Movado Partners With Derrick Adams to Unveil New Artist Series Collection
Movado Group (NYSE: MOV) has announced a new Artist Series collaboration with renowned black artist Derrick Adams. The -edition collection features watches and clocks that combine Adams' contemporary cubism style with Movado's iconic Museum Dial design.
The collection includes five watch designs with 125 pieces each, including 25 collectors sets. Additionally, two watch designs have been transformed into wall clocks, with 125 pieces of each available. Five collectors sets and 20 of each wall clock were donated to the Studio Museum of Harlem.
This marks the latest addition to Movado's Artist Series, which spans four decades of collaborations with world-renowned artists. The collection aims to celebrate the Black experience through vibrant colors and contemporary design, creating wearable works of art that blend luxury timepieces with artistic expression.
Movado Group (NYSE: MOV) ha annunciato una nuova collaborazione per la Serie Artist con il rinomato artista afroamericano Derrick Adams. La collezione, in edizione limitata, presenta orologi e orologi da parete che uniscono lo stile contemporaneo del cubismo di Adams con il design iconico del Quadrante del Museo Movado.
La collezione include cinque design di orologi con 125 pezzi ciascuno, di cui 25 set da collezione. Inoltre, due design di orologi sono stati trasformati in orologi da parete, con 125 pezzi di ciascuno disponibili. Cinque set da collezione e 20 di ogni orologio da parete sono stati donati allo Studio Museum of Harlem.
Questo segna l'ultimo aggiornamento della Serie Artist di Movado, che comprende quattro decenni di collaborazioni con artisti di fama mondiale. La collezione mira a celebrare l'esperienza afroamericana attraverso colori vivaci e design contemporanei, creando opere d'arte indossabili che combinano l'orologeria di lusso con l'espressione artistica.
Movado Group (NYSE: MOV) ha anunciado una nueva colaboraci贸n de la Serie Artista con el renombrado artista afroamericano Derrick Adams. La colecci贸n, en edici贸n limitada, presenta relojes y relojes de pared que combinan el estilo contempor谩neo del cubismo de Adams con el dise帽o ic贸nico del Dial del Museo de Movado.
La colecci贸n incluye cinco dise帽os de relojes con 125 piezas cada uno, de las cuales 25 son conjuntos de colecci贸n. Adem谩s, dos dise帽os de relojes se han transformado en relojes de pared, con 125 piezas de cada uno disponibles. Se donaron cinco conjuntos de colecci贸n y 20 de cada reloj de pared al Studio Museum of Harlem.
Este es el 煤ltimo a帽adido a la Serie Artista de Movado, que abarca cuatro d茅cadas de colaboraciones con artistas de renombre mundial. La colecci贸n tiene como objetivo celebrar la experiencia afroamericana a trav茅s de colores vibrantes y un dise帽o contempor谩neo, creando obras de arte que se pueden llevar puestas y que mezclan relojer铆a de lujo con expresi贸n art铆stica.
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Movado Group (NYSE: MOV) a annonc茅 une nouvelle collaboration dans sa s茅rie Artiste avec le c茅l猫bre artiste afro-am茅ricain Derrick Adams. La collection en 茅dition limit茅e pr茅sente des montres et des horloges qui allient le style cubiste contemporain d'Adams au design embl茅matique du cadran du mus茅e Movado.
La collection comprend cinq designs de montres avec 125 pi猫ces chacune, dont 25 ensembles de collection. De plus, deux designs de montres ont 茅t茅 transform茅s en horloges murales, avec 125 pi猫ces de chacune disponibles. Cinq ensembles de collection et 20 de chaque horloge murale ont 茅t茅 donn茅s au Studio Museum of Harlem.
Ceci marque le dernier ajout 脿 la s茅rie Artiste de Movado, qui s'茅tend sur quatre d茅cennies de collaborations avec des artistes de renomm茅e mondiale. La collection vise 脿 c茅l茅brer l'exp茅rience afro-am茅ricaine 脿 travers des couleurs vives et un design contemporain, cr茅ant des 艙uvres d'art portables qui allient pi猫ces de luxe et expression artistique.
Movado Group (NYSE: MOV) hat eine neue Zusammenarbeit in der Artist Series mit dem renommierten afroamerikanischen K眉nstler Derrick Adams angek眉ndigt. Die limitierte Kollektion umfasst Uhren und Wanduhren, die Adams' zeitgen枚ssischen Kubismus-Stil mit dem ikonischen Museum-Zifferblatt-Design von Movado kombinieren.
