Marriott International and Noble Investment Group Break Ground on Their 10th StudioRes Hotel, Scaling New Extended Stay Brand
Marriott International (NYSE:MAR) and Noble Investment Group have broken ground on their 10th StudioRes hotel, marking a significant expansion of Marriott's new extended-stay brand. The milestone follows the recent opening of the first StudioRes in Fort Myers, Florida, with over 50 projects in the signed pipeline, of which approximately half are under construction.
StudioRes is designed to serve longer-stay guests, including professionals on assignment, relocating families, and mobile travelers. The brand leverages Marriott's distribution channels and its 248 million Marriott Bonvoy members to drive customer demand. The brand features a smart, functional design with a fast-to-market prototype that is efficient to build, operate, and scale.
[ "Strong pipeline with over 50 signed projects, half already under construction", "Access to 248 million Marriott Bonvoy members for customer acquisition", "Strategic positioning in undersupplied extended-stay segment", "Efficient build and operation model designed for scalability" ]Marriott International (NYSE:MAR) e Noble Investment Group hanno avviato i lavori del loro 10掳 hotel StudioRes, segnando un'importante espansione del nuovo brand per soggiorni prolungati di Marriott. Questo traguardo segue l'apertura del primo StudioRes a Fort Myers, Florida, e si inserisce in un portafoglio con oltre 50 progetti firmati, circa la met脿 dei quali 猫 gi脿 in costruzione.
StudioRes 猫 pensato per ospiti che rimangono pi霉 a lungo, come professionisti in trasferta, famiglie in trasferimento e viaggiatori mobili. Il marchio sfrutta i canali distributivi di Marriott e i suoi 248 milioni di membri Marriott Bonvoy per stimolare la domanda. Caratterizzato da un design intelligente e funzionale, offre un prototipo rapido da realizzare, efficiente da gestire e facilmente scalabile.
- Solido portafoglio: oltre 50 progetti firmati, met脿 gi脿 in costruzione
- Accesso a 248 milioni di membri Marriott Bonvoy per l'acquisizione clienti
- Posizionamento strategico in un segmento extended-stay con offerta insufficiente
- Modello di costruzione e gestione efficiente pensato per la scalabilit脿
Marriott International (NYSE:MAR) y Noble Investment Group han comenzado la construcci贸n de su 10.潞 hotel StudioRes, marcando una importante expansi贸n de la nueva marca de estancias prolongadas de Marriott. Este hito se produce tras la reciente apertura del primer StudioRes en Fort Myers, Florida, y forma parte de una cartera con m谩s de 50 proyectos firmados, aproximadamente la mitad de los cuales est谩n en construcci贸n.
StudioRes est谩 dise帽ado para hu茅spedes de larga estancia, incluidos profesionales desplazados, familias en proceso de mudanza y viajeros m贸viles. La marca aprovecha los canales de distribuci贸n de Marriott y sus 248 millones de miembros Marriott Bonvoy para impulsar la demanda. Presenta un dise帽o funcional e inteligente con un prototipo r谩pido de llevar al mercado, eficiente de construir, operar y escalar.
- Fuerte cartera: m谩s de 50 proyectos firmados, la mitad ya en construcci贸n
- Acceso a 248 millones de miembros Marriott Bonvoy para captaci贸n de clientes
- Posicionamiento estrat茅gico en un segmento de estancias prolongadas con oferta limitada
- Modelo eficiente de construcci贸n y operaci贸n dise帽ado para escalar
Marriott International (NYSE:MAR)瓿� Noble Investment Group鞚� 10氩堨Ц StudioRes 順疙厰鞚� 旮瓣车鞁濎潉 臧栮碃 Marriott鞚� 鞁犼窚 鞛リ赴 靾欕皶 敫岆灉霌滊ゼ 氤戈博 頇曥灔頃╇媹雼�. 鞚措矆 歆勳爠鞚� 頂岆毽嫟 韽姼毵堨澊鞏挫姢鞐� 觳� 氩堨Ц StudioRes臧� 氍胳潉 鞐� 雿� 鞚挫潃 瓴冹溂搿�, 靹滊獏霅� 韺岇澊頂勲澕鞚胳棎電� 50臧� 鞚挫儊鞚� 頂勲鞝濏姼臧� 韽暔霅橃柎 鞛堨溂氅� 攴胳 鞎� 鞝堧皹鞚� 瓿奠偓 欷戩瀰雼堧嫟.
