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Potbelly Corporation to be Acquired by RaceTrac in Approximately $566 Million Transaction

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Potbelly Corporation (NASDAQ: PBPB) has announced a definitive merger agreement with RaceTrac, Inc., where RaceTrac will acquire Potbelly for $17.12 per share in an all-cash transaction valued at approximately $566 million. The offer represents a 47% premium over Potbelly's 90-day volume-weighted average price as of September 9, 2025.

Potbelly, with 445 company and franchise-owned shops, will join RaceTrac's portfolio, which includes over 800 convenience stores across 14 states. The transaction is expected to close in Q4 2025, subject to regulatory approvals and customary closing conditions. The merger combines Potbelly's neighborhood sandwich shop concept with RaceTrac's extensive retail presence, aiming to accelerate growth and expansion opportunities.

Potbelly Corporation (NASDAQ: PBPB) ha annunciato un accordo definitivo di fusione con RaceTrac, Inc.: RaceTrac acquisirà Potbelly per $17,12 per azione in un'operazione interamente in contanti del valore di circa $566 milioni. L'offerta corrisponde a un premio del 47% rispetto al prezzo medio ponderato per volume a 90 giorni di Potbelly alla data del 9 settembre 2025.

Potbelly, che conta 445 locali tra proprietà diretta e in franchising, entrerà a far parte del portafoglio di RaceTrac, che comprende oltre 800 punti vendita in 14 stati. L'operazione dovrebbe concludersi nel quarto trimestre 2025, subordinatamente alle approvazioni regolamentari e alle consuete condizioni di chiusura. La fusione unisce il format di vicinato delle sandwich shop di Potbelly alla capillare presenza retail di RaceTrac, con l'obiettivo di accelerare opportunità di crescita ed espansione.

Potbelly Corporation (NASDAQ: PBPB) ha anunciado un acuerdo definitivo de fusión con RaceTrac, Inc., por el cual RaceTrac adquirirá Potbelly por $17.12 por acción en una transacción totalmente en efectivo valorada en aproximadamente $566 millones. La oferta representa una prima del 47% sobre el precio medio ponderado por volumen de 90 días de Potbelly a fecha del 9 de septiembre de 2025.

Potbelly, con 445 tiendas entre propias y franquiciadas, se incorporará al portafolio de RaceTrac, que incluye más de 800 tiendas de conveniencia en 14 estados. Se espera que la transacción se cierre en el cuarto trimestre de 2025, sujeta a aprobaciones regulatorias y a las condiciones habituales de cierre. La fusión combina el concepto de tienda de sándwiches de barrio de Potbelly con la amplia presencia minorista de RaceTrac, con el objetivo de acelerar las oportunidades de crecimiento y expansión.

Potbelly Corporation (NASDAQ: PBPB)RaceTrac, Inc.와� 최종 합병 계약� 발표했습니다. RaceTrac� Potbelly� 주당 $17.12� 전액 현금 거래� 인수하며 거래 가치 � $5.66�입니�. � 제안은 2025� 9� 9� 기준 Potbelly� 90� 거래� 가� 평균 가� 대� 47% 프리미엄� 해당합니�.

직영 � 프랜차이� 합쳐 445� 매장� 보유� Potbelly� 14� 주에 걸쳐 800개가 넘 편의점을 운영하 RaceTrac� 포트폴리오에 합류합니�. � 거래� 규제 승인 � 통상적인 종결 조건� 전제� 2025� 4분기� 마무리될 예정입니�. 이번 합병은 Potbelly� 동네 샌드위치 � 콘셉트와 RaceTrac� 광범위한 유통망을 결합� 성장 � 확장 기회� 가속화하 것을 목표� 합니�.

