LQR House Announces Intent to Invest in Bitmain Mining Equipment for Potential Deployment at Polaris Capital's U.S. Bitcoin Mining Farms
LQR House (NASDAQ:YHC), a spirits and beverage ecommerce platform, announced plans to invest in Bitmain mining equipment for potential deployment at Polaris Capital's Bitcoin mining farms in Texas. This initiative is part of the company's cryptocurrency treasury strategy, which includes direct Bitcoin exposure through mining operations rather than market purchases.
The company has already established a Coinbase Prime account for institutional-grade custody and treasury management. The mining-first approach aims to generate Bitcoin directly with 100% ownership of mined coins, potentially achieving lower acquisition costs and continuous Bitcoin accumulation through compounding yield.
LQR House (NASDAQ:YHC), una piattaforma di e-commerce di alcolici e bevande, ha annunciato l'intenzione di investire in attrezzature di mining Bitmain per un possibile utilizzo presso le farm di mining di Bitcoin di Polaris Capital in Texas. Questa iniziativa fa parte della strategia di tesoreria in criptovalute dell'azienda, che prevede un'esposizione diretta al Bitcoin tramite operazioni di mining anzich茅 acquisti sul mercato.
L'azienda ha gi脿 creato un account Coinbase Prime per la custodia e gestione della tesoreria a livello istituzionale. L'approccio basato sul mining punta a generare Bitcoin direttamente con la propriet脿 totale delle monete estratte, con l'obiettivo di ottenere costi di acquisizione inferiori e un accumulo continuo di Bitcoin tramite rendimento composto.
LQR House (NASDAQ:YHC), una plataforma de comercio electr贸nico de bebidas alcoh贸licas, anunci贸 planes para invertir en equipos de miner铆a Bitmain para su posible despliegue en las granjas de miner铆a de Bitcoin de Polaris Capital en Texas. Esta iniciativa forma parte de la estrategia de tesorer铆a en criptomonedas de la empresa, que incluye exposici贸n directa a Bitcoin mediante operaciones de miner铆a en lugar de compras en el mercado.
La compa帽铆a ya ha establecido una cuenta Coinbase Prime para la custodia y gesti贸n de tesorer铆a de nivel institucional. El enfoque centrado en la miner铆a busca generar Bitcoin directamente con propiedad total de las monedas minadas, potencialmente logrando costos de adquisici贸n m谩s bajos y una acumulaci贸n continua de Bitcoin a trav茅s del rendimiento compuesto.
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LQR House (NASDAQ:YHC), une plateforme de commerce 茅lectronique de spiritueux et de boissons, a annonc茅 son intention d'investir dans du mat茅riel de minage Bitmain pour un d茅ploiement potentiel dans les fermes de minage de Bitcoin de Polaris Capital au Texas. Cette initiative fait partie de la strat茅gie de tr茅sorerie en cryptomonnaies de l'entreprise, qui privil茅gie une exposition directe au Bitcoin via des op茅rations de minage plut么t que par des achats sur le march茅.
L'entreprise a d茅j脿 mis en place un compte Coinbase Prime pour la garde institutionnelle et la gestion de tr茅sorerie. L'approche ax茅e sur le minage vise 脿 g茅n茅rer du Bitcoin directement avec une propri茅t茅 脿 100 % des pi猫ces extraites, ce qui pourrait permettre de r茅duire les co没ts d'acquisition et d'accumuler continuellement du Bitcoin gr芒ce aux rendements compos茅s.
LQR House (NASDAQ:YHC), eine E-Commerce-Plattform f眉r Spirituosen und Getr盲nke, k眉ndigte Pl盲ne an, in 叠颈迟尘补颈苍-惭颈苍颈苍驳-础耻蝉谤眉蝉迟耻苍驳 zu investieren, die m枚glicherweise bei Polaris Capitals Bitcoin-Mining-Farmen in Texas eingesetzt wird. Diese Initiative ist Teil der Kryptow盲hrungs-Treasury-Strategie des Unternehmens, die eine direkte Bitcoin-Exponierung durch Mining-Aktivit盲ten anstelle von Marktk盲ufen vorsieht.
Das Unternehmen hat bereits ein Coinbase Prime-Konto f眉r institutionelle Verwahrung und Treasury-Management eingerichtet. Der Mining-first-Ansatz zielt darauf ab, Bitcoin direkt mit 100% Eigentum an den geminten Coins zu generieren, was potenziell niedrigere Erwerbskosten und eine kontinuierliche Bitcoin-Akkumulation durch Zinseszins erm枚glicht.
- Strategy to potentially acquire Bitcoin at lower costs than market prices
- 100% ownership retention of all mined Bitcoin
- Access to established mining infrastructure without building own facilities
- Potential for continuous Bitcoin accumulation through mining operations
- No definitive agreements signed yet with Bitmain or Polaris Capital
- High dependency on regulatory approvals and corporate clearances
- Significant deviation from core spirits and beverage business model
- Exposure to volatile cryptocurrency market conditions
Insights
LQR House's planned Bitcoin mining investment represents a major strategic pivot with uncertain alignment to its core beverage e-commerce business.
