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[Form 4] Affirm Holdings, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) Form 4 shows insider transactions by Chief Accounting Officer Jiyane Siphelele. The filing discloses sales executed under a Rule 10b5-1 trading plan adopted December 8, 2024, and the settlement/vesting of restricted stock units (RSUs). On 08/29/2025 the reporting person sold 10,017 shares at $92 and 12,708 shares at $100, and on 09/01/2025 sold 4,545 shares at $88.46; these sales reduced holdings to 226,467 Class A shares. The filing also shows an acquisition/settlement of 11,545 shares and multiple RSU vesting events that increased beneficial ownership in specified amounts.

Il Modulo 4 di Affirm Holdings, Inc. (AFRM) riporta operazioni interne da parte della Chief Accounting Officer Jiyane Siphelele. L'atto indica vendite eseguite nell'ambito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato l'8 dicembre 2024 e la liquidazione/vestizione di unit脿 azionarie ristrette (RSU). In data 29/08/2025 la persona segnalante ha venduto 10.017 azioni a 92$ e 12.708 azioni a 100$, e il 01/09/2025 ha venduto 4.545 azioni a 88,46$; tali vendite hanno ridotto la posizione a 226.467 azioni Classe A. L'atto segnala inoltre l'acquisizione/liquidazione di 11.545 azioni e pi霉 eventi di vesting di RSU che hanno aumentato la titolarit脿 beneficiaria di importi specificati.

El Formulario 4 de Affirm Holdings, Inc. (AFRM) muestra transacciones de un insider por parte de la Chief Accounting Officer Jiyane Siphelele. La presentaci贸n revela ventas realizadas bajo un plan de negociaci贸n conforme a la Regla 10b5-1 adoptado el 8 de diciembre de 2024 y la liquidaci贸n/vesting de unidades restringidas (RSU). El 29/08/2025 la persona informante vendi贸 10.017 acciones a 92$ y 12.708 acciones a 100$, y el 01/09/2025 vendi贸 4.545 acciones a 88,46$; estas ventas redujeron la tenencia a 226.467 acciones Clase A. El documento tambi茅n muestra una adquisici贸n/liquidaci贸n de 11.545 acciones y varios eventos de vesting de RSU que aumentaron la propiedad beneficiaria en montos especificados.

Affirm Holdings, Inc.(AFRM)鞚� Form 4電� 斓滉碃須岅硠毂呾瀯鞛�(Jiyane Siphelele)鞚� 雮措秬鞛� 瓯半灅毳� 氤搓碃頃╇媹雼�. 頃措嫻 鞝滌稖靹滊鞐愲姅 2024雲� 12鞗� 8鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅 瓿勴殟鞐� 霐半澕 鞁れ嫓霅� 毵る弰鞕� 鞝滍暅欤检嫕雼渼(RSU)鞚� 鞝曥偘/氩犾姢韺呾澊 瓿奠嫓霅橃柎 鞛堨姷雼堧嫟. 2025-08-29鞐� 氤搓碃鞛愲姅 10,017欤茧ゼ 欤茧嫻 92雼煬鞐�, 12,708欤茧ゼ 欤茧嫻 100雼煬鞐� 毵る弰頄堨溂氅�, 2025-09-01鞐愲姅 4,545欤茧ゼ 欤茧嫻 88.46雼煬鞐� 毵る弰頄堨姷雼堧嫟. 鞚措摛 毵る弰搿� 氤挫湢 欤检嫕鞚� 韥措灅鞀� A 欤检嫕 226,467欤茧 欷勳棃鞀惦媹雼�. 霕愴暅 鞝滌稖靹滊鞐愲姅 11,545欤检潣 旆摑/鞝曥偘瓿� 鞐煬 彀鞚� RSU 氩犾姢韺� 鞚措菠韸戈皜 鞛堨柎 韸轨爼 旮堨暋毵岉伡 鞁れ唽鞙� 歆�攵勳澊 歃濌皜頃� 靷嫟霃� 旮办灛霅橃柎 鞛堨姷雼堧嫟.