Potbelly Corporation (NASDAQ: PBPB) a annoncé un accord définitif de fusion avec RaceTrac, Inc. : RaceTrac va acquérir Potbelly pour 17,12 $ par action dans le cadre d'une opération entièrement en numéraire d'une valeur d'environ 566 millions de dollars. L'offre représente une prime de 47 % par rapport au prix moyen pondéré par le volume sur 90 jours de Potbelly au 9 septembre 2025.

Potbelly, qui compte 445 établissements en propre et en franchise, rejoindra le portefeuille de RaceTrac, qui comprend plus de 800 magasins de proximité répartis dans 14 États. La transaction devrait être finalisée au quatrième trimestre 2025, sous réserve des approbations réglementaires et des conditions de clôture habituelles. La fusion associe le concept de sandwicherie de quartier de Potbelly à l'importante présence commerciale de RaceTrac, visant à accélérer les opportunités de croissance et d'expansion.

Potbelly Corporation (NASDAQ: PBPB) hat eine endgültige Fusionsvereinbarung mit RaceTrac, Inc. angekündigt. RaceTrac wird Potbelly für $17,12 je Aktie in einer rein bar abgewickelten Transaktion übernehmen, die einen Wert von etwa $566 Millionen hat. Das Angebot entspricht einer Prämie von 47 % gegenüber dem volumengewichteten Durchschnittspreis von Potbelly über 90 Tage zum 9. September 2025.

Potbelly, mit 445 eigenen und franchisegeführten Filialen, wird Teil des Portfolios von RaceTrac, das über 800 Convenience Stores in 14 Bundesstaaten umfasst. Der Abschluss der Transaktion wird für das vierte Quartal 2025 erwartet, vorbehaltlich behördlicher Genehmigungen und üblicher Abschlussbedingungen. Die Fusion vereint Potbellys Nachbarschafts-Sandwich-Konzept mit RaceTracs umfangreicher Einzelhandelspräsenz und zielt darauf ab, Wachstums- und Expansionsmöglichkeiten zu beschleunigen.

Positive
  • None.
Negative
  • Loss of independence as Potbelly becomes part of larger corporation
  • Potential integration challenges between different business models
  • Regulatory approval requirements could delay closing

Insights

Potbelly's $566M acquisition by RaceTrac at $17.12/share offers 47% premium, representing strong value for shareholders while securing strategic growth opportunities.

This $566 million all-cash acquisition of Potbelly by RaceTrac represents a significant premium of 47% to Potbelly's 90-day volume-weighted average price. At $17.12 per share, shareholders are receiving compelling immediate value for a company that has built a solid foundation with 445 shops but still faces significant execution challenges to reach its ambitious 2,000-shop goal.

The transaction structure as a tender offer followed by a second-step merger is standard for public company acquisitions, designed to expedite closing while maintaining regulatory compliance. With unanimous board approval and management support agreements covering 11% of outstanding shares, the deal appears to have strong internal backing, suggesting limited risk of competing bids or shareholder opposition.

For Potbelly, this exit provides certainty and immediate value realization while potentially accelerating growth through RaceTrac's considerable resources. The strategic rationale emphasizes the complementary multi-unit operational expertise between the companies, with RaceTrac bringing substantial real estate knowledge and capital that could meaningfully accelerate Potbelly's franchise-led expansion strategy.

From RaceTrac's perspective, this acquisition represents strategic diversification beyond their core convenience store operations, adding a respected food service brand to their portfolio that could potentially be integrated into their existing locations while also continuing standalone expansion. The transaction's expected closing in Q4 2025, subject to standard regulatory approvals, appears to have reasonable certainty of completion given the limited competitive overlap between the businesses.

High-Growth Neighborhood Sandwich Shop Concept to be Acquired by Leading Convenience Retailer for $17.12 per share

CHICAGO, Sept. 10, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB) (“Potbelly� or the “Company�), the iconic neighborhood sandwich shop concept, announced today that Potbelly and RaceTrac, Inc. (“RaceTrac�), one of the largest privately held companies in the United States and a leading convenience retailer, have entered into a definitive merger agreement pursuant to which RaceTrac will commence a tender offer to acquire all of the outstanding shares of Potbelly for $17.12 per share, in an all-cash transaction with an equity value of approximately $566 million.

