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Donald Trump Jr. Joins Mixed Martial Arts Group (MMA.INC) as Strategic Advisor

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Mixed Martial Arts Group (NYSE American: MMA) has announced the appointment of Donald Trump Jr. as Strategic Advisor. Trump Jr. will join forces with Conor McGregor, the company's prominent investor, to enhance MMA.INC's global recognition and accelerate the commercialization of its combat sports platforms.

Trump Jr. brings his experience as Director of Trump Media and Technology Group and Co-Founder of World Liberty Financial. The appointment comes at a time of significant growth for MMA.INC, following new partnerships including with UFC Gym Group. The company aims to transform its base of 640 million global mixed martial arts fans into active participants in the sport.

Mixed Martial Arts Group (NYSE American: MMA) ha annunciato la nomina di Donald Trump Jr. a Consulente Strategico. Trump Jr. collaborerà con Conor McGregor, importante investitore della società, per aumentare il riconoscimento globale di MMA.INC e accelerare la commercializzazione delle sue piattaforme dedicate agli sport da combattimento.

Trump Jr. porta con sé l’esperienza come Director di Trump Media and Technology Group e Co‑Founder di World Liberty Financial. La nomina arriva in un momento di forte crescita per MMA.INC, favorita da nuove partnership, tra cui quella con UFC Gym Group. L’azienda punta a trasformare la sua base di 640 milioni di fan globali di arti marziali miste in partecipanti attivi nello sport.

Mixed Martial Arts Group (NYSE American: MMA) ha anunciado el nombramiento de Donald Trump Jr. como Asesor Estratégico. Trump Jr. se unirá a Conor McGregor, inversor destacado de la compañía, para impulsar el reconocimiento global de MMA.INC y acelerar la comercialización de sus plataformas de deportes de combate.

Trump Jr. aporta su experiencia como Director de Trump Media and Technology Group y cofundador de World Liberty Financial. El nombramiento se produce en un momento de notable crecimiento para MMA.INC, tras nuevas alianzas, incluida la con UFC Gym Group. La compañía pretende convertir su base de 640 millones de aficionados globales a las artes marciales mixtas en participantes activos del deporte.

Mixed Martial Arts Group (NYSE American: MMA)도널� 트럼� 주니�� 전략 고문으로 임명했다� 발표했습니다. 트럼� 주니어 회사� 주요 투자� � � 명인 코너 맥그리거와 협력� MMA.INC� 글로벌 인지도를 높이� 격투� 플랫폼의 상업화를 가속화� 예정입니�.

트럼� 주니어 Trump Media and Technology Group� 이사(Director) � World Liberty Financial� 공동 창립자로서의 경력� 보유하고 있습니다. 이번 임명은 UFC Gym Group과의 파트너십 � 새로� 제휴와 함께 MMA.INC가 � 성장� 보이� 시점� 이루어졌습니�. 회사� � 세계 6�4천만 명의 종합 격투� �� 스포츠의 적극적인 참여자로 전환하 것을 목표� 합니�.

Mixed Martial Arts Group (NYSE American: MMA) a annoncé la nomination de Donald Trump Jr. en tant que Conseiller Stratégique. Trump Jr. s’associera à Conor McGregor, investisseur majeur de la société, pour renforcer la notoriété mondiale de MMA.INC et accélérer la commercialisation de ses plateformes dédiées aux sports de combat.

Trump Jr. apporte son expérience en tant que Director de Trump Media and Technology Group et cofondateur de World Liberty Financial. Cette nomination intervient alors que MMA.INC connaît une croissance significative, soutenue par de nouveaux partenariats, notamment avec UFC Gym Group. La société vise à transformer sa base de 640 millions de fans mondiaux d’arts martiaux mixtes en participants actifs du sport.

Mixed Martial Arts Group (NYSE American: MMA) hat die Ernennung von Donald Trump Jr. zum Strategischen Berater bekanntgegeben. Trump Jr. wird gemeinsam mit Conor McGregor, einem bedeutenden Investor des Unternehmens, daran arbeiten, die weltweite Bekanntheit von MMA.INC zu steigern und die Kommerzialisierung der Kampfsportplattformen zu beschleunigen.

Trump Jr. bringt seine Erfahrung als Director von Trump Media and Technology Group und als Mitgründer von World Liberty Financial ein. Die Ernennung erfolgt in einer Phase starken Wachstums für MMA.INC, begünstigt durch neue Partnerschaften, unter anderem mit der UFC Gym Group. Das Unternehmen will seine Basis von 640 Millionen weltweiten Mixed‑Martial‑Arts‑Fans in aktive Teilnehmer des Sports verwandeln.

Positive
  • Strategic partnership with high-profile business figure Donald Trump Jr.
  • Existing investment and involvement from global sports icon Conor McGregor
  • Access to potential market of 640 million global MMA fans
  • Recent expansion through partnership with UFC Gym Group
Negative
  • None.

Insights

Trump Jr.'s advisor role at MMA.INC adds high-profile visibility but limited operational impact, serving primarily as brand enhancement.

This appointment of Donald Trump Jr. as Strategic Advisor to MMA.INC represents a celebrity endorsement strategy rather than a fundamental business development. The company is clearly leveraging high-profile personalities—first McGregor as an investor and now Trump Jr. as advisor—to generate publicity and credibility in the crowded combat sports marketplace.

