VALLARTA SUPERMARKETS JOINS QUAD'S IN-STORE CONNECT NETWORK
Quad (NYSE: QUAD) has announced a strategic partnership with Vallarta Supermarkets to expand its In-Store Connect retail media network. The collaboration will introduce digital signage across 15 initial Vallarta stores starting Summer 2025, featuring content in both English and Spanish.
The implementation includes kiosks, shelf screens, freezer-aisle screens, and vertical banners, designed to enhance shopper experience and enable CPG brands to engage with Vallarta's high-frequency grocery shoppers. According to research from The Harris Poll and Quad, 88% of consumers find memorable physical store experiences that actively engage customers.
Vallarta Supermarkets, with 60 stores across California and over 8,000 team members, will use this technology to showcase CPG brands, local products, special promotions, and fresh foods, creating a more personalized shopping experience.
Quad (NYSE: QUAD) ha annunciato una partnership strategica con Vallarta Supermarkets per espandere la sua rete di media retail In-Store Connect. La collaborazione introdurr脿 segnaletica digitale in 15 negozi Vallarta iniziali a partire dall'estate 2025, con contenuti in inglese e spagnolo.
L'implementazione comprende chioschi, schermi sugli scaffali, schermi nei corridoi dei congelatori e banner verticali, progettati per migliorare l'esperienza dei clienti e permettere ai marchi CPG di interagire con gli acquirenti abituali di Vallarta. Secondo una ricerca di The Harris Poll e Quad, l'88% dei consumatori apprezza esperienze memorabili nei negozi fisici che coinvolgono attivamente i clienti.
Vallarta Supermarkets, con 60 punti vendita in California e oltre 8.000 dipendenti, utilizzer脿 questa tecnologia per promuovere marchi CPG, prodotti locali, offerte speciali e alimenti freschi, creando un'esperienza di acquisto pi霉 personalizzata.
Quad (NYSE: QUAD) ha anunciado una alianza estrat茅gica con Vallarta Supermarkets para expandir su red de medios minoristas In-Store Connect. La colaboraci贸n introducir谩 se帽alizaci贸n digital en 15 tiendas Vallarta iniciales a partir del verano de 2025, con contenido en ingl茅s y espa帽ol.
La implementaci贸n incluye kioscos, pantallas en estantes, pantallas en los pasillos de congelados y pancartas verticales, dise帽adas para mejorar la experiencia de compra y permitir que las marcas CPG interact煤en con los compradores frecuentes de Vallarta. Seg煤n una investigaci贸n de The Harris Poll y Quad, el 88% de los consumidores valora las experiencias memorables en tiendas f铆sicas que involucran activamente a los clientes.
Vallarta Supermarkets, con 60 tiendas en California y m谩s de 8,000 empleados, utilizar谩 esta tecnolog铆a para mostrar marcas CPG, productos locales, promociones especiales y alimentos frescos, creando una experiencia de compra m谩s personalizada.
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Quad (NYSE : QUAD) a annonc茅 un partenariat strat茅gique avec Vallarta Supermarkets pour 茅tendre son r茅seau m茅dia In-Store Connect. Cette collaboration introduira une signal茅tique num茅rique dans 15 magasins Vallarta initiaux 脿 partir de l'茅t茅 2025, avec des contenus en anglais et en espagnol.
La mise en place comprend des kiosques, des 茅crans sur les 茅tag猫res, des 茅crans dans les all茅es des cong茅lateurs et des banni猫res verticales, con莽us pour am茅liorer l'exp茅rience des acheteurs et permettre aux marques CPG d'engager les clients r茅guliers de Vallarta. Selon une 茅tude de The Harris Poll et Quad, 88 % des consommateurs appr茅cient les exp茅riences en magasin m茅morables qui impliquent activement les clients.
Vallarta Supermarkets, avec 60 magasins en Californie et plus de 8 000 employ茅s, utilisera cette technologie pour mettre en avant les marques CPG, les produits locaux, les promotions sp茅ciales et les produits frais, cr茅ant ainsi une exp茅rience d'achat plus personnalis茅e.
Quad (NYSE: QUAD) hat eine strategische Partnerschaft mit Vallarta Supermarkets angek眉ndigt, um sein In-Store Connect Retail-Mediennetzwerk auszubauen. Die Zusammenarbeit wird ab Sommer 2025 digitale Beschilderung in 15 ausgew盲hlten Vallarta-Filialen einf眉hren, mit Inhalten in Englisch und Spanisch.
Die Umsetzung umfasst Kioske, Regalschirme, Gefriergang-Bildschirme und vertikale Banner, die darauf ausgelegt sind, das Einkaufserlebnis zu verbessern und CPG-Marken die M枚glichkeit zu geben, mit den h盲ufigen Kunden von Vallarta in Kontakt zu treten. Laut einer Studie von The Harris Poll und Quad finden 88 % der Verbraucher unvergessliche Einkaufserlebnisse im physischen Laden, die Kunden aktiv einbinden.
