YY Group Reports 65% Quarterly Growth in UAE and Expands Operations to Perth, Australia
YY Group (NASDAQ: YYGH), a global leader in on-demand workforce solutions, has announced two significant developments: its expansion into Perth, Australia, and strong growth in UAE operations. The company is entering Australia's AUD 150 billion (US$97.5 billion) casual workforce market, targeting potential revenues of AUD11.6 million (US$7.5 million) by 2027.
In the UAE, YY Circle has achieved remarkable success, recording an average 65% quarterly revenue growth since Q4 2024, securing partnerships with premium hospitality clients including Mandarin Oriental, Raffles The Palm, Swissôtel, and Shangri-La. The company's Australian operations will initially focus on Perth, Sydney, and Melbourne, leveraging its technology-driven platform and proven operational model to serve the country's 2.4 million casual workers, representing 21.3% of the total labor force.
[ "65% average quarterly revenue growth in UAE operations", "Secured partnerships with four premium hospitality clients in UAE", "Expansion into Australia's AUD 150B (US$97.5B) casual workforce market", "Clear revenue target of AUD11.6M (US$7.5M) by 2027 for Australian operations", "Strategic presence in three major Australian cities with strong seasonal labor demand" ]YY Group (NASDAQ: YYGH), leader globale nelle soluzioni di forza lavoro on-demand, ha annunciato due sviluppi importanti: l'espansione a Perth, Australia, e una forte crescita delle attività negli Emirati Arabi Uniti. L'azienda entra nel mercato australiano del lavoro occasionale, valutato AUD 150 miliardi (US$97,5 miliardi), con un obiettivo di ricavi pari a AUD 11,6 milioni (US$7,5 milioni) entro il 2027.
Negli UAE, YY Circle ha registrato un successo significativo, con una crescita media trimestrale dei ricavi del 65% a partire dal quarto trimestre 2024, acquisendo partnership con strutture alberghiere di fascia alta come Mandarin Oriental, Raffles The Palm, Swissôtel e Shangri-La. Le operazioni australiane si concentreranno inizialmente su Perth, Sydney e Melbourne, sfruttando la piattaforma tecnologica e un modello operativo collaudato per servire i 2,4 milioni di lavoratori occasionali del Paese, pari al 21,3% della forza lavoro totale.
- 65% di crescita media trimestrale dei ricavi nelle attività UAE
- Partnership siglate con quattro eccellenze dell'ospitalità negli UAE
- Espansione nel mercato australiano del lavoro occasionale da AUD 150 miliardi (US$97,5 miliardi)
- Obiettivo di ricavi chiaro: AUD 11,6M (US$7,5M) entro il 2027 per l'Australia
- Presenza strategica in tre grandi città australiane con forte domanda stagionale di manodopera
YY Group (NASDAQ: YYGH), líder mundial en soluciones de fuerza laboral bajo demanda, ha anunciado dos hitos importantes: su expansión a Perth, Australia, y un sólido crecimiento en sus operaciones en Emiratos Árabes Unidos. La compañía se incorpora al mercado australiano de trabajadores ocasionales valorado en AUD 150.000 millones (US$97.500 millones), con una meta de ingresos de AUD 11,6 millones (US$7,5 millones) para 2027.
En los EAU, YY Circle ha obtenido un éxito notable, registrando una tasa media de crecimiento trimestral de ingresos del 65% desde el cuarto trimestre de 2024 y asegurando alianzas con clientes hoteleros premium como Mandarin Oriental, Raffles The Palm, Swissôtel y Shangri-La. Las operaciones en Australia se centrarán inicialmente en Perth, Sídney y Melbourne, aprovechando su plataforma tecnológica y un modelo operativo probado para atender a los 2,4 millones de trabajadores ocasionales del país, que representan el 21,3% de la fuerza laboral total.