The acquisition is expected to close in the fourth quarter of 2025, subject to the satisfaction of customary closing conditions and regulatory approvals.

Strategic Fit and Future Vision
Potbelly, founded more than 40 years ago in Chicago, has earned a loyal following for its warm, toasty sandwiches, signature salads, and hand-dipped shakes. The Company has built a strong foundation for growth with more than 445 company and franchise-owned shops currently open in neighborhoods across the United States and a long-term goal of reaching 2,000 shops.

“RaceTrac’s strategic vision including their commitment to quality align perfectly with our mission to delight customers with great food and good vibes,� said Bob Wright, President and CEO of Potbelly. “We have positioned Potbelly for accelerated franchise-led growth in recent years, and this transaction fortifies our path while delivering certain and immediate value to our shareholders. With RaceTrac’s resources, we will unlock new opportunity for this incredible brand while staying true to the neighborhood sandwich shop experience that makes Potbelly special.�

The acquisition represents a significant move by RaceTrac, adding another iconic brand to its portfolio. Headquartered in Atlanta, RaceTrac operates more than 800 convenience stores across 14 states under the RaceTrac® and RaceWay® brands, offering guests competitively-priced fuel, freshly-brewed coffee, and an extensive selection of food and beverages, and fuels consumers through approximately 1,200 Gulf® branded locations across the United States and Puerto Rico. The family-owned company has been serving guests since 1934 and employs more than 10,000 team members.

“Our companies, combined, have spent over 130 years delighting guests by providing them with welcoming smiles and a place to enjoy life’s everyday moments. We are proud of Potbelly’s legacy as a beloved neighborhood sandwich shop and are excited to expand our family of convenience-driven brands,� added Natalie Morhous, CEO and Chairman of the Board at RaceTrac. “I’m pleased to welcome Potbelly’s more than 5,200 team members and franchise partners to the RaceTrac family. Together, we’ll serve guests in even more meaningful ways.�

With complementary strengths as multi-unit, multi-market consumer facing businesses including core capabilities in real estate, franchising, operations, food innovation and marketing, a combined RaceTrac and Potbelly are positioned to amplify their growth.

Transaction Details
Under the terms of the merger agreement, Hero Sub Inc., a wholly-owned subsidiary of RaceTrac (“Merger Sub�), will commence a tender offer to acquire all outstanding shares of Potbelly for $17.12 per share in cash. This represents a premium of approximately 47% to Potbelly’s 90-trading-day volume-weighted average price as of September 9, 2025. Potbelly’s board of directors unanimously recommends that Potbelly’s stockholders tender their shares in the tender offer. Additionally, all of Potbelly’s directors and executive officers have entered into support agreements (subject to certain terms and conditions) and agreed to tender their shares, representing approximately 11% of Potbelly’s outstanding common stock, in the tender offer.

The closing of the tender offer will be subject to certain conditions set forth in the merger agreement, including the tender of shares representing at least a majority of the total number of Potbelly’s outstanding shares, the expiration or termination of the applicable waiting period under the HSR Act and other customary conditions. Upon the successful completion of the tender offer, RaceTrac will acquire all remaining shares not tendered in the tender offer through a second-step merger at the same price per share.

Until the transaction closes, both companies will continue to operate independently.

Advisors

BofA Securities acted as exclusive financial advisor and Kilpatrick Townsend & Stockton LLP acted as legal advisor to RaceTrac. Piper Sandler acted as financial advisor and Kirkland & Ellis LLP acted as legal advisor to Potbelly.

About Potbelly

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers� smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 445 shops in the United States including more than 105 franchised shops in the United States. For more information, please visit Potbelly’s website at .

About RaceTrac, Inc.