Vallarta Supermarkets, mit 60 Filialen in Kalifornien und 眉ber 8.000 Mitarbeitern, wird diese Technologie nutzen, um CPG-Marken, lokale Produkte, Sonderaktionen und frische Lebensmittel zu pr盲sentieren und so ein pers枚nlicheres Einkaufserlebnis zu schaffen.
- Partnership expands Quad's retail media network reach in California's growing grocery market
- Digital signage implementation enables bilingual content delivery in English and Spanish
- Integration creates new revenue opportunities through CPG brand advertising
- Technology enhances customer engagement and shopping experience at point of purchase
- Initial rollout limited to only 15 of 60 total Vallarta stores
- Requires infrastructure integration and technical implementation costs
- Success depends on CPG brand adoption and consumer engagement
Insights
Quad expands its retail media network to Vallarta's stores, strengthening its position in the growing in-store digital advertising market.
Quad's expansion of its In-Store Connect network into Vallarta Supermarkets represents a strategic growth opportunity in the retail media landscape. This partnership gives Quad access to 15 initial stores of Vallarta's 60-store network across California, with Vallarta being highlighted as one of California's fastest-growing Latino-owned grocery chains.
The implementation includes digital signage across high-traffic areas鈥攌iosks, shelf screens, freezer-aisle screens, and vertical banners鈥攁ll integrated into existing store infrastructure with bilingual messaging. This creates multiple touchpoints throughout the shopper journey, increasing the potential for conversion directly at the point of purchase.
What makes this particularly valuable is Vallarta's customer base: high-frequency grocery shoppers with strong brand loyalty. For CPG marketers, this provides access to a desirable Hispanic consumer demographic that's typically harder to reach through traditional media channels. The Latino consumer market represents over
This move strengthens Quad's competitive position specifically in the mid-market grocery segment, where they're positioning In-Store Connect as the "retail media network of choice." The timing is excellent as retailers increasingly seek to monetize their physical spaces through retail media networks, which provide higher-margin revenue streams compared to traditional retail operations.
For Quad, this partnership diversifies their revenue streams beyond their traditional print services, aligning with their strategic transition to becoming a "marketing experience company" rather than just a printing business. The retail media network expansion represents a modernization of their business model that leverages their existing client relationships with CPG brands while creating new digital revenue opportunities.
Partnership Brings Digital Media to the Aisles of One of
The partnership brings strategically located digital signage into an initial 15 Vallarta stores starting this summer, enhancing the shopper experience and giving consumer packaged goods (CPG) brands a new way to engage with Vallarta's loyal, high-frequency grocery shoppers at the point of purchase.
"For 40 years, innovation at Vallarta has started with a simple question: how can we better serve our neighbors?" said Steve Netherton, Chief Information Officer & Vice President of Continuous Improvement at Vallarta Supermarkets. "In-Store Connect gives us an effective tool to communicate our unique products and potential savings to shoppers, while opening new opportunities for brands to engage with the communities we serve in meaningful, measurable ways."
Digital signage in high-traffic areas of the stores will spotlight CPG brands, local products, special promotions, and the fresh, authentic foods that make Vallarta a go-to destination for shoppers. In-Store Connect kiosks, shelf screens, freezer-aisle screens and vertical banners will be integrated into the existing store infrastructure. All messaging will run in both English and Spanish.
"In-Store Connect is the retail media network of choice for mid-market grocers and CPG marketers who want to connect with shoppers at scale," said Kevin Bridgewater, Senior Vice President of Retail Solutions at Quad. "This partnership with Vallarta expands our network and gives brands more opportunities to convert shopper attention into action, right in the aisle."
"Together, with Quad, we're finding new ways to make shopping more personal, memorable and impactful," said Jay Sharrock, Chief Merchandising & Marketing Officer at Vallarta Supermarkets. "From thoughtfully designed specialty departments to digital innovations like In-Store Connect, we're creating immersive experiences that deepen shopper loyalty and build lasting connections between consumers, brands and our stores."
The approach resonates: according to听 from The Harris Poll and Quad,
ABOUT QUAD
Quad (NYSE: QUAD) is a marketing experience, or听MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit .
ABOUT VALLARTA SUPERMARKETS
Since 1985, has been bringing families together over fresh and authentic food. Vallarta's mission is to serve the community with respect and pride, providing authentic, traditional, fresh products for the whole family. Vallarta celebrates the food, culture, colors, and vibrant energy of
Quad Media Contact
Sarah Mikhailova
Media Relations Manager
212-672-1319
[email protected]
Vallarta Media Contact
BLND PR
[email protected]听
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SOURCE Quad
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