- 65% de crecimiento trimestral medio de ingresos en las operaciones de EAU
- Alianzas con cuatro clientes hoteleros premium en EAU
- Expansión al mercado australiano de trabajo ocasional de AUD 150.000M (US$97.500M)
- Objetivo de ingresos claro: AUD 11,6M (US$7,5M) para 2027 en Australia
- Presencia estratégica en tres grandes ciudades australianas con alta demanda estacional de mano de obra
YY Group (NASDAQ: YYGH)� 온디맨드 인력 솔루션의 글로벌 선두주자로서 � 가지 주요 소식� 발표했습니다: 호주 퍼스로의 진출� 아랍에미리트(UAE) 사업� 견고� 성장입니�. 회사� 호주� AUD 1,500�(미화 975� 달러) 규모� 캐주� 노동 시장� 진입하며, 2027년까지 AUD 1,160�(미화 750� 달러)� 매출 목표� 제시했습니다.
UAE에서� YY Circle� 눈에 띄는 성과� 내며 2024� 4분기 이후 분기 평균 매출 성장� 65%� 기록했고, Mandarin Oriental, Raffles The Palm, Swissôtel, Shangri-La � 프리미엄 호텔들과 파트너십� 확보했습니다. 호주 사업은 초기에는 퍼스, 시드�, 멜버른에 주력하며 기술 기반 플랫폼과 검증된 운영 모델� 활용� 전체 노동력의 21.3%� 해당하는 240� 명의 캐주� 노동�� 지원할 계획입니�.
- UAE 사업에서 분기 평균 매출 성장� 65%
- UAE � 4곳의 프리미엄 호스피탈리티 고객� 파트너십 체결
- AUD 1,500�(미화 975� 달러) 규모� 호주 캐주� 노동 시장 진출
- 호주에서 2027년까지 AUD 1,160�(미화 750� 달러) 매출 목표
- 계절� 노동 수요가 높은 호주 주요 3� 도시� 전략� 진출
YY Group (NASDAQ: YYGH), leader mondial des solutions de main-d'œuvre à la demande, a annoncé deux développements majeurs : son expansion à Perth (Australie) et une forte croissance de ses activités aux Émirats arabes unis. La société entre sur le marché australien du travail occasionnel, estimé à AUD 150 milliards (97,5 milliards de dollars US), et vise des revenus de AUD 11,6 millions (7,5 millions de dollars US) d'ici 2027.
Aux EAU, YY Circle a connu un succès remarquable, enregistrant une croissance moyenne trimestrielle des revenus de 65% depuis le 4e trimestre 2024 et signant des partenariats avec des établissements hôteliers haut de gamme tels que Mandarin Oriental, Raffles The Palm, Swissôtel et Shangri-La. Les opérations en Australie se concentreront dans un premier temps sur Perth, Sydney et Melbourne, en s'appuyant sur une plateforme technologique et un modèle opérationnel éprouvé pour desservir les 2,4 millions de travailleurs occasionnels du pays, soit 21,3% de la main-d'œuvre totale.
- 65% de croissance trimestrielle moyenne des revenus dans les activités aux EAU
- Partenariats conclus avec quatre clients hôteliers premium aux EAU
- Expansion sur le marché australien du travail occasionnel valué à AUD 150 milliards (97,5 milliards de dollars US)
- Objectif de revenus clair : AUD 11,6M (7,5M USD) d'ici 2027 pour l'Australie
- Présence stratégique dans trois grandes villes australiennes avec une forte demande saisonnière de main-d'œuvre
YY Group (NASDAQ: YYGH), ein weltweit führender Anbieter von On-Demand-Arbeitskräften, hat zwei bedeutende Entwicklungen bekannt gegeben: die Expansion nach Perth, Australien, und starkes Wachstum in den Vereinigten Arabischen Emiraten. Das Unternehmen tritt in den australischen Markt für Gelegenheitsarbeit ein, der mit AUD 150 Milliarden (US$97,5 Milliarden) bewertet ist, und peilt bis 2027 Einnahmen von AUD 11,6 Millionen (US$7,5 Millionen) an.
