Going Merry by Earnest and ACT Partner to Simplify Path to College Funding
Going Merry by Earnest and ACT have announced a strategic partnership to streamline the college funding process. The collaboration integrates ACT's college readiness assessment tools with Going Merry's financial aid and scholarship platform, which helped students secure $8.8 million in scholarships in 2024.
The partnership will provide 360,000 students with seamless access to comprehensive resources including FAFSA guidance, scholarship application tools, and financial planning support through their ACT accounts. The initiative aims to simplify the transition from college testing to securing financial aid, making higher education more accessible and affordable.
Going Merry di Earnest e ACT hanno annunciato una partnership strategica per semplificare il processo di finanziamento universitario. L鈥檃ccordo integra gli strumenti di valutazione della preparazione al college di ACT con la piattaforma di aiuti finanziari e borse di studio di Going Merry, che nel 2024 ha aiutato gli studenti a ottenere $8.8 milioni in borse di studio.
La collaborazione offrir脿 a 360.000 studenti un accesso integrato a risorse complete, tra cui supporto per la compilazione del FAFSA, strumenti per le domande di borsa e consulenza di pianificazione finanziaria direttamente dai loro account ACT. L鈥檌niziativa punta a rendere pi霉 agevole il passaggio dai test universitari all鈥檕ttenimento degli aiuti economici, favorendo un鈥檌struzione superiore pi霉 accessibile e conveniente.
Going Merry de Earnest y ACT han anunciado una alianza estrat茅gica para agilizar el proceso de financiaci贸n universitaria. La colaboraci贸n integra las herramientas de evaluaci贸n de preparaci贸n para la universidad de ACT con la plataforma de ayudas y becas de Going Merry, que ayud贸 a los estudiantes a conseguir $8.8 millones en becas en 2024.
La asociaci贸n proporcionar谩 a 360.000 estudiantes acceso fluido a recursos integrales, incluyendo orientaci贸n para el FAFSA, herramientas para solicitudes de becas y apoyo en planificaci贸n financiera a trav茅s de sus cuentas ACT. La iniciativa busca simplificar la transici贸n de las pruebas universitarias a la obtenci贸n de ayuda financiera, haciendo la educaci贸n superior m谩s accesible y asequible.
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Going Merry d'Earnest et ACT ont annonc茅 un partenariat strat茅gique visant 脿 simplifier le processus de financement des 茅tudes sup茅rieures. La collaboration int猫gre les outils d'茅valuation de pr茅paration au college d'ACT 脿 la plateforme d'aide financi猫re et de bourses de Going Merry, qui a permis aux 茅tudiants d'obtenir 8,8 millions de dollars de bourses en 2024.
Le partenariat offrira 脿 360 000 茅tudiants un acc猫s fluide 脿 des ressources compl猫tes, y compris une assistance pour le FAFSA, des outils de candidature aux bourses et un accompagnement en planification financi猫re via leurs comptes ACT. L'initiative vise 脿 simplifier la transition des tests universitaires 脿 l'obtention d'une aide financi猫re, rendant l'enseignement sup茅rieur plus accessible et abordable.
Going Merry von Earnest und ACT haben eine strategische Partnerschaft angek眉ndigt, um den Prozess der Studienfinanzierung zu vereinfachen. Die Zusammenarbeit verbindet ACTs Instrumente zur Einsch盲tzung der Studienbereitschaft mit der Finanzierungs- und Stipendienplattform von Going Merry, die 2024 Studierenden geholfen hat, $8,8 Millionen an Stipendien zu sichern.
Die Partnerschaft wird 360.000 Studierenden einen nahtlosen Zugang zu umfassenden Ressourcen bieten, darunter Unterst眉tzung bei der FAFSA-Ausf眉llung, Werkzeuge f眉r Stipendienbewerbungen und finanzielle Planungsberatung 眉ber ihre ACT-Konten. Ziel der Initiative ist es, den 脺bergang von den College-Tests zur Sicherung finanzieller Unterst眉tzung zu vereinfachen und die Hochschulbildung zug盲nglicher und erschwinglicher zu machen.