StudioRes電� 韺岅铂 攴茧鞛�, 鞚挫偓 欷戩澑 臧�臁�, 鞚措彊鞚� 鞛潃 鞐枆鞛� 霌� 鞛リ赴 觳措 瓿犼皾鞚� 瓴儱頃� 靹り硠霅橃棃鞀惦媹雼�. 鞚� 敫岆灉霌滊姅 Marriott鞚� 鞙犿喌 毂勲剱瓿� 2鞏� 4,800毵� 氇呾潣 Marriott Bonvoy 須岇洂鞚� 頇滌毄頃� 靾橃殧毳� 彀届稖頃╇媹雼�. 牍犽ゴ瓴� 鞁滌灔鞐� 靹犽炒鞚� 靾� 鞛堧姅 鞀る韸疙晿瓿� 鞁れ毄鞝侅澑 霐旍瀽鞚胳潣 頂勲韱犿儉鞛呾溂搿� 瓯挫劋, 鞖挫榿, 頇曥灔鞚� 須湪鞝侅瀰雼堧嫟.
- 韮勴儎頃� 韺岇澊頂勲澕鞚�: 50臧� 鞚挫儊 靹滊獏霅� 頂勲鞝濏姼, 鞝堧皹鞚� 鞚措 瓿奠偓 欷�
- 瓿犼皾 頇曤炒毳� 鞙勴暅 2鞏� 4,800毵� Marriott Bonvoy 須岇洂 鞝戧芳
- 瓿店笁鞚� 攵�臁表暅 鞛リ赴 靾欕皶(extended-stay) 鞁滌灔鞐愳劀鞚� 鞝勲灥鞝� 韽靺旊嫕
- 頇曥灔鞚� 鞐茧憪鞐� 霊� 須湪鞝侅澑 瓯挫劋路鞖挫榿 氇嵏
Marriott International (NYSE:MAR) et Noble Investment Group ont pos茅 la premi猫re pierre de leur 10e h么tel StudioRes, marquant une expansion importante de la nouvelle marque de s茅jours prolong茅s de Marriott. Ce jalon fait suite 脿 l'ouverture r茅cente du premier StudioRes 脿 Fort Myers, en Floride, et s'inscrit dans un pipeline de plus de 50 projets sign茅s, dont environ la moiti茅 sont en construction.
StudioRes est con莽u pour accueillir des clients en s茅jour prolong茅, tels que des professionnels en mission, des familles en cours de d茅m茅nagement et des voyageurs mobiles. La marque s'appuie sur les canaux de distribution de Marriott et ses 248 millions de membres Marriott Bonvoy pour stimuler la demande. Elle propose un design intelligent et fonctionnel avec un prototype rapide 脿 mettre en 艙uvre, efficace 脿 construire, exploiter et d茅velopper.
- Pipeline solide : plus de 50 projets sign茅s, la moiti茅 d茅j脿 en construction
- Acc猫s 脿 248 millions de membres Marriott Bonvoy pour l'acquisition clients
- Positionnement strat茅gique dans un segment extended-stay insuffisamment pourvu
- Mod猫le de construction et d'exploitation efficace pens茅 pour la scalabilit茅
Marriott International (NYSE:MAR) und Noble Investment Group haben den Spatenstich f眉r ihr 10. StudioRes-Hotel gesetzt und treiben damit die Expansion von Marriotts neuer Marke f眉r l盲ngere Aufenthalte voran. Dieser Meilenstein folgt auf die k眉rzliche Er枚ffnung des ersten StudioRes in Fort Myers, Florida; im unterzeichneten Projektportfolio befinden sich 眉ber 50 Projekte, von denen etwa die H盲lfte im Bau ist.