In den VAE verzeichnet YY Circle bemerkenswerte Erfolge: Seit dem vierten Quartal 2024 liegt das durchschnittliche vierteljährliche Umsatzwachstum bei 65% und es wurden Partnerschaften mit Premium-Hotels wie Mandarin Oriental, Raffles The Palm, Swissôtel und Shangri-La geschlossen. Die australischen Aktivitäten werden sich zunächst auf Perth, Sydney und Melbourne konzentrieren und die technologiegetriebene Plattform sowie ein erprobtes Betriebsmodell nutzen, um die 2,4 Millionen Gelegenheitsarbeiter des Landes zu bedienen, was 21,3% der Gesamtarbeitskraft entspricht.
- 65% durchschnittliches vierteljährliches Umsatzwachstum in den VAE
- Partnerschaften mit vier Premium-Hotels in den VAE
- Expansion in den australischen Gelegenheitsarbeitsmarkt im Wert von AUD 150 Mrd. (US$97,5 Mrd.)
- Klares Umsatzziel: AUD 11,6 Mio. (US$7,5 Mio.) bis 2027 für Australien
- Strategische Präsenz in drei großen australischen Städten mit hoher saisonaler Arbeitsnachfrage
- None.
- Significant execution risks in new market entry
- High competitive pressure in Australian casual labor market
- Substantial investment required for multi-city expansion
Insights
YY Group shows strong growth with 65% quarterly revenue increase in UAE and strategic entry into Australia's $97.5B casual workforce market.
YY Group's announcement reveals a dual-track growth strategy that's already delivering measurable results. The 65% quarter-over-quarter revenue growth in the UAE operation validates their market entry approach, particularly impressive considering they've only been operational there since May 2024. The addition of premium hospitality clients like Mandarin Oriental, Raffles The Palm, Swissôtel, and Shangri-La demonstrates their ability to secure high-value enterprise contracts in competitive markets.
The Australian expansion represents a calculated move into a $97.5 billion market with 2.4 million casual workers (21.3% of Australia's workforce). Their targeted revenue projection of AUD11.6 million (US$7.5 million) by 2027 appears modest relative to the total market size, suggesting conservative planning while leaving substantial upside potential.
Their phased geographic approach is strategically sound—starting with Perth, Sydney, and Melbourne, cities with dense hospitality sectors and seasonal labor demands that align perfectly with their platform capabilities. This focused approach allows for resource concentration where demand is highest before scaling to additional markets.
What's particularly noteworthy is how YY Group is leveraging a repeatable playbook. They're not simply expanding geographically; they're replicating a proven operational model across regions while maintaining central technology infrastructure for data analytics, operational oversight, and AI-driven improvements. This standardized yet adaptable approach to market entry significantly reduces execution risk while maintaining cost efficiency during expansion.
The company is positioning itself at the intersection of two growing trends: the global shift toward flexible workforce solutions and the hospitality industry's need for qualified on-demand staffing. Their technology platform creates a defensible competitive advantage in markets where traditional staffing solutions lack the efficiency and scalability that modern enterprise clients demand.
Singapore, Aug. 15, 2025 (GLOBE NEWSWIRE) -- YY Group Holding Limited (NASDAQ: YYGH) (“YY Group,� “YYGH,� or the “Company�), a global leader in on-demand workforce solutions and integrated facility management (IFM), today announced the official launch of YY Circle Perth with its first client engagement. This marks the Company’s expansion within Australia’s large and dynamic casual workforce market, reinforcing its position and driving the next phase of its international growth strategy.
Australia’s casual workforce is estimated at 2.4 million, representing roughly
Leveraging its established model for rapid deployment, client onboarding, and technology-driven workforce matching, the Company is targeting potential revenues of AUD11.6 million (approximately US
Initial operations will be strategically concentrated in Perth, Sydney, and Melbourne, three cities with dense hospitality, tourism, and service sectors that exhibit strong seasonal and event-driven labor demand.
From there, YY Group plans a phased expansion into additional metropolitan areas, with the flexibility to target emerging demand centers as new opportunities arise. The Company’s Australian operations will integrate seamlessly with YY Circle’s global systems, enabling centralized data analytics, operational oversight, and AI-driven efficiency improvements.
