ATHLOS Announces ION as Domestic Linear Broadcast Television Partner for Athlos NYC 2025
ATHLOS has announced a multi-year partnership with ION (NYSE:SSP) as the domestic linear broadcast television partner for Athlos NYC 2025, a premier women's-only track and field event. The event will take place at Icahn Stadium on October 10, 2025, with ION broadcasting the main event at 7 p.m. ET, preceded by "Icons on ION" pre-show.
The event features elite athletes including Faith Kipyegon, Keely Hodgkinson, and Melissa Jefferson-Wooden, with field competitions qualifying rounds in Times Square on October 9. The event will also stream on X and YouTube, reaching over 128 million homes through ION's various distribution channels.
ATHLOS ha annunciato una partnership pluriennale con ION (NYSE:SSP) come partner nazionale per la trasmissione televisiva lineare di Athlos NYC 2025, un evento di atletica riservato alle donne. L'evento si terr脿 all'Icahn Stadium il 10 ottobre 2025, con la diretta principale su ION alle 19:00 ET, preceduta dal pre-show "Icons on ION".
In gara atlete di alto livello come Faith Kipyegon, Keely Hodgkinson e Melissa Jefferson-Wooden, mentre le qualificazioni delle gare di campo si svolgeranno a Times Square il 9 ottobre. L'evento sar脿 inoltre trasmesso in streaming su X e YouTube, raggiungendo oltre 128 milioni di famiglie attraverso i vari canali di distribuzione di ION.
ATHLOS ha anunciado una alianza plurianual con ION (NYSE:SSP) como socio nacional para la transmisi贸n lineal por televisi贸n de Athlos NYC 2025, un destacado evento de atletismo exclusivo para mujeres. El evento se celebrar谩 en el Icahn Stadium el 10 de octubre de 2025, con la emisi贸n principal en ION a las 7 p.m. ET, precedida por el pre-show "Icons on ION".
Participar谩n atletas de 茅lite como Faith Kipyegon, Keely Hodgkinson y Melissa Jefferson-Wooden, y las rondas de clasificaci贸n de las pruebas de campo tendr谩n lugar en Times Square el 9 de octubre. Adem谩s, el evento se transmitir谩 por streaming en X y YouTube, alcanzando a m谩s de 128 millones de hogares a trav茅s de los distintos canales de distribuci贸n de ION.
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ATHLOS a annonc茅 un partenariat pluriannuel avec ION (NYSE:SSP) en tant que partenaire national de diffusion lin茅aire t茅l茅vis茅e pour Athlos NYC 2025, un 茅v茅nement d'athl茅tisme r茅serv茅 aux femmes. L'茅v茅nement se tiendra au Icahn Stadium le 10 octobre 2025, ION diffusant l'茅v茅nement principal 脿 19h00 ET, pr茅c茅d茅 du pr茅-show 芦 Icons on ION 禄.
Le plateau comprend des athl猫tes de haut niveau telles que Faith Kipyegon, Keely Hodgkinson et Melissa Jefferson-Wooden, avec les tours qualificatifs des 茅preuves de concours pr茅vus 脿 Times Square le 9 octobre. L'茅v茅nement sera 茅galement diffus茅 en streaming sur X et YouTube, atteignant plus de 128 millions de foyers via les diff茅rents canaux de distribution d'ION.
ATHLOS hat eine mehrj盲hrige Partnerschaft mit ION (NYSE:SSP) als nationalem linearem Fernsehsender f眉r Athlos NYC 2025 bekannt gegeben, einem erstklassigen Leichtathletik-Wettkampf nur f眉r Frauen. Die Veranstaltung findet am 10. Oktober 2025 im Icahn Stadium statt; ION 眉bertr盲gt das Hauptereignis um 19:00 Uhr ET, zuvor l盲uft die Pre-Show "Icons on ION".
Am Start sind Spitzenathletinnen wie Faith Kipyegon, Keely Hodgkinson und Melissa Jefferson-Wooden, die Qualifikationsrunden f眉r die Feldwettbewerbe finden am 9. Oktober am Times Square statt. Zudem wird das Event auf X und YouTube gestreamt und erreicht 眉ber IONs verschiedene Vertriebskan盲le mehr als 128 Millionen Haushalte.
- Partnership expands reach to over 128 million homes through ION's network
- Multi-year broadcast deal ensures long-term distribution stability
- Event will have multiple distribution channels including X and YouTube streaming
- None.
Insights
Scripps expands women's sports portfolio with ATHLOS partnership, strengthening ION's position in the growing female athletics market.
This multi-year partnership between Scripps Sports and ATHLOS represents a strategic expansion of ION's women's sports programming lineup. The deal positions ION to broadcast the Athlos NYC event on October 10, 2025, and establishes a longer-term commitment to air the ATHLOS League going forward.
