LQR House Strengthens Global Digital Footprint Through Strategic Collaboration With TikTok and Launches Investment-Focused Media Initiative
LQR House (NASDAQ:YHC), a spirits and beverage ecommerce platform, has announced two significant developments. First, its subsidiary YHC Online Ltd. has secured a strategic collaboration with TikTok through a Multi-Channel Network (MCN) agency services contract, enabling the company to develop and monetize creator-led content on the platform.
Additionally, the company has appointed Board Member Yilin Lu as President, who will lead global growth initiatives focusing on digital infrastructure, capital markets, and media monetization. The collaboration is expected to facilitate cross-platform campaign execution across TikTok, Meta, and Google, supporting the company's expansion into digital media and creator economy space.
LQR House (NASDAQ:YHC), una piattaforma di e-commerce di alcolici e bevande, ha annunciato due sviluppi importanti. In primo luogo, la sua controllata YHC Online Ltd. ha ottenuto una collaborazione strategica con TikTok tramite un contratto di servizi con un'agenzia Multi-Channel Network (MCN), che permette all'azienda di sviluppare e monetizzare contenuti creati dagli utenti sulla piattaforma.
Inoltre, la societ脿 ha nominato Yilin Lu, membro del consiglio, come Presidente, che guider脿 le iniziative di crescita globale con un focus su infrastrutture digitali, mercati finanziari e monetizzazione dei media. La collaborazione faciliter脿 l'esecuzione di campagne cross-platform su TikTok, Meta e Google, supportando l'espansione dell'azienda nel settore dei media digitali e dell'economia dei creatori.
LQR House (NASDAQ:YHC), una plataforma de comercio electr贸nico de bebidas espirituosas y bebidas, ha anunciado dos desarrollos importantes. Primero, su subsidiaria YHC Online Ltd. ha asegurado una colaboraci贸n estrat茅gica con TikTok mediante un contrato de servicios con una agencia de Red Multicanal (MCN), lo que permite a la empresa desarrollar y monetizar contenido liderado por creadores en la plataforma.
Adem谩s, la compa帽铆a ha nombrado a Yilin Lu, miembro de la junta, como Presidente, quien liderar谩 las iniciativas de crecimiento global enfocadas en infraestructura digital, mercados de capital y monetizaci贸n de medios. Se espera que la colaboraci贸n facilite la ejecuci贸n de campa帽as multiplataforma en TikTok, Meta y Google, apoyando la expansi贸n de la empresa en el espacio de medios digitales y econom铆a de creadores.
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霕愴暅, 須岇偓電� 鞚挫偓須� 氅る矂鞚� Yilin Lu毳� 靷灔鞙茧 鞛勲獏頃橃棳 霐旍韯� 鞚疙攧霛�, 鞛愲掣 鞁滌灔, 氙鸽敂鞏� 靾橃澋頇旍棎 欷戩爯鞚� 霊� 旮�搿滊矊 靹膘灔 鞝勲灥鞚� 鞚措亴 鞓堨爼鞛呺媹雼�. 鞚措矆 順戨牓鞚� TikTok, Meta, Google 臧勳潣 韥鞀� 頂岆灚韽� 旌犿帢鞚� 鞁ろ枆鞚� 鞖╈澊頃橁矊 頃橃棳 須岇偓臧� 霐旍韯� 氙鸽敂鞏� 氚� 韥Μ鞐愳澊韯� 瓴届牅 攵勳暭搿� 頇曥灔頃橂姅 雿� 旮办棳頃� 瓴冹瀰雼堧嫟.
LQR House (NASDAQ:YHC), une plateforme de commerce 茅lectronique sp茅cialis茅e dans les spiritueux et les boissons, a annonc茅 deux d茅veloppements importants. Tout d'abord, sa filiale YHC Online Ltd. a conclu une collaboration strat茅gique avec TikTok via un contrat de services avec une agence Multi-Channel Network (MCN), permettant 脿 l'entreprise de d茅velopper et de mon茅tiser du contenu cr茅茅 par des cr茅ateurs sur la plateforme.
De plus, la soci茅t茅 a nomm茅 Yilin Lu, membre du conseil d'administration, en tant que Pr茅sident, qui dirigera les initiatives de croissance mondiale ax茅es sur l'infrastructure num茅rique, les march茅s financiers et la mon茅tisation des m茅dias. Cette collaboration devrait faciliter l'ex茅cution de campagnes multiplateformes sur TikTok, Meta et Google, soutenant l'expansion de l'entreprise dans le domaine des m茅dias num茅riques et de l'茅conomie des cr茅ateurs.
LQR House (NASDAQ:YHC), eine E-Commerce-Plattform f眉r Spirituosen und Getr盲nke, hat zwei bedeutende Entwicklungen bekannt gegeben. Zun盲chst hat die Tochtergesellschaft YHC Online Ltd. eine strategische Zusammenarbeit mit TikTok im Rahmen eines Multi-Channel-Network (MCN) Agenturvertrags gesichert, die es dem Unternehmen erm枚glicht, von Creatorn erstellte Inhalte auf der Plattform zu entwickeln und zu monetarisieren.
Dar眉ber hinaus hat das Unternehmen Vorstandsmitglied Yilin Lu zum Pr盲sidenten ernannt, der die globalen Wachstumsinitiativen mit Fokus auf digitale Infrastruktur, Kapitalm盲rkte und Medienmonetarisierung leiten wird. Die Zusammenarbeit soll die Durchf眉hrung plattform眉bergreifender Kampagnen auf TikTok, Meta und Google erleichtern und die Expansion des Unternehmens im Bereich digitale Medien und Creator Economy unterst眉tzen.
- Strategic partnership with TikTok for content monetization
- Expansion into digital media and creator economy space
- Cross-platform campaign capabilities across TikTok, Meta, and Google
- Appointment of experienced Board Member as President to drive growth
- No specific revenue projections or financial metrics provided
- Execution risks in new digital media venture
Board Member, Yilin Lu, Appointed President to Lead Expansion Across Digital Media and Financial Sectors
MIAMI BEACH, FL / / August 7, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that its wholly owned subsidiary, YHC Online Ltd., a Hong Kong company, has entered into a strategic collaboration with TikTok. Under the agreement, YHC Online Ltd. has signed a Multi-Channel Network (MCN) agency services contract to develop, manage, and monetize creator-led content on the TikTok platform.
This agreement marks a significant milestone in LQR House's expansion into the digital media and creator economy space. By aligning with one of the most influential platforms in global digital culture, the Company aims to accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities.
The Company expects that in addition to direct monetization through TikTok, the collaboration will enable broader cross-platform campaign execution across TikTok, Meta, and Google - laying the foundation for a vertically integrated digital marketing operation that will support the Company's future growth initiatives.
Additionally, LQR House has appointed its Board Member Yilin Lu as President of the Company. Mr. Lu, who played a central role in initiating and advancing discussions with TikTok, will now oversee global growth initiatives with a strategic focus on digital infrastructure, capital markets, and media monetization.
About LQR House Inc.
LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.
Investor and Media Contact:
[email protected]
SOURCE: LQR House
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FAQ
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