- Platform helped secure $8.8 million in scholarships in 2024
- Large user base of 360,000 students demonstrates strong market penetration
- Strategic partnership expands service accessibility through ACT's established network
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Insights
Navient's subsidiary Earnest strengthens its market position by partnering with ACT, potentially expanding its customer acquisition funnel for future loan products.
This partnership between Navient-owned Going Merry by Earnest and ACT represents a strategic expansion of Navient's ecosystem in the education financing space. By integrating with ACT's testing platform, Navient gains privileged access to students at a critical decision point, effectively creating an early-stage customer acquisition channel for potential future loan products.
The integration connects 360,000 students who used Going Merry in 2024 (securing
From a competitive standpoint, this creates a unique advantage for Navient in the education financing marketplace. By engaging students earlier in their college journey through scholarship and financial aid guidance, Navient establishes brand recognition and trust before students make borrowing decisions. The partnership effectively lowers customer acquisition costs while potentially increasing conversion rates.
For investors, this move demonstrates Navient's forward-thinking approach to sustainable growth in the student financing sector, creating multiple touchpoints with potential customers while diversifying beyond traditional loan servicing into broader financial education services鈥攁 trend that could help insulate the company from regulatory and market pressures facing traditional student lenders.
Partnership integrates college readiness and financial aid tools to expand access
"At Earnest, we believe that giving students early access to the right tools can significantly shape their journey," said Matt聽Palese, COO of Earnest. "This partnership with ACT combines the academic support students rely on with the financial guidance they often struggle to find.
By connecting the experience of taking the ACT with personalized financial aid resources, we're removing barriers that too often stand in the way of higher education. Our goal is to help every student make confident, informed decisions about their future, and this collaboration is an important step toward making that a reality."
Now, students who take the ACT can seamlessly transition from test preparation to financial aid discovery, joining the 360,000 students who used Going Merry by Earnest in 2024 to secure
- FAFSA Guidance: Accessible resources, such as FAQs and video tutorials, to help students confidently complete their applications.
- Scholarship Streamlining: Tools that auto-fill applications, provide estimated completion times, and offer a personalized list of vetted scholarship recommendations matched to students.
- Financial Planning Support:
- College Match Tool聽to compare college costs.
- Smart Planner聽to keep students organized.
- Financial Aid Appeal Letter Generator聽to assist students in requesting additional funding.
"Students face a maze of complex questions about college opportunities, and unfortunately, the lack of easily accessible, trustworthy information can be a significant barrier to accessing higher education," said Janet Godwin, CEO of ACT. "Through our partnership with Going Merry by Earnest, we will break down those barriers by giving them the financial tools and resources they need to make informed decisions. Higher education should not just remain a dream; it should be an affordable and attainable reality for all."
Learn more about how ACT and Going Merry by Earnest are helping students on the path to college at and .
About Earnest:
Earnest empowers past, present, and soon-to-be students to maximize their financial futures through thoughtful guidance and impactful products. Founded in 2013 on the belief that financially responsible people deserve better options and access to credit, Earnest's education tools and lending products empower anyone seeking higher education to reduce the total price tag of their education, supercharge their ability to pay down student debt, and get on the right financial track fast. Earnest further expanded its mission through the acquisition of Going Merry, a leading financial aid and scholarship platform, in 2021. Together, they simplify the financial aid process to make higher education more accessible.
Learn more at .
Earnest is a subsidiary of Navient (Nasdaq: NAVI).
Earnest Loans are made by One American Bank, Member FDIC, or FinWise Bank, Member FDIC. One American Bank, 515 S. Minnesota Ave,
Earnest loans are serviced by Earnest Operations LLC, 300 Frank H. Ogawa Plaza, Suite 340
漏 2025 Earnest LLC. All rights reserved.
About ACT:
ACT is dedicated to transforming college and career readiness pathways so that everyone can discover and fulfill their potential. With over 65 years of experience, ACT's assessments, research, and learning tools help students, educators, and organizations achieve their education and career goals. Learn more at .
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