Headquartered in Atlanta, Georgia, family-owned RaceTrac, Inc. is one of the largest privately held companies in the United States, serving guests since 1934. The company’s retail brands include more than 800 RaceTrac® and RaceWay® retail locations in 14 states and approximately 1,200 Gulf® branded locations across the United States and Puerto Rico. RaceTrac employs more than 10,000 team members across RaceTrac, RaceWay and affiliated companies Energy Dispatch and Gulf, Inc. For more information, please visit RaceTrac’s website at .

Additional Information about the Tender Offer and Where to Find It

The tender offer (the “Offer�) described above has not yet commenced. This communication is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell any securities, nor is it a substitute for the Offer materials that RaceTrac and Hero Sub Inc. (“Merger Sub�) will file with the Securities and Exchange Commission (the “SEC�) upon commencement of the Offer. A solicitation and offer to buy outstanding shares of the Company common stock will only be made pursuant to the Offer materials that RaceTrac and Merger Sub intend to file with the SEC. At the time the Offer is commenced, RaceTrac and Merger Sub will file a tender offer statement on Schedule TO, and the Company will file a solicitation/recommendation statement on Schedule 14D-9 (the “Solicitation/Recommendation Statement�) with the SEC with respect to the Offer.

THE OFFER MATERIALS (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND CERTAIN OTHER OFFER DOCUMENTS) AND THE SOLICITATION/RECOMMENDATION STATEMENT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED MERGER AND THE PARTIES THERETO. INVESTORS AND STOCKHOLDERS OF THE COMPANY ARE URGED TO READ THESE DOCUMENTS CAREFULLY WHEN THEY BECOME AVAILABLE (AND EACH AS IT MAY BE AMENDED OR SUPPLEMENTED FROM TIME TO TIME) BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION THAT INVESTORS AND STOCKHOLDERS OF THE COMPANY SHOULD CONSIDER BEFORE MAKING ANY DECISION REGARDING TENDERING THEIR SHARES IN THE OFFER.