The agreement aligns perfectly with Scripps' existing women's sports portfolio that already includes the WNBA and NWSL, along with upcoming events like the SI Women's Games and Elevance Health Women's Fort Myers Tip-Off. This demonstrates Scripps' systematic approach to capturing market share in the rapidly growing women's sports broadcasting segment.
Distribution reach is particularly noteworthy here - ION's availability in over 128 million homes across pay TV, connected TV, free ad-supported streaming platforms, and over-the-air broadcasting provides significant audience potential. This extensive distribution network increases the partnership's value proposition for advertisers interested in reaching women's sports audiences.
While financial terms weren't disclosed, sports broadcasting rights typically generate revenue through advertising during live events, which remain one of the few programming categories that consistently deliver live viewership. The multi-platform approach (linear TV plus streaming on X and YouTube) also indicates Scripps is pursuing a modern distribution strategy that balances traditional broadcasting with digital reach.
This addition to Scripps' sports rights portfolio represents incremental content for ION's programming slate and demonstrates continued execution of their women's sports strategy, potentially creating new advertising inventory and audience growth opportunities.
Scripps Sports and ATHLOS enter a multi-year partnership beginning with Athlos NYC
As part of a new partnership with Scripps Sports, ION will broadcast this year's Athlos NYC 鈥� a first-of-its-kind听women's-only track and field event 鈥� and is also committed to airing the ATHLOS League in a multi-year deal. Athlos NYC's broadcast on ION will also include a pre-show, "Icons on ION," before the official event broadcast begins at 7 p.m. ET. Range Sports worked with Seven Seven Six to secure media rights and distribution.
"We are thrilled to team up with ION as our broadcast partner for Athlos NYC," said Alexis Ohanian, Founder of Seven Seven Six and ATHLOS. "They've been tireless supporters of women's sports for years, and we're proud to have ATHLOS land alongside their WNBA and NWSL programming."
This year's Athlos NYC has already attracted the best-of-the-best in the sport. Headliners include an elite lineup of athletes: Faith Kipyegon, Keely Hodgkinson, Melissa Jefferson-Wooden, Masai Russell, Marileidy Paulino and Brittany Brown on the track side, as well as Tara Davis-Woodhall, Jasmine Moore, Monae'
"ATHLOS showcases remarkable athletes while building culture and community," said Brian Lawlor, president of Scripps Sports. "We look forward to bringing ATHLOS and its events to fans nationwide as we strengthen our commitment to elevating women's athletics in premium, live environments on ION."
ATHLOS joins Scripps Sports' lineup of top women's sports including partnerships with the Women's National Basketball Association (WNBA) and the National Women's Soccer League (NWSL). Coming this fall to ION is the inaugural SI Women's Games, an all-new, biennial all-star competition featuring elite athletes across seven sports in six days in partnership with Sports Illustrated, as well as the Elevance Health Women's Fort Myers Tip-Off 鈥� a premier early season college basketball tournament. ION is available on pay TV, connected TV, free ad-supported streaming platforms and over-the-air in more than 128 million homes.
Similar to last year, ATHLOS is committed to bringing track and field to as many audiences as possible. As such, the event on Oct. 10 will also stream online via X and YouTube. Additional streamers to be announced in the weeks ahead.
ATHLOS is more than just a track event; it is a call to arms, an invitation to push the pace and believe that the future is faster. It is pioneering a new era in women's running, creating a platform that honors and celebrates excellence while elevating the sport to new heights. Athlos NYC will fuse speed and sound, offering fans a unique way to see and support the world's fastest women.听
For ticket information, visit . Follow us on social media @athlos to keep up with the athletes.听
Media Contacts:
Jenna Birch
Communications Lead, ATHLOS
[email protected]
Jim Weiss
The E.W. Scripps Company
[email protected]听
About ATHLOS
ATHLOS is a first-of-its-kind track invitational bringing together the fastest women in the world to compete for the largest prize purse ever for a women's-only track and field event. ATHLOS provides fans a unique way to experience and celebrate the world's fastest women, marrying the competition of a track and field meet with the entertainment of a music festival to fully celebrate these incredible athletes as they reach for new heights in the sport. For more information, visit .听
About Seven Seven Six
Seven Seven Six is an early-stage venture capital firm with over
About ION
A leading general entertainment network, ION's lineup features major cable and broadcast shows, original series, live sports and special event programming. ION is part of The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in more than 40 markets.
About Scripps Sports
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women's National Basketball Association (WNBA), the National Women's Soccer League (NWSL), the National Hockey League's (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the Utah Mammoth, the Las Vegas Aces of the WNBA and the NCAA's Big Sky Conference. Scripps Sports is owned by The E.W. Scripps Company (NASDAQ: SSP).
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SOURCE The E.W. Scripps Company; ATHLOS
FAQ
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