Looking at concrete business implications, Trump Jr.'s stated contribution centers on enhancing global recognition and accelerating commercialization of MMA.INC's platforms. His experience as Director at Trump Media and Technology Group (Truth Social operator) provides some relevant digital media expertise, though his direct combat sports experience isn't highlighted in the release.

The announcement strategically positions MMA.INC at the intersection of the commercial martial arts training market and fan engagement—a potentially lucrative space given the 640 million global MMA fans mentioned. The company's partnership with UFC Gym Group suggests a focus on the training center aspect of combat sports rather than just media or events.

While this advisor addition creates short-term publicity, long-term value will depend on whether Trump Jr.'s involvement translates to concrete business development or remains largely promotional. The announcement lacks specifics on how his advisory role will materially impact operations, revenue streams, or strategic initiatives beyond general brand building.

Highlights

  • Mr. Trump Jr. to serve alongside Conor McGregor, MMA.INC’s most prominent investor, as Strategic Advisor to MMA.INC
  • He brings invaluable technology and media expertise as Director of Trump Media and Technology Group, operator of Truth Social and as Co-Founder of World Liberty Financial
  • As a business, media, and global brand building powerhouse, Mr. Trump Jr. will support MMA.INC as it continues to scale up its business following new key partnerships, including with UFC Gym Group

New York, NY, Sept. 09, 2025 (GLOBE NEWSWIRE) -- (NYSE American: MMA) (“MMA� or the “Company� and doing business as MMA.INC), the leading technology driven ecosystem in global combat sports, today announced the appointment of Donald Trump Jr. as Strategic Advisor to the Company.

A globally recognized public figure and a business leader, Mr. Trump Jr. will provide strategic counsel to the Company’s board and management team, with a focus on enhancing global recognition of MMA.INC and accelerating the commercialization of its combat sports platforms, technology, training programs and fan engagement infrastructure.

Mr. Trump Jr. joins the Company at a time of significant growth, working alongside Conor McGregor, MMA.INC’s most prominent investor and a global icon in combat sports. McGregor’s shareholding and active involvement in the Company underscores his long-term commitment and his belief in the opportunity for MMA.INC to transform over 640 million global mixed martial arts fans into active participants in the sport.

Donald Trump Jr. said:

“The incredible success of the UFC has proven just how powerful mixed martial arts has become, building one of the largest global fanbases in all of sport. That growth has inspired millions of people to take up martial arts training, improving citizens� physical and mental fortitude while creating a commercial boom for the coaches, academies and small businesses serving this market. I am deeply passionate about supporting small business owners to thrive and am eager to help MMA.INC connect these businesses with fans who want to learn, train, and push themselves to be their best.�

Conor McGregor added:

“I’m absolutely delighted to welcome Donald Trump Jr. to MMA.INC. Don is a globally recognized business leader with a deep passion for martial arts and for the coaches and small business owners who are the backbone of this sport. Martial arts has been life changing for me, it’s the foundation of everything I’ve built in and out of the cage. That’s why I want every fan to not just watch, but to train and feel the power of martial arts in their own lives. With Don joining our team, I couldn’t be more excited about the future we’re building together at MMA.INC.�

Nick Langton, Founder and CEO of MMA, commented:

“We are absolutely delighted to welcome Donald Trump Jr. to MMA.INC as a Strategic Advisor. His experience in business, media, and global brand building will be invaluable as we continue to scale our vision. With Conor McGregor already playing a key role as an investor, today marks another incredible milestone in building a leadership team capable of taking MMA.INC to the highest level of capturing MMA fan attention and creating a compelling “on ramp� to drive participation growth in martial arts and combat sport.�

About Mixed Martial Arts Group Limited

Mixed Martial Arts Group Limited (MMA.Inc) is revolutionizing the combat sports industry by driving participation and engagement across fans, athletes, coaches, and gym owners. The company operates four core business units:

TrainAlta: A platform that transforms MMA fans into active participants through structured training programs.
Hype: A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences.
MixedMartialArts.com: The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground forum.
BJJLink: A leading gym management platform designed for BJJ academies, offering tools for payment processing, marketing, student engagement, and content monetization.

With over 5 million social media followers, 530,000 user profiles, 50,000 active students, 18,000 published gyms and 800 verified gyms across 16 countries, MMA continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders.

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Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,� “forecast,� “plan,� “propose,� “strategy,� “envision,� “hope,� “will,� “continue,� “potential,� “expect,� “believe,� “anticipate,� “project,� “estimate,� “predict,� “intend,� “should,� “could,� “may,� “might,� or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a database profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors� section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors� section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

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FAQ

Who is the new Strategic Advisor for Mixed Martial Arts Group (NYSE:MMA)?

Donald Trump Jr. has been appointed as Strategic Advisor to MMA.INC, joining prominent investor Conor McGregor in the company's leadership team.

What is Donald Trump Jr.'s role at Mixed Martial Arts Group (MMA)?

As Strategic Advisor, Trump Jr. will provide strategic counsel to the company's board and management team, focusing on enhancing global recognition and accelerating commercialization of combat sports platforms.

How many global fans does Mixed Martial Arts Group (MMA) aim to reach?

MMA.INC aims to transform 640 million global mixed martial arts fans into active participants in the sport.

What recent partnerships has Mixed Martial Arts Group (NYSE:MMA) secured?

MMA.INC has secured a key partnership with UFC Gym Group, marking significant growth for the company.

Who are the key investors in Mixed Martial Arts Group (MMA)?

Conor McGregor is the most prominent investor in MMA.INC, demonstrating long-term commitment to the company's vision.
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