Le formulaire 4 d'Affirm Holdings, Inc. (AFRM) fait 茅tat de transactions d'initi茅s par la Chief Accounting Officer Jiyane Siphelele. Le d茅p么t r茅v猫le des ventes ex茅cut茅es dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 8 d茅cembre 2024, ainsi que le r猫glement/le vesting d'unit茅s d'actions restreintes (RSU). Le 29/08/2025, la personne d茅clarante a vendu 10 017 actions 脿 92$ et 12 708 actions 脿 100$, et le 01/09/2025 a vendu 4 545 actions 脿 88,46$ ; ces ventes ont r茅duit la d茅tention 脿 226 467 actions de classe A. Le d茅p么t montre 茅galement une acquisition/r猫glement de 11 545 actions et plusieurs 茅v茅nements de vesting de RSU qui ont accru la propri茅t茅 b茅n茅ficiaire de montants sp茅cifi茅s.

Das Form 4 von Affirm Holdings, Inc. (AFRM) zeigt Insider-Transaktionen der Chief Accounting Officer Jiyane Siphelele. Die Einreichung nennt Verk盲ufe, die im Rahmen eines am 8. Dezember 2024 verabschiedeten Rule-10b5-1-Handelsplans ausgef眉hrt wurden, sowie die Abwicklung/Unvestierung eingeschr盲nkter Aktieneinheiten (RSUs). Am 29.08.2025 verkaufte die berichtende Person 10.017 Aktien zu 92$ und 12.708 Aktien zu 100$, und am 01.09.2025 weitere 4.545 Aktien zu 88,46$; diese Verk盲ufe reduzierten den Bestand auf 226.467 Class-A-Aktien. Die Einreichung weist au脽erdem den Erwerb/die Abwicklung von 11.545 Aktien sowie mehrere RSU-Vesting-Ereignisse aus, die das wirtschaftliche Eigentum um angegebene Betr盲ge erh枚hten.

Positive
  • Sales executed under a documented Rule 10b5-1 trading plan (adopted December 8, 2024), which provides an affirmative defense
  • Multiple RSU vesting/settlements recorded, increasing beneficial ownership by specified share amounts
  • Shares withheld to satisfy tax obligations on RSU settlement are disclosed
Negative
  • Insider sold a total of 27,270 shares (10,017 at $92; 12,708 at $100; 4,545 at $88.46) over the reported dates
  • Net holdings decreased to 226,467 Class A shares following reported dispositions

Insights

TL;DR: Insider executed Rule 10b5-1 sales and received RSU settlements, net effect is modest change in holdings.

The Form 4 documents structured dispositions under a pre-established 10b5-1 plan and contemporaneous RSU settlements/vests. Sales reported on 08/29/2025 total 22,725 shares across two transactions at $92 and $100 per share, with an additional sale of 4,545 shares on 09/01/2025 at $88.46. The filing separately records an acquisition/settlement of 11,545 shares and the vesting/settlement of multiple RSU tranches totaling several thousand shares, which partially offset disposals. These are routine compensation-related events rather than corporate-action disclosures.

TL;DR: Transactions follow an adopted 10b5-1 plan and include tax-withheld shares on RSU vesting; disclosure appears compliant.

The reporting person checked that certain sales were made pursuant to a Rule 10b5-1 plan adopted December 8, 2024, which provides affirmative defense to insider trading claims when properly documented. The filing also notes shares withheld to satisfy tax obligations on RSU settlement. Reporting includes post-transaction beneficial ownership figures, signature by attorney-in-fact, and clear explanatory footnotes, consistent with standard insider reporting practices.

Il Modulo 4 di Affirm Holdings, Inc. (AFRM) riporta operazioni interne da parte della Chief Accounting Officer Jiyane Siphelele. L'atto indica vendite eseguite nell'ambito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato l'8 dicembre 2024 e la liquidazione/vestizione di unit脿 azionarie ristrette (RSU). In data 29/08/2025 la persona segnalante ha venduto 10.017 azioni a 92$ e 12.708 azioni a 100$, e il 01/09/2025 ha venduto 4.545 azioni a 88,46$; tali vendite hanno ridotto la posizione a 226.467 azioni Classe A. L'atto segnala inoltre l'acquisizione/liquidazione di 11.545 azioni e pi霉 eventi di vesting di RSU che hanno aumentato la titolarit脿 beneficiaria di importi specificati.