Die Kollektion beinhaltet f眉nf Uhren-Designs mit jeweils 125 St眉ck, darunter 25 Sammlersets. Dar眉ber hinaus wurden zwei Uhren-Designs in Wanduhren umgewandelt, von denen jeweils 125 St眉ck verf眉gbar sind. F眉nf Sammlersets und 20 von jeder Wanduhr wurden an das Studio Museum of Harlem gespendet.
Dies ist die neueste Erg盲nzung zur Artist Series von Movado, die vier Jahrzehnte an Kooperationen mit weltbekannten K眉nstlern umfasst. Die Kollektion zielt darauf ab, die Afroamerikanische Erfahrung durch lebendige Farben und modernes Design zu feiern und tragbare Kunstwerke zu schaffen, die Luxusuhren mit k眉nstlerischem Ausdruck verbinden.
- Launch of exclusive -edition collection with potential collector value
- Strategic brand positioning through collaboration with prominent contemporary artist
- Expansion of product line to include wall clocks, a first for Movado's Artist Series
- None.
Insights
This collaboration, while creatively interesting, represents a commercial impact for Movado Group. The collection consists of only 625 watches (125 pieces each of 5 designs) and 250 wall clocks (125 each of 2 designs). Given Movado's typical price points and the nature of the collection, even with premium pricing, this partnership likely represents less than
The artistic collaboration follows Movado's established pattern of artist partnerships, including past works with Andy Warhol and Carmen Herrera. While these collections help maintain Movado's brand positioning in the luxury segment and may generate some media attention, they historically haven't been significant revenue drivers. The donation of collector sets and wall clocks to the Studio Museum of Harlem, while culturally meaningful, further reduces the commercial potential of this release.
For retail investors, this news represents a continuation of Movado's brand strategy rather than a material business catalyst. The production run means this collection won't meaningfully affect the company's financial performance or stock value.
Exclusive collaboration highlights
Movado's Artist Series reflects four decades of collaborations with world renowned artists, including Andy Warhol, James Rosenquist, and Carmen Herrera, to craft curated collections that represent wearable works of art. For this collaboration, Movado will feature a limited-edition collection that pairs Derrick Adams' vibrant pieces and singular style with Movado's iconic Museum Dial- - translating his strong command of texture and passion for color onto each piece.
"We are excited to partner with Derrick Adams on this unique partnership, which blends timeless craftsmanship with his visionary artistry," said Efraim Grinberg, Chairman and CEO, Movado Group. "At Movado, we've always believed that a great watch is not just a tool to tell time, but also a work of art that tells a story. This partnership brings together our legacy of precision and luxury with Derrick Adams' unmatched creativity and expression. We're thrilled to offer this exclusive collection to our consumers and collectors worldwide."
"It's been a pleasure to collaborate with such a forward-thinking team at Movado, and I'm incredibly proud of what we've created together," said Derrick Adams. "Time, much like art, is something we experience, interpret, and cherish in unique ways, and each watch represents not just the passage of time, but moments of inspiration and individuality. The watches in this collection were designed with the same level of dedication and attention to detail as a gallery piece, and I wanted to ensure each one felt personal for its wearer. For me, it's about producing something that lasts, resonates and captures the essence of who we are at this moment in time, and Movado's watches exemplify this concept to the fullest."
Within the Artist Series, the resulting designs are true collectors items - watches as wearable art and gallery-worthy wall clocks. The exclusive Derrick Adams X Movado limited edition collection includes five watches in the series with 125 pieces of each design including a total of 25 collectors sets.聽All watches are individually numbered on the caseback. This is the first time聽Movado and an artist have designed a clock in an Artist Series collaboration. Two of the five watch designs were transformed into a wall clock; 125 of each clock are available for purchase. Five collectors sets and 20 of each of the wall clocks were donated to the Studio Museum of
About Derrick Adams:
Derrick
About Movado Group:
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO庐, MVMT庐, OLIVIA BURTON庐, EBEL庐, CONCORD庐, CALVIN KLEIN庐, COACH庐, TOMMY HILFIGER庐, HUGO BOSS庐, and LACOSTE庐 watches and, to a lesser extent, jewelry and other accessories, and operates Movado Company Stores in
Contact for Movado Group, Inc.:
Heather Cohen Sugarman
[email protected]
Vice President, Public Relations
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SOURCE Movado Group, Inc.
FAQ
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