsi qu'un pipeline de deux h么tels suppl茅mentaires avec plus de 300 chambres.
L'int茅gration des 茅tablissements citizenM dans les syst猫mes de Marriott devrait s'achever d'ici la fin de l'ann茅e, moment o霉 citizenM deviendra une marque pleinement int茅gr茅e au programme de fid茅lit茅 Marriott Bonvoy. Cette acquisition renforce l'offre lifestyle en service s茅lectionn茅 de Marriott, en compl茅ment des marques existantes telles que AC, Moxy et Aloft.
Marriott International (Nasdaq: MAR) hat die 脺bernahme von citizenM abgeschlossen, einer Lifestyle-Hotelmarke, die f眉r ihre technologisch fortschrittlichen Unterk眉nfte und ihr innovatives Design bekannt ist. Die 脺bernahme f眉gt Marriott 37 offene Hotels mit 8.789 Zimmern in mehr als 20 St盲dten in den USA, Europa und dem asiatisch-pazifischen Raum hinzu sowie eine Pipeline von zwei weiteren Hotels mit 眉ber 300 Zimmern.
Die Integration der citizenM-Immobilien in die Systeme von Marriott soll bis Ende dieses Jahres abgeschlossen sein, woraufhin citizenM eine vollwertige Marke im Marriott Bonvoy Treueprogramm wird. Die 脺bernahme st盲rkt Marriotts Lifestyle-Angebote im Bereich Select-Service und erg盲nzt bestehende Marken wie AC, Moxy und Aloft.
- Addition of 37 operating hotels with 8,789 rooms to Marriott's portfolio
- Expansion of Marriott's select-service lifestyle offerings in prime global locations
- Integration with Marriott Bonvoy program will enhance value for loyalty members
- Strategic alignment with growing demand for tech-savvy, design-focused accommodations
- Integration risks and challenges during systems transition period
- Temporary booking limitations until full integration is completed
- Uncertainty around future of existing citizenM subscription program
Insights
Marriott's acquisition of citizenM strengthens its select-service lifestyle portfolio, adding 37 tech-forward hotels and expanding Bonvoy's reach.
Marriott International has completed its acquisition of citizenM, adding the innovative lifestyle hotel brand to its growing portfolio of select-service offerings. This strategic move brings 37 operating properties with 8,789 rooms across over 20 cities in the U.S., Europe, and Asia Pacific under Marriott's umbrella, with two additional hotels in the pipeline.
The acquisition is particularly significant as it aligns with evolving consumer preferences. citizenM has built its reputation on a tech-forward experience combined with distinctive design elements鈥攕mart room configurations, collaborative workspaces, and art-filled common areas. These features appeal directly to the value-conscious yet experience-driven modern traveler that Marriott is targeting.
From an operational perspective, Marriott plans to integrate citizenM's properties into its systems later this year. Once completed, citizenM will become a full participant in the Marriott Bonvoy loyalty program, creating cross-selling opportunities across Marriott's expansive brand portfolio. This integration will likely drive incremental bookings through Marriott's powerful distribution channels while potentially accelerating citizenM's development pipeline beyond the two hotels currently planned.
This acquisition complements Marriott's existing select-service lifestyle brands like AC, Moxy, and Aloft, strengthening the company's position in a high-growth segment of the hospitality market. The transaction demonstrates Marriott's commitment to diversifying its portfolio while maintaining focus on brands that blend efficiency with distinctive guest experiences鈥攁 formula that has proven successful for citizenM since its founding in 2008.
Transaction Expands Company's Global Lifestyle Offerings
The current citizenM global portfolio includes 37 open hotels, comprising 8,789 rooms, across more than 20 cities in the
"As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio," said Anthony Capuano, President and CEO of Marriott International. "Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM's global reach with our guests and Marriott Bonvoy members around the world."
With the acquisition complete, Marriott will now begin the process of integrating the citizenM portfolio into its systems and platforms. Until citizenM properties are fully integrated, anticipated later this year, they will remain bookable on citizenM's digital channels. At this time, members of the award-winning citizenM subscription program will continue to enjoy benefits, with more details to come about how the program will work following integration.听Additionally, once integration is complete, citizenM will become a fully participating brand within the Marriott Bonvoy loyalty program, unlocking even more value for members.听
The citizenM brand is known for its genuine service, tech-savvy in-hotel experience, highly efficient use of space, and focus on art and design. The brand, founded in 2008, caters to a growing demographic of value-conscious travelers looking for technology-driven accommodations with features like smart in-room design, indoor and outdoor common spaces featuring immersive artwork and local artifacts, comfortably appointed living rooms that serve as collaborative workspaces, creative meeting rooms, grab-and-go food and beverage options, and lively rooftop decks.
Access the full gallery of high-resolution citizenM property images here.
NOTE ON FORWARD-LOOKING STATEMENTS
All statements in this press release are made as of July 22, 2025. Marriott undertakes no obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements related to growth expectations and opportunities; the citizenM pipeline; the benefits of the transaction; customer trends and expectations; systems and platform integration; loyalty program integration, member benefits and the citizenM subscription program; and similar statements concerning possible future events or expectations that are not historical facts. Marriott cautions you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that the company may not be able to accurately predict or assess, including Marriott's ability to successfully integrate and grow the citizenM brand and the other risk factors that Marriott describes in its
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FAQ
How many properties did Marriott (MAR) acquire through the citizenM acquisition?
When will citizenM hotels be integrated into Marriott Bonvoy?
How can customers book citizenM hotels during the Marriott integration period?
What happens to the existing citizenM subscription program after the Marriott acquisition?
What type of hotels are citizenM properties being added to Marriott's portfolio?