El Formulario 4 de Affirm Holdings, Inc. (AFRM) muestra transacciones de un insider por parte de la Chief Accounting Officer Jiyane Siphelele. La presentaci贸n revela ventas realizadas bajo un plan de negociaci贸n conforme a la Regla 10b5-1 adoptado el 8 de diciembre de 2024 y la liquidaci贸n/vesting de unidades restringidas (RSU). El 29/08/2025 la persona informante vendi贸 10.017 acciones a 92$ y 12.708 acciones a 100$, y el 01/09/2025 vendi贸 4.545 acciones a 88,46$; estas ventas redujeron la tenencia a 226.467 acciones Clase A. El documento tambi茅n muestra una adquisici贸n/liquidaci贸n de 11.545 acciones y varios eventos de vesting de RSU que aumentaron la propiedad beneficiaria en montos especificados.

Affirm Holdings, Inc.(AFRM)鞚� Form 4電� 斓滉碃須岅硠毂呾瀯鞛�(Jiyane Siphelele)鞚� 雮措秬鞛� 瓯半灅毳� 氤搓碃頃╇媹雼�. 頃措嫻 鞝滌稖靹滊鞐愲姅 2024雲� 12鞗� 8鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅 瓿勴殟鞐� 霐半澕 鞁れ嫓霅� 毵る弰鞕� 鞝滍暅欤检嫕雼渼(RSU)鞚� 鞝曥偘/氩犾姢韺呾澊 瓿奠嫓霅橃柎 鞛堨姷雼堧嫟. 2025-08-29鞐� 氤搓碃鞛愲姅 10,017欤茧ゼ 欤茧嫻 92雼煬鞐�, 12,708欤茧ゼ 欤茧嫻 100雼煬鞐� 毵る弰頄堨溂氅�, 2025-09-01鞐愲姅 4,545欤茧ゼ 欤茧嫻 88.46雼煬鞐� 毵る弰頄堨姷雼堧嫟. 鞚措摛 毵る弰搿� 氤挫湢 欤检嫕鞚� 韥措灅鞀� A 欤检嫕 226,467欤茧 欷勳棃鞀惦媹雼�. 霕愴暅 鞝滌稖靹滊鞐愲姅 11,545欤检潣 旆摑/鞝曥偘瓿� 鞐煬 彀鞚� RSU 氩犾姢韺� 鞚措菠韸戈皜 鞛堨柎 韸轨爼 旮堨暋毵岉伡 鞁れ唽鞙� 歆�攵勳澊 歃濌皜頃� 靷嫟霃� 旮办灛霅橃柎 鞛堨姷雼堧嫟.

Le formulaire 4 d'Affirm Holdings, Inc. (AFRM) fait 茅tat de transactions d'initi茅s par la Chief Accounting Officer Jiyane Siphelele. Le d茅p么t r茅v猫le des ventes ex茅cut茅es dans le cadre d'un plan de n茅gociation Rule 10b5-1 adopt茅 le 8 d茅cembre 2024, ainsi que le r猫glement/le vesting d'unit茅s d'actions restreintes (RSU). Le 29/08/2025, la personne d茅clarante a vendu 10 017 actions 脿 92$ et 12 708 actions 脿 100$, et le 01/09/2025 a vendu 4 545 actions 脿 88,46$ ; ces ventes ont r茅duit la d茅tention 脿 226 467 actions de classe A. Le d茅p么t montre 茅galement une acquisition/r猫glement de 11 545 actions et plusieurs 茅v茅nements de vesting de RSU qui ont accru la propri茅t茅 b茅n茅ficiaire de montants sp茅cifi茅s.