StudioRes richtet sich an G盲ste mit l盲ngeren Aufenthalten, darunter beruflich Entsandte, umziehende Familien und mobile Reisende. Die Marke nutzt Marriotts Vertriebskan盲le und die 248 Millionen Marriott Bonvoy Mitglieder, um Nachfrage zu generieren. Mit einem intelligenten, funktionalen Design bietet sie einen schnell umsetzbaren Prototyp, der sich effizient bauen, betreiben und skalieren l盲sst.
- Starke Pipeline: 眉ber 50 unterzeichnete Projekte, die H盲lfte bereits im Bau
- Zugang zu 248 Millionen Marriott Bonvoy Mitgliedern zur Kundengewinnung
- Strategische Positionierung in einem unterversorgten Extended-Stay-Segment
- Effizientes Bau- und Betriebsmodell mit Fokus auf Skalierbarkeit
- None.
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Insights
Marriott's 10th StudioRes groundbreaking with Noble demonstrates strong execution in the high-margin extended stay segment amid rising workforce mobility.
Marriott International's aggressive expansion of its StudioRes brand represents a strategic positioning in the resilient extended-stay market, which historically outperforms traditional hospitality segments during economic downturns. With 10 properties now under development alongside Noble Investment Group and over 50 projects in the signed pipeline (half already under construction), MAR is demonstrating rapid scale in a historically undersupplied segment.
The extended-stay category offers compelling economics: lower operating costs from reduced daily housekeeping, minimal food service requirements, and typically higher profit margins compared to traditional hotels. What's particularly noteworthy is the pace of execution鈥攖his announcement follows the recent opening of the first StudioRes in Fort Myers, Florida, indicating accelerated development timelines with the "fast-to-market prototype" approach.
MAR's competitive advantage lies in leveraging its nearly 248 million Marriott Bonvoy members to drive occupancy through its loyalty program. This creates a significant distribution advantage compared to independent extended-stay properties. Noble's description of "institutionalizing" this segment suggests a standardized approach to what has historically been a fragmented market.
The strategic focus on "mobility" aligns with broader workforce trends showing increased professional relocation and remote work flexibility. By targeting this growing demographic with purpose-built accommodations, Marriott is diversifying its portfolio with assets specifically designed to generate "stable cash flow" through economic cycles鈥攑otentially reducing earnings volatility for the parent company while maintaining growth momentum.
With a smart, functional design and a fast-to-market prototype that is efficient to build, operate, and scale, StudioRes is designed to meet the dynamic interests of today's longer-stay guest, including professionals on assignment, relocating families, and mobile travelers in search of consistency and reliability.聽
"Breaking ground on our 10th StudioRes with Noble reflects both the rapid momentum of the brand and the strength of our two companies' longstanding relationship over three decades," said Noah Silverman, Marriott International Global Development Officer,
"Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility, and how people stay," said Mit Shah, CEO Noble Investment Group. "We are scaling a branded platform to capture secular demand that has the ability to create stable cash flow and long-term value."
Fueled by factors such as rising workforce mobility and undersupply, there is an accelerating demand for extended-stay hospitality. With a significant pipeline of branded long-term accommodations across high-growth
This milestone builds on the recent opening of the first StudioRes in
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Marriott International, Inc. (Nasdaq: MAR) is based in
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FAQ
How many StudioRes hotels are in Marriott's pipeline as of September 2025?
Where is the first StudioRes hotel located?
What is the target market for Marriott's StudioRes hotels?
How many Marriott Bonvoy members can StudioRes hotels tap into?
How many StudioRes properties have Noble Investment Group and Marriott broken ground on?