With a sizable and growing casual labor pool, Australia presents a strong opportunity for YY Group to replicate its proven on-demand workforce model. The Company’s entry strategy focuses on securing contracts with high-demand, enterprise-level clients in sectors where flexible staffing is essential for managing cost, service quality, and operational agility. By leveraging its technology-driven platform, rigorous recruitment and vetting processes, and deep hospitality expertise, YY Group aims to establish a strong competitive position early, paving the way for sustainable growth.
The Company’s operational playbook for new markets has already proven successful in the Middle East. YY Circle UAE, operational since May 2024, recorded an average
“We are executing a focused growth plan, entering large, under-served markets with a proven model while deepening relationships with world-class clients. The performance in Dubai and the expansion in Australia demonstrate the scalability of our platform and our ability to replicate success across regions. This is not just about geographic expansion, it is about delivering consistent, measurable results in diverse operating environments�, said Mike Fu, Group Chief Executive Officer of YY Group Holding Limited.
Looking ahead, YY Group intends to maintain its dual focus on expanding into high-potential new markets while strengthening its position in established territories. The Company continues to invest in platform enhancements, including AI-powered scheduling, automated compliance management, and advanced performance tracking, all designed to improve client outcomes and operational efficiency. These capabilities, coupled with a disciplined market entry approach, provide a clear pathway toward achieving the Company’s growth targets.
By combining strategic market selection, technology leadership, and premium client partnerships, YY Group is well-positioned to capture a meaningful share of the global flexible workforce market, which continues to expand as businesses seek more agile staffing solutions in response to shifting economic conditions and customer expectations. The expansion in Australia and the growth in the UAE underscore YY Group’s capacity to execute its vision and create long-term value for shareholders.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, statements relating to the Company’s market entry and expansion plans in Australia, projected market size and revenue potential, operational growth in the UAE, the scalability of the YY Circle platform across regions, and the Company’s overall business outlook and strategic initiatives. These statements are based on the current expectations and beliefs of YY Group Holding Limited’s (“the Company�) management and are subject to a number of risks, uncertainties, and assumptions. Factors that could cause actual results to differ materially from those expressed or implied in any forward-looking statement include, but are not limited to: (i) the Company’s ability to successfully launch and scale operations in Australia, UAE and other new markets; (ii) market demand and adoption for the Company’s workforce solutions in Australia; (iii) competitive pressures in the casual labor and hospitality sectors in Australia and the UAE; (iv) changes in economic conditions, labor market dynamics, or client spending patterns; (v) regulatory developments or changes in employment laws; and (vi) other risks and uncertainties disclosed in the Company’s filings with the U.S. Securities and Exchange Commission. In some cases, forward-looking statements can be identified by terminology such as “may,� “will,� “expect,� “anticipate,� “target,� “aim,� “estimate,� “intend,� “plan,� “believe,� “potential,� “continue,� or other similar expressions. These statements are made only as of the date of this press release, and the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.
About YY Holdings Limited:
YY Group Holding Limited (Nasdaq: YYGH) is a Singapore-headquartered, technology-enabled platform providing flexible, scalable workforce solutions and integrated facility management (IFM) services across Asia and beyond. The Group operates through two core verticals: on-demand staffing and IFM, delivering agile, reliable support to industries such as hospitality, logistics, retail, and healthcare.
Leveraging proprietary digital platforms and IoT-driven systems, YY Group enables clients to meet fluctuating labor demands and maintain high-performance environments. In addition to its core operations in Singapore and Malaysia, the Group maintains a growing presence in Asia, Europe, Africa, Oceania and the Middle East.
Listed on the Nasdaq Capital Market, YY Group is committed to service excellence, operational innovation, and long-term value creation for clients and shareholders.
For more information on the Company, please log on to .
Investor Contact
Phua Zhi Yong, Chief Financial Officer
YY Group
[email protected]
Mark Niu, Chief Strategy Officer,
YY Group
[email protected]