LQR House, primarily a spirits and beverage e-commerce platform, has announced plans to invest in Bitmain mining equipment for potential deployment at Polaris Capital's Texas mining facilities. This represents a significant strategic pivot for a company whose core business has no obvious synergies with cryptocurrency mining.
The company frames this as part of a "broader cryptocurrency treasury strategy" previously approved by its Board, positioning mining as potentially more advantageous than direct Bitcoin purchases. Management claims this approach could provide Bitcoin at a "lower effective cost" with "full coin ownership" and "compounding yield" compared to market purchases.
However, several critical considerations remain unaddressed:
- The capital expenditure required for mining equipment acquisition
- Expected operational costs including electricity and maintenance
- The company's technical expertise in cryptocurrency operations
- The strategic rationale for a beverage e-commerce platform to diversify into Bitcoin mining
Most importantly, the press release contains significant hedging language, noting the investment is subject to "definitive agreements," "corporate approvals," and "customary closing conditions" with "no assurances" the transaction will be consummated. This suggests the announcement may be preliminary rather than representing a finalized strategic decision.
This move appears to represent a dramatic business model expansion with unclear strategic alignment to the company's core competencies in the spirits and beverage e-commerce space.
Company Intends to Advance Bitcoin Treasury Strategy with Plans to Enter Mining Infrastructure for Long-Term Yield Generation
MIAMI BEACH, FLORIDA / / July 17, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that it is in advanced discussions with and intends to invest in Bitmain mining machines, which are expected to be deployed at mining farms operated by Polaris Capital in Texas.
This anticipated investment is part of LQR House's broader cryptocurrency treasury strategy, previously approved by the its Board of Directors, which includes gaining direct exposure to Bitcoin. The Company has already secured a Coinbase Prime account for institutional-grade custody and treasury management, which is now in place and ready to support future Bitcoin activity.
Rather than simply purchasing Bitcoin on the open market, LQR House is exploring a mining-first approach - a strategy the Board believes could provide greater long-term upside. By owning the mining hardware, LQR House would aim to generate Bitcoin directly and retain
"We see mining as a more strategic and efficient way to gain exposure to Bitcoin," said a Sean Dollinger, LQR House CEO. "It positions us to accumulate BTC at a potentially lower cost while retaining full control of the asset - without being subject to market timing or external dependencies."
The proposed deployment of Bitmain equipment at Polaris Capital's mining farms in Texas would allow LQR House to leverage established infrastructure and operational expertise without having to build or operate facilities of its own.
Anticipated advantages of this strategy include:
Full Coin Ownership: All mined Bitcoin would be fully retained by LQR House.
Lower Effective Cost: Mining may provide us Bitcoin at a more favorable cost than market purchase.
Compounding Yield: Unlike a one-time acquisition, mining could offer a continuous stream of Bitcoin accumulation.
This forward-looking initiative represents a significant evolution of LQR House's strategy - blending ecommerce innovation with potential entry into digital asset infrastructure.
Investing in Bitmain mining equipment, as well as consummation of any agreements with Bitmain Technologies Ltd. and Polaris Capital, and other related transactions discussed above, and their terms are subject to, and contingent upon, the execution of definitive agreements and other related transaction documents by the parties, corporate approvals, customary closing conditions, and regulatory approvals, as applicable. There can be no assurances that the Company will enter into any definitive agreement with Bitmain Technologies Ltd. or Polaris Capital, invest in Bitmain Mining Equipment, such equipment will be deployed at mining farms operated by Polaris Capital, and that any transactions described above will be consummated.
About Bitmain
Founded in 2013 by Micree鈥痁han and Jihan鈥疻u, Bitmain Technologies Ltd. is a privately held, Beijing鈥慴ased semiconductor and blockchain company. It is best known as the world's leading designer of ASIC chips and producer of AntMiner rigs for Bitcoin mining.
Bitmain's hardware innovations consistently power a majority of global Bitcoin hash rate, and its mining pool platforms - Antpool and BTC.com - rank among the world's largest. With research centers across Singapore and regional offices in major markets including the U.S., Europe, Southeast Asia, Middle East, and South America, Bitmain supports mining and blockchain infrastructure in over 100 countries.
In recent years, Bitmain has expanded into artificial intelligence and cloud computing, delivering high-density server equipment and custom-designed AI chips, while maintaining its clear leadership in cryptocurrency mining hardware.
Driven by a mission to shape the future of decentralized finance, Bitmain is committed to pushing the boundaries of processing power, energy efficiency, and blockchain innovation.
About Polaris Capital
Polaris Capital (Digital Polaris Capital Limited) is a BVI-regulated asset management firm focused on digital asset investment and blockchain infrastructure. With a mission to simplify Bitcoin mining and maximize investor returns, the company launched the Bitcoin Mining Ecosystem Fund under a Cayman Islands SPC structure. Polaris operates large-scale mining farms in Texas and manages end-to-end crypto mining operations, including miner acquisition, hosting, and fund structuring. Through a commitment to compliance, innovation, and operational excellence, Polaris Capital is building a global footprint at the forefront of digital asset mining and investment management.
About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
Investor and Media Contact:
[email protected]
SOURCE: LQR House
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