Das Form 4 von Affirm Holdings, Inc. (AFRM) zeigt Insider-Transaktionen der Chief Accounting Officer Jiyane Siphelele. Die Einreichung nennt Verk盲ufe, die im Rahmen eines am 8. Dezember 2024 verabschiedeten Rule-10b5-1-Handelsplans ausgef眉hrt wurden, sowie die Abwicklung/Unvestierung eingeschr盲nkter Aktieneinheiten (RSUs). Am 29.08.2025 verkaufte die berichtende Person 10.017 Aktien zu 92$ und 12.708 Aktien zu 100$, und am 01.09.2025 weitere 4.545 Aktien zu 88,46$; diese Verk盲ufe reduzierten den Bestand auf 226.467 Class-A-Aktien. Die Einreichung weist au脽erdem den Erwerb/die Abwicklung von 11.545 Aktien sowie mehrere RSU-Vesting-Ereignisse aus, die das wirtschaftliche Eigentum um angegebene Betr盲ge erh枚hten.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jiyane Siphelele
(Last) (First) (Middle)
C/O AFFIRM HOLDINGS, INC.
650 CALIFORNIA STREET
(Street)
SAN FRANCISCO CA 94108
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/29/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/29/2025 S 10,017(1) D $92 232,175 D
Class A Common Stock 08/29/2025 S 12,708(1) D $100 219,467 D
Class A Common Stock 09/01/2025 M 11,545 A $0 231,012 D
Class A Common Stock 09/01/2025 F 4,545(2) D $88.46 226,467 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (3) 09/01/2025 M 1,666 (4) (4) Class A Common Stock 1,666 $0 5,001 D
Restricted Stock Units (3) 09/01/2025 M 2,083 (5) (5) Class A Common Stock 2,083 $0 10,417 D
Restricted Stock Units (3) 09/01/2025 M 3,334 (6) (6) Class A Common Stock 3,334 $0 20,000 D
Restricted Stock Units (3) 09/01/2025 M 2,500 (7) (7) Class A Common Stock 2,500 $0 17,500 D
Restricted Stock Units (3) 09/01/2025 M 841 (8) (8) Class A Common Stock 841 $0 2,525 D
Restricted Stock Units (3) 09/01/2025 M 1,121 (9) (9) Class A Common Stock 1,121 $0 12,340 D
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 8, 2024.
2. Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025.
3. Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
4. Grant of Restricted Stock Units (RSUs) under the Issuer's Amended and Restated 2012 Stock Plan. The RSUs vest in twelve quarterly installments beginning September 1, 2023.
5. RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of one year beginning July 1, 2023, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
6. RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning June 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
7. RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning September 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
8. RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of one year beginning September 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
9. RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning September 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
Remarks:
/s/ Josh Samples, Attorney-in-Fact 09/03/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source:

FAQ

What insider transactions did AFRM Chief Accounting Officer report on Form 4?

The filing reports sales of 10,017 shares at $92 and 12,708 shares at $100 on 08/29/2025, and 4,545 shares at $88.46 on 09/01/2025, plus an acquisition/settlement of 11,545 shares on 09/01/2025.

Were the sales by the AFRM insider part of a pre-established plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 8, 2024.

Did the Form 4 disclose any RSU vesting for AFRM insider?

Yes. The filing lists multiple RSU vesting/settlement events on 09/01/2025 that resulted in specific increases in beneficial ownership (e.g., 1,666; 2,083; 3,334; 2,500; 841; 1,121 RSUs).

How many Class A shares did the reporting person own after the transactions?

The Form 4 shows beneficial ownership figures following transactions, with a reported 226,467 Class A shares after the 09/01/2025 dispositions.

Were any shares withheld for taxes on RSU settlement?

Yes. The filing states that 4,545 shares were withheld to satisfy the reporting person鈥檚 tax obligation in connection with RSU settlement.
Stock AFRM logo
Affirm Holdings, Inc.

NASDAQ:AFRM

AFRM Rankings

#446 Ranked by Market Cap
N/A Ranked by Dividends

AFRM Latest News

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AFRM Latest SEC Filings

Sep 3, 2025
[Form 4] Affirm Holdings, Inc. Insider Trading Activity
Sep 3, 2025
[Form 4] Affirm Holdings, Inc. Insider Trading Activity
Sep 3, 2025
[Form 4] Affirm Holdings, Inc. Insider Trading Activity
Sep 3, 2025
[Form 4] Affirm Holdings, Inc. Insider Trading Activity
Sep 3, 2025
[Form 4] Affirm Holdings, Inc. Insider Trading Activity

AFRM Stock Data

28.81B
271.41M
4.67%
83%
5.06%
Software - Infrastructure
Personal Credit Institutions
United States
SAN FRANCISCO