AFRM Form 144: 184,200 Shares Proposed Sale Worth $13.72M

Q: What does the AFRM Form 144 report?

The filing reports a proposed sale of 184,200 Affirm common shares through Morgan Stanley Smith Barney on 08/22/2025 , aggregate value $13,721,058.00 .

Q: How were the 184,200 shares acquired?

The shares were acquired on 08/22/2025 by exercise of stock options and paid for in cash on the same date.

Q: Who handled the proposed sale and on which exchange?

The broker listed is Morgan Stanley Smith Barney LLC and the securities exchange named is NASDAQ .

Q: Does the filing disclose any prior sales by the seller?

Yes. It discloses 10b5-1 sales by Michael Linford on 08/18/2025 of 10,800 shares for $864,000.00 .

Q: How many shares does the issuer report outstanding?

The filing states 281,825,613 shares outstanding.

[144] Affirm Holdings, Inc. SEC Filing

Filing Impact

(Low)

Filing Sentiment

(Neutral)

Form Type

144

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) Form 144 filing reports a proposed sale of 184,200 common shares through Morgan Stanley Smith Barney LLC on 08/22/2025, with an aggregate market value of $13,721,058.00. The filing states these shares were acquired on 08/22/2025 by exercise of stock options and payment was made in cash on the same date. The issuer has 281,825,613 shares outstanding per the filing. The notice also discloses prior 10b5-1 sales by Michael Linford on 08/18/2025 totaling 10,800 shares for $864,000.00. The filer attests there is no undisclosed material adverse information.

Insights

TL;DR: Routine insider cash exercise followed by proposed sale; transaction size is small relative to total shares outstanding.

The filing documents a same-day option exercise and proposed sale of 184,200 common shares for an indicated aggregate value of $13.72 million through Morgan Stanley Smith Barney. The filing is procedural under Rule 144 and reports the broker, timing, and consideration as cash. The disclosure of a recent 10b5-1 sale of 10,800 shares for $864,000 by Michael Linford is included. Based solely on the filing, this is a voluntary liquidity event and a compliance disclosure; it does not provide financial results, forward guidance, or other operational updates.

TL;DR: Proper Rule 144 notice documenting insider sale and 10b5-1 prior sales; no indications of governance or disclosure issues in the text.

The document meets Rule 144 disclosure requirements by specifying the class of securities, broker, number of shares, aggregate market value, outstanding shares, and acquisition details noting exercise of stock options and cash payment. It also includes the standard attestation regarding material nonpublic information. There are no statements in the filing suggesting any procedural noncompliance or undisclosed material matters.

08/22/2025 - 04:41 PM

144: Filer Information

Filer CIK

Filer CCC

Is this a LIVE or TEST Filing?

LIVE TEST

Submission Contact Information

Name

Phone

E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold

Name and Address of the Broker

Number of Shares or Other Units To Be Sold

Aggregate Market Value

Number of Shares or Other Units Outstanding

Approximate Date of Sale

Name the Securities Exchange

Common

Morgan Stanley Smith Barney LLC Executive Financial Services
1 New York Plaza
8th Floor
New York NY 10004

184200

13721058.00

281825613

08/22/2025

NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class

Date you Acquired

Nature of Acquisition Transaction

Name of Person from Whom Acquired

Is this a Gift?

Date Donor Acquired

Amount of Securities Acquired

Date of Payment

Nature of Payment *

Common

08/22/2025

Exercise of Stock Options

Issuer

184200

08/22/2025

Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller

Title of Securities Sold

Date of Sale

Amount of Securities Sold

Gross Proceeds

10b5-1 Sales for MICHAEL LINFORD
650 California Street
San Francisco CA 94108

Common

08/18/2025

10800

864000.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

Source:

FAQ

What does the AFRM Form 144 report?

The filing reports a proposed sale of 184,200 Affirm common shares through Morgan Stanley Smith Barney on 08/22/2025, aggregate value $13,721,058.00.

How were the 184,200 shares acquired?

The shares were acquired on 08/22/2025 by exercise of stock options and paid for in cash on the same date.

Who handled the proposed sale and on which exchange?

The broker listed is Morgan Stanley Smith Barney LLC and the securities exchange named is NASDAQ.

Does the filing disclose any prior sales by the seller?

Yes. It discloses 10b5-1 sales by Michael Linford on 08/18/2025 of 10,800 shares for $864,000.00.

How many shares does the issuer report outstanding?

The filing states 281,825,613 shares outstanding.

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[144] Affirm Holdings, Inc. SEC Filing

Insights

144: Filer Information

Submission Contact Information

144: Issuer Information

144: Securities Information

144: Securities To Be Sold

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

ATTENTION:

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the AFRM Form 144 report?

How were the 184,200 shares acquired?

Who handled the proposed sale and on which exchange?

Does the filing disclose any prior sales by the seller?

How many shares does the issuer report outstanding?

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[144] Affirm Holdings, Inc. SEC Filing

Insights

Securities Analyst neutral

Corporate Governance Expert neutral

144: Filer Information

Submission Contact Information

144: Issuer Information

144: Securities Information

144: Securities To Be Sold

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

ATTENTION:

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the AFRM Form 144 report?

How were the 184,200 shares acquired?

Who handled the proposed sale and on which exchange?

Does the filing disclose any prior sales by the seller?

How many shares does the issuer report outstanding?

NASDAQ:AFRM

AFRM Rankings

AFRM Latest News

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