The Offer materials (including the Offer to Purchase and the related Letter of Transmittal), as well as the Solicitation/Recommendation Statement, will be made available to all investors and stockholders of the Company at no expense to them under the “SEC Filings� section of the Company’s website at https://investors.Potbelly.com, and (once they become available) will be mailed to the stockholders of the Company free of charge. The information contained in, or that can be accessed through, the Company’s website is not a part of, or incorporated by reference in, this communication. The Offer materials (including the Offer to Purchase and the related Letter of Transmittal), as well as the Solicitation/Recommendation Statement, will also be made available for free on the SEC’s website at www.sec.gov. In addition to the Offer to Purchase, the related Letter of Transmittal and certain other Offer documents, as well as the Solicitation/Recommendation Statement, the Company files annual, quarterly and current reports, proxy statements and other information with the SEC. You may read any reports, statements or other information filed by the Company with the SEC for free on the SEC’s website at www.sec.gov, or under the “SEC Filings� section of the Company’s website at https://investors.Potbelly.com.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements either contained in or incorporated by reference into this document, other than purely historical information, including statements relating to the acquisition of the Company by RaceTrac and any statements relating to the Company’s business and expected operating results, and the assumptions upon which those statements are based, are “forward-looking statements.� These forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as “believes,� “plans,� “anticipates,� “projects,� “estimates,� “expects,� “intends,� “strategy,� “future,� “opportunity,� “may,� “will,� “should,� “could,� “potential,� or similar expressions. Forward-looking statements are based on management’s current expectations and beliefs, as well as a number of assumptions, estimates and projections concerning future events and do not constitute guarantees of future performance. These statements are subject to risks, uncertainties, changes in circumstances, assumptions and other important factors, many of which are outside management’s control, that could cause actual results to differ materially from the results discussed in the forward-looking statements. Such forward-looking statements include those relating to the ability to complete, and the timing of completion of, the transactions contemplated by an Agreement and Plan of Merger, dated as of September 9, 2025, by and among the Company, RaceTrac and Merger Sub (the “Merger Agreement�), including the parties� ability to satisfy the conditions to the consummation of the Offer and the other conditions set forth in the Merger Agreement and the possibility of any termination of the Merger Agreement. Actual results may differ materially from current expectations because of numerous risks and uncertainties including, among others: (i) the risk that the proposed transaction may not be completed in a timely manner or at all; (ii) uncertainty surrounding the number of shares of the Company’s common stock that will be tendered in the Offer; (iii) the risk of legal proceedings that may be instituted related to the Merger Agreement, which may result in significant costs of defense, indemnification and liability; (iv) the possibility that competing offers or acquisition proposals for the Company will be made; (v) the possibility that any or all of the various conditions to the consummation of the Offer or the merger of Merger Sub with and into the Company (the “Merger�) may not be satisfied or waived, including that a governmental entity may prohibit, delay or refuse to grant approval for the consummation of the Offer or the Merger; (vi) the occurrence of any event, change or other circumstance that could give rise to the termination of the Merger Agreement; (vii) the effects of disruption from the transactions on the Company’s business and the fact that the announcement and pendency of the transactions may make it more difficult to establish or maintain relationships with employees and business partners; (viii) RaceTrac’s ability to realize the synergies contemplated by the proposed transaction and integrate the business of the Company; (ix) competition; (x) the effectiveness of the Company’s marketing strategies; (xi) general economic conditions including any impact from inflation; (xii) the Company’s ability to successfully implement its business strategy; (xiii) the success of the Company’s franchisees; (xiv) the success of the Company’s initiatives to increase sales and traffic, including the success of the Company’s franchising initiatives; (xv) changes in commodity, energy, labor and other costs; (xvi) compliance with covenants in the Company’s credit facility; (xvii) the Company’s ability to attract and retain management and employees and adequately staff its restaurants; (xviii) consumer reaction to industry-related public health issues and perceptions of food safety; (xix) the Company’s ability to manage its growth; (xx) reputational and brand issues; (xxi) price and availability of commodities; (xxii) consumer confidence and spending patterns; and (xxiii) weather conditions. The foregoing factors should be read in conjunction with the risks and cautionary statements discussed or identified in the Company’s public filings with the SEC from time to time, including the Company’s most recent Annual Report on Form 10-K for the year ended December 29, 2024, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, all of which are available on the investor relations page of Potbelly’s website at https://investors.Potbelly.com. The Company’s stockholders and investors are cautioned not to unduly rely on these forward-looking statements. The forward-looking statements speak only as of the date hereof and, other than as required by applicable law, the Company expressly disclaims any intent or obligation to update or revise publicly any forward-looking information or statements.

Contact:

For Potbelly:
Investor Relations
Jeff Priester
ICR
332-242-4370

Media Contact
Marisa Breese
ICR


FAQ

What is the acquisition price for Potbelly (NASDAQ:PBPB) by RaceTrac?

RaceTrac will acquire Potbelly for $17.12 per share in an all-cash transaction valued at approximately $566 million.

When will the RaceTrac-Potbelly merger close?

The acquisition is expected to close in the fourth quarter of 2025, subject to regulatory approvals and customary closing conditions.

How many locations does Potbelly currently operate?

Potbelly currently operates more than 445 company and franchise-owned shops across the United States.

What premium does RaceTrac's offer represent for Potbelly shareholders?

The offer represents a 47% premium over Potbelly's 90-trading-day volume-weighted average price as of September 9, 2025.

Who are the advisors for the Potbelly-RaceTrac merger?

BofA Securities and Kilpatrick Townsend & Stockton LLP advised RaceTrac, while Piper Sandler and Kirkland & Ellis LLP advised Potbelly.
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385.82M
25.23M
16.18%
82.33%
3.7%
Restaurants
Retail-eating Places
United States